Why You Should Attend!



Argyle is bringing together leading marketing, digital and analytics executives at our annual Toronto event. Throughout a full morning of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve.

With a program specifically geared towards leaders in marketing, brand strategy, digital and analytics, key topics will include:

  • The view from the top - the biggest trends that CMOs are seeing in their respective organizations and strategies for moving their brands forward
  • Brand strategy and relationship building - how marketers are emphasizing a larger focus on building more personalized relationships with consumers
  • Taking back control - exploring how organizations are bringing content production and distribution in-house, and developing new teams to handle these capabilities
  • Data & targeting - how marketers are working to segment customer data to ensure targeting the right customer at the right time, via the right channel
  • Tech & innovation - leveraging emerging technologies and platforms to connect with consumers where they are, while creating more engaging and immersive experiences


Our keynote presentations, fireside chats, and panel sessions will enable you to learn about these topics and more, as well as expanding your network by meeting peers from all over Canada. We look forward to hosting you!

Register to Attend

Event RSVP





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This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Mary Kate Maloney at mmaloney@argyleforum.com.

Speaker
ARGYLE HOST Brendan Ziolo Head of Digital Networks Marketing
Nokia
View Bio »
Speaker
Laura Baker Vice President, Marketing
Sleep Country Canada
View Bio »
Speaker
Andrea Fiederer Executive Vice President & Chief Marketing Officer
goeasy
View Bio »
Speaker
Elizabeth Forsey Director, Sales Practices & Controls
Scotia Bank
View Bio »
Speaker
Philippe Gryc Senior Director, Global Digital Marketing
Carlson Wagonlit Travel
View Bio »
Speaker
Kobi Gulersen Head of B2B & Product Marketing
Mastercard
View Bio »
Speaker
Chris Hewitt Vice President of Marketing, Personal & Business Banking
TD Bank
View Bio »
Speaker
Valerie Jones Vice President, Marketing
Broadridge
View Bio »
Speaker
Jason Keown Senior Director of Marketing and eCommerce
Office Depot
View Bio »
Speaker
Linda Leatherdale Vice President, Marketing & Business Development
Cambria
View Bio »
Speaker
Ramsey Mansour Vice President, Corporate Strategy & Marketing
Purolator
View Bio »
Speaker
Joanna Tivig AVP, Digital Development and Agile Adoption
IGM Financial Inc.
View Bio »
Speaker
Martha Turner Vice President, Marketing
Lifemark Health, Inc.
View Bio »
Speaker
Jennifer van der Valk Managing Director, Marketing and Digital Strategy
Government of Ontario
View Bio »
Speaker
Lauren Wong Vice President, Sales & Marketing
HelloFresh Canada
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:05am Opening Remarks featuring Argyle Host
    read more »

    Brendan Ziolo
    Head of Digital Networks Marketing
    Nokia

  • 9:05am – 9:45am Keynote Presentation: "The Future of Loyalty in Canada"
    read more »

    Mastercard Canada’s proprietary research study, explores how companies’ relationships with Canadian consumers are evolving. Gone are the days of thinking about loyalty in a programmatic (or “earn and burn”) sense and instead loyalty has evolved to new imperatives that connect authentically to retain these consumers.  From predictive services to seamless interactions, companies will learn how to build lasting emotional loyalty with their consumers in the future. 

    Kobi Gulersen
    Head of B2B & Product Marketing
    Mastercard

  • 9:50am – 10:35am Panel Discussion: “The Importance of Brand Authenticity”
    read more »

    Session topics include, but are not limited to:

    • Understanding your brand purpose and making that known
    • The importance of brand trust, and how to achieve that
    • Maintaining customer centricity as main priority
    • Using social media to your advantage
    • Best practices for consolidating brand-driven and customer-driven marketing
    • Maintaining the customer-first mentality


    Panel Moderator:
    Linda Leatherdale
    Vice President, Marketing & Business Development
    Cambria

    Panelists:
    Andrea Fiederer
    Executive Vice President & Chief Marketing Officer
    goeasy Ltd.

    Elizabeth Forsey
    Director, Sales Practices & Controls 
    Scotia Bank

    Chris Hewitt
    Vice President of Marketing, Personal & Business Banking
    TD Bank

    Ramsey Mansour
    Vice President, Corporate Strategy & Marketing 
    Purolator

  • 10:35am – 11:00am Networking Break
  • 11:00am – 11:30am Fireside Chat: "A Step-by-Step Guide to Digital Marketing Success"
    read more »

    Valerie Jones
    Vice President, Marketing
    Broadridge
     
    And
     
    Martha Turner
    Vice President, Marketing
    Lifemark Health, Inc.

  • 11:35am – 12:20pm Panel Discussion: “The Data-Minded Marketer”
    read more »

    Session topics include, but are not limited to:

    • Best practices for managing data
    • Exploring the cross-functional organization structure
    • Navigating through complex journeys within an existing technology ecosystem
    • Using data and tools in the decision making process
    • Explore real-world experiences in better incorporating data in the entire marketing process


    Panel Moderator:
    Laura Baker
    Vice President, Marketing 
    Sleep Country Canada

    Panelists:
    Philippe Gryc
    Senior Director, Global Marketing
    Carlson Wagonlit Travel 

    Jason Keown
    Senior Director of Marketing and eCommerce 
    Office Depot

    Joanna Tivig
    AVP, Digital Development and Agile Adoption
    IGM Financial Inc.  

    Lauren Wong
    Vice President, Marketing & Sales
    HelloFresh

  • 12:20pm – 12:25pm Closing Remarks featuring Argyle Host
    read more »

    Brendan Ziolo
    Head of Digital Networks Marketing
    Nokia

  • 12:25pm – 1:25pm Lunch
  • *Schedule and timing is subject to change

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

DoubleTree by Hilton Hotel Toronto Downtown


108 Chestnut Street
Toronto, ON M5G 1R3, Canada
Telephone: (416) 977-5000
Website

Venue

Hyatt Regency Toronto


370 King Street West
Toronto, ON, Canada M5V 1J9
Telephone: (416) 343-1234
Website

Venue

Sheraton Centre Toronto Hotel


123 Queen Street West
Toronto, ON, Canada M5H 2M9
Telephone: (866) 716-8101
Website