Why You Should Attend!



Argyle Executive Forum is bringing together leading marketing executives for a full day of content and networking, focused on taking digital initiatives to the next level and cultivating a personalized relationship with today’s connected customer. With a program specifically geared towards leaders in marketing, brand strategy, digital and analytics, key topics will include:

  • Enhancing relationships- strengthening engagement & increasing consumer loyalty
  • Data as a differentiator- extracting and analyzing data to enhance marketing initiatives  
  • Staying connected- utilizing strategic integrated omni-channel marketing
  • Strategic storytelling- taking an integrated & holistic approach to content creation
  • Managing talent- empowering your team with new tools & skillsets in an ever-changing digital landscape

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. We look forward to bringing together another fantastic faculty in 2018, and to hosting you alongside our community of Fortune 500 Marketing leaders from across the Great Lakes and beyond!

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This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Angela De Jong at adejong@argyleforum.com.

Speaker
Karan Arora Head of Global Marketing
Abbott
View Bio »
Speaker
Kim Brown Global Head of Marketing for GE Renewable Energy Digital
GE
View Bio »
Speaker
Heidi Bullock Chief Marketing Officer
Engagio
View Bio »
Speaker
Tara Giuliano Head of Institutional Marketing, Americas
UBS Investment Bank
View Bio »
Speaker
Emily Hathcoat Vice President, Corporate Marketing and Advertising
CNA Financial Corporation
View Bio »
Speaker
Jim MacLennan Senior Vice President, Chief Information Officer (CIO)
IDEX Corp.
View Bio »
Speaker
Giulia Merola Director, Marketing Strategy
American Medical Association
View Bio »
Speaker
Amy Messano Vice President, Integrated Marketing and Communications
Delphi Financial Group
View Bio »
Speaker
David Partain Senior Vice President, Head of Marketing, FlexShares Exchange Traded Funds
Northern Trust
View Bio »
Speaker
Jamey Shiels Vice President, Digital Experience
Aurora Health Care
View Bio »
Speaker
Katie Sotor Vice President Marketing
Crane
View Bio »
Speaker
Baomy Wehrle Head Brand Strategist
The Huffington Post
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:10am Argyle Opening Remarks
  • 9:10am – 9:45am Keynote Presentation featuring Northern Trust
    read more »

    David Partain
    Senior Vice President, Head of Marketing, FlexShares Exchange Traded Funds
    Northern Trust  

  • 9:50am – 10:10am Thought Leadership Spotlight: “How to Use Account Based Marketing to Exceed Your Revenue Goals in 2018”
    read more »

    You’ve heard the hype — Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM, as well as what works and what doesn’t. In this session, Heidi Bullock, CMO of Engagio, reveals actual examples of how they use proven ABM techniques to exceed revenue goals.

    Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.

    • 3 simple steps to get up and running with ABM in under 30 days
    • How to tier your target accounts to execute personalization at scale
    • 5 metrics to show impact and prove the impact of your ABM program
    • How to orchestrate ABM plays that leverage multi-channel engagement through account-based advertising, social, direct mail, email, phone and video

    Heidi Bullock
    Chief Marketing Officer
    Engagio

  • 10:10am – 10:35am Networking Break
  • 10:35am – 11:20am Panel Discussion: “Creating and Consuming Content in the Digital Age”
    read more »

    Session topics include, but aren't limited to:

    • Tailoring content to the right audience at the right time
    • Effectively creating interactive content and increasing consumer engagement across channels
    • Creating brand awareness with new technologies such as AI, VR, AR, and Voice Assistants
    • Empowering your team with new tools and skill sets to evolve content
    • How Personalized content changes the consumer’s experience 

    Panelist:

    Amy Messano
    Vice President, Integrated Marketing and Communications
    Delphi Automotive

    Alyssa Raine
    Vice President, Marketing and Product
    Hallmark Cards

    Jamey Shiels
    Vice President, