Why You Should Attend!



Argyle Executive Forum is bringing together leading digital marketing executives for our largest events of the year! Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role.

Topics covered by our speaking faculty will include:

  • The evolution of digital and how it continues to transform the role of the marketing leader
  • How brand marketers are taking control of content creation and distribution across channels
  • Translating data into insights to improve the customer experience
  • Leveraging social to drive ROI in a consumer-centric ecosystem
  • How brands are delivering next generation digital brand experiences


Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. 

We look forward to hosting you alongside our community of Fortune 500 Marketing leaders from across the nation and around the world!

Register to Attend

Event RSVP


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This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
ARGYLE HOST Ed Jankowski CEO
XpresSpa
View Bio »
Speaker
Jessica Braverman Head of Marketing & Strategy, Consumer Health Engagement
Cigna
View Bio »
Speaker
Glenn Burke Vice President, Marketing & Business Development
Avis Budget Group
View Bio »
Speaker
Emily Butler Vice President, Marketing
Food52
View Bio »
Speaker
Eunice Byun Vice President, Global Digital Marketing
Revlon
View Bio »
Speaker
Alex Cavalieri Vice President, Digital Marketing
BlackRock Financial Management
View Bio »
Speaker
Greg Chambers Global Group Director, Digital Innovation
The Coca-Cola Company
View Bio »
Speaker
Ashley Chambers Canning Head of eCommerce, Keds
Wolverine World Wide
View Bio »
Speaker
Jennifer Dalipi Head of Global Media - Consumer Beauty
Coty
View Bio »
Speaker
Peter Dawkins Chief Web Officer, Digital
United Nations
View Bio »
Speaker
John Derham Head of Innovation & Co-Founder
iQ media
View Bio »
Speaker
Falguni Desai Global Head of Strategy, Electronic Trading Technology
Credit Suisse
View Bio »
Speaker
Alison Ehrmann Vice President, Consumer Marketing
FreshDirect
View Bio »
Speaker
Kristin Fassler Vice President, Director of Marketing
Penguin Random House
View Bio »
Speaker
Jordan Finger Vice President, Growth Marketing
Freshly
View Bio »
Speaker
Richard Gellman Vice President, Advertising and Marketing
Tourneau
View Bio »
Speaker
Jeff Goldberg Head of Marketing Automation & Lead Generation
McGraw-Hill Global Education Holdings
View Bio »
Speaker
Angela Gruszka Vice President, Marketing & Creative
ABC Carpet & Home
View Bio »
Speaker
Tasneem Hajara Head of Digital Retail & Advice Channel Technology
TIAA
View Bio »
Speaker
Blair Hammond Head of Global Community & Social Media Content
Reebok
View Bio »
Speaker
Christa Imbriale Head of Digital Technology & Innovation
Estée Lauder
View Bio »
Speaker
Nicole Kankam Managing Director, Marketing
United States Tennis Association
View Bio »
Speaker
Neil Katz Vice President - Digital Editor in Chief
The Weather Channel
View Bio »
Speaker
Orlando Lima Vice President, VH1 Digital Content
Viacom
View Bio »
Speaker
Enid Maran Managing Director, Marketing Effectiveness
Nielsen
View Bio »
Speaker
Alexei Milgram Corporate Vice President, Brand Marketing Performance Analytics
New York Life
View Bio »
Speaker
Mike Morris CEO
Topcoder
View Bio »
Speaker
Ron Palmeri Founder and CEO
Layer
View Bio »
Speaker
Melanie Poitras Senior Director, Customer Experience & Analyst Relations
Acquia
View Bio »
Speaker
Wilson Raj Global Director, Customer Intelligence
SAS
View Bio »
Speaker
Mina Seetharaman Senior Vice President, Global Managing Director, Marketing
The Economist
View Bio »
Speaker
Denna Singleton Head of Global Digital
Elizabeth Arden
View Bio »
Speaker
Brian Smith Vice President, Marketing
UserTesting
View Bio »
Speaker
Chris Stone Chief Product Officer
Acquia
View Bio »
Speaker
Rafael Sulit Head of Digital Channel Engagement
National Grid
View Bio »
Speaker
Mathew Sweezey Principal Marketing Insights
Salesforce Marketing Cloud
View Bio »
Speaker
Esperanza Teasdale Head of Shopper Marketing
PepsiCo
View Bio »
Speaker
Meighan Vafa Chief Marketing & Programs Officer
American Heart Association
View Bio »
Speaker
Robin Van Puyenbroeck Vice President, Business Development
Ethan Allen Global
View Bio »
Speaker
Sandeep Varma Enterprise Vice President, CRM & Loyalty
1-800-Flowers.com
View Bio »
Speaker
Michael Vorel Head of Ecommerce & Digital Marketing
Olympus Corporation of the Americas
View Bio »
Speaker
Scott Weiler Vice President, Marketing & Communications
Sonesta International Hotels
View Bio »
Speaker
Lizzie Wilson Senior Art Director
McCann
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:10am Opening Remarks by Argyle Host
    read more »

