Why You Should Attend!



Argyle Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Los Angeles. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing, with an agenda geared specifically towards Heads of E-commerce, Chief Digital Officers, CMOs, CTOs, CIOs, as well as VPs and Directors of digital, marketing, online merchandising, and technology in a leadership role. Key topics we’ll explore include:

  • Delivering personalized, cross-channel customer experiences
  • Optimizing engagement through predictive analytics
  • Adapting a modern, interactive approach to content marketing
  • Structuring organizations and their processes to support a progressive e-commerce strategy
  
Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 LA Forum included Christopher Allen, SVP, Digital Commerce at Cineplex Entertainment; David Goodrich, VP, Digital Strategy and E-commerce at 20th Century Fox; Traci Inglis, CMO at TechStyle Fashion Group; Elizabeth Krause, VP, Global eBusiness at Volcom Inc.; Eugene Lai, Director of Digital Marketing at PacSun; and more.
           
We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 e-commerce leaders hailing from the heart of Southern California and beyond!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
ARGYLE HOST Kevin Phelan President, Agôn Partners; Former CMO, BP North America
BP
View Bio »
Speaker
Dave Beveridge Vice President, eCommerce
Planet Blue
View Bio »
Speaker
Anne Coelen Head of Marketing, eCommerce
Playboy Enterprises
View Bio »
Speaker
Erin O'Malia Gehan Chief Marketing Officer
Candy Club
View Bio »
Speaker
Traci Inglis Chief Marketing Officer
TechStyle Fashion Group
View Bio »
Speaker
Brenna Johnson Senior Principal Product Manager, Product Strategy
Oracle Marketing Cloud
View Bio »
Speaker
Ed Kennedy Senior Director of Commerce
Episerver
View Bio »
Speaker
Drew Leahy Chief Technology Officer, CoFounder
SnapSuits
View Bio »
Speaker
Pash Pashkow Vice President, Brand Management & Creative Development
ABC Entertainment
View Bio »
Speaker
Cari Redington Director - Retail Strategy, Marketing & Operations
Warner Bros. Consumer Products
View Bio »
Speaker
Carlos Saavedra Head of Culture Marketing & Innovation
PepsiCo
View Bio »
Speaker
Kim Salzer Chief Marketing Officer
Ozobot
View Bio »
Speaker
Jeff Sato Director, Data Science Solutions
The Honest Company
View Bio »
Speaker
Brian Sniegowski Head of Innovation and Development
Farmers Insurance
View Bio »
Speaker
Aaron Wahle Senior Vice President, Marketing and Business Development
JustWatch
View Bio »
Speaker
Harry Wu Vice President, Creative Technology & Digital Production Design
FOX Broadcasting
View Bio »
  • 8:00am – 9:00am Breakfast
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  • 9:00am – 9:10am Opening Remarks by Argyle Host
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    Kevin Phelan
    President, Agôn Partners
    Former CMO, BP North America 

  • 9:10am – 9:45am Keynote Presentation featuring PepsiCo: “Fringe Today, Mainstream Tomorrow."
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    As technology & culture continue to evolve at an exponential pace, e-commerce has become an essential avenue to building world-class lifestyle brands. By  embracing a model of co–creation, marketers can expand their reach and keep their brands moving at the speed of culture.

    In this session, hear how PepsiCo Creator – an internal marketing innovation team – is exploring the edges of culture and collaborating with the creative community in order to launch innovative design collaborations, cultivate consumer loyalty, and build new revenue streams. You will walk away with actionable insights on creating breakthrough consumer experiences – online and offline – that will keep your brands at the cutting edge of culture.

    Carlos Saavedra
    Head of Culture Marketing & Innovation
    PepsiCo

  • 9:50am – 10:10am Thought Leadership Spotlight featuring Oracle: "Seizing Mobile Micromoments"
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    Mobile brings a 24/7 opportunity to interact with consumers. The challenge is that consumers are loyal to their needs in the moment, and not to brands. During this session, you’ll hear what consumer behaviors are driving bursts of mobile activity known as “micro-moments,” and how to seize them to drive meaningful revenue for your business.

    Brenna Johnson
    Senior Principal Product Manager, Product Strategy
    Oracle Commerce Cloud

  • 10:10am – 10:35am Networking Break
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  • 10:35am – 11:20am Panel Discussion: “Leadership Speaks: Understanding Disruption and Driving Innovation”
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    Session topics include, but are not limited to:

    • Identifying the challenges in creating an optimal omni-channel experience – learn from obstacles, successes and future initiatives
    • Mapping out and utilizing the digital customer journey for your organization
    • Determining how your culture will need to shift to support the customer experience
      • Structuring the team differently, given the impacts of digital disruption
    • The role of technology as a means to enable both the brand and the customer
    • Encourage customer engagement without being intrusive
    • Building impactful customer relationships that can help organizations survive and prosper in a period of huge disruption
    • Removing artificial barriers across channels, while increasing the bottom line

    Moderator:

    Cari Redington

    Director - Retail Strategy, Marketing & Operations
    Warner Bros. Consumer Products

