2017 Leadership in Digital Marketing Forum
Why You Should Attend!#ArgyleCMO
Argyle Executive Forum is bringing together leading digital marketing executives for one of our largest Chicago events of the year! Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role.
Topics covered by our speaking faculty will include:
- The evolution of digital and how it continues to transform the role of the marketing leader
- How brand marketers are taking control of content creation and distribution across channels
- Translating data into insights to improve the customer experience
- Leveraging social to drive ROI in a consumer-centric ecosystem
- How brands are delivering next generation digital brand experiences
Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more.
We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 Marketing leaders from across the Midwest and beyond!
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Tyler Lettich at firstname.lastname@example.org.
Jones Lang LaSalle View Bio »
Jennifer Alberts is a seasoned digital marketing professional with 16+ years of experience managing strategy and development for corporate web sites, marketing automation, brand development and lead enablement activities. As Senior Vice President, Global Digital Marketing for JLL, Jennifer oversees all day-to-day management of the company’s enterprise level digital platforms and strategies, working to drive business growth across the firm. JLL is a real estate professional services firm serving investors and occupiers of commercial, office, retail, industrial and hotel real estate around the world.
Jennifer’s 10+ years of experience with JLL has included complete rebranding and replatforming of the company’s corporate websites worldwide, launching online property listing portals, and managing marketing automation and email marketing initiatives. Jennifer has worked to drive alignment of brand, messaging, design and execution, driving consistent go-to-market presence in collaboration with regional and local teams, supported by a strong base in analytics and strategic decision making.
Drawing on a deep marketing and creative background, Jennifer began her career in public relations and employee communications, with extensive experience in writing and internal and external content development. She remains committed to smart content marketing strategies that drive competitive advantage for the organization. Prior to joining JLL, Jennifer honed her experience at companies including Wolters Kluwer, CNA Insurance and Chevron Corp. Jennifer holds a degree from Northwestern University.
Redbox View Bio »
Lowell Bike is a Principal Technical Product Manager at Redbox, responsible for the rental experience for movies across all Redbox touchpoints, as well as key future initiatives for the company. Prior to joining Redbox in April, Lowell spent six years at Gogo, where he held various leadership positions across Analytics and Product, focused on the company’s Inflight Entertainment solution. He held similar Product and Analytic positions over five years at CARFAX.
Lowell holds MS and BS degrees in Economics from the University of Arizona and the University of Massachusetts, respectively. He lives in St. Charles with his wife and three daughters and enjoys spending time in the outdoors with his family.
Cerner Corporation View Bio »
As Cerner’s Director of Brand and Digital Experience, Sarah is focused on positioning the Cerner brand for continued success. Her teams are responsible for brand strategy and identity, and digital marketing strategies. Sarah and her teams empowering more than 25,000 associates to be Cerner brand advocates by equipping them with key messages and the tools to effectively represent the brand at the intersection of health and care.
Joining the company in 2007, Sarah began her Cerner career as a member of the public relations team.
During her time at Cerner, Sarah has also lead teams responsible for integrated marketing, public relations, internal communications, online marketing and experiential marketing. Prior to joining Cerner, Sarah held roles in public relations, journalism and leadership consulting.
Her work has won awards from the Kansas City chapters of the International Association of Business Communicators (IABC), Public Relations Society of America (PRSA), Business Marketing Association, the MarCom Awards and Apex.
Discover Financial Services View Bio »
Rob has career-long passion for building digital and integrated marketing programs that deliver breakthrough growth. He currently leads Marketing and Customer Experience for Discover’s Home Equity Loans business where his agenda is focused on driving customer acquisition and building an intuitive digital origination experience.
His experience spans across strategy consulting, analytics and marketing. Before joining Discover Financial in 2016, Rob led Retail Marketing for BMO Harris Bank and held a variety of roles at HSBC including his last as Head of Marketing & Analytics for their Canadian Consumer Finance Business. His prior career was in consulting, first at Booz & Co. (now Strategy&) and later at Zyman Group, where he specialized in developing growth strategies and building marketing ROI measurement and optimization programs.
