2017 CMO Leadership Forum: Digital Marketing & Personalization
Why You Should Attend!#ArgyleCMO
Argyle Executive Forum is bringing together leading marketing executives for a full day of content and networking, focused on digital marketing & personalization. Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role. Topics covered by our speaking faculty will include:
- How the world’s most innovative brands are deliver personalized, meaningful brand experiences
- Using contextually relevant data to create truly personalized customer experiences
- How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
- Utilizing technology to personalize the experience so it becomes engaging and humanized
Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more.
We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 Marketing leaders from across the Great Lakes and beyond
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Tyler Lettich at firstname.lastname@example.org.
World Kitchen View Bio »
Ken and his team focus on driving digital engagement, digital sales and integrated marketing for all World Kitchen Brands including CorningWare®, Pyrex®, Chicago Cutlery®, Baker's Secret®, OLFA®, Corelle® and Snapware®. World Kitchen utilizes a broad range of interactive marketing techniques, from custom content creation to responsive web site development, delivering demonstrable growth in market share and consumer awareness across their Brand portfolio.
Over the past 15 years he has utilized interactive and traditional marketing methods to launch, grow and transform multiple consumer Brands. He launched or re-launched a dozen branded B2C and B2B e-commerce sites in North America and Europe, on a variety of platforms ranging from in-house custom development to commercial open source.
Ken has extensive experience developing and executing corporate digital strategies, growing multiple businesses from start up to eight-digit sales revenues while maximizing brand equity and customer satisfaction. He currently serves as advisor to a privately held WMS/OMS software company.
He majored in Economics at Dartmouth College, and completed the Darden Partnership executive education program at the University of Virginia’s Darden School of Business.
Capital One View Bio »
Speaker bio coming soon...
SAS View Bio »
Jill Dyché is an expert on the alignment between business and IT. She leads a team of thought leaders delivering fresh frameworks and executive advisory sessions in the areas of analytics, data integration, customer intelligence and big data. Her company, Baseline Consulting, was acquired by SAS in 2011.
Dyché is the author of four books on the business value of information technology. Her latest book, The New IT: How Technology Leaders Are Enabling Business Strategy in the Digital Age (McGraw-Hill, 2015), shares real-life profiles of executives who have driven sustained value in the age of a newly digital business constituency. These executives—ranging in roles from CIO to CMO to Chief Digital Officer—have guided transformational change, focusing on the trends of innovation and the digital enterprise as strategic differentiators.
Cushman & Wakefield View Bio »
Adrienne Fasano is Americas Head of Marketing and Communications at Cushman & Wakefield. In the role, she leads the marketing and corporate communications function for North, Central, and South America, partnering with executive management to develop and execute a strategy that aligns with global initiatives, supports the achievement of business objectives and financial targets, and promotes Cushman & Wakefield and its capabilities across 120 offices in nine countries. Ms. Fasano played a critical role in the launch of Cushman & Wakefield’s new brand and corporate identity following its merger with DTZ in September 2015. She resides in Chicago, IL with her husband and four children.
Ms. Fasano has 24 years of strategic marketing and sales leadership experience. Before joining Cushman & Wakefield, she was Executive Vice President, Senior Director of Central Region Marketing at JLL, where she held responsibility for the development and execution of a marketing strategy for the firm’s US Central Region businesses. Prior to assuming that position, she was Senior Vice President, National Director, Midwest Marketing at JLL.
Ms. Fasano also spent three years as Vice President, Director of Marketing at World Business Chicago. In that position, she enhanced Chicago’s brand equity and awareness worldwide by developing and executing a marketing and communications strategy. Before that, she was Commissioner, Director of Graphics and Services for the City of Chicago, where she directed all in-house marketing and print production operations supporting city program/service marketing efforts. Ms. Fasano began her marketing career as a Global Business Director at Motorola, where she drove global sales and marketing activities for a courier market that generated $35 million in annual revenue.
BAI View Bio »
Holly currently serves as the Chief Marketing Officer for BAI, a financial services association headquartered in Chicago that helps leaders drive positive change and move the industry forward. Prior to joining BAI, she served as Senior Vice-President and Marketing Director for Fifth Third Bank in Chicago, where she was charged with building the brand and increasing market share in one of the most competitive banking markets in the country. Her diverse B2B and B2C marketing experience crosses over multiple industries, with leadership roles at MidAmerica Bank, Follett and Comark. Holly received her BA in Business Administration from Valparaiso University and her MBA from the Lake Forest Graduate School of Management. She has a personal passion for developing other leaders and has served on the Board of Directors for the Young Women’s Leadership Charter School in Chicago.