    Panelists:

    Dave Beveridge
    Vice President, eCommerce
    Planet Blue 

    Drew Leahy
    Chief Technology Officer, CoFounder
    SnapSuits        

    Brian Sniegowski
    Director, Innovation and Development
    Farmers Insurance 

    Aaron Wahle
    Senior Vice President, Marketing and Business Development
    JustWatch

  • 11:25am – 11:55am Thought Leadership Spotlight featuring Domo: “Optimizing Omni-Channel Acquisition using Real-Time Analytics”
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    The Honest Company uses Domo to optimize acquisition for both its e-commerce and wholesale businesses. In this talk we will explore some of the pain points of an e-commerce first, omni-channel business, from data silos and lack of collaboration to inefficient use of analyst resources. We will ultimately show how The Honest Company went from being reactive to using data to be proactive. We will explore how we use predictive modeling to provide actionable insights and how we are shaping our culture around data collaboration.

    Jeff Sato
    Director, Data Science Solutions
    The Honest Company

  • 11:55am – 12:15pm Networking Break
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  • 12:15pm – 12:35pm Thought Leadership Spotlight presented by Episerver: “Is Artificial Intelligence Going to Take All Our Jobs?”
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    Artificial Intelligence has risen to near nauseas popularity in business culture. Yet, when it comes to eCommerce, AI is misunderstood and often overhyped. This has led to concerns about how AI could affect our work and our very livelihood. Do we need to adjust? Retrain? Or prepare of obsolesce? In this session, Ed Kennedy from Episerver will separate the hype from the truth with current and near-term applications of Artificial Intelligence into eCommerce performance and operations. 

    Ed Kennedy
    Senior Director of Commerce
    Episerver

  • 12:35pm – 1:10pm Fireside Chat: “Playboy’s Digital Rise”
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    Featuring:

    Anne Coelen
    Director of Marketing, eCommerce
    Playboy Enterprises

    Interviewed by:

    Kevin Phelan
    President, Agôn Partners
    Former CMO, BP North America 

    *This session is Off-the-Record

  • 1:10pm – 2:10pm Lunch
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  • 2:10pm – 2:55pm Panel Discussion: “The Case for Context and Personalization”
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    Session topics include, but are not limited to:

    • Creating more interactive forms of content to drive engagement across channels
    • Investing in real-time analytics to better predict consumer intents
    • Targeting the right consumer at the right time, in the right way
    • Measuring success in your content marketing efforts

    Moderator: 

    Kim Salzer
    Chief Marketing Officer
    Ozobot

    Panelists:

    Traci Inglis
    Chief Marketing Officer
    TechStyle Fashion Group

    Erin O'Malia Gehan
    Chief Marketing Officer
    Candy Club 

    Harry Wu
    Vice President, Creative Technology & Digital Production Design
    FOX Broadcasting         

  • 2:55pm – 3:10pm Networking Break
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  • 3:10pm – 3:45pm Keynote Presentation featuring ABC: "The Key to Key Art"
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    A behind the scenes look at branding and packaging tv shows.

    Pash Pashkow
    Vice President, Brand Management & Creative Development
    ABC 

  • 3:45pm – 3:55pm Closing Remarks by Argyle Host
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    Kevin Phelan
    President, Agôn Partners
    Former CMO, BP North America 

  • 3:55pm – 4:55pm Closing Reception
    read more »

What will be discussed? Explore hot topics and challenge areas such as:

Transforming the E-Commerce Experience

    • Defining e-commerce in your organization, accountability and how it impacts organizational structure
    • Ensuring cross-functional collaboration to deliver an innovative, seamless customer experience that connects across both physical and digital worlds
    • Integrating marketing and IT systems to leverage the customer experience
    • Differentiating your brand from competitors and existing e-commerce platforms

     

     

     

Personalization: The Key to Customer Engagement

    • Personalizing the customer journey from discovery to purchase and beyond
    • Understanding consumer behavior and buying patterns through real time analytics
    • Integrating CRM, marketing and IT systems to consume data at all touchpoints
    • Engaging customers through interactive, personalized content across various channels
    • Designing interactive and user-friendly web and mobile interfaces

     

     

     

     

Connectivity Through Social Media

    • Delivering content that actively engages
    • Monitoring online customer feedback and the importance of this dialogue
    • Developing a formalized social road map and where to start
    • Diving into social data to track behavior and increase sales

     

     

     

Optimizing the Customer Journey Through Analytics

    • The key challenges in mapping the customer journey, and “scripting” journey workflows
    • The role of technology, as a means to enable both brand and customer
    • The requirement for real-time analytics, to capture and adapt to customer context
    • The growing need for machine learning, in building personalized experiences
    • How paid channels are changing, and coming into alignment with other touchpoints

     

     

     

     

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in E-Commerce Forum" in Los Angeles
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Omni Los Angeles Hotel at California Plaza


251 South Olive Street
Los Angeles, CA 90012
Telephone: (800) 843-6664
Website