Why You Should Attend!



Technology’s influence on our consumer preferences is disrupting the retail and consumer goods landscape in profound ways, necessitating immediate transformation from brands and the leaders that steer them. Marketing, technology and retail executives in particular face increasingly daunting challenges in maintaining meaningful, personalized relationships with their customers. To discuss these topics and more, Argyle Executive Forum is bringing together leading digital, analytics, brand and marketing executives for our annual Retail and Consumer Goods event

Our best-in-class program is geared specifically towards retail and consumer goods executives including Chief Marketing Officers, Chief Digital Officers, Chief Innovation Officers, as well as Marketing, Brand Strategy, Digital, Media, and Analytics VPs and Directors in a leadership role. Topics covered by our speaking faculty will include:

  • How the next wave of digital transformation will continue to transform the critical role of marketing within the retail and consumer goods industry
  • Deciphering a ballooning amount of data to better understand the consumer in real time
  • How the world’s most innovative brands are delivering personalized, meaningful brand experiences
  • Exploring emerging technologies and trends that are reshaping the modern shopper experience
  • Best practices with regards to driving seamless, dynamic cross-channel experiences
  • Maintaining relevancy and uniqueness in a competitive, consumer-centric marketplace

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. Speakers at our 2016 Forums included: Sherrill Kaplan, VP Digital Marketing & Innovation at Dunkin' Brands; Greg Chambers, Group Director - Digital Innovation at The Coca-Cola Company; Phil Duncan, Global Design Officer at Procter & Gamble; Liz Wilson, Head of Digital Media & Advertising at Under Armour; Joe Hartsig, Group VP, Marketing and Digital Commerce at Walgreens; Will Brunt, SVP Marketing & Chief Innovation Officer at Smithfield Foods; Frank Wong, Head of Digital Media at Hyatt Hotels Corporation; Frank Hamlin, CMO, GameStop Corp.; and more. 

We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our Retail and CPG community of Fortune 500 Marketing hailing from the heart of the Midwest and beyond.

Register to Attend

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Tyler Lettich at tlettich@argyleforum.com.

Speaker
Argyle Host Julian Aldridge Former Vice President, Brand Evangelism and Activation
Charles Schwab
View Bio »
Speaker
Sameer Bhutiani Director of Ecommerce, Merchandising and Marketing
Redbox
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Speaker
Edward Bourelly Head of Marketing
New Era Cap
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Speaker
Joe Cohen Chief Communications Officer
AXIS Capital
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Speaker
Catherine Fox Head of Marketing, Retail Butter and Spreads
Land O' Lakes
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Speaker
Krenda Frushour Marketing Director, Enfamil
Mead Johnson Nutrition
View Bio »
Speaker
Sanjiv Gajiwala Vice President, Marketing
Mike's Hard Lemonade
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Speaker
Michael Goldwater Head of Business Management & Analytics, Online Mobile
Sears Holdings
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Speaker
Belinda Hudmon Chief Marketing Officer
The Pampered Chef
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Speaker
Donald King Vice President, Chief Marketing Officer
Zoro Tools, Inc.
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Speaker
Adam Kmiec Head of Mobile, Social, Content & Performance Marketing
Walgreens
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Speaker
Marcela Lacerda Head of North America Marketing, Motorola
Lenovo
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Speaker
Denise Lauer Head of Communications and Corporate Brand Strategy
Morton Salt
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Speaker
Greg Palese Vice President, Marketing
Klein Tools
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Speaker
Calvin Peters PR & Digital Communications Manager
Walgreens
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Speaker
MQ Qureshi Former Director of Global Digital Experience, McDonald's Corporation / Founding Partner
Xooba
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Speaker
Marc Rashba Vice President Digital Partnerships
Sony Pictures Entertainment
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Speaker
Pat Rooney Head of Creative Strategy and Marketing Planning
True Value Company
View Bio »
  • 8:25am – 9:25am Breakfast
  • 9:25am – 9:35am Opening Remarks by Argyle Host
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    Julian Aldridge
    President and Brand Evangelist
    ENACT Agency

  • 9:35am – 10:15am Fireside Chat featuring Walgreens
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    Join an informal Fireside Chat with Walgreens’ Social Media and Content head, discussing his role leading, defining and executing the company's mobile, social and content strategy, in addition to driving the organization's approach in SEO, SEM and Affiliate marketing, across the entire Walgreens brand portfolio, including Duane Reade and the Drugstore.com businesses. 