Signal View Bio »
Neil leads Signal’s sales and business development efforts in the Americas, Europe, the United Kingdom, and EMEA. Based in Chicago, Joyce has 15 years of experience spanning the digital marketing ecosystem in Europe and the Asia/Pacific region. Neil has held key management positions at IBM and Acxiom and joined Signal from BrightEdge, where he led a business expansion across APAC. He studied at the University of Kent.
Zurich Insurance Group View Bio »
Monu is a member of the North American Marketing leadership team at Zurich Insurance where he oversees the company’s Digital Marketing and Digital Transformation for US and Canada. He is currently leading Zurich’s marketing journey focused on creating high-performing and industry leading multi-channel customer experience.
Prior to Zurich, Monu was a Client Partner with Razorfish, a global digital agency, where he had ownership and accountability for one of the largest Financial Services clients of the company and was responsible for direction setting, marketing strategy, client relationships, marketing engagement oversight, and new business development. Monu has also spent half a decade with Accenture’s management consulting practice where he advised and led transformation for several global clients.
Monu has more than sixteen years of progressively responsible management and delivery experience across marketing, digital, business, and technology while working with top global consultancies, leading agencies, and large corporate environments in Automotive, Health, Insurance, Consumer Packaged Goods, Pharmaceuticals, Financial Services and Energy verticals.
Monu’s interests and specialties include digital marketing strategy, multi-channel marketing, customer experience optimization, disruptive technologies, business and operations strategy, and marketing organization management.
Monu has an MBA from University of Michigan, Ann Arbor, MS in Engineering from State University of New York, and Bachelors in Engineering from India. Monu lives in greater Chicago along with his wife and two children.
Brooks Bell View Bio »
Martin Kelleher is the chief operating officer and chief financial officer (COO and CFO) at Brooks Bell. In this role he leads the sales and marketing team and oversees finance, legal, IT, and human resources. He is responsible for the company’s growth strategy, financing, and operations.
Martin has spent a significant part of his career scaling companies. Originally from Ireland, he has lived and worked in the UK, France, Rochester, NY, and Boston, MA.
Before joining Brooks Bell, Martin was the general manager for health and wellness digital properties at Sears.com, Kmart.com, and Shopyourway.com.
His experience varies from very large public companies—including Procter & Gamble, Bristol Myers Squibb, and Nortel Networks—to rapidly growing companies such as Monster.com, Sonicbids.com, and DiningIn.com.
He has leveraged his big-company experience by helping smaller, entrepreneurially minded companies and continues to serve as an advisor to several startups.
He has an MBA from Duke University, a BComm from University College Cork in Ireland and is a chartered management accountant (FCMA, UK).
Zoro Tools, Inc. View Bio »
Vice-President/Chief Marketing Officer, Zoro Tools, Inc., responsible for all company Branding, Promotion, and Customer care programs. He also is responsible for the company’s Analytics organization, and for its Zoro Canada business.
Previously, he served as Vice-President, Retail Experience, for Kraft Foods North America, and as Vice-President of Marketing, for Kraft Foods’ Cheese Business Unit. Other prior roles include Group Director, Marketing Capability for Coca-Cola North America and Group Director, Sprite, responsible for its U.S. business. Prior to Coca-Cola, Donald served as Vice-President of Marketing at BI-LO/Bruno’s Supermarkets, Inc., Senior Vice-President of Marketing and New Business Development at PCA International, and Vice-President of Business Development for Priceline WebHouse Club, Inc.
Donald began his marketing career in Brand Management at Procter & Gamble in 1990, where he worked until 2000.
He earned a BS in Mechanical Engineering from Stanford University and an MBA from The Wharton School of the University of Pennsylvania.
Donald and his wife Daphne have three sons: Bryant, Jordan and Jackson. They reside in Buffalo Grove, IL.
