Why You Should Attend!



As a marketing leader, you know that adapting your marketing strategy to shifting client preferences and buyer demands is an enormous challenge. Add on digital transformation and a changing technology landscape with artificial intelligence (AI) and machine learning (ML) at the forefront—and these challenges become even more uncertain.

AI and ML are no longer aspirational elements of your marketing strategy—now is the time to establish how your team will integrate this game-changing technology into your strategy.

Argyle Executive Forum, in partnership with Seismic, will bring together leading marketing executives for Real-World Applications for AI in Your Marketing Strategy.

The event will highlight how Artificial Intelligence can improve, maximize, and optimize your marketing team’s outputs:

  • Ensuring sales team deliver the right content to meet ever-shifting client expectations 
  • The complex problems AI and ML will solve for marketing and sales 
  • Communicating with an “audience of one” 
  • Establishing a seamless customer journey using content and context 
  • Integrating AI into your marketing automation, CRM, and sales enablement platforms

The "2018 CMO Virtual Event: Real-World Applications for AI in Your Marketing Strategy" is proudly sponsored by:

This event will feature insights from top executives, including:

Speaker
Al Bsharah Vice President, Data Analytics
Seismic
View Bio »
Speaker
Maria D'Errico Vice President, Global Head of Strategic Marketing Services
BNY Mellon
View Bio »
Speaker
Rana Severs Vice President, Marketing
Balfour Beatty Construction
View Bio »
  • 1:00pm – 1:05pm Argyle Opening Remarks
  • 1:05pm – 1:25pm Thought Leadership Spotlight
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    Al Bsharah
    Vice President, Data Analytics
    Seismic

  • 1:25pm – 2:00pm Panel Discussion: "Improving Marketing with AI and Machine Learning"
    read more »

    Session topics include, but are not limited to:

    • Integrating AI and machine learning into your daily routine as a marketing executive
    • Gaining behavioral insights of clients/consumers for personalized and targeted content
    • Incorporating AI into your marketing automation, CRM, and sales enablement platforms
    • Creating a seamless customer experience during every step of engagement
    • The benefits of AI and machine learning when targeting your audience
    • Keeping up with the increased use of changing technology

    Moderator: 
    Al Bsharah
    Vice President, Data Analytics
    Seismic

    Panelist: 

    Maria D'Errico
    Vice President, Global Head of Strategic Marketing Services
    BNY Mellon

    Rana Severs
    Vice President, Marketing
    Balfour Beatty Construction

  • 2:00pm – 2:10pm Audience Q&A
  • 2:10pm – 2:15pm Argyle Closing Remarks

Participation Requirements
 

Participation is reserved for Members of Argyle Executive Forum that meet the following criteria:

  • VP level or higher marketing executives, as well as select direct reports, from companies with at least $1b in annual revenue.
  • Chief Marketing Officers (or equivalent), as well as select direct reports, from companies with at least $100mm in annual revenue.

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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.