Rob received his BA in Economics and History at the University of Pennsylvania and his MBA from Duke’s Fuqua School of Business.
McAfee View Bio »
Gary Davis is the worldwide marketing lead for McAfee’s Consumer, Mobile and Small Business (CMSB) organization. In this role, he oversees the strategies and plans that drive brand/product consideration, preference, and demand globally. Gary is primarily responsible for optimizing the CMSB business for success and ensuring marketing superiority for the Company’s portfolio of products around the world. He closely follows technology and marketing topics to understand how they intersect and influence the behaviors of consumers. Gary is also considered an online security expert frequently discussing security threats and trends.
Gary has appeared on multiple business and consumer lifestyle broadcast outlets, including CBS News, CNBC, FOX News, Bloomberg, WSJ MoneyBeat and several Bay Area television stations; and quoted in the New York Times, the Wall Street Journal, USA Today, Money Magazine, CNN, Forbes, TIME Magazine, LA Times, Huffington Post, MSNBC, PC Magazine, CNET, and PC World. He is a sought-after speaker discussing contemporary marketing techniques and activities. Prior to joining McAfee, he held senior leadership positions for more than 15 years in technology companies. Gary served on the board of directors of the National Cyber Security Alliance (NCSA).
Prophet View Bio »
Scott is the Chief Growth Officer of Prophet and has over 25 years of brand, marketing strategy, and new product development experience. He is the author of 3 books, the latest of which is The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers.
His previous work experience includes 12 years at Kuczmarski & Associates (K&A), an innovation and branding consulting company, where he was Senior Partner and founder of the Brand Asset Management™ practice. Prior to K&A, Scott worked at Procter & Gamble, where he focused on a number of top global brands.
He is frequently cited in publications such as The Wall Street Journal, USA Today, BusinessWeek,
Brandweek, Marketing News, Management Review, Advertising Age, and Crain's. Scott is an Adjunct Professor at the Kellogg School of Management at Northwestern University, a featured speaker at the University of Chicago's Executive Program on "Marketing Services Companies," and a guest lecturer at other top graduate schools, including NYU, Harvard, Notre Dame, Medill, and Columbia.
Scott earned a Master of Management from the Kellogg School of Management at Northwestern University in Marketing, Finance, and Management Strategy and a B.S. in Marketing Management from the University of Illinois.
GE Capital View Bio »
Dave Dobson is the Chief Marketing Officer for GE Capital, Healthcare Equipment Finance. In this role, he leads the development and execution of the go-to-market strategy and drives growth initiatives, globally.
Since joining GE in 1998, Dave has had various leadership roles that support the healthcare industry including finance, sales & marketing positions across the industrial (GE Healthcare) and financial services (GE Insurance and GE Capital) businesses. He’s a member of the American College of Healthcare Executives (ACHE) and has served as a board member of the Business Marketing Association.
GE Capital, Healthcare Equipment Finance is a leading provider of financing solutions to the healthcare industry. With 45 years of experience, GE Capital, Healthcare Equipment Finance helps customers improve their clinical, operational and financial outcomes by providing flexible offerings to meet their cash and technology needs. Through longstanding industry relationships, GE can help customers manage through today’s industry dynamics while also planning for the future.
Redbox View Bio »
Ash Eldifrawi is the Chief Marketing and Customer Experience Officer at Redbox.
Ash’s role is comprehensive of all functions of Product Management and Marketing, where he works to drive alignment and collaboration between different functions for new products, services and enhancements.
Prior to Redbox, he served as Chief Commercial Officer at Gogo, where he joined in 2010 after serving as CMO at Hayneedle. Earlier in his career, he served as director of brand advertising at Google, and also spent time at Wrigley and in management consulting at McKinsey & Company.
Redbox averages more than eight million rentals a week, and the company’s iconic red movie and game cases make their way into 25 million homes, on average, per quarter.
