Why You Should Attend!



Argyle Executive Forum is bringing together leading digital marketing executives for our biggest West Coast event of the year. Our packed agenda will provide you with an opportunity to hear key insights regarding the most pressing issues that you and your organization are facing.

Hailing from the heart of Silicon Valley and beyond, speakers will address an array of topics geared towards leaders in digital marketing, brand strategy and analytics, including:

  • The evolution of digital and how it continues to transform the role of the marketing leader
  • How brand marketers are taking control of content creation and distribution across channels
  • Translating data into insights to improve the customer experience
  • Leveraging social to drive ROI in a consumer-centric ecosystem
  • How brands are delivering more personalized, meaningful brand experiences

 

Our keynote presentationsfireside chatspanel sessions, interactive group discussion sessions, and networking breaks will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Hayley Adelson at hadelson@argyleforum.com.

Speaker
ARGYLE HOST Kevin Phelan President, Agôn Partners; Former CMO, BP North America
BP
View Bio »
Speaker
Girish Balasubramanian Vice President and General Manager, Product Management, Operations and Analytics
Western Union
View Bio »
Speaker
Melanie Batchelor Vice President, Marketing
Campari America
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Speaker
Peter Cassidy Founder & Chief Marketing Officer
Stackla
View Bio »
Speaker
Josephine Chew Vice President, Digital Marketing
Wells Fargo
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Speaker
Terry Fortescue Vice President, Product Marketing
Sitecore
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Speaker
Brent Hall Head of Digital
Nokia
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Speaker
Paul Johnson Head of Product Management
Peet's Coffee & Tea
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Speaker
Allison Kelley Vice President, Customer Analytics & Marketing Effectiveness
The Gap
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Speaker
Tyler Lessard Vice President, Marketing
Vidyard
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Speaker
Eric Markowitz Head of Global and Digital Marketing
Western Union
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Speaker
Courtney McKlveen Vice President, Industry Lead
Yahoo
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Speaker
Doug Milliken Vice President, Digital Experience Transformation
Clorox
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Speaker
Monika Pietraszek Director, Business Development
Lionbridge
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Speaker
Kapil Raina Vice President, Product Marketing
HyTrust
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Speaker
Karina Reese Vice President, Client Solutions
Nielsen
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Speaker
Niloy Sanyal Chief Marketing Officer, Software and Analytics
General Electric
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Speaker
Tara Sharp Head of Marketing, Chief Marketing Officer
Sonic
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Speaker
Lisa Sullivan-Cross Chief Marketing Officer
Art.com
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Speaker
Joyce Szudzik Vice President, Digital Marketing
AEG Worldwide
View Bio »
Speaker
Tony Wells Chief Marketing Officer - North America
Schneider Electric
View Bio »
Speaker
Matt Zilli Vice President, Product Marketing
Marketo
View Bio »
  • 7:45am – 8:45am Breakfast
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    Kick off the day with a healthy breakfast and networking. Connect with your peers in the digital marketing community from a variety of industries before the morning’s content begins. 

  • 8:45am – 8:55am Opening Remarks by Argyle Host
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    Kevin Phelan
    President, Agôn Partners;
    Former CMO, BP North America 

  • 8:55am – 9:30am Keynote Session featuring GE Digital: “The CMO of the Digital Industrial Era”
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    There’s a lot of change in marketing, and much of it seemed impossible a few years ago. That said, the complexities in the industrial B2B sector are often more challenging and in some ways more rewarding. This session will highlight the path of one marketer and his view towards the future of what is becoming possible in this new era of digital.

    Niloy Sanyal
    Chief Marketing Officer
    GE Digital

  • 9:30am – 9:50am Thought Leadership Spotlight featuring Yahoo!: "Keeping Credibility with Consumers in the Digital Age"
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    Now more than ever, maintaining credibility with consumers in the digital landscape is top of mind for marketers. Marketers are tasked with breaking through the digital noise and serving up relevant, seamless brand experiences all while staying clear of questionable digital environments. Join Courtney McKlveen, VP and Industry Lead, Retail, Travel and QSR, at Yahoo to understand what consumers now expect from brands and how marketers can best meet these expectations with their digital marketing strategies in order to maintain credibility. 

    Courtney McKlveen
    Vice President, Industry Lead
    Yahoo

  • 9:50am – 10:15am Networking Break
  • 10:15am – 10:20am Session Introduction featuring Lionbridge
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    Monika Pietraszek
    Director, Business Development
    Lionbridge

  • 10:20am – 11:05am Panel Discussion: "Harnessing the Power of Digital to Create Seamless Customer Experiences"
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    Session topics include, but aren't limited to:
    • How digital transforms the customer experience
    • Best practices for leveraging content and social media to drive connections across platforms
    • An overview of the technologies that help shape the digital customer experience
      • How are marketers leveraging emerging channels?
    • Tackling the challenge of global scale: how organizations can expand their customer reach, and the biggest challenges that marketers are facing

    Moderator:

    Tara Sharp
    Chief Marketing Officer
    Sonic

    Panelists:

    Josephine Chew
    Vice President, Digital Marketing 
    Wells Fargo

    Karina Reese
    Vice President, Client Services
    Nielsen

    Tony Wells
    Chief Marketing Officer
    Schneider Electric

  • 11:10am – 11:30am Thought Leadership Spotlight featuring Sitecore: "Five Ways to Caffeinate Your Customer Experience in 2017"
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    In this session, you’ll hear Sitecore’s point of view on how to energize and optimize your customer experiences with practical advice and insights on personalization and omni-channel delivery – hot topics for today’s digital marketer.

