Why You Should Attend!



Argyle Executive Forum is bringing together leading digital marketing executives for our largest events of the year! Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role.

Topics covered by our speaking faculty will include:

  • The evolution of digital and how it continues to transform the role of the marketing leader
  • How brand marketers are taking control of content creation and distribution across channels
  • Translating data into insights to improve the customer experience
  • Leveraging social to drive ROI in a consumer-centric ecosystem
  • How brands are delivering next generation digital brand experiences


Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. 

We look forward to hosting you alongside our community of Fortune 500 Marketing leaders from across the nation and around the world!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
ARGYLE HOST Ed Jankowski CEO
XpresSpa
View Bio »
Speaker
Ben Babcock Senior Director of Research
Jet.com
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Speaker
Alex Cavalieri Vice President, Digital Marketing
BlackRock Financial Management
View Bio »
Speaker
Ashley Chambers Canning Head of eCommerce, Keds
Wolverine World Wide
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Speaker
Michael Collins Managing Director, Services Delivery and Chief Marketing Officer
CFA Institute
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Speaker
Jennifer Dalipi Head of Global Media - Consumer Beauty
Coty
View Bio »
Speaker
Peter Dawkins Chief Web Officer, Digital
United Nations
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Speaker
Valerie De La Rosa Head of Marketing
Conde Nast Entertainment
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Speaker
John Derham Head of Innovation & Co-Founder
iQ media
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Speaker
Falguni Desai Global Head of Strategy, Electronic Trading Technology
Credit Suisse
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Speaker
Peter Duffin Senior Vice President, Brand Management
Lincoln Center for the Performing Arts
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Speaker
Alison Ehrmann Former Vice President, Consumer Marketing
FreshDirect
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Speaker
Kristin Fassler Vice President, Director of Marketing
Penguin Random House
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Speaker
Jordan Finger Vice President, Growth Marketing
Freshly
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Speaker
Richard Gellman Vice President, Advertising and Marketing
Tourneau
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Speaker
Jeff Goldberg Head of Marketing Automation & Lead Generation
McGraw-Hill Global Education Holdings
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Speaker
Angela Gruszka Vice President, Marketing & Creative
ABC Carpet & Home
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Speaker
Tasneem Hajara Head of Digital Retail & Advice Channel Technology
TIAA
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Speaker
Blair Hammond Head of Global Community & Social Media Content
Reebok
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Speaker
Nicole Kankam Managing Director, Marketing
United States Tennis Association
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Speaker
Neil Katz Global Head of Content, Editor-in-Chief
The Weather Channel
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Speaker
Jeremy Kutner Vice President, Web/Mobile Strategy
Warner Music Artist Services
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Speaker
Orlando Lima Vice President, VH1 Digital Content
Viacom
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Speaker
Brian Lin Vice President of Product Management, Data & Partnerships
Viacom
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Speaker
Enid Maran Managing Director, Marketing Effectiveness
Nielsen
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Speaker
Alexei Milgram Corporate Vice President, Brand Marketing Performance Analytics
New York Life
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Speaker
Mike Morris CEO
Topcoder
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Speaker
Ron Palmeri Founder and CEO
Layer
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Speaker
Melanie Poitras Senior Director, Customer Experience & Analyst Relations
Acquia
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Speaker
Wilson Raj Global Director, Customer Intelligence
SAS
View Bio »
Speaker
Mina Seetharaman Senior Vice President, Global Managing Director, Marketing
The Economist
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Speaker
Denna Singleton Head of Global Digital
Elizabeth Arden
View Bio »
Speaker
Brian Smith Vice President, Marketing
UserTesting
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Speaker
Chris Stone Chief Product Officer
Acquia
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Speaker
Rafael Sulit US Director of Strategic Communications and Brand
National Grid
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Speaker
Mathew Sweezey Principal Marketing Insights
Salesforce Marketing Cloud
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Speaker
Esperanza Teasdale Senior Director, Shopper Marketing
PepsiCo
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Speaker
John Tucker Co-Founder
Trunk Club
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Speaker
Sandeep Varma Enterprise Vice President, CRM & Loyalty
1-800-Flowers.com
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Speaker
Michael Vorel Head of Ecommerce & Digital Marketing
Olympus Corporation of the Americas
View Bio »
  • 7:45am – 8:45am Breakfast
  • 8:45am – 8:50am Opening Remarks by Argyle Host
    read more »

    Ed Jankowski
    CEO
    XpresSpa         

  • 8:50am - 9:25am Keynote Presentation featuring PepsiCo: "Efficient Localization: Shopper Marketing as a Sales Growth Platform"
    read more »

    With over 20 national retailers with unique shopper profiles and needs, hear how PepsiCo US reengineered the shopper marketing function. How they improved application of consumer insights at a store level and delivering customer specific strategies executed locally considering the local shopper. How they monitored the results and shared the insight with their retail partners.

