Why You Should Attend!



Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual Toronto event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve.

 

With a program specifically geared towards leaders in marketing, brand strategy, digital and analytics, key topics will include:

 

  • The view from the top - the biggest trends that CMOs are seeing in their respective organizations and strategies for moving their brands forward
  • Brand strategy and relationship building - how marketers are emphasizing a larger focus on building more personalized relationships with consumers
  • Taking back control - exploring how organizations are bringing content production and distribution in-house, and developing new teams to handle these capabilities
  • Data & targeting - how marketers are working to segment customer data to ensure targeting the right customer at the right time, via the right channel
  • Tech & innovation - leveraging emerging technologies and platforms to connect with consumers where they are, while creating more engaging and immersive experiences

 

Our keynote presentations, fireside chats, and panel sessions will enable you to learn about these topics and more, as well as expanding your network by meeting peers from all over Canada. We look forward to hosting you!

Register to Attend

Event RSVP





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This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Mary Kate Maloney at mmaloney@argyleforum.com.

Speaker
Laura Baker Vice President, Marketing
Sleep Country Canada
View Bio »
Speaker
David Colebrook Vice President, Marketing
Cara Foods
View Bio »
Speaker
James Connell Vice President, Marketing and eCommerce
Roots Canada Ltd.
View Bio »
Speaker
Rochelle Ezekiel Vice President, Marketing - North America
Hudson's Bay Company
View Bio »
Speaker
Andrea Fiederer Executive Vice President & Chief Marketing Officer
goeasy
View Bio »
Speaker
Elizabeth Forsey Director, Sales Practices & Controls
Scotia Bank
View Bio »
Speaker
Kobi Gulersen Head of B2B & Product Marketing
Mastercard
View Bio »
Speaker
Jason Keown Senior Director of Marketing and eCommerce
Office Depot
View Bio »
Speaker
David Lui Vice President, Marketing
Mark's
View Bio »
  • 8:00am - 9:00am Networking breakfast and registration

    Take the time to get to know the fellow attendees, speakers and sponsors that you will be sharing the day with. Continental breakfast with coffee, tea and juices will be served.

  • 9:00am - 1:00pm Morning sessions
    Our speakers share their expertise on hot topics and challenge areas through various presentation styles. Keynotes, panels and fireside chats will be broken up by networking breaks.
  • 1:00pm - 2:00pm Lunch

    Enjoy a healthy buffet lunch and networking time.

  • 2:00pm - 4:30pm Afternoon sessions

    Our speakers will share their expertise on hot topics and challenge areas through various presentation styles. Sessions will be broken up by one afternoon coffee and snack break.

  • 4:30pm - 6:00pm Cocktail reception 

    Wrap up the day with a cocktail (or a few!) and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office. 

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

InterContinental Toronto Centre


225 Front St W
Toronto, ON M5V 2X3
Telephone: +1 416-597-1400
Website

Venue

One King West


1 King Street West
Toronto, ON, Canada M5H 1A1
Telephone: (866) 470-5464
Website

Venue

The Westin Harbour Castle


1 Harbour Square
Toronto, ON M5J 1A6, Canada
Telephone: 1 416-869-1600
Website