Why You Should Attend!



Argyle Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Dallas, TX. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing moving into 2017, with an agenda geared specifically towards leaders in marketing, e-commerce, technology, digital, online merchandsing, and more. Key topics we’ll explore include:

  • The making of a modern e-commerce company, and how organizations can be structured to support a more progressive e-commerce strategy
  • The rise of mobile, and how online retailers are creating mobile-first experiences through mobile-optimized sites, loyalty and payment apps
  • How technology affects the customer journey, and how e-commerce companies are adapting
  • Optimizing engagement through predictive analytics to create more seamless experiences
  • Creating more engaging, interactive forms of content across all channels

 

Our keynote presentations, fireside chats, panel sessions, interactive group discussion sessions, and networking breaks will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Hayley Adelson at hadelson@argyleforum.com.

Speaker
ARGYLE HOST Sri Rajagopalan Vice President, eCommerce & Digital Sales
Johnson & Johnson
View Bio »
Speaker
Ryan Bates Product Consultant
Domo
View Bio »
Speaker
Carlos Chavez Chief Technology Officer
Pizza Hut
View Bio »
Speaker
Suzanne Galvanek Vice President, Marketing
AT&T
View Bio »
Speaker
Ali Ijaz Global Digital Marketing Lead
3M
View Bio »
Speaker
Hansen Lieu Senior Director of Solution Marketing, Commerce
SAP
View Bio »
Speaker
Anna McGarthwaite Head of Ecommerce
Macadamia Beauty
View Bio »
Speaker
Lety Nettles Vice President, Digital Innovation
Rent-A-Center
View Bio »
Speaker
Will Pinnell Vice President, Digital and Product Strategy
BCD Travel
View Bio »
Speaker
Ted Schweitzer Senior Vice President, Digital Commerce & Media
La Quinta
View Bio »
Speaker
Ajit Sivadasan Global Vice President & GM, eCommerce, Web, Sales & Marketing
Lenovo
View Bio »
Speaker
Angela Yochem Senior Vice President & Chief Information Officer
Rent-A-Center
View Bio »
Speaker
Craig Zurek Head of Brand and Media Optimization
Dallas Cowboys
View Bio »
  • 8:00am – 9:00am Breakfast
    read more »

    Kick off the day with a healthy breakfast and networking. Connect with your peers in the e-commerce community from a variety of industries before the morning’s content begins. 

  • 9:00am – 9:10am Opening Remarks by Argyle Host
    read more »

    Sri Rajagopalan
    Vice President, eCommerce & Digital Sales 
    Johnson & Johnson

  • 9:10am – 9:55am Keynote Session featuring Lenovo: "Rethinking E-Commerce"
    read more »

    With the rise of ecommerce giants like Amazon, brands are struggling to maintain their loyal consumer bases. Hear how Lenovo built out its own e-commerce platform to compete with those giants, and how they are creating unique brand experiences to draw consumers back.

    Ajit Sivadasan
    Global Vice President & GM, eCommerce, Web, Sales & Marketing 
    Lenovo

  • 10:00am – 10:20am Thought Leadership Spotlight featuring Domo: "Better Companies Ask Better Questions"
    read more »

    Data can be overwhelming both on an individual level and organization-wide. Being able to glean insight from data is easier said than done, and being able to turn that insight into action is even harder. The best companies ask the best questions, and the best questions lead to the best metrics and the best metrics lead to the best decisions for your organization. During this session we’ll discuss what makes an effective questions and how to turn those questions into effective metrics. 

    Ryan Bates
    Product Consultant
    Domo

  • 10:20am – 10:45am Networking Break
    read more »

  • 10:45am – 11:30am Panel Discussion: “The Foundations for a Modern E-Commerce Company”
    read more »

    Session topics include, but aren't limited to:
    • Best practices for how to structure your organization for e-commerce
      • What new roles are being created to handle e-commerce? How are existing team structures shifting?
    • What processes need to be in place to support e-commerce capabilities?
      • Which technologies are companies investing in to support e-commerce?
      • A closer look at the technologies available, from AI to UX, and everything in between
    • How to provide a seamless and dynamic experience that sets your brand apart from the competition
      • Small-business approach vs large-scale operation
      • How e-commerce companies are utilizing loyalty and rewards programs to engage with their audience
      • Strategies for building personal connections with customers that keeps them coming back

    Moderator:

