Why You Should Attend!



Argyle Executive Forum is bringing together leading brand marketing, digital, content and analytics executives at our annual Los Angeles event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve. With a program specifically geared towards leaders in marketing, brand strategy, digital, content and analytics, key themes covered will include:

 

  • The view from the top - the biggest trends that CMOs are seeing in their respective organizations and strategies for moving their brands forward
  • Brand strategy and relationship building - how marketers are emphasizing a larger focus on building more personalized relationships with consumers
  • Taking back control - exploring how organizations are bringing content production and distribution in-house, and developing new teams to handle these capabilities
  • Data & targeting - how marketers are working to segment customer data to ensure targeting the right customer at the right time, via the right channel
  • Tech & innovation - leveraging emerging technologies and platforms to connect with consumers where they are, while creating more engaging and immersive experiences


Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Mary Kate Maloney at mmaloney@argyleforum.com.

Speaker
Michelle Adorjan Chila SVP, Marketing & PR
Tacori Enterprises
View Bio »
Speaker
Anderee Berengian Board Member
Petco
View Bio »
Speaker
Amber Brown Executive Director of Marketing, Skinmedica
Allergan
View Bio »
Speaker
Steven Bushong SVP Marketing Operations
Disney ABC Television Group
View Bio »
Speaker
Sanjay Chatterjee Senior Vice President, Marketing - Digital, Acquisition & Ecommerce
Beachbody
View Bio »
Speaker
Pamela Greenwalt Chief Communications and Marketing Officer
SAG-AFTRA
View Bio »
Speaker
Camilla Grozian-Lorentzen Senior Vice President, Client Services
KERN
View Bio »
Speaker
Ravi Kumar Head of Internet Bank and Digital
CIT Bank
View Bio »
Speaker
Jonathan Lowe Senior Vice President of Business Development and Brand Strategy
AEG Sports
View Bio »
Speaker
Jason Rose SVP Marketing
Gigya
View Bio »
Speaker
Joyce Szudzik Vice President, Digital and Social Media
AEG Worldwide
View Bio »
Speaker
Lee Watts Chief Marketing Officer
Smith Gambrell & Russell
View Bio »
Speaker
Brock Weatherup EVP Strategic Innovation, Marketing, and Digital Experience
PETCO
View Bio »
Speaker
Caroline Weilert Vice President, Marketing and Brand Management
BrightView Landscapes
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:05am Argyle Opening Remarks
  • 9:05am – 9:10am Session Introduction featuring KERN
    read more »

    Camilla Grozian-Lorentzen
    Senior Vice President, Client Services
    KERN

  • 9:10am – 9:50am Keynote Presentation featuring Beachbody: "Going Digital: Growth Marketing & Data Driven Approaches"
    read more »

    Sanjay Chatterjee
    Senior Vice President, Marketing - Digital, Acquisition & Ecommerce
    Beachbody

  • 9:55am – 10:15am Thought Leadership Spotlight featuring Gigya: "Realizing the full potential of Consumer Identity"
    read more »

    Customer Experience is Everything and Everything is Digital.
     
    Digital transformation is now the center of marketing, advertising and sales strategy across every industry and region, with today’s consumers demanding a seamless and relevant experience across online and offline channels and devices.
     
    Consumers and Regulators Demand Privacy, Security and Control of Personal Data
     
    With the rise of increasingly severe cybersecurity incidents and concerns over poor or unethical
    business practices, governments and their citizens are rewriting the rules for online commerce and the collection and management of consumers’ personal data.
     
    Enter Customer Identity management to bridge the gap between customer experience and consumer privacy. In this session learn how to realize the full potential of customer identity by:
     
    1. seamlessly identifying and engaging consumers across channels and devices;
    2. securely build and manage rich online profiles while giving customers full control over the data in their accounts, as well as their preferences and consent; and
    3. deliver better experiences, products and services by integrating first-party consumer data across the digital technology stack.

    Jason Rose
    Senior Vice President, Marketing
    Gigya

  • 10:15am – 10:45am Networking Break
  • 10:45am – 11:35am Panel Discussion: “Omnichannel Strategies: a B2B vs B2C Comparison”
    read more »

    Session topics include, but aren't limited to:

    • Developing a marketing strategy that caters to the modern customer
    • How to avoid fragmentation in the buying process
    • The importance of unifying marketing teams internally to support the omnichannel strategy
    • Measuring ROI in an omnichannel environment
    • What companies are doing to building relationships within B2B vs. B2C brands
    • Enabling brand loyalty through omnichannel marketing
    • Ways of taking a B2C approach in B2B marketing

    Moderator: 

    Jonathan Lowe
    Senior Vice President of Business Development and Brand Strategy
    AEG Sports

    Panelists:

    Caroline Weilert
    Vice President, Marketing and Brand Management
    Brightview
     
    Amber Brown
    Executive Director of Marketing, SkinMedica
    Allergan
     
    Lee Watts
    Chief Marketing Officer
    Smith Gambrell & Russell

  • 11:35am – 12:00pm Networking Break
  • 12:00pm – 12:40pm Fireside Chat featuring Petco
    read more »

    Brock Weatherup
    Executive Vice President, Strategic Innovation, Marketing, and Digital Experience
    Petco
     
    Interviewed by:
     
    Anderee Berengian
    Board Member
    Petco

  • 12:40pm – 1:40pm Lunch
  • 1:40pm – 2:30pm Panel Discussion: “The Importance of Branding in Entertainment and Media”
    read more »

    Session topics include, but aren't limited to:

    • Exploring how different social media platforms have changed marketing within entertainment and media
    • Ways that brands can display and distinguish their personality, and how having a recognizable personality affects brand loyalty
    • The importance of intriguing content related to media, and how content marketing changes when content is the product
    • Ways that timing plays a part in consumer engagement, and knowing when it is time to change branding
    • How audience targeting allows for increased brand memorability and emotional connection, and the most impactful ways of audience targeting
    • Ability of branding to drive consumer engagement
    • Ways in which the changing media industry is affecting marketing teams, and how companies can maintain their brand among these changes

    Moderator:
    Joyce Szudzick
    Vice President, Digital and Social Media
    AEG Worldwide
     
    Panelists:
    Steven Bushong
    Senior Vice President, Marketing Operations
    Disney ABC Television Group
     
    Michelle Adorjan Chila
    Senior Vice President, Marketing & PR
    Tacori

    Pamela Greenwalt
    Chief Communications and Marketing Officer
    SAG-AFTRA

  • 2:30pm – 2:45pm Networking Break
  • 2:45pm – 3:20pm Keynote Presentation featuring CIT Bank: "From 0 to 60+ in 6 months: How Laser Focus, Data and Taking Control was our Playbook for Success"
    read more »

    Ravi Kumar
    Head of Internet Bank and Digital
    CIT Bank

  • 3:20pm – 3:25pm Argyle Closing Remarks
  • 3:25pm –4:25pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2018 Chief Marketing Officer Leadership Forum" in Los Angeles
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.