    Terry Fortescue
    Vice President, Product Marketing 
    Sitecore

  • 11:30am – 11:50am Networking Break
  • 11:50am – 12:40pm Panel Discussion: "Content Creation & Distribution Across Channels"
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    Session topics include, but aren't limited to:
    • How marketers are taking control of their content and distribution
      • How is content affecting the traditional team structure, and what new roles are being created to handle content creation?
    • Leveraging different channels and platforms for effective distribution, and how to determine the right platform for your message
      • An overview of the different social platforms and how to tailor the message to fit the media
    • Where data fits in - how leading marketers are targeting the right customer at the right time, via the right platform
    • How to determine success in content marketing
      • Which KPIs to look for, in terms of conversion, engagement and reach

    Moderator:

    Joyce Szudzik
    Vice President, Digital Marketing 
    AEG Worldwide

    Panelists:

    Melanie Batchelor
    Vice President, Marketing 
    Campari America

    Peter Cassidy
    Chief Marketing Officer
    Stackla

    Brent Hall
    Head of Digital
    Nokia

    Tyler Lessard
    Vice President, Marketing
    Vidyard

  • 12:45pm – 1:05pm Thought Leadership Spotlight featuring Marketo: "Tomorrow's Marketer - 3 T's for Success in the Digital Age"
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    Yesterday’s marketing was a support function serving leads to sales. Tomorrow’s marketing will be a strategic function, driving digital transformation and owning the customer experience. But how do marketers get there? It’s not an easy journey – we need to make radical shifts in the techniques we adopt, the talent we hire, the teams we structure, and the technologies we implement. Join Matt Zilli, Marketo’s VP of Product & Segment Marketing, as he presents a new framework for becoming tomorrow’s marketer.

    Matt Zilli
    Vice President, Product Marketing 
    Marketo

  • 1:05pm – 2:05pm Lunch
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    Take a midday break to grab lunch, network with your peers, and discuss the morning presentations.

  • 2:05pm – 2:50pm Panel Discussion: "Translating Data into Insights"
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    Session topics include, but aren't limited to:
    • Where is marketing on its journey to become a more data-driven science?
    • How leading marketers connect with customers with different touchpoints throughout the buying cycle
      • How to utilize technology and data to personalize the experience so it becomes engaging and humanized
      • How to effectively communicate your brand value proposition to compel customers to purchase
    • Best practices for prioritizing and governing investments in data analytics and insight
    • Measuring results and demonstrating ROI in the new digital context

    Moderator:

    Lisa Sullivan-Cross
    Chief Marketing Officer 
    Art.com

    Panelists:

    Paul Johnson
    Head of Product Management
    Peet's Coffee & Tea

    Allison Kelley
    Vice President, Customer Analytics & Marketing Effectiveness
    The Gap

    Kapil Raina
    Vice President, Product Marketing 
    HyTrust

  • 2:50pm – 3:10pm Networking Break
  • 3:10pm – 3:45pm Keynote Session featuring Western Union: “From Retail to Digital - 4 Myths to Address While Building Out Your Business”
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    Hear how this retail financial services company switched gears and started investing head-first in digital. Girish Balasubramanian and Eric Markowitz will share a step-by-step case study of how, over a 5-year period, Western Union has fully expanded their online offerings.

    Girish Balasubramanian
    Vice President and General Manager, Product Management, Operations and Analytics 
    Western Union

    And 

    Eric Markowitz
    Head of Global and Digital Marketing 
    Western Union

  • 3:45pm – 4:20pm Keynote Session featuring Clorox: “Building a Brand in the Age of Tech”
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    In order to fully invest in digital, the organization needs to start on the inside - from building out a team of experts to handle digital capabilities, to instilling a larger focus on cross-channel marketing, and more. In this session, hear from Clorox's VP of Digital Experience as he discusses how this legacy brand is not only embracing digital for optimization, but how it can be used to drive the business as a whole.

    Doug Milliken
    Vice President, Digital Experience Transformation 
    Clorox

  • 4:20pm – 4:30pm Closing Remarks by Argyle Host
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    Kevin Phelan
    President, Agôn Partners;
    Former CMO, BP North America 

  • 4:30pm – 5:30pm Closing Reception
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    Wrap up the day with a cocktails and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.

What will be discussed? Explore marketing hot topics and challenge areas such as:

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in Digital Marketing Forum in San Francisco"
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate.

For details on where the event will take place, please contact your Argyle relationship manager.

Venue

InterContinental San Francisco


888 Howard St
San Francisco, CA 94103
Telephone: (415) 616-6500
Website

Venue

JW Marriott San Francisco Union Square


515 Mason St
San Francisco, CA 94102
Telephone: (415) 771-8600
Website

Venue

Omni San Francisco Hotel


500 California Street
San Francisco, CA 94104
Telephone: (415) 677-9494
Website

Venue

San Francisco Marriott Marquis


780 Mission Street
San Francisco, CA 94103
Telephone: (415) 896-1600
Website

Venue

San Francisco Marriott Union Square


480 Sutter Street
San Francisco, CA 94108
Telephone: (866) 912-0973
Website