Why You Should Attend!



Whenever you talk about content development – the key to success, is first defining what success looks like for your organization. Breaking through the noise is one of the most challenging aspects for content development so understanding your audience, knowing the content that will resonate / create an emotional response, and delivering that content in a way that aligns with how your audience consumes information is the best way to ensure it doesn’t get lost in the chatter.

Argyle Executive Forum, in partnership with LogMeIn is bringing together leading Marketing executives from a variety of industries at our 2018 CMO Webinar: Creating Content that Resonates.

This event will focus on several areas, including: 

  • Shifting focus to develop content that can be used multiple times across a variety of channels
  • Snackable content, and increasing the odds that it is being seen by our target audience across channels.
  • The hallmarks of content that actually gets read
  • The motivators behind content consumption

The "2018 CMO Webinar: Creating Content that Resonates"
is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Chris Chronis Director of Marketing
Fiserv
View Bio »
Speaker
Leslie Forde Head of Product Marketing, Channel One News
Houghton Mifflin Harcourt
View Bio »
Speaker
Erica Kaufman Director, Global Content Strategy Mattel Creations
Mattel
View Bio »
Speaker
Rana Severs Vice President, Marketing
Balfour Beatty Construction
View Bio »
Speaker
Daniel Waas Director of Marketing
GoToWebinar
View Bio »
  • 1:00pm – 1:05pm Argyle Opening Remarks
  • 1:05pm – 1:25pm Thought Leadership Spotlight
    read more »

    Daniel Waas
    Director of Marketing
    GoToWebinar

  • 1:25pm – 2:00pm Panel Discussion: “Creating and Consuming Content”
    read more »

    Session topics include, but are not limited to:

    • Adapting content for different platforms and a variety of channels
    • Utilizing webinars to reach a broad audience
    • Expanding your audience with unique and easy to consume content
    • Effectively creating interactive content to increase consumer engagement across channels and learn more about your target audience; why does your audience consume content they way they do?
    • Engaging your audience with personalized content and storytelling
    • Building a distribution strategy beyond social media; what works and what doesn’t work?
    • Repurposing great content across channels

    Moderator: 

    Daniel Waas
    Director of Marketing
    GoToWebinar

    Panelist: 

    Chris Chronis
    Director of Marketing
    Fiserv

    Leslie Forde
    Head of Product Marketing, Channel One News
    Houghton Mifflin Harcourt

    Erica Kaufman
    Director, Global Content Strategy Mattel Creations
    Mattel

    Rana Severs
    Vice President, Marketing
    Balfour Beatty Construction

  • 2:00pm – 2:10pm Audience Q&A
  • 2:10pm – 2:15pm Argyle Executive Forum Closing Remarks
About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.