JLL View Bio »
Tom Lombardo is the Chief Marketing Technology Officer (CMTO) at JLL, a leading global commercial real estate company headquartered in Chicago. He is responsible for global digital / mobile strategy and the architecture of enterprise platforms for the web, marketing automation, mobile apps and social media marketing. This includes global collection of more than 100 corporate websites, mobile footprints, marketing automation platforms and a marketplace for the lease/sales of commercial space and investment properties worldwide. Tom specializes in the application of digital technologies within the growing B2B enterprise space.
Oracle Marketing Cloud View Bio »
Austin is a product focused marketer with several years of experience working at industry leading digital marketing technology vendors such as the Oracle Marketing Cloud and the Salesforce Marketing Cloud. For the Oracle Marketing Cloud, Austin heads Product Marketing for Oracle B2C Cross Channel (Responsys) and Oracle Testing and Personalization (Maxymiser). In that role, he is responsible for developing messaging and go to market strategy for his individual products as well as the Oracle Marketing Cloud stack.
Coyote Logistics View Bio »
Jodi Navta is Coyote’s chief marketing officer. Navta joined the pack at Coyote, a leading transportation and logistics service provider, in 2011 and has since built the marketing and communications program from scratch. Navta is at the helm of brand reputation, lead generation, strategy, sales enablement, and customer insights, combining her editorial, marketing, and entrepreneurial experience with her love for Coyote’s people, culture, and industry.
As a third-party logistics (3PL) provider, Coyote arranges truckload, less-than-truckload, and intermodal transportation of shippers’ freight by leveraging a network of more than 40,000 transportation providers. Coyote became a UPS company in August 2015, which added UPS asset utilization, air freight, ocean freight, customs brokerage, and more to Coyote’s portfolio of services. Coyote is known for its mission to change the industry’s expectation of service with its “No Excuses” mentality, and Coyote’s award-winning culture fuels that commitment.
In 2015 the Chicago Tribune awarded Coyote a 2015 Top Workplaces honor for the sixth consecutive year; Crain’s Chicago Business named Coyote one of Chicago’s Coolest Offices; Built In Chicago ranked Coyote #4 on its list of the Top 100 Digital Companies in Chicago; and Inbound Logistics named Coyote to its list of the 2015 Top 100 3PL Providers.
Navta started her career at Sports Illustrated magazine in New York City, then moved to Chicago to attend Northwestern University’s Medill School of Journalism, where she earned her master of science in journalism. Navta held a number of operations, marketing, and strategy positions as a four-time entrepreneur from 2000 to 2011. Navta has worked with Discovery, National Geographic, Pearson, and Houghton Mifflin Harcourt on everything from content creation to product development to publishing.
A graduate of the University of Michigan, Navta swam for the Wolverines all four years of her undergrad career. She earned Academic All-American and NCAA finalist status at the University of Michigan four years in a row and represented the United States at the World University Games in Fukuoka, Japan.
Klein Tools View Bio »
Greg Palese joined Klein Tools in 2013 to manage the growing marketing needs of the North American and international markets which Klein Tools serves.
Klein Tool is the preeminent hand tool for professionals in America and has been since 1857. Today, the company continues to grow by expanding to new channels, new products and new geographies. As vice president of marketing, Greg is responsible for the marketing strategy of Klein Tools while growing the brand globally in markets such as the United Kingdom, Brazil, Mexico and Australia.
With more than 20 years of experience, Greg has a wealth of knowledge in the advertising and marketing disciplines. He comes to Klein Tools from Lowe’s Home Improvement where he managed the Kobalt Tools brand during its re-launch. Under his direction, Kobalt was named a “Brand to Watch” in Landor’s “Breakaway Brands” study for their significant upward momentum from 2008-2011. Prior to that, Greg held several brand management roles and worked for advertising agencies on many local, regional and national brands.
Greg holds BSBA from Villanova University and an MBA from DePaul University.
SIRVA View Bio »
Speaker bio coming soon...
SmartBotHub View Bio »
Brad Rickman oversees SmartBotHub’s sales and operations. With over 20 years of sales and marketing senior leadership, Brad has led the successful launch of new products and sales for six early-stage software technology companies. Today, these companies have a combined market value of over $1 billion. Most recently, Brad was with T-Mobile for six years specializing in growing the channel sales strategies serving T-Mobile’s SMB customer segment. He has vast international experience with ten years of business development in EMEA and APAC. Brad lives in Seattle, WA with his wife and three boys. He enjoys running, water skiing, coaching football and is active in his local church.