    Esperanza Teasdale
    Senior Director, Shopper Marketing
    PepsiCo           

  • 9:25am – 9:45am Thought Leadership Spotlight featuring Domo
    read more »

    Brian Lin
    Vice President of Product Management, Data & Partnerships
    Viacom

  • 9:45am – 10:05am Thought Leadership Spotlight featuring SAS: "Ignite Lasting Customer Loyalty in Today’s Digital World"
    read more »

    Loyalty marketing has radically evolved in light of today’s digitally unfettered and empowered customers. US loyalty program membership is soaring, yet less than half of program members are actually active. Why?

    Factors—ranging from intensifying competition, concerns with data privacy, undifferentiated offerings—are altering how companies tackle customer loyalty. To survive—let alone thrive--loyalty must be ingrained into both the customer experience and a company’s operating model. Brands must adopt bold approaches—fusing data analytics and emotional brand experiences—to prompt tailored, timely interactions that deepen brand advocacy, and thus loyalty.

    In this session, SAS’s Wilson Raj will share the keys to growing a loyal and profitable customer base, including:

    • Data strategies and techniques to become a loyalty company, not a company with a loyalty program.
    • A framework to align data analytics approaches with the customer experience journey.

    Wilson Raj
    Global Director, Customer Intelligence 
    SAS

  • 10:05am – 10:30am Networking Break
  • 10:30am – 11:20am Breakout Session #1
    read more »

    Select your track of choice from our breakout selection – choose from the following options:

  • 11:20am – 11:40am Networking Break
  • 11:40am – 12:30pm Breakout Session #2
    read more »

    Select your track of choice from our breakout selection – choose from the following options:

  • 12:30pm – 12:50pm Thought Leadership Spotlight featuring Topcoder: "Wowing Customers in the Age of AI and the Gig Economy"
    read more »

    Great customer experience is key to the success of every business, but with a continually changing technology landscape it's harder than ever to keep up with customer demands. In this session, you'll learn how leading enterprises are tapping into the gig economy and embracing new technologies like AI and blockchain to build next-generation solutions that wow customers.

    Mike Morris
    CEO 
    Topcoder

  • 12:50pm – 1:50pm Lunch
  • 1:50pm – 2:25pm Keynote Presentation featuring Condé Nast Entertainment: “Moving at the Speed of Meme: How Trends Shape Culture”
    read more »

    The increased dissemination of identity-driven content leaves creators and executives wondering how to sync their teams into the zeitgeist faster and smarter than ever. There’s more to memes than the eye can tweet. In a world where a social trigger is cultural validation, how do you shape your content as a vehicle for unifying people in the zeitgeist? In this session, we will unlock how to communicate in a post-meme world and how to trigger your content for memetic evolution.

    Valerie De La Rosa
    Director, Marketing
    Condé Nast Entertainment

  • 2:30pm – 3:20pm Breakout Session # 3
    read more »

  • 3:20pm – 3:40pm Networking Break
  • 3:40pm – 4:15pm Keynote Presentation featuring Blackrock: “Testing your Way to Success”
    read more »

    How to apply agile processes & growth marketing strategies to grow your brand.


    Alex Cavalieri
    Vice President, Digital Strategy
    Black Rock

  • 4:15pm – 4:50pm Keynote Presentation featuring Reebok: “How to Maximize Real-Time Content Marketing”
    read more »

    Consumers aren’t sitting around waiting for an excuse to talk about our brands. Instead, we have to hack their news cycles and social feeds with relevant and emotional stories that seamlessly blend storytelling and commerce. Here’s how!

    Blair Hammond
    Director, Digital Content
    Reebok

  • 4:50pm – 4:55pm Closing Remarks by Argyle Host
    read more »

    Ed Jankowski
    CEO
    XpresSpa

  • 4:55pm – 5:55pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in Digital Marketing Forum" in New York
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $425.00 per night, taxes not included. 

For details on where the event will take place, please contact your Argyle relationship manager.

Venue

The Fitzpatrick Grand Central


141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701
Website