Why You Should Attend!



Technology’s influence on our consumer preferences is disrupting the retail and consumer goods landscape in profound ways, necessitating immediate transformation from brands and the leaders that steer them. Marketing, technology and retail executives in particular face increasingly daunting challenges in maintaining meaningful, personalized relationships with their customers. To discuss these topics and more, Argyle Executive Forum is bringing together leading digital, analytics, brand and marketing executives for our annual Retail and Consumer Goods event

Our best-in-class program is geared specifically towards retail and consumer goods executives including Chief Marketing Officers, Chief Digital Officers, Chief Innovation Officers, as well as Marketing, Brand Strategy, Digital, Media, and Analytics VPs and Directors in a leadership role. Topics covered by our speaking faculty will include:

  • How the next wave of digital transformation will continue to transform the critical role of marketing within the retail and consumer goods industry
  • Deciphering a ballooning amount of data to better understand the consumer in real time
  • How the world’s most innovative brands are delivering personalized, meaningful brand experiences
  • Exploring emerging technologies and trends that are reshaping the modern shopper experience
  • Best practices with regards to driving seamless, dynamic cross-channel experiences
  • Maintaining relevancy and uniqueness in a competitive, consumer-centric marketplace

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 Forums included: Sherrill Kaplan, VP Digital Marketing & Innovation at Dunkin' Brands; Greg Chambers, Group Director - Digital Innovation at The Coca-Cola Company; Phil Duncan, Global Design Officer at Procter & Gamble; Liz Wilson, Head of Digital Media & Advertising at Under Armour; Joe Hartsig, Group VP, Marketing and Digital Commerce at Walgreens; Will Brunt, SVP Marketing & Chief Innovation Officer at Smithfield Foods; Frank Wong, Head of Digital Media at Hyatt Hotels Corporation; Frank Hamlin, CMO, GameStop Corp.; and more. 

We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our Retail and CPG community of Fortune 500 Marketing hailing from the heart of the Midwest and beyond.

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
Argyle Host Julian Aldridge Former Vice President, Brand Evangelism and Activation
Charles Schwab
View Bio »
Speaker
Sameer Bhutiani Director of Ecommerce, Merchandising and Marketing
Redbox
View Bio »
Speaker
Laura Bohacz Director of Corporate Communications
The Pampered Chef
View Bio »
Speaker
Edward Bourelly Head of Marketing
New Era Cap
View Bio »
Speaker
John Derham Head of Innovation & Co-Founder
iQ media
View Bio »
Speaker
Catherine Fox Head of Marketing, Retail Butter and Spreads
Land O' Lakes
View Bio »
Speaker
Krenda Frushour Marketing Director, Enfamil
Mead Johnson Nutrition
View Bio »
Speaker
Ariel Goldfarb Lecturer, The Medill School of Journalism, Media, Integrated Marketing Communications
Northwestern University
View Bio »
Speaker
Michael Goldwater Head of Business Management & Analytics, Online Mobile
Sears Holdings
View Bio »
Speaker
Belinda Hudmon Chief Marketing Officer
The Pampered Chef
View Bio »
Speaker
Brian Jochum Head of Global Brand Management and Digital Marketing
Sears Holdings
View Bio »
Speaker
Donald King Vice President, Chief Marketing Officer
Zoro Tools, Inc.
View Bio »
Speaker
Marcela Lacerda Head of North America Marketing, Motorola
Lenovo
View Bio »
Speaker
Denise Lauer Head of Communications and Corporate Brand Strategy
Morton Salt
View Bio »
Speaker
Michael Mazza Head of Marketing, Reynolds Wrap
Reynolds Consumer Products
View Bio »
Speaker
Greg Palese Vice President, Marketing
Klein Tools
View Bio »
Speaker
MQ Qureshi Former Director of Global Digital Experience, McDonald's Corporation / Founding Partner
Xooba
View Bio »
Speaker
Marc Rashba Vice President Digital Partnerships
Sony Pictures Entertainment
View Bio »
Speaker
Pat Rooney Head of Creative Strategy and Marketing Planning
True Value Company
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:10am Opening Remarks by Argyle Host
    read more »

    Julian Aldridge
    President and Brand Evangelist
    ENACT Agency

  • 9:10am – 9:45am Keynote Presentation featuring Sears: “From Campaigns to Relationships”
    read more »

    Always on digital content marketing. In the age of consumer discovery. 

    Brian Jochum
    Head of Global Brand Management and Digital Marketing, KCD Brands
    Sears Holdings Company

  • 9:50am – 10:40am Panel Discussion: “The Democratization of Retail”
    read more »

    Session topics include, but are not limited to:

    • Best practices in extending brand experience beyond physical and virtual walls to wherever and whenever consumers demand
    • The commerce (Store POS, E-Commerce) and engagement (Social, Email, App) converge
    • Creating a focus on specific aspects of the transformation that can deliver the greatest impact on revenue
    • Making mobile the focal point of your digital customer engagement strategy and investing in building engagement on the mobile device, not only on enabling commerce
    • Building a single customer profile that spans across all channels
    • Discussing the most disruptive customer engagement technologies in the next few years

    Moderator:

    MQ Qureshi
    Former Director of Global Digital Experience, McDonald's Corporation / Founding Partner
    Xooba

    Panelists:

    Sameer Bhutiani
    Director of Ecommerce, Merchandising and Marketing
    Redbox

    Edward Bourelly
    Director of Marketing
    New Era Cap

    Michael Goldwater
    Director, Business Management and Analytics, eCommerce Division 
    Sears Holdings 

    Donald King
    Vice President, Chief Marketing Officer
    Zoro.com          

    Michael Mazza
    Head of Marketing, Reynolds Wrap
    Reynolds Consumer Products   

  • 10:40am – 11:05am Networking Break
  • 11:05am – 11:45am Fireside Chat featuring Pampered Chef: "Using Agile Approaches to Transform Brand Marketing"
    read more »

    Transformation is shaking up the status quo at Pampered Chef and infusing a flexible, agile mindset into many aspects of the company, including the Marketing Department. Join Chief Marketing Officer Belinda Hudmon for a casual conversation about her experience integrating agile workflow techniques into a once regimented and process-heavy marketing department…and the effect it has had on productivity, creativity and talent acquisition. Belinda will also talk about how marketing can help fuel a brand transformation and the ways in which Pampered Chef defines and drives relevancy with today’s consumers.

