Why You Should Attend!



Whenever you talk about content development – the key to success, is first defining what success looks like for your organization. Breaking through the noise is one of the most challenging aspects for content development so understanding your audience, knowing the content that will resonate / create an emotional response, and delivering that content in a way that aligns with how your audience consumes information is the best way to ensure it doesn’t get lost in the chatter.

Argyle Executive Forum, in partnership with LogMeIn is bringing together leading Marketing executives from a variety of industries at our 2018 CMO Webinar: Creating Content that Resonates.

This event will focus on several areas, including: 

  • Shifting focus to develop content that can be used multiple times across a variety of channels
  • Snackable content, and increasing the odds that it is being seen by our target audience across channels.
  • The hallmarks of content that actually gets read
  • The motivators behind content consumption

Register to Attend

The "2018 CMO Webinar: Creating Content that Resonates"
is proudly sponsored by:

  • 1:00pm – 1:05pm Argyle Opening Remarks
  • 1:05pm – 1:25pm Thought Leadership Spotlight
  • 1:25pm – 2:00pm Panel Discussion
  • 2:00pm – 2:10pm Audience Q&A
  • 2:10pm – 2:15pm Argyle Executive Forum Closing Remarks
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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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