2018 Chief Marketing Officer Leadership Forum
Why You Should Attend!#ArgyleCMO
Argyle Executive Forum is bringing together leading brand marketing, digital, content and analytics executives at our annual Los Angeles event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve. With a program specifically geared towards leaders in marketing, brand strategy, digital, content and analytics, key themes covered will include:
- The view from the top - the biggest trends that CMOs are seeing in their respective organizations and strategies for moving their brands forward
- Brand strategy and relationship building - how marketers are emphasizing a larger focus on building more personalized relationships with consumers
- Taking back control - exploring how organizations are bringing content production and distribution in-house, and developing new teams to handle these capabilities
- Data & targeting - how marketers are working to segment customer data to ensure targeting the right customer at the right time, via the right channel
- Tech & innovation - leveraging emerging technologies and platforms to connect with consumers where they are, while creating more engaging and immersive experiences
Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Mary Kate Maloney at firstname.lastname@example.org.
Tacori Enterprises View Bio »
With formative Marketing experiences in the entertainment industry at Destination Films and Warner Bros. Pictures, followed by years working agency-side at NMA Entertainment & Marketing, Michelle has spent the past 10+ years growing and leading the TACORI marketing department. As a luxury market leader, Michelle oversees Media & Influencer Outreach, Strategic Planning, Publicity, VIP Outreach, Online Marketing, the Omni-Channel experience, and the innovation to reach into “what’s next.”
Petco View Bio »
Speaker bio coming soon...
Allergan View Bio »
Amber is responsible for the commercial skincare marketing & strategy teams dedicated to delivering best-in-class products for medial aesthetics patients around the world. Amber has been with Allergan for six years and has supported numerous aesthetics brands during her commercial tenure. Previously, Amber held a number of diverse and formatives roles in wealth management, branding & positioning, business strategy and team development.
Disney ABC Television Group View Bio »
Steve leads the Marketing Operations and Production teams to create an environment where people, process and technology enable the Marketing Team to create and deliver industry leading on-air and off-air Campaigns for all of ABC Entertainment, Daytime and Late Night Programs.
Previously, Steve led the Media Networks and Supply Chain & Operations Strategy teams. He began his career with Disney in 1991 with Disneyland Resort Paris and worked in a wide variety of international roles. Before joining The Walt Disney Company, Mr. Bushong held positions in the healthcare, automotive, consulting and education industries and ran a small graphic design/publishing business.
Beachbody View Bio »
Sanjay Chatterjee is Senior Vice President of Marketing, responsible for media, digital marketing, e-commerce and CRM, at Beachbody, a market leader in online fitness & nutrition products. Until 2016 Sanjay was Group Vice President of Digital at Time Warner Cable (TWC), responsible for digital marketing, sales and service for the company's $20B consumer business. He has previously held digital marketing and data leadership positions for Symantec, Yahoo!, Elance and CNET Networks and consulted for global telecom & technology companies as a consultant at Deloitte and Accenture. He has also been an advisor to startup's in marketing analytics and online education sectors. Sanjay received an MBA from the University of Minnesota, MS from the University of Denver and B.Tech from the Indian Institute of Technology.
SAG-AFTRA View Bio »
As chief communications and marketing officer for the world’s largest entertainment and media union, Pamela Greenwalt directly oversees SAG-AFTRA’s global brand and reputation through strategic messaging, digital outreach and campaigns.
Greenwalt, an award-winning PR manager, leads the union’s communications and marketing department, providing executive oversight and creative direction on strategic member communications across all channels. She also serves as SAG-AFTRA’s public spokesperson.
In conjunction with a member-led committee, she directed the award-winning 2012 education and outreach effort resulting in the merger of Screen Actors Guild and the American Federation of Television and Radio Artists. Through this campaign, she oversaw the integration of the two unions’ communications and marketing activities and later led production on the historic first convention of the merged SAG- AFTRA in 2013. In 2017, she was named one of PRNews’ Top Women in PR.
Prior to joining Screen Actors Guild in 2007 as executive director of communications, Greenwalt held senior executive-level communications positions with Washington, D.C.-based labor financial services corporation ULLICO Inc. and The Kamber Group Public Affairs, where she produced award-winning film and video productions, conventions and national media campaigns for labor, corporate and public safety clients.
