Why You Should Attend!

Argyle Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Dallas, TX. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing moving into 2017, with an agenda geared specifically towards leaders in marketing, e-commerce, technology, digital, online merchandsing, and more. Key topics we’ll explore include:

  • The making of a modern e-commerce company, and how organizations can be structured to support a more progressive e-commerce strategy
  • The rise of mobile, and how online retailers are creating mobile-first experiences through mobile-optimized sites, loyalty and payment apps
  • How technology affects the customer journey, and how e-commerce companies are adapting
  • Optimizing engagement through predictive analytics to create more seamless experiences
  • Creating more engaging, interactive forms of content across all channels


Our keynote presentations, fireside chats, panel sessions, interactive group discussion sessions, and networking breaks will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!

Register to Attend

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Hayley Adelson at hadelson@argyleforum.com.

Carlos Chavez Chief Technology Officer
Pizza Hut
View Bio »
Julie Filion Vice President, E-Commerce & Digital Marketing
View Bio »
Suzanne Galvanek Vice President, Marketing
View Bio »
Ali Ijaz Global Digital Marketing Lead
View Bio »
Hansen Lieu Senior Director of Solution Marketing, Commerce
View Bio »
Gabe Mattingly Head of Ecommerce
View Bio »
Lety Nettles Vice President, Digital Innovation
View Bio »
Will Pinnell Vice President, Digital and Product Strategy
BCD Travel
View Bio »
Andy Rah Vice President, Global Marketing
Macadamia Beauty
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Sri Rajagopalan Vice President, eCommerce & Digital Sales
Johnson & Johnson
View Bio »
Ajit Sivadasan Global Vice President & GM, eCommerce, Web, Sales & Marketing
View Bio »
Angela Yochem Senior Vice President & Chief Information Officer
View Bio »
  • 8:00am – 9:00am Breakfast
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    Kick off the day with a healthy breakfast and networking. Connect with your peers in the e-commerce community from a variety of industries before the morning’s content begins. 

  • 9:00am – 9:10am Argyle Opening Remarks
  • 9:10am – 9:55am Keynote Session featuring Lenovo: "Rethinking E-Commerce"
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    With the rise of ecommerce giants like Amazon, brands are struggling to maintain their loyal consumer bases. Hear how Lenovo built out its own e-commerce platform to compete with those giants, and how they are creating unique brand experiences to draw consumers back.

    Ajit Sivadasan
    Global Vice President & GM, eCommerce, Web, Sales & Marketing 

  • 10:00am – 10:20am Thought Leadership Spotlight featuring Domo
  • 10:20am – 10:45am Networking Break
  • 10:45am – 11:30am Panel Discussion: “The Foundations for a Modern E-Commerce Company”
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    • How to structure your organization for e-commerce – building the right team, and having the right internal organization
    • What processes need to be in place to support e-commerce capabilities?
    • How to provide a seamless and dynamic experience that sets your brand apart from the competition

  • 11:30am – 11:50am Networking Break
  • 11:50am – 12:10pm Thought Leadership Spotlight featuring SAP
  • 12:15pm – 12:50pm Fireside Chat featuring Rent-A-Center: “How Digital Channels Affect Traditional Commerce”
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    Rent-A-Center recently launched its ecommerce platform back in December, and is already seeing an evolution in the way consumers are interacting with the brand. Rent-A-Center’s senior vice president and chief information officer shares the biggest opportunities and challenges they’ve seen along the way.


    Angela Yochem
    Senior Vice President & Chief Information Officer 


    Lety Nettles
    Vice President, Digital Innovation 

  • 12:50pm – 1:50pm Lunch
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    Take a midday break to grab lunch, network with your peers, and discuss the morning presentations.

  • 1:50pm – 2:25pm Keynote Session featuring Pizza Hut: "How to Utilize Lean Innovation"
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    "Fake it before you make it." The need for innovation will continue to intensify as digital technologies enable exciting opportunities. In this presentation, Pizza Hut's chief technology officer showcases lean innovation techniques that will help your organization enable rapid testing of ideas that weed out failures, and keep your team focusing on ideas that matter.

    Carlos Chavez
    Chief Technology Officer 
    Pizza Hut

  • 2:30pm – 3:15pm Panel Discussion: “The Case for Context and Personalization”
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    • Creating more interactive forms of content to drive engagement across channels
    • Investing in real-time analytics to better predict consumer intents
    • How can you ensure targeting the right consumer at the right time, in the right way?
    • Measuring success in your content marketing efforts

  • 3:15pm – 3:30pm Networking Break
  • 3:30pm – 4:05pm Fireside Chat featuring Bayer: “Creating a Better Customer Experience”
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    Join Bayer’s head of ecommerce as he discusses how the organization is creating more seamless, dynamic online experience for consumers.

    Gabe Mattingly
    Head of Ecommerce 

  • 4:05pm – 4:40pm Keynote Session featuring Johnson & Johnson
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    Sri Rajagopalan
    Vice President, eCommerce & Digital Sales 
    Johnson & Johnson

  • 4:40pm – 4:50pm Argyle Closing Remarks
  • 4:50pm – 5:50pm Closing Reception
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    Wrap up the day with a cocktails and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in E-Commerce Forum in Dallas"
is proudly sponsored by:

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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $185 per night, taxes not included. 


The Fairmont Dallas

1717 N Akard St.
Dallas, TX 75201
Telephone: (800) 441-1414