    Ajit Sivadasan
    Global Vice President & GM, eCommerce, Web, Sales & Marketing 
    Lenovo

    Panelists:

    Suzanne Galvanek
    Vice President, Marketing 
    AT&T

    Will Pinnell
    Vice President, Digital and Product Strategy 
    BCD Travel

    Ted Schweitzer
    Senior Vice President, Digital Commerce
    La Quinta Resorts

  • 11:30am – 11:50am Networking Break
    read more »

  • 11:50am – 12:10pm Thought Leadership Spotlight featuring SAP: "Win with Commerce"
    read more »

    Today, businesses face tremendous challenges to differentiate and adapt to ever-changing customer behavior.  Furthermore, customers are more empowered than ever before, but they valued great experience. According to many researches, 74% or more of customers are willing to pay more for better customer experience. To win, organizations must: (1) Become an omni-channel business, (2) deliver contextual customer experience, and (3) respond to the market fast. Join this session to learn how you can enable your organization to win in the new digital economy. 

    Hansen Lieu
    Senior Director of Solution Marketing, Commerce 
    SAP

  • 12:15pm – 12:50pm Fireside Chat featuring Rent-A-Center: “How Digital Channels Affect Traditional Commerce”
    read more »

    Rent-A-Center recently launched its ecommerce platform back in December, and is already seeing an evolution in the way consumers are interacting with the brand. Rent-A-Center’s senior vice president and chief information officer shares the biggest opportunities and challenges they’ve seen along the way.

    Featuring:

    Angela Yochem
    Senior Vice President & Chief Information Officer 
    Rent-A-Center

    And

    Lety Nettles
    Vice President, Digital Innovation 
    Rent-A-Center

  • 12:50pm – 1:50pm Lunch
    read more »

    Take a midday break to grab lunch, network with your peers, and discuss the morning presentations.

  • 1:50pm – 2:35pm Panel Discussion: “Context and Personalization Across Channels”
    read more »

    Session topics include, but aren't limited to:
    • How e-commerce organizations are creating more interactive forms of content to drive engagement across channels
    • Investing in real-time analytics to better predict consumer intents
      • How is your organization personalizing the shopper journey from each touchpoint?
      • How can you ensure targeting the right consumer at the right time, in the right way?
    • Utilizing relevant data to personalize user experiences and increase conversions
    • Measuring success in your content marketing efforts
      • Exploring which metrics should you be looking at to determine success
      • What are the biggest challenges that marketing and technology executives are facing with regards to consumer engagement? 

    Moderator:

    Craig Zurek
    Head of Brand and Media Optimization
    Dallas Cowboys

    Panelists:

    Ali Ijaz
    Global Digital Marketing Lead 
    3M

    Anna McGarthwaite
    Head of Ecommerce 
    Macadamia Beauty

  • 2:35pm – 2:55pm Networking Break
    read more »

  • 2:55pm – 3:30pm Keynote Session featuring Pizza Hut: "How to Utilize Lean Innovation"
    read more »

    "Fake it before you make it." The need for innovation will continue to intensify as digital technologies enable exciting opportunities. In this presentation, Pizza Hut's chief technology officer showcases lean innovation techniques that will help your organization enable rapid testing of ideas that weed out failures, and keep your team focusing on ideas that matter.

    Carlos Chavez
    Chief Technology Officer 
    Pizza Hut

  • 3:35pm – 4:10pm Keynote Session featuring Johnson & Johnson: "FMCG & Ecommerce - The Time is Now"
    read more »

    While eCommerce has evolved over decades, FMCG companies have not leveraged this new digital ecosystem as a winning formula yet. Many are trying to figure out what the right play is. This session will outline why the time is now, who is leading, what consumers are looking for, and how Johnsons & Johnson Consumer Inc is preparing to lead.

    Sri Rajagopalan
    Vice President, eCommerce & Digital Sales 
    Johnson & Johnson

  • 4:10pm – 4:20pm Closing Remarks by Argyle Host
    read more »

    Sri Rajagopalan
    Vice President, eCommerce & Digital Sales 
    Johnson & Johnson

  • 4:20pm – 5:20pm Closing Reception
    read more »

    Wrap up the day with a cocktails and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in E-Commerce Forum" in Dallas
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotel is recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

The Fairmont Dallas


1717 N Akard St.
Dallas, TX 75201
Telephone: (800) 441-1414
Website