Brad is passionate about customer success and realizing transformational value delivered to clients.
Sears Holdings View Bio »
Vicky Robertson-Mack is the Director of Marketing for Sears Home Services. She is responsible for developing and driving the national go to market strategy for the service organization of the national leader in home appliances. Passionate about integrated Omni-channel marketing, Vicky initiated digital marketing for the appliance repair business and established the Sears Home Services social community and media platform. She also leads the planning, development and deployment of digital media and branded content.
Vicky was previously the Senior Vice President of Marketing for FBOP Corporation (now US Bancorp). During her 25 year career, Vicky held B2C and B2B marketing leadership positions in Strategy, Channel Optimization, CRM, Analytics, Digital Media Strategy, Product Innovation, Website Development and Market Segmentation for major financial service companies such as HSBC, Allstate and ABN AMRO Bank.
Vicky earned an MBA and BS degree in Marketing from the University of Illinois.
GE Healthcare View Bio »
Glenn is the Chief Marketing Officer for GE Healthcare, an $18 billion revenue, global healthcare technology and services provider, with over 50,000 employees supporting our customers in over 100 countries.
Glenn joined GE in 2001 and since then held a number of regional and global marketing, strategy and transaction execution roles in both GE Capital and GE Healthcare. Before joining GE, Glenn spent 19 years in the telecoms, media and technology industry working in Operations, Strategy, M&A, Consultancy, E-business and R&D. During the course of his career Glenn has lived and worked in UK, Spain, Nigeria, Sultanate of Oman, Turkey and the USA.
The Huffington Post View Bio »
Baomy Wehrle works with brands to ideate on storytelling partnerships that go beyond traditional digital campaigns to drive thought leadership and power conversations by using the Huffington Post’s powerful ecosystem, editorial success and experience to transform how real-time content can be used across paid, owned and earned channels.
With over 10 years of experience in advertising and marketing across premium brands with a strong POV, Baomy brings a fresh, strategic and creative approach to helping brands solve business challenges through the power of content by helping to realign their brand messaging to effectively bolster brand equity and credibility. Prior to Huffington Post, Baomy was at The Onion, and their creative agency Onion and at Viacom Media Networks on the MTV suite of brands.
Baomy’s dedication to the industry extends past 9 to 5 as she sits on the Board of Directors for the Chicago Advertising Federation and actively participates in panels talking about marketing, content and mentorship.
Marketo View Bio »
Matt joined Marketo in 2013. Before Marketo, Matt spent 6 years at Texas Instruments, where he held positions in sales, marketing and business development. He was responsible for Business Development and Product Management at Rovi Corp. Most recently, Matt helped launch LineStream Technologies as the VP of Marketing.
7:40am – 8:40am Arrival and Breakfast
8:40am – 8:45am Argyle Opening Remarks
8:45am – 8:50am Session Introduction presented by: SmartBotHub
read more »
Vice President, Marketing & Sales
8:50am – 9:25am Keynote Presentation: “Digital Transformation for a New Age”
read more »
Chief Marketing Officer
9:25am – 9:45am Thought Leadership Spotlight: “The Path to Adaptive Marketing”
read more »
Product Marketing Leader
Oracle Marketing Cloud
9:45am – 10:05am Networking Break
10:05am – 10:10am Session Introduction presented by: Brooks Bell
read more »
Chief Operating Officer & Chief Financial Officer
10:10am – 11:00am Panel Discussion: “The Shift from Channel-Focused to Connected Experiences”
read more »
Session topics include, but are not limited to:
- Creating connected, relevant and immersive experiences that reflect the mindset and expectation of today’s hyper connected and empowered consumer
- Maintaining a seamless and personal dialogue with customers as they switch among devices and channels
- Leveraging real-time, cross-channel customer data and deterministic identity to target your customers
- Best practices for not only selling products but selling experiences
- Demonstrating a brand promise in all marketing programs
- Lessons learned from technology that has not only changed the buying power of consumers, but also the way they want, think and expect
Director of Marketing – Sears Home Services
SVP, Enterprise Sales & Service, Americas, UK and EMEA
Chief Marketing Technology Officer
EVP, Managing Director
SVP & Chief Marketing Officer
11:00am – 11:20am Thought Leadership Spotlight: "Going Digital, One Dog at a Time"
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Wanna go shopping? Shocking though it might be, neither does Jill.
