2018 Chief Marketing Officer Leadership Forum
Why You Should Attend!#ArgyleCMO
Argyle Executive Forum is bringing together leading brand marketing, digital, content and analytics executives at our annual Los Angeles event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve. With a program specifically geared towards leaders in marketing, brand strategy, digital, content and analytics, key themes covered will include:
- The view from the top - the biggest trends that CMOs are seeing in their respective organizations and strategies for moving their brands forward
- Brand strategy and relationship building - how marketers are emphasizing a larger focus on building more personalized relationships with consumers
- Taking back control - exploring how organizations are bringing content production and distribution in-house, and developing new teams to handle these capabilities
- Data & targeting - how marketers are working to segment customer data to ensure targeting the right customer at the right time, via the right channel
- Tech & innovation - leveraging emerging technologies and platforms to connect with consumers where they are, while creating more engaging and immersive experiences
Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!
Register to Attend
This event will feature insights from top executives, including:
Disney ABC Television Group View Bio »
Steve leads the Marketing Operations and Production teams to create an environment where people, process and technology enable the Marketing Team to create and deliver industry leading on-air and off-air Campaigns for all of ABC Entertainment, Daytime and Late Night Programs.
Previously, Steve led the Media Networks and Supply Chain & Operations Strategy teams. He began his career with Disney in 1991 with Disneyland Resort Paris and worked in a wide variety of international roles. Before joining The Walt Disney Company, Mr. Bushong held positions in the healthcare, automotive, consulting and education industries and ran a small graphic design/publishing business.
Technicolor View Bio »
Speaker bio coming soon...
First American View Bio »
Brian Fluhr is Vice President of Marketing, Data & Analytics at First American where he leads the entire marketing strategy and tactical execution of the initiatives to support the organic growth of real estate data solutions. In his current role, Brian ushered in the modern era of marketing, aligning data with a connected marketing technology stack to execute account based marketing. He is an entrepreneurial, marketing professional with experience at companies that include: CoreLogic, Canon and Toshiba as well as his own ad agency. Generating more leads for the sales team, one wife, two teen boys, 2 yellow labs (one just a puppy) all conspire together to keep Brian awake at night. Please connect with Brian on LinkedIn.
CIT Bank View Bio »
Speaker bio coming soon...
AEG Sports View Bio »
Jonathan Lowe is a strategic marketing and promotions professional with a proven track record of creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products.
In his 12th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets including STAPLES Center, The Los Angeles Kings, The Los Angeles Galaxy and The StubHub Center as well as national music tours and pay-per-views. Currently, Jonathan serves as the Vice President of Marketing for AEG Sports, overseeing creative/branding, advertising, media buying, promotions as well as playing a key role in driving digital and social media innovation.
Jonathan has been behind a number of innovative digital and social media “firsts” that have positioned his properties as leaders in this ever-changing landscape. His marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, New York Times, Daily News, Forbes.com, MSN.com, Fast Company, Life Magazine.com, Sports Illustrated, Los Angeles Business Journal, Entertainment Tonight, E!News, ABC (Los Angeles), ESPN TV and FoxSports.com. In addition, Jonathan has created marketing and promotions campaigns for The Los Angeles Lakers, 10 World Championship Boxing Events, Celine Dion’s Las Vegas Show A NEW DAY, The King Tut Exhibit at LACMA as well as national concert tours with Prince and Rod Stewart, just to name a few.
In addition to his role at AEG, Jonathan is also an Adjunct Instructor at the University of San Francisco’s Graduate Program in Sports Management and serves on the Promax BDA Sports Media Marketing Awards Advisory Council.
Klein Tools View Bio »
Greg Palese joined Klein Tools in 2013 to manage the growing marketing needs of the North American and international markets which Klein Tools serves.
Klein Tool is the preeminent hand tool for professionals in America and has been since 1857. Today, the company continues to grow by expanding to new channels, new products and new geographies. As vice president of marketing, Greg is responsible for the marketing strategy of Klein Tools while growing the brand globally in markets such as the United Kingdom, Brazil, Mexico and Australia.
With more than 20 years of experience, Greg has a wealth of knowledge in the advertising and marketing disciplines. He comes to Klein Tools from Lowe’s Home Improvement where he managed the Kobalt Tools brand during its re-launch. Under his direction, Kobalt was named a “Brand to Watch” in Landor’s “Breakaway Brands” study for their significant upward momentum from 2008-2011. Prior to that, Greg held several brand management roles and worked for advertising agencies on many local, regional and national brands.
Greg holds BSBA from Villanova University and an MBA from DePaul University.
AEG Worldwide View Bio »
Joyce is VP, Digital & Social Media for AEG, the leading sports and live entertainment company in the world. She is responsible for defining AEG's social media strategy, researching technology partnerships, evangelizing better attribution measurement practices, content personalization, and implementing marketing data privacy and governance guidelines. She combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices.
She is a group leader for the Los Angeles Salesforce Marketing Cloud user group and a recent two-time Billboard Magazine Digital Power Player.