Sears Holdings View Bio »
Brian Jochum is a consumer marketing executive with 15+ years of experience building some of the most iconic brands in America, from Pantene & Head & Shoulders to Craftsman tools and Kenmore appliances. He brings a broad set of experiences that range from “end to end” of Brand building that include: innovation design, classic brand management & strategy, all forms of marketing communications, as well as retail sales and shopper marketing. His recent focus has been on redefining how the iconic brands of Kenmore and Craftsman go to market in a digital age.
Littelfuse View Bio »
Bodee Kittikamron is Global Director for Digital and Corporate Marketing at Littelfuse. With 15+ years of global marketing and brand building experience across industries such as technology, manufacturing and retail food service, Bodee has led digital transformation for two global companies in addition to defining and executing on their digital go-to-market strategies.
Since joining Littelfuse in 2011, Bodee has held various marketing roles with increasing responsibilities. Presently, he oversees strategy and operations in digital, corporate marketing, and global brand management for the company. Bodee and his global team manage enterprise-level digital platforms, channels, and programs like the company website, search engine optimization, social media, and marketing automation. He directs marketing and brand growth initiatives to the point of sale through the company’s e-commerce programs.
Previously, Bodee held marketing and digital leadership roles with the Robert Bosch Tool Corporation where he founded and built a digital center of excellence to accelerate internal digital adoption and value creation for Bosch’s e-commerce channel partners and customers. Earlier in his career, he spent more than half a decade with McDonald’s Corporation in various corporate and regional roles.
Bodee has a bachelor’s degree in psychology from the University of Illinois and a master’s degree in business administration from DePaul University.
Kerry View Bio »
Stacie Levy is the Global Director of Content Strategy and Integration for Kerry, a world leader in taste and nutrition for the food and beverage industry. With nearly 20 years of marketing experience, Stacie’s background covers marketing strategy, communications, digital advertising, marketing automation, events, public relations and team leadership. Before joining Kerry, Stacie was responsible for building digital roadmaps across Kohler's corporate, plumbing, interiors, power and hospitality business units. Prior to Kohler, she built the global marketing communications team at Kenshoo, an agile marketing technology company. While there, she was responsible for driving brand awareness and ultimately supporting aggressive revenue targets across four products and 10 priority countries.
IBM Watson Health View Bio »
Dusty Majumdar is the Vice President and Chief Marketing Officer of IBM Watson Health team. With 20 years of marketing and leadership experience at GE, Dusty leads all marketing teams at Watson Health and is focused on driving marketing excellence across the organization, building robust go-to-market strategies, collaborating with Offering Management building strategic marketing plans and enabling the commercial teams with value added selling tools.
Dusty has deep domain expertise and experience in Healthcare in leading on all aspects of Marketing ranging from strategic marketing to go-to-market execution working in companies like GE Healthcare and more recently, a diagnostic start-up (Exact Sciences). In the last start-up, Dusty managed strategy, marketing and investor Day/Board presentations as the Head of Strategy/Marketing partnering with the CEO for DNA-based early cancer screening solutions for GI, lung and pancreatic cancer based on next generation sequencing leveraging cancer DNA detection with liquid biopsies via blood. At GE Healthcare, Dusty led the marketing and branding for some of the most iconic imaging scanners launches for nearly a decade which led to dramatic improvement in diagnostic confidence and lowering of radiation dose for patients, positioning GE as the preeminent vendor in the space across all segments.
Prior to joining GE, Dusty worked at the 3M Corporation in their R&D Division. He has over 25 U.S. Patents and 30+ peer reviewed publications across imaging, nanomaterials, health economics and self-assembly in soft polymeric materials. Dusty holds a PhD from the University of Texas at Austin and a Bachelors degree from the Indian Institute of Technology.