Previously, she was vice president of media production and placement for political advocacy consultants Goddard*Claussen and First Tuesday, where she produced nationally recognized media campaigns for candidates and ballot issues, including the game-changing Harry & Louise campaign and the historic 1993 Russian constitutional election — the first free election in that country in 70 years.
Greenwalt received her bachelor’s degree in communications from the University of Maryland University College and attended Arizona State University. She is a member of the Academy of Television Arts and Sciences, American Film Institute, Women in Film, Public Relations Society of America, Entertainment Publicists’ Professional Society and the International Labor Communications Association.
Her groundbreaking work in strategic communications for entertainment labor, financial services, political and advocacy issues has been recognized with numerous industry awards, including an Addie, Cine Golden Eagle, Silver Tellys, PRSA Silver Anvils, Pollies, Mercury Best of Show for convention stage design, and nonprofit Campaign of the Year from PRSA and PR Week.
KERN View Bio »
Camilla is responsible for leading client services which includes overseeing teams that service AT&T, American Express, Arclight Cinemas, HBO and AAA accounts. She manages a team of 50 strategic CRM marketers in LA and NY as well as several cross-functional teams. Camilla leads the planning, developing, and executing of large scale, fast turnaround print and digital projects including Hispanic and retail campaigns. She focuses on developing strategies to drive revenue through acquisition, lead nurture, retention, upgrade and win back marketing campaigns while driving customer engagement and reducing operating costs to hit KPIs. She has over 20 years of CRM experience on both the client side of the business at General Mills as well as the agency side at KERN and others to create winning strategies for B2B and B2C companies.
CIT Bank View Bio »
As head of the Online Bank for CIT, Ravi has responsibility for the strategic direction and profitability of the deposits franchise; marketing; product innovation and pricing; digital experience; and ensuring all activities are consistent with high standards of safety and soundness. Under his leadership, CIT Online Bank has achieved double-digit retail deposit growth and one of the best efficiencies in its peer group for interest expense and marketing expense. The bank has received numerous third-party accolades, including being named one of the 10 Best Online Banks two years in a row by gobankingrates.com. Ravi has also led the expansion of new products and redesign of the digital experience for the Online Bank.
Prior to holding this key leadership position at CIT, Ravi achieved a number of significant professional accomplishments in the financial services sector. During a career spanning ten years at Nationwide Bank (an internet only bank, part of Nationwide Insurance), he served as the digital executive, marketing and customer experience executive. Prior to Nationwide, amongst other roles, Ravi also spent four years at Cap Gemini in variety of consulting leadership roles in financial services.
Ravi holds a bachelor’s in engineering degree from National Institutes of Technology and an MBA from Otterbein University.
AEG Sports View Bio »
Jonathan Lowe is a strategic marketing and promotions professional with a proven track record of creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products.
In his 12th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets including STAPLES Center, The Los Angeles Kings, The Los Angeles Galaxy and The StubHub Center as well as national music tours and pay-per-views. Currently, Jonathan serves as the Vice President of Marketing for AEG Sports, overseeing creative/branding, advertising, media buying, promotions as well as playing a key role in driving digital and social media innovation.
Jonathan has been behind a number of innovative digital and social media “firsts” that have positioned his properties as leaders in this ever-changing landscape. His marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, New York Times, Daily News, Forbes.com, MSN.com, Fast Company, Life Magazine.com, Sports Illustrated, Los Angeles Business Journal, Entertainment Tonight, E!News, ABC (Los Angeles), ESPN TV and FoxSports.com. In addition, Jonathan has created marketing and promotions campaigns for The Los Angeles Lakers, 10 World Championship Boxing Events, Celine Dion’s Las Vegas Show A NEW DAY, The King Tut Exhibit at LACMA as well as national concert tours with Prince and Rod Stewart, just to name a few.
In addition to his role at AEG, Jonathan is also an Adjunct Instructor at the University of San Francisco’s Graduate Program in Sports Management and serves on the Promax BDA Sports Media Marketing Awards Advisory Council.