In this keynote, SAS Vice President Jill Dyché revisits the arguably well-worn terrain of the customer journey. After all in the age of digital, your customers are taking a different path than the one they were on when your Marketing department first started talking about the customer journey all those years ago. And—spoiler alert!—every customer has a different itinerary.
Explaining how a personal mission led to her realization that new digital capabilities can be applied to many different types of journeys, Jill will present a digital migration roadmap that not only incorporates technology modernization but relies on analytics as a key milestone.
What You Will Learn:
- How Analytics is shaping the customer experience
- Why digital technologies renew the data conversation
- How digital technologies not only enrich customer conversations, but can save lives!
Vice President, SAS Best Practices
11:20am – 11:40am Networking Break
11:40am – 12:00pm Thought Leadership Spotlight: “Tomorrow’s Marketer: The Three T’s for Success in the Digital Age”
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Yesterday’s marketing was a support function serving leads to sales. Tomorrow’s marketing will be a strategic function, driving digital transformation and owning the customer experience. But how do marketers get there? It’s not an easy journey – we need to make radical shifts in the techniques we adopt, the talent we hire, the teams we structure, and the technologies we implement.
Join Matt Zilli, Marketo’s VP of Product Marketing, as he presents a new framework for becoming tomorrow’s marketer:
- How to shift from traditional monologue-based techniques of batch-and-blast marketing to modern dialogue-based engagement that build long-term relationships
- How to measure the impact of marketing by the few metrics that truly matters to senior executives and the boardroom
- How to build the marketing org of the future, creating the right structure with the right talent
Vice President, Product Marketing
12:00pm – 12:35pm Fireside Chat: "The Digital Advantage with an Optimal Operating Model"
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Vice President, Head of Digital Marketing
Zurich North America
Chief Marketing Officer
12:35pm – 1:35pm Lunch
1:35pm – 2:20pm Panel Discussion: “The Next Frontier of Content Marketing in a Digitally Driven Ecosystem”
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Session topics include, but are not limited to:
- In an age where technology is adapting faster than human behavior, how do marketers, ensure they are reaching customers with the right message at the right time?
- Adapting a modern, interactive approach to content marketing
- Engaging customers through interactive, personalized content across various channels
- Leveraging content to humanize the brand
- Differentiating content for various platforms and building a loyal following on each
Vice President, Global Digital Marketing
Americas Head of Marketing and Communications
Cushman & Wakefield
Vice President, Marketing
Head Brand Strategist
The Huffington Post
Vice President Brand Strategy
2:20pm – 2:35pm Networking Break
2:35pm – 3:10pm Keynote Presentation: “The Customer has Spoken – Now What?”
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Customer insights are highly sought after, and a common challenge for marketers is not only extracting valuable customer feedback but turning that feedback into actionable insights. It’s not enough to just know your customers – you need to be able to communicate with them where, when and how they are most receptive to your message. The deeper your insight is into customer preferences, the more possibility you have to engage them in a long-lasting profitable relationship. Harnessing the power of Digital marketing is important – but not to the exclusion of all else.
In this session you will learn:
- How to make the most of any amount of data you collect via the Digital Landscape
- How to integrate Digital Marketing strategy into your overall marketing mix
Chief Marketing Officer
3:15pm – 3:50pm Keynote Presentation: "Building a Digital Powerhouse Brand"
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Hear the CMO of online B2B retailer Zoro.com describe the journey of his organization as it has built, executed, and expanded upon its Brand Identity in the marketplace, as it evolves from a start-up into one of the strongest brands in its industry. At the core of this success is a clear articulation of the brand elements, strong interdepartmental collaboration, and consistent communication across all Customer touchpoints.
Vice President/Chief Marketing Officer
3:50pm – 3:55pm Argyle Closing Remarks
3:55pm - 4:55pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
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prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
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The "2017 CMO Leadership Forum: Digital Marketing & Personalization" in Chicago
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The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
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The CMO of Constellation Brands on the Argyle CMO series.
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