Aon View Bio »
Miriam Mburu is the National Industry Marketing Leader for Aon Risk Solutions. In this role, Miriam leads the marketing strategy and execution for Aon’s 17 industry verticals. With over 17+ years in B2B financial marketing and business strategy, Miriam has worked in consumer packaged goods and professional service firms within the commercial banking, investment management and risk consulting sectors. Miriam’s marketing experience spans the globe having worked and led teams here in the U.S., EMEA and Hong Kong. Additional information can be found on LinkedIn - www.linkedin.com/in/miriammburu
In her community, Miriam is passionate about childhood education and volunteers at the local school.
Aurora Health Care View Bio »
Jamey Shiels is the Vice President of Digital Experience at Aurora Health Care, an integrated health system in Eastern Wisconsin with 15 hospitals, 30,000 employees and over 1,500 employed physicians. In his role, Jamey is responsible for leading the digital transformation designed to actively engage consumers in their healthcare journey and strengthen their relationship with their care providers. Jamey has more than 15 years of corporate and agency experience in marketing, digital and social business strategy, developing integrated communications programs for Fortune 500 brands and an international non-profit. He also serves as an instructor for Digital Marketing and Social Media courses for the University of Wisconsin Milwaukee.
Jamey joined Aurora in 2008 where he was asked to build the digital and social media programs. The scope and team grew to encompass marketing technology and he is now responsible for leading a team of specialists, who focus on optimizing digital technology channels to drive consumer engagement. His responsibilities include leading the digital transformation by developing the organizations digital strategy and executing activities for all consumer-facing channels including web, mobile, apps and marketing technology. His team drives all planning, project management, user experience design, content strategy and development for Aurora’s digital properties including the AuroraHealthCare.org, myAurora (electronic health record) and CRM systems.
Jamey holds a BA in Marketing from Michigan State University and will complete an MBA with a focus in Information Technology Innovation and Management in May 2017.
Additional information can be found on LinkedIn
Sears® Marketplace View Bio »
Jessica Vogel is an experienced marketer, with extensive expertise in digital, CRM, and brand with a passion for driving innovation, business performance and process improvements. Currently, she owns the marketing strategy for Sears Marketplace, the community of sellers working with Sears to add millions of additional items to shop online. Prior to working at Sears Holdings, Jessica worked at Dell for over ten years, with her last role leading the global LCM (Lifecycle Marketing) team, including global creative and content strategy and end to end execution for all triggered and post-purchase communications. Before Dell, Jessica worked on the agency side at T3 and Harte-Hanks where she was involved with various projects across numerous Fortune 100 companies.
Jessica holds a degree both in Corporate Communications and Spanish from the University of Texas at Austin. Though now located in Chicago, she remains very active in her communities, serving her fourth term on the board of the Texas Advocacy Project based out of Austin.
Additional information can be found on LinkedIn: https://www.linkedin.com/in/jessicasvogel
Rio SEO View Bio »
Dema Zlotin is the CEO of leading cloud-based local SEO technology platform Rio SEO. Over the past 20 years, he founded several internet technology and services companies serving Fortune 500 customers including Disney, Harcourt, Hewlett-Packard, Overland Storage and the U.S Navy. Zlotin began his career at Andersen Consulting and Price Waterhouse before founding Silicon Space, a web development/software services firm that grew to over 120 employees before being acquired by Dataskill, Inc. In 2006, he founded one of the nation's largest search marketing agencies, Covario, which sold to the Dentsu Aegis Network in 2014. He earned his BS in computer science from UC San Diego and was a researcher on VR technology at the San Diego Supercomputer Center. Today, Zlotin is a frequent speaker at industry conferences, a member of the CMO Council, and the recipient of several prestigious honors.