Gigya View Bio »
Jason leads Gigya's global marketing initiatives. He has experience in marketing technology platforms and applications for both start-ups and large enterprises. Most recently, Jason led marketing at DataSift, and prior to that led business intelligence and advanced analytics marketing efforts at SAP. Jason holds a bachelor's degree in Business Administration from Wilfrid Laurier University and is a Certified Professional Accountant.
AEG Worldwide View Bio »
Joyce is VP, Digital & Social Media for AEG, the leading sports and live entertainment company in the world. She is responsible for defining AEG's social media strategy, researching technology partnerships, evangelizing better attribution measurement practices, content personalization, and implementing marketing data privacy and governance guidelines. She combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices.
She is a group leader for the Los Angeles Salesforce Marketing Cloud user group and a recent two-time Billboard Magazine Digital Power Player.
The 25+ year industry veteran rose through the ranks of both Live Nation's amphitheaters through designing innovative marketing and customer experience programs, AEG Presents tour marketing efforts, and building an extensive digital marketing center of excellence.
Smith Gambrell & Russell View Bio »
As Chief Marketing Officer, Ms. Watts is responsible for the marketing, business development, client development and client service for the global law firm of Smith Gambrell & Russell. She is a certified business development coach and works closely with over 200 attorneys to develop and implement business development plans for their practices, industry groups and offices.
Lee has over 15 years of legal marketing experience. Her experience includes developing and implementing business development plans, client feedback and interviews, building industry and client teams, developing strategic sponsorship programs, client and industry research, social media and digital marketing, public relations and event planning. She is a former board member for Legal Marketing Association Southeast, former VP of Public Relations for Toastmasters and she served on the marketing and PR committee for the Partnership Against Domestic Violence. Currently she is a board member at Morehouse School of Medicine (Community Advisory Board).
Lee enjoys community service, fitness and public speaking.
PETCO View Bio »
Brock Weatherup is the EVP of Strategic Innovation & Digital Experience at Petco. Previously he was CEO & CoFounder of PetCoach (acquired by Petco) - revolutionizing the Pet Health Care experience. Brock is a CEO, entrepreneur, angel investor, builder of enterprise value and passionate advocate about the consumer and their interactions with digital media & Ecommerce. Brock is also managing partner of Atai Ventures angel investments, co-founder of ICONYC (www.iconyclabs.com) an early stage NYC based Israeli accelerator, investor/advisor/board member for 7+ startups - VeryApt, SideCar, Social Ladder, Ethology and an industry advisor for VC firms EQT Partners, MissionOG & SafeGuard. Previously Brock was SVP/Chief Digital Officer of Petsmart after selling Pet360 where he was CEO the prior 5 years. Brock was also CEO of Fathead and held several leadership positions with InterActiveCorp (Ticketmaster, Match.com, CitySearch, ReserveAmerica). A graduate of University of Colorado Boulder, sits as a board member of the Nature Conservancy – Adirondacks, father of two amazing girls and pet owner to my 4yr old retriever named...Boulder.
BrightView Landscapes View Bio »
Caroline Weilert serves as BrightView’s Vice President of Marketing and Brand Management, overseeing all facets of the function for the $2 billion landscape services organization. In this role, Caroline develops and executes marketing, digital and brand strategies that contribute to organizational growth and drive demand for BrightView services across 220 office locations in 32 states.
In 2014, Caroline led the re-branding initiative to BrightView following the merger between her former employer, ValleyCrest, and its largest competitor, Brickman. This two-year project included extensive client and employee research, brand development, brand training, and the transformation of the corporate identity across 13,000 vehicles, 18,000 crew member uniforms, 500+ physical office signs and thousands of company forms, contracts and policies. Additional re-branding work included the development of a new company website, Intranet, marketing collateral, trade show booths and an internal e-commerce portal for 23,000 employees.
Prior to re-branding as BrightView, Caroline led the Marketing and Communications functions at ValleyCrest, a $1 billion commercial landscaping company. Over her ten years with the organization, she developed the marketing tools, processes, content and technology to support a 100-person sales team responsible for the acquisition and retention of company clients. Additionally, Caroline led internal and external communications for ValleyCrest, as well as served as a frequent trainer/presenter at large company events on myriad topics.
