Why You Should Attend!



Belonging has always been an ingredient in the business of brand building. But never has it been more essential.

In this exclusive CMO Virtual Event, Argyle Executive Forum, in partnership with IBM iX, delivers the results of a new IBM iX global study exploring the connection between belonging and the brand experiences people desire—and the significant implications for marketers. Its new research with Ipsos validates that not only is belonging a universal human need, it’s also a business opportunity: top Belonging Brands grew revenue at 3x the rate of lower performing brands over six years. 

Join fellow senior-level marketing leaders to discuss how Brand Belonging can help companies design more relevant and impactful brand experiences. Topics will include:

  • The significant business impact of building Brand Belonging: Top performing brands gained market share at a rate of 10% more than lower performing brands; and were 9% times more likely to recommend; 
  • The Six Belonging Experience Drivers at the heart of exceptional brand experiences; 
  • The Most Belonging Brands in America, and how they’re combining these key drivers for Experience Plays all brands can harness to fuel growth; and 
  • How Brand Belonging provides an essential lens as CMOs are tasked with every aspect of strategy, design and operations to enhance their customers’ brand experiences.

The Business of Belonging: An Argyle CMO Virtual Event
is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Jason Angrisani Global Head of Marketing - Financial Products
Bloomberg LP
View Bio »
Speaker
Jacqueline Long Vice President Consumer Engagement
Moët Hennessy USA
View Bio »
Speaker
Kelly Mooney Chief Experience Officer
IBM iX North America
View Bio »
Speaker
Manos Spanos Vice President, Brand Marketing Flavor Brands
PepsiCo
View Bio »
  • 2:00pm – 2:05pm Argyle Executive Forum Opening Remarks
  • 2:05pm – 2:25pm Thought Leadership Spotlight: "Brand Belonging"
    read more »

    Kelly Mooney
    Chief Experience Officer 
    IBM iX North America

  • 2:25pm – 3:00pm Panel Discussion: "Building Better Customer Experiences Through Brand Belonging"
    read more »

    Session topics include, but are not limited to:

    • Analyzing the changing consumer expectations around Belonging and the impact on business
    • The shift towards purpose-driven brands and brand activities
    • Driving a new era of consumer expectations around trust, brand loyalty and personalization
    • Technology’s role in strengthening or eroding brand experiences
    • Overcoming organizational challenges and the hurdles preventing companies from delivering a seamless, integrated customer experience
    • Examples of belonging experience drivers in action

    Moderator: 

    Kelly Mooney
    Chief Experience Officer 
    IBM iX North America

    Panelists: 

    Jason Angrisani
    Global Head of Marketing - Financial Products 
    Bloomberg LP

    Jacqueline Long
    Vice President Consumer Engagement 
    Moët Hennessy USA

    Manos Spanos
    Vice President, Brand Marketing Flavor Brands 
    PepsiCo

  • 3:00pm – 3:10pm Audience Q&A
  • 3:10pm – 3:15pm Argyle Executive Forum Closing Remarks

Participation Requirements
 

This meeting convenes senior marketing executives and select direct reports.  Participation is reserved for Members of Argyle Executive Forum that meet the following criteria:

  • VP level or higher marketing executives, as well as select direct reports, from companies with at least $1b in annual revenue.
  • Chief Marketing Officers (or equivalent), as well as select direct reports, from companies with at least $100mm in annual revenue.

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.