    Adam Kmiec
    Head of Mobile, Social, Content & Performance Marketing
    Walgreens         

    Interviewed by:

    Calvin Peters
    PR & Digital Communications Manager
    Walgreens        

  • 10:20am – 10:40am Thought Leadership Spotlight featuring Salesforce Marketing Cloud
  • 10:40am – 11:05am Networking Break
  • 11:05am – 11:50am Panel Discussion: “The Democratization of Retail”
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    Session topics include, but are not limited to:

    • Best practices in extending brand experience beyond physical and virtual walls to wherever and whenever consumers demand
    • The commerce (Store POS, E-Commerce) and engagement (Social, Email, App) converge
    • Creating a focus on specific aspects of the transformation that can deliver the greatest impact on revenue
    • Making mobile the focal point of your digital customer engagement strategy and investing in building engagement on the mobile device, not only on enabling commerce
    • Building a single customer profile that spans across all channels
    • Discussing the most disruptive customer engagement technologies in the next few years

  • 11:50am – 12:10pm Networking Break
  • 12:10pm – 12:45pm Executive Spotlight featuring Pampered Chef
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    Belinda Hudmon
    Chief Marketing Officer
    Pampered Chef

  • 12:45pm – 1:45pm Lunch
  • 1:45pm – 2:30pm Panel Discussion: “The Next Wave of Brand Building”
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    Session topics include, but are not limited to:

    • Recognizing key consumer behaviors and how they impact your brand/product proposition
    • Moving customers from “awareness” to “brand advocates”
    • Examples of how brand marketers leverage partnerships with other brands, agencies and platforms to engage their customer base
    • Shift from brand management to customer experience platforms
    • The difference between a loyalty program and a loyalty company
    • Aligning data analytics approaches with the customer experience journey to recognize and engage customers for enduring brand advocacy
      • Collecting, analyzing, and acting on customer insights

  • 2:30pm – 2:45pm Networking Break
  • 2:45pm – 3:20pm Keynote Presentation featuring True Value Company
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    Hear from Pat Rooney of True Value Company who has developed and implemented a multi-year plan to transform their in-house marketing services department to a formal agency model in becoming the strategic internal “go-to” resource for all brand building and demand creation programs. 

    Pat Rooney
    Head of Creative Strategy and Marketing Planning
    True Value Company

  • 3:25pm – 4:00pm Keynote Presentation featuring Klein Tools
    read more »

    Greg Palese joined Klein Tools in 2013 to manage the growing marketing needs of the North American and international markets which Klein Tools serves. As vice president of marketing, Greg Palese is responsible for the marketing strategy of Klein Tools while growing the brand globally in markets such as Brazil, Mexico and Australia. 

    Greg Palese
    Vice President, Marketing
    Klein Tools

  • 4:00pm – 4:10pm Closing Remarks by Argyle Host
    read more »

    Julian Aldridge
    President and Brand Evangelist
    ENACT Agency

  • 4:10pm – 5:10pm Argyle Closing Reception

What will be discussed? Explore hot topics and challenge areas such as:

Building Customer Loyalty by Delighting the Customer

    • Navigating the staggering amount of data available in today’s retail digital world 
    • Leveraging insights to predict the customer’s wants and needs in-store and online
    • The value of localized marketing:  Connecting to consumers and building loyalty through a more tailored approach
    • Balancing the demand for personalized experiences while also respecting the modern customer’s privacy

     

     

     

     

The Rise of Customer-Driven Marketing

     

    • Planning strategically for the new age of B2C marketing automation
    • Key differences between a brand-initiated & customer-driven marketing approach
    • Examples of customer-driven campaigns
    • Managing the complexity of data, interactions, context, and behavior to create personalized communications

     

Leveraging Social Media to Drive Results

    • Understanding the multifaceted functionality of social media
    • Using social media to tell a story and emotionally connect with customers
    • Building brand loyalty through personal connections
    • Unique offers, tailored customer experiences, social experiences
    • Fully integrating social media into a company’s marketing strategies

How the CIO/CMO Can Soar Together

    • Bridging the gap between the IT and marketing departments
    • Establishing a common language to improve collaboration
    • Aligning objectives and working towards common business goals
    • Integrating marketing and IT systems to leverage big data
    • Utilizing more of the data that is available across the enterprise to drive results and growth
    • The challenges and opportunities that both CIOs and CMOs are facing on the path towards establishing a more customer-centric organization

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer in Chicago" is proudly sponsored by:

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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $189.00 per night, taxes not included. 

Venue

Hotel Blake Chicago


500 South Dearborn
Chicago, IL 60605
Telephone: (312) 986-1234
Website