Prior to joining ValleyCrest, Caroline held a variety of positions before assuming the role of Vice President, Consumer Marketing, at the global public relations agency, Weber Shandwick. Based in the Los Angeles office, Caroline managed high-profile client accounts across a spectrum of industries, ranging from food/beverage, retail, travel/tourism, and consumer technology.
Caroline earned her MBA from Cal State Northridge and her Bachelor’s of Arts in English and Sociology from Tulane University in New Orleans. She resides in Calabasas, CA with her husband and two children and enjoys pilates, traveling and watching NBA basketball.
8:00am – 9:00am Breakfast
9:00am – 9:05am Argyle Opening Remarks
9:05am – 9:10am Session Introduction featuring KERN
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Senior Vice President, Client Services
9:10am – 9:50am Keynote Presentation featuring Beachbody: "Going Digital: Growth Marketing & Data Driven Approaches"
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Senior Vice President, Marketing - Digital, Acquisition & Ecommerce
9:55am – 10:15am Thought Leadership Spotlight featuring Gigya: "Realizing the full potential of Consumer Identity"
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Customer Experience is Everything and Everything is Digital.
Digital transformation is now the center of marketing, advertising and sales strategy across every industry and region, with today’s consumers demanding a seamless and relevant experience across online and offline channels and devices.
Consumers and Regulators Demand Privacy, Security and Control of Personal Data
With the rise of increasingly severe cybersecurity incidents and concerns over poor or unethical
business practices, governments and their citizens are rewriting the rules for online commerce and the collection and management of consumers’ personal data.
Enter Customer Identity management to bridge the gap between customer experience and consumer privacy. In this session learn how to realize the full potential of customer identity by:
1. seamlessly identifying and engaging consumers across channels and devices;
2. securely build and manage rich online profiles while giving customers full control over the data in their accounts, as well as their preferences and consent; and
3. deliver better experiences, products and services by integrating first-party consumer data across the digital technology stack.
Senior Vice President, Marketing
10:15am – 10:45am Networking Break
10:45am – 11:35am Panel Discussion: “Omnichannel Strategies: a B2B vs B2C Comparison”
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Session topics include, but aren't limited to:
- Developing a marketing strategy that caters to the modern customer
- How to avoid fragmentation in the buying process
- The importance of unifying marketing teams internally to support the omnichannel strategy
- Measuring ROI in an omnichannel environment
- What companies are doing to building relationships within B2B vs. B2C brands
- Enabling brand loyalty through omnichannel marketing
- Ways of taking a B2C approach in B2B marketing
Senior Vice President of Business Development and Brand Strategy
Vice President, Marketing and Brand Management
Executive Director of Marketing, SkinMedica
Chief Marketing Officer
Smith Gambrell & Russell
11:35am – 12:00pm Networking Break
12:00pm – 12:40pm Fireside Chat featuring Petco
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Executive Vice President, Strategic Innovation, Marketing, and Digital Experience
12:40pm – 1:40pm Lunch
1:40pm – 2:30pm Panel Discussion: “The Importance of Branding in Entertainment and Media”
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Session topics include, but aren't limited to:
- Exploring how different social media platforms have changed marketing within entertainment and media
- Ways that brands can display and distinguish their personality, and how having a recognizable personality affects brand loyalty
- The importance of intriguing content related to media, and how content marketing changes when content is the product
- Ways that timing plays a part in consumer engagement, and knowing when it is time to change branding
- How audience targeting allows for increased brand memorability and emotional connection, and the most impactful ways of audience targeting
- Ability of branding to drive consumer engagement
- Ways in which the changing media industry is affecting marketing teams, and how companies can maintain their brand among these changes
Vice President, Digital and Social Media
Senior Vice President, Marketing Operations
Disney ABC Television Group
Michelle Adorjan Chila
Senior Vice President, Marketing & PR
Chief Communications and Marketing Officer
2:30pm – 2:45pm Networking Break
2:45pm – 3:20pm Keynote Presentation featuring CIT Bank: "From 0 to 60+ in 6 months: How Laser Focus, Data and Taking Control was our Playbook for Success"
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Head of Internet Bank and Digital
3:20pm – 3:25pm Argyle Closing Remarks
3:25pm –4:25pm Closing Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
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