Why You Should Attend!

Argyle Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Los Angeles. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing, with an agenda geared specifically towards Heads of E-commerce, Chief Digital Officers, CMOs, CTOs, CIOs, as well as VPs and Directors of digital, marketing, online merchandising, and technology in a leadership role. Key topics we’ll explore include:

  • Delivering personalized, cross-channel customer experiences
  • Optimizing engagement through predictive analytics
  • Adapting a modern, interactive approach to content marketing
  • Structuring organizations and their processes to support a progressive e-commerce strategy
Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 LA Forum included Christopher Allen, SVP, Digital Commerce at Cineplex Entertainment; David Goodrich, VP, Digital Strategy and E-commerce at 20th Century Fox; Traci Inglis, CMO at TechStyle Fashion Group; Elizabeth Krause, VP, Global eBusiness at Volcom Inc.; Eugene Lai, Director of Digital Marketing at PacSun; and more.
We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 e-commerce leaders hailing from the heart of Southern California and beyond!

Register to Attend

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Lisa Archambault Head of Global Advertising
Caesars Entertainment Corporation
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Dave Beveridge Vice President, eCommerce
Planet Blue
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Anne Coelen Head of Marketing, eCommerce
Playboy Enterprises
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Ujjwal Dhoot Vice President, Marketing
Charming Charlie
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Kevin Diamond Chief Technology Officer
The Black Tux
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Erin O'Malia Gehan Chief Marketing Officer
Candy Club
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David Goodrich Vice President, Digital Strategy and E-Commerce
20th Century Fox
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Dea Lawrence Chief Marketing Officer
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Drew Leahy Chief Technology Officer, CoFounder
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Pash Pashkow Vice President, Brand Management & Creative Development
ABC Entertainment
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Carlos Saavedra Head of Culture Marketing & Innovation
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Kim Salzer Chief Marketing Officer
Hyperloop Technologies
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Robin Schroder Vice President, International Marketing and Promotions
Lions Gate Entertainment Corp.
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Aaron Wahle Senior Vice President, International Digital Marketing
Sony Pictures Entertainment
View Bio »
  • 8:00am - 9:00am Networking breakfast and registration

    Take the time to get to know the fellow attendees, speakers and sponsors that you will be sharing the day with. Continental breakfast with coffee, tea and juices will be served.

  • 9:00am - 1:00pm Morning sessions
    Our speakers share their expertise on hot topics and challenge areas through various presentation styles. Keynotes, panels and fireside chats will be broken up by networking breaks.
  • 1:00pm - 2:00pm Lunch

    Enjoy a healthy buffet lunch and networking time.

  • 2:00pm - 4:30pm Afternoon sessions

    Our speakers will share their expertise on hot topics and challenge areas through various presentation styles. Sessions will be broken up by one afternoon coffee and snack break.

  • 4:30pm - 6:00pm Cocktail reception 

    Wrap up the day with a cocktail (or a few!) and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office. 

What will be discussed? Explore hot topics and challenge areas such as:

Optimizing the Customer Journey Through Analytics

    • The key challenges in mapping the customer journey, and “scripting” journey workflows
    • The role of technology, as a means to enable both brand and customer
    • The requirement for real-time analytics, to capture and adapt to customer context
    • The growing need for machine learning, in building personalized experiences
    • How paid channels are changing, and coming into alignment with other touchpoints





Transforming the E-Commerce Experience

    • Defining e-commerce in your organization, accountability and how it impacts organizational structure
    • Ensuring cross-functional collaboration to deliver an innovative, seamless customer experience that connects across both physical and digital worlds
    • Integrating marketing and IT systems to leverage the customer experience
    • Differentiating your brand from competitors and existing e-commerce platforms




Personalization: The Key to Customer Engagement

    • Personalizing the customer journey from discovery to purchase and beyond
    • Understanding consumer behavior and buying patterns through real time analytics
    • Integrating CRM, marketing and IT systems to consume data at all touchpoints
    • Engaging customers through interactive, personalized content across various channels
    • Designing interactive and user-friendly web and mobile interfaces





Connectivity Through Social Media

    • Delivering content that actively engages
    • Monitoring online customer feedback and the importance of this dialogue
    • Developing a formalized social road map and where to start
    • Diving into social data to track behavior and increase sales




Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Leadership in E-Commerce Forum in Los Angeles"
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $249 per night, taxes not included.


Omni Los Angeles Hotel at California Plaza

251 South Olive Street
Los Angeles, CA 90012
Telephone: (800) 843-6664