    Ed Jankowski
    CEO
    XpresSpa         

  • 9:10am - 9:45am Keynote Presentation featuring PepsiCo: “Efficient Localization: Shopper Marketing as a Sales Growth Platform”
    read more »

    Esperanza Teasdale
    Senior Director, Shopper Marketing
    PepsiCo           

  • 9:45am – 10:05am Thought Leadership Spotlight featuring Domo
  • 10:05am – 10:25am Thought Leadership Spotlight featuring SAS: "Ignite Lasting Customer Loyalty in Today’s Digital World"
    read more »

    Loyalty marketing has radically evolved in light of today’s digitally unfettered and empowered customers. US loyalty program membership is soaring, yet less than half of program members are actually active. Why?

    Factors—ranging from intensifying competition, concerns with data privacy, undifferentiated offerings—are altering how companies tackle customer loyalty. To survive—let alone thrive--loyalty must be ingrained into both the customer experience and a company’s operating model. Brands must adopt bold approaches—fusing data analytics and emotional brand experiences—to prompt tailored, timely interactions that deepen brand advocacy, and thus loyalty.

    In this session, SAS’s Wilson Raj will share the keys to growing a loyal and profitable customer base, including:

    • Data strategies and techniques to become a loyalty company, not a company with a loyalty program.
    • A framework to align data analytics approaches with the customer experience journey.

    Wilson Raj
    Global Director, Customer Intelligence 
    SAS

  • 10:25am – 10:55am Networking Break
  • 10:55am – 11:45am Breakout Session #1
    read more »

    Select your track of choice from our breakout selection – choose from the following options:

  • 11:45am – 12:05pm Networking Break
  • 12:05pm – 12:55pm Breakout Session #2
    read more »

    Select your track of choice from our breakout selection – choose from the following options:

  • 12:55pm – 1:15pm Thought Leadership Spotlight featuring Topcoder
    read more »

    Mike Morris
    CEO 
    Topcoder

  • 1:15pm – 2:15pm Lunch
  • 2:15pm – 3:05pm Breakout Session # 3
    read more »

  • 3:05pm – 3:20pm Networking Break
  • 3:20pm – 3:55pm Keynote Presentation featuring Blackrock
    read more »

    Alex Cavalieri
    Vice President, Digital Strategy
    Black Rock

  • 3:55pm – 4:30pm Keynote Presentation featuring Reebok: “How to Maximize Real-Time Content Marketing”
    read more »

    Consumers aren’t sitting around waiting for an excuse to talk about our brands. Instead, we have to hack their news cycles and social feeds with relevant and emotional stories that seamlessly blend storytelling and commerce. Here’s how!

    Blair Hammond
    Global Head of Content
    Reebok

  • 4:30pm - 4:35pm Closing Remarks by Argyle Host
    read more »

    Ed Jankowski
    CEO
    XpresSpa

  • 4:35pm – 5:35pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in Digital Marketing Forum" in New York
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $425.00 per night, taxes not included. 

For details on where the event will take place, please contact your Argyle relationship manager.

Venue

The Fitzpatrick Grand Central


141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701
Website