Why You Should Attend!



Argyle Executive Forum is bringing together leading brand marketing, digital, content and analytics executives at our annual Atlanta event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve. With a program specifically geared towards leaders in marketing, brand strategy, digital, content and analytics, key themes covered will include:

  • The view from the top - the biggest trends that CMOs are seeing in their respective organizations and strategies for moving their brands forward
  • Brand strategy and relationship building - how marketers are emphasizing a larger focus on building more personalized relationships with consumers
  • Taking back control - exploring how organizations are bringing content production and distribution in-house, and developing new teams to handle these capabilities
  • Data & targeting - how marketers are working to segment customer data to ensure targeting the right customer at the right time, via the right channel
  • Tech & innovation - leveraging emerging technologies and platforms to connect with consumers where they are, while creating more engaging and immersive experiences


Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Mary Kate Maloney at mmaloney@argyleforum.com.

Speaker
Carl Asher Head of Integrated Marketing Communications - North America
Kimberly-Clark
View Bio »
Speaker
Carmen Brown Vice President, Wholesale Marketing
SunTrust Bank
View Bio »
Speaker
Renee Credendino Head of Integrated Sales Marketing
Fox
View Bio »
Speaker
Tia Cummings Brand Marketing Director
IHG - InterContinental Hotels Group
View Bio »
Speaker
Jo Ann Herold Chief Marketing Officer
HoneyBaked Ham Company
View Bio »
Speaker
Stephanie James Director of Global Digital Marketing
Newell Brands
View Bio »
Speaker
Reyna Jones Head of Marketing, Consumer & Digital
AspireTV
View Bio »
Speaker
Tia Martin Kaloki Senior Director, US Marketing for Strategic Partnerships
Elavon
View Bio »
Speaker
Jose "Pepe" Serafin Global Director - Flavor Sparkling Brands
Coca-Cola
View Bio »
Speaker
Irma Shrivastava SVP Strategic Marketing and Alliances
American Cancer Society
View Bio »
Speaker
Fred Soller Vice President, South Region
SAP
View Bio »
Speaker
Tita Stewart Regional Vice President, Marketing
Amerigroup
View Bio »
Speaker
Brad Taylor Professor
Emory University
View Bio »
Speaker
Bar Wiegman Senior Director, Digital Marketing Technologies
GE Digital
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:10am Argyle Opening Remarks
    read more »

    Brad Taylor
    Professor
    Emory University

  • 9:10am – 9:45am Keynote Presentation featuring HoneyBaked Ham: "Love Defies Logic"
    read more »

    Jo Ann Herold
    Chief Marketing Officer
    HoneyBaked Ham Company

  • 9:50am – 10:10am Thought Leadership Presentation featuring SAP: "Top Strategies for Improving Customer Trust and Experience"
    read more »

    Customers are in control and no longer willing to settle for poor experiences. Marketing continues to get more complex so companies must evolve and meet this new era with engagement that is intelligent, effective AND genuine to earn trust.  Fred Soller from SAP Customer Experience will share real-life customer experiences and 5 things that brands can do to grow trust and loyalty from their customers.

    Fred Soller
    Vice President, South Region
    SAP

  • 10:10am – 10:35am Networking Break
  • 10:35am – 11:25am Panel Discussion: “Digital Marketing for the Engaged Customer”
    read more »

    Session topics include, but are not limited to:

    • Utilizing data to achieve maximum impact in your marketing strategy
    • Best practices for leveraging emerging technologies channels such as AI
    • Using digital marketing to better engage with customers
    • Personalizing content and marketing strategies for customers at every level of engagement
    • Leveraging digital platforms to create a more engaging experience
    • Translating data into actionable insights


    Panel Moderator:
    Carmen Brown
    Vice President, Wholesale Marketing 
    SunTrust Bank

    Panelists:
    Carl Asher
    Head of Integrated Marketing Communications - North America 
    Kimberly-Clark

    Stephanie James
    Director of Global Digital Marketing
    Newell Brands

    Tia Martin Kaloki
    Senior Director, US Marketing 
    Elavon

    Bar Wiegman
    Senior Director, Digital Marketing Technologies
    GE Digital

  • 11:25am – 11:45am Networking Break
  • 11:45am – 12:35pm Panel Discussion: “Building a Brand Strategy through Content”
    read more »

    Session topics include, but are not limited to:

    • Utilizing brand strategy to encourage customer relationship building
    • Developing internal teams to handle brand and marketing
    • Best practices for using social media to spread your brand message
    • Emphasizing brand awareness through content
    • Personalizing content production to the individual consumer
    • Collaborating with other departments to reach targeted consumers
    • Challenges marketers are facing in brand engagement, and best practices for overcoming them


    Panel Moderator:
    Reyna Jones
    Head of Marketing, Consumer & Digital
    AspireTV

    Panelists:
    Carmen Brown
    Vice President, Wholesale Marketing 
    SunTrust Bank

    Renee Credendino
    Head of Integrated Sales Marketing 
    Fox

    Tia Cummings
    Brand Marketing Director
    IHG - Intercontinental Hotels Group

    Tita Stewart
    Regional Vice President, Marketing 
    Amerigroup

  • 12:35pm – 1:35pm Lunch
  • 1:35pm – 2:10pm Keynote Presentation featuring American Cancer Society: "Finding Our Real Thing"
    read more »

    Irma Shrivastava
    SVP Strategic Marketing and Alliances 
    American Cancer Society

  • 2:10pm – 2:30pm Networking Break
  • 2:30pm – 3:05pm Keynote Presentation featuring Emory University: "What’s Brand Love Got to Do with It… Everything!"
    read more »

    Brad Taylor
    Professor
    Emory University

  • 3:10pm – 3:45pm Keynote Presentation featuring Coca-Cola: "Fanta Relaunch under the 3 C’s"
    read more »

    Fanta Trademark has been relaunched in more than 150 markets across the world with an Integrated Plan touching key areas such as Omnichannel Strategy, Mobile and Content Marketing. In this session we will review the Relaunch under a slight non-traditional angle…The Three C’s.

    Jose "Pepe" Serafin
    Global Director - Flavor Sparkling Brands 
    Coca-Cola

  • 3:45pm – 3:55pm Argyle Closing Remarks
  • 3:55pm – 4:55pm Cocktail Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2018 Chief Marketing Officer Leadership Forum" in Atlanta
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Grand Hyatt Atlanta in Buckhead


3300 Peachtree Road NE
Atlanta, GA 30305
Telephone: (404) 237-1234
Website

Venue

Hyatt Regency Atlanta


265 Peachtree Street NE
Atlanta, GA 30303
Telephone: (404) 577-1234
Website

Venue

The InterContinental Buckhead


3315 Peachtree Rd. NE
Atlanta, GA 30326
Telephone: (404) 946-9000
Website