    Pampered Chef is a Berkshire Hathaway company, and a leading provider of personalized, inspirational cooking solutions. Founded 37 years ago in the suburbs of Chicago by home economics teacher Doris Christopher, the company brings families together around food to create memories and enjoy moments with family and friends. From its roots as a start-up, the company has blossomed into a multimillion dollar, international enterprise with hundreds of employees and products, and 40,000 field consultants who sell our products directly to customers in the U.S., Canada and Germany. Pampered Chef today is focused on developing distinctive, high-quality kitchen tools that empower the everyday cook, and providing each cooking consultant a flexible, successful business model that works with his or her own lifestyle, goals and passions.

    Featuring:

    Belinda Hudmon
    Chief Marketing Officer
    Pampered Chef

    Interviewed by:

    Laura Bohacz
    Director of Corporate Communications
    Pampered Chef

  • 11:45am – 12:05pm Networking Break
  • 12:05pm – 12:40pm Keynote Presentation featuring True Value Company: "Building an In-House Agency"
    read more »

    As part of the company’s newly employed strategic plan, a need was identified to elevate the current Creative Services department to be True Value’s strategic marketing agency of choice by offering brand management expertise, innovative solutions, efficiency and flexibility, and minimize the reliance on external resources and outside spend. 

    Implement a multi-year plan to transform in-house creative services department to a formal functioning advertising agency model tasked with accelerating growth via the strategic execution of brand-building and demand creation communications across all mediums and channels to all customer segments.

    Realign the marketing functionality by transitioning from a transactional exchange to a fully-integrated approach providing a high level, omni-channel experience.

    Pat Rooney
    Head of Creative Strategy and Marketing Planning
    True Value Company

  • 12:40pm – 1:40pm Lunch
  • 1:40pm – 2:30pm Panel Discussion: “The Next Wave of Brand Building”
    read more »

    Session topics include, but are not limited to:

    • Recognizing key consumer behaviors and how they impact your brand/product proposition
    • Moving customers from “awareness” to “brand advocates”
    • Examples of how brand marketers leverage partnerships with other brands, agencies and platforms to engage their customer base
    • Shift from brand management to customer experience platforms
    • The difference between a loyalty program and a loyalty company
    • Aligning data analytics approaches with the customer experience journey to recognize and engage customers for enduring brand advocacy
      • Collecting, analyzing, and acting on customer insights

    Moderator:

    Ariel Goldfarb
    Lecturer, The Medill School of Journalism, Media, Integrated Marketing Communications
    Northwestern University

    Panelists:

    John Derham
    Head of Innovation & Co-Founder
    iQ Media Corp. 

    Catherine Fox
    Head of Marketing, Retail Butter and Spreads
    Land O' Lakes  

    Krenda Frushour
    Marketing Director, Enfamil
    Mead Johnson Nutrition 

    Marcela Lacerda
    Head of North America Marketing
    Motorola 

    Denise Lauer
    Head of Communications and Corporate Brand Strategy
    Morton Salt 

  • 2:30pm – 2:45pm Networking Break
  • 2:45pm – 3:20pm Keynote Presentation featuring Klein Tools: "RETAIL 2017: Dead or Alive?"
    read more »

    Have you ever played the game Dead or Alive? Some people always assume someone is dead or alive and is always stumped when the truth is revealed. Seems that way with retail today. Asked the question; Retail – Dead or Alive? Everyone answers dead. The truth is - bad retail is dead, but there is still a lot to like about retail and manufacturers and brand marketers shouldn’t ignore it.

    Klein Tools, a 160 year old manufacturer of hand tools for professionals still does the majority of its business at Brick & Mortar stores and our customers like Home Depot, Graybar and City Electric are growing, and thriving by capitalizing on the loyalty of the Klein Tools brand and doing what they do best.

    In this presentation, Greg Palese will talk about what still works for Klein Tools Brick & Mortar customers, how they are responding to the changing landscape in retail, the challenges they will face in the near future and how manufacturers can survive in this climate. 

    Greg Palese
    Vice President, Marketing
    Klein Tools

  • 3:25pm – 4:00pm Keynote Presentation featuring Sony Pictures Entertainment: "What do Movie People Know About Today’s Brand Challenges Anyway?"
    read more »

    • Today’s brand climate is Fast & Furious
    • Brands have to swing like Spiderman from idea to idea to just stay relevant
    • Guardians of the Galaxy have it easy compared to brand managers chasing down insights that help move the needle
    • Good news is that it’s no longer Mission Impossible and there are some options
    • Have no fear, the people bringing out Jumanji are here and ready to put a spotlight on brands

    Marc Rashba
    Vice President Digital Partnerships
    Sony Pictures Entertainment      

  • 4:00pm – 4:10pm Closing Remarks by Argyle Host
    read more »

    Julian Aldridge
    President and Brand Evangelist
    ENACT Agency

  • 4:10pm – 5:10pm Argyle Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer" in Chicago is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $189.00 per night, taxes not included. 

Venue

Hotel Blake Chicago


500 South Dearborn
Chicago, IL 60605
Telephone: (312) 986-1234
Website