Why You Should Attend!




Argyle Executive Forum is bringing together leading digital marketing executives for one of our largest Chicago events of the year! Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role. 

Topics covered by our speaking faculty will include:

  • The evolution of digital and how it continues to transform the role of the marketing leader
  • How brand marketers are taking control of content creation and distribution across channels
  • Translating data into insights to improve the customer experience
  • Leveraging social to drive ROI in a consumer-centric ecosystem
  • How brands are delivering next generation digital brand experiences


Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. 

We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 Marketing leaders from across the Midwest and beyond!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
Jennifer Alberts Vice President, Global Digital Marketing
Jones Lang LaSalle
View Bio »
Speaker
Lowell Bike Principal Product Manager
Redbox
View Bio »
Speaker
Sarah Bond Head of Brand and Digital Experience
Cerner Corporation
View Bio »
Speaker
Rob Cook Head of Marketing & Customer Experience, Home Equity
Discover Financial Services
View Bio »
Speaker
Gary Davis Vice President, Global Consumer Marketing
McAfee
View Bio »
Speaker
Scott Davis Senior Partner, Chief Growth Officer
Organization/Company: Prophet
View Bio »
Speaker
Dave Dobson Chief Marketing Officer, Healthcare Equipment Finance
GE Capital
View Bio »
Speaker
Ash ElDifrawi Chief Marketing and Customer Experience Officer
Redbox
View Bio »
Speaker
Brian Jochum Head of Global Brand Management and Digital Marketing, KCD Brands
Sears Holdings
View Bio »
Speaker
Bodee Kittikamron Global Director, Digital and Corporate Marketing
Littelfuse
View Bio »
Speaker
Stacie Levy Global Director, Content Strategy & Integration
Kerry
View Bio »
Speaker
Dusty Majumdar, PhD Chief Marketing Officer
IBM Watson Health
View Bio »
Speaker
Miriam Mburu Director, National Industry Marketing Leader
Aon
View Bio »
Speaker
Jamey Shiels Vice President, Digital Experience
Aurora Health Care
View Bio »
Speaker
Jessica Vogel Head of Digital and Product Marketing
Sears® Marketplace
View Bio »
Speaker
Dema Zlotin CEO
Rio SEO
View Bio »
  • 8:30am – 9:30am Breakfast
  • 9:30am – 9:35am Argyle Opening Remarks
  • 9:35am – 10:10am Keynote Presentation featuring GE Capital: “Driving Enhanced Value through Digitization”
    read more »

    Dave Dobson
    Chief Marketing Officer, Healthcare Equipment Finance
    GE Capital

  • 10:10am - 10:30am Thought Leadership Spotlight featuring Prophet: "Building a Relevant Brand in an AI World"
    read more »

    Would you take a movie recommendation from a bot? Absolutely! Would you take a cancer diagnosis from a bot?  Heck no! That’s the exact issue Watson Health was wrestling with. What was driving excitement and demand for Watson an array of IoT solutions and the finance industry wasn’t translating to healthcare. Dusty Mujumdar, Chief Marketing Officer of Watson Health, and Scott Davis, Chief Growth Officer of Prophet, will talk about how to build a relentlessly relevant brand an industry where AI isn’t always welcome.
     
    The key to building a relentlessly relevant brand: empathy. Dusty and Scott will present how understanding the unique concerns of healthcare providers – notably the feeling that AI is a threat to their jobs and no match for the quality of care they provide – helped Watson Health clarify its brand and its role in health. As the world talks about AI replacing humans, Watson Health is building a brand that empowers them.
     
    What you will learn

    • How AI will reshape brand-building across industries   
    • Why empathy with consumers is so important for AI-driven brands
    • How to build a relentlessly relevant brand during a period of disruption and skepticism 

    Scott Davis,
    Senior Partner, Chief Growth Officer,
    Prophet

    And 

    Dusty Majumdar, PhD
    Chief Marketing Officer
    IBM Watson Health

  • 10:30am – 10:55am Networking Break
  • 10:55am – 11:40am Panel Discussion: "Driving Innovation in a Competitive Marketplace"
    read more »

    Session topics include, but aren't limited to:

    • Major trends marketing leaders are watching
    • Building impactful customer relationships that can help organizations survive and prosper in a period of disruption
    • Innovative tactics or approaches developed to deliver exceptional experiences
    • Leveraging emerging channels such as artificial intelligence and virtual reality
    • The impacts of digital disruption and structuring the team differently
    • The evolving role of the marketing leader

    Moderator:

    Bodee Kittikamron
    Global Director, Digital and Corporate Marketing Communications
    Littelfuse

    Panelists:

    Jennifer Alberts
    Vice President, Global Digital Marketing
    Jones Lang LaSalle       

    Sarah Bond
    Head of Brand and Digital Experience
    Cerner Corporation  

    Jessica Vogel
    Former Head of Digital and Product Marketing
    Sears Holdings 

  • 11:40pm – 12:00pm Networking Break
  • 12:00pm – 12:35pm Keynote Presentation featuring Sears Holdings: “Using Online Brand Communities to Change the Marketing Model”
    read more »

    Faced with multiple rounds of store closures and declines in traditional ad spend, see how Craftsman at Sears utilized the power of its brand enthusiasts across digital platforms to maintain its relationship with its loyalists and even grow sales in a tumultuous environment. 

    Brian Jochum
    Head of Global Brand Management and Digital Marketing
    KCD Brands, Sears Holdings

  • 12:35pm - 1:35pm Lunch
  • 1:35pm - 2:20pm Panel Discussion: “Connecting with Consumers in the Digital Age”
    read more »

    Session topics include, but aren't limited to:

    • Bridging the physical and digital customer experience
    • A closer look at the technology involved, and how marketers are leveraging insights gained to reach always-on consumers
    • How marketers are navigating all of the data available to drive more personalized interactions across touchpoints
    • Investing in speed and efficiency to respond to consumers and clients in real-time

    Moderator:

    Miriam Mburu
    Director, National Industry Marketing Leader
    Aon Risk Solutions 

    Panelists:

    Rob Cook
    Director, Marketing & Customer Experience
    Discover Financial Services

    Stacie Levy
    Global Director, Content Strategy & Integration
    Kerry

    Jamey Shiels
    Vice President Digital Experience
    Aurora Health Care

    Dema Zlotin
    CEO
    Rio SEO

  • 2:20pm – 2:40pm Networking Break
  • 2:40pm – 3:15pm Keynote Presentation featuring McAfee: "The Importance of Effective Social Governance to Streamline Crisis Communications"
    read more »

    Brand protection is a vital part of the Marketing function, and becomes even more important when a crisis hits, like the recent WannaCry attacks. A clearly-outlined process to social makes responding in a crisis – to audiences ranging from customers, partners and employees – more streamlined and effective.

    In this presentation, you’ll hear the following:

    • Best practices for establishing corporate social media guidelines
    • Key audiences to communicate with in a crisis
    • A case study of how McAfee managed WannaCry

    Gary Davis
    Vice President, Global Consumer Marketing
    McAfee

  • 3:15pm – 3:50pm Fireside Chat featuring Redbox: "The Chaos of Choice"
    read more »

    Featuring:

    Ash ElDifrawi
    Chief Marketing and Customer Experience Officer
    Redbox

    Interviewed by:

    Lowell Bike
    Principal Product Manager
    Redbox

  • 3:50pm – 3:55pm Argyle Closing Remarks
  • 3:55pm – 4:55pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in Digital Marketing Forum" in Chicago
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

JW Marriott Chicago


151 W Adams St
Chicago, IL 60603
Telephone: (312) 660-8200
Website