The 25+ year industry veteran rose through the ranks of both Live Nation's amphitheaters through designing innovative marketing and customer experience programs, AEG Presents tour marketing efforts, and building an extensive digital marketing center of excellence.
Smith Gambrell & Russell View Bio »
As Chief Marketing Officer, Ms. Watts is responsible for the marketing, business development, client development and client service for the global law firm of Smith Gambrell & Russell. She is a certified business development coach and works closely with over 200 attorneys to develop and implement business development plans for their practices, industry groups and offices.
Lee has over 15 years of legal marketing experience. Her experience includes developing and implementing business development plans, client feedback and interviews, building industry and client teams, developing strategic sponsorship programs, client and industry research, social media and digital marketing, public relations and event planning. She is a former board member for Legal Marketing Association Southeast, former VP of Public Relations for Toastmasters and she served on the marketing and PR committee for the Partnership Against Domestic Violence. Currently she is a board member at Morehouse School of Medicine (Community Advisory Board).
Lee enjoys community service, fitness and public speaking.
PETCO View Bio »
Brock Weatherup is the EVP of Strategic Innovation & Digital Experience at Petco. Previously he was CEO & CoFounder of PetCoach (acquired by Petco) - revolutionizing the Pet Health Care experience. Brock is a CEO, entrepreneur, angel investor, builder of enterprise value and passionate advocate about the consumer and their interactions with digital media & Ecommerce. Brock is also managing partner of Atai Ventures angel investments, co-founder of ICONYC (www.iconyclabs.com) an early stage NYC based Israeli accelerator, investor/advisor/board member for 7+ startups - VeryApt, SideCar, Social Ladder, Ethology and an industry advisor for VC firms EQT Partners, MissionOG & SafeGuard. Previously Brock was SVP/Chief Digital Officer of Petsmart after selling Pet360 where he was CEO the prior 5 years. Brock was also CEO of Fathead and held several leadership positions with InterActiveCorp (Ticketmaster, Match.com, CitySearch, ReserveAmerica). A graduate of University of Colorado Boulder, sits as a board member of the Nature Conservancy – Adirondacks, father of two amazing girls and pet owner to my 4yr old retriever named...Boulder.
BrightView Landscapes View Bio »
Caroline Weilert serves as BrightView’s Vice President of Marketing and Brand Management, overseeing all facets of the function for the $2 billion landscape services organization. In this role, Caroline develops and executes marketing, digital and brand strategies that contribute to organizational growth and drive demand for BrightView services across 220 office locations in 32 states.
In 2014, Caroline led the re-branding initiative to BrightView following the merger between her former employer, ValleyCrest, and its largest competitor, Brickman. This two-year project included extensive client and employee research, brand development, brand training, and the transformation of the corporate identity across 13,000 vehicles, 18,000 crew member uniforms, 500+ physical office signs and thousands of company forms, contracts and policies. Additional re-branding work included the development of a new company website, Intranet, marketing collateral, trade show booths and an internal e-commerce portal for 23,000 employees.
Prior to re-branding as BrightView, Caroline led the Marketing and Communications functions at ValleyCrest, a $1 billion commercial landscaping company. Over her ten years with the organization, she developed the marketing tools, processes, content and technology to support a 100-person sales team responsible for the acquisition and retention of company clients. Additionally, Caroline led internal and external communications for ValleyCrest, as well as served as a frequent trainer/presenter at large company events on myriad topics.
Prior to joining ValleyCrest, Caroline held a variety of positions before assuming the role of Vice President, Consumer Marketing, at the global public relations agency, Weber Shandwick. Based in the Los Angeles office, Caroline managed high-profile client accounts across a spectrum of industries, ranging from food/beverage, retail, travel/tourism, and consumer technology.
Caroline earned her MBA from Cal State Northridge and her Bachelor’s of Arts in English and Sociology from Tulane University in New Orleans. She resides in Calabasas, CA with her husband and two children and enjoys pilates, traveling and watching NBA basketball.
8:00am - 9:00am Networking breakfast and registration
Take the time to get to know the fellow attendees, speakers and sponsors that you will be sharing the day with. Continental breakfast with coffee, tea and juices will be served.
9:00am - 1:00pm Morning sessionsOur speakers share their expertise on hot topics and challenge areas through various presentation styles. Keynotes, panels and fireside chats will be broken up by networking breaks.
1:00pm - 2:00pm Lunch
Enjoy a healthy buffet lunch and networking time.
2:00pm - 4:30pm Afternoon sessions
Our speakers will share their expertise on hot topics and challenge areas through various presentation styles. Sessions will be broken up by one afternoon coffee and snack break.
4:30pm - 6:00pm Cocktail reception
Wrap up the day with a cocktail (or a few!) and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
"Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."
The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.
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A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.
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The CMO of Constellation Brands on the Argyle CMO series.
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*EXECUTIVES AT THE DIRECTOR-LEVEL AND ABOVE FROM ORGANIZATIONS WITH OVER 100MM IN REVENUES ONLY