8:30am – 9:30am Breakfast
9:30am – 9:35am Argyle Opening Remarks
9:35am – 10:10am Keynote Presentation featuring GE Capital: “Driving Enhanced Value through Digitization”
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Chief Marketing Officer, Healthcare Equipment Finance
10:10am - 10:30am Thought Leadership Spotlight featuring Prophet: "Building a Relevant Brand in an AI World"
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Would you take a movie recommendation from a bot? Absolutely! Would you take a cancer diagnosis from a bot? Heck no! That’s the exact issue Watson Health was wrestling with. What was driving excitement and demand for Watson an array of IoT solutions and the finance industry wasn’t translating to healthcare. Dusty Mujumdar, Chief Marketing Officer of Watson Health, and Scott Davis, Chief Growth Officer of Prophet, will talk about how to build a relentlessly relevant brand an industry where AI isn’t always welcome.
The key to building a relentlessly relevant brand: empathy. Dusty and Scott will present how understanding the unique concerns of healthcare providers – notably the feeling that AI is a threat to their jobs and no match for the quality of care they provide – helped Watson Health clarify its brand and its role in health. As the world talks about AI replacing humans, Watson Health is building a brand that empowers them.
What you will learn
- How AI will reshape brand-building across industries
- Why empathy with consumers is so important for AI-driven brands
- How to build a relentlessly relevant brand during a period of disruption and skepticism
Senior Partner, Chief Growth Officer,
Dusty Majumdar, PhD
Chief Marketing Officer
IBM Watson Health
10:30am – 10:55am Networking Break
10:55am – 11:40am Panel Discussion: "Driving Innovation in a Competitive Marketplace"
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Session topics include, but aren't limited to:
- Major trends marketing leaders are watching
- Building impactful customer relationships that can help organizations survive and prosper in a period of disruption
- Innovative tactics or approaches developed to deliver exceptional experiences
- Leveraging emerging channels such as artificial intelligence and virtual reality
- The impacts of digital disruption and structuring the team differently
- The evolving role of the marketing leader
Global Director, Digital and Corporate Marketing Communications
Vice President, Global Digital Marketing
Jones Lang LaSalle
Head of Brand and Digital Experience
Former Head of Digital and Product Marketing
11:40pm – 12:00pm Networking Break
12:00pm – 12:35pm Keynote Presentation featuring Sears Holdings: “Using Online Brand Communities to Change the Marketing Model”
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Faced with multiple rounds of store closures and declines in traditional ad spend, see how Craftsman at Sears utilized the power of its brand enthusiasts across digital platforms to maintain its relationship with its loyalists and even grow sales in a tumultuous environment.
Head of Global Brand Management and Digital Marketing
KCD Brands, Sears Holdings
12:35pm - 1:35pm Lunch
1:35pm - 2:20pm Panel Discussion: “Connecting with Consumers in the Digital Age”
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Session topics include, but aren't limited to:
- Bridging the physical and digital customer experience
- A closer look at the technology involved, and how marketers are leveraging insights gained to reach always-on consumers
- How marketers are navigating all of the data available to drive more personalized interactions across touchpoints
- Investing in speed and efficiency to respond to consumers and clients in real-time
Director, National Industry Marketing Leader
Aon Risk Solutions
Director, Marketing & Customer Experience
Discover Financial Services
Global Director, Content Strategy & Integration
Vice President Digital Experience
Aurora Health Care
2:20pm – 2:40pm Networking Break
2:40pm – 3:15pm Keynote Presentation featuring McAfee: "The Importance of Effective Social Governance to Streamline Crisis Communications"
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Brand protection is a vital part of the Marketing function, and becomes even more important when a crisis hits, like the recent WannaCry attacks. A clearly-outlined process to social makes responding in a crisis – to audiences ranging from customers, partners and employees – more streamlined and effective.
In this presentation, you’ll hear the following:
- Best practices for establishing corporate social media guidelines
- Key audiences to communicate with in a crisis
- A case study of how McAfee managed WannaCry
Vice President, Global Consumer Marketing
3:15pm – 3:50pm Fireside Chat featuring Redbox: "The Chaos of Choice"
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Chief Marketing and Customer Experience Officer
Principal Product Manager
3:50pm – 3:55pm Argyle Closing Remarks
3:55pm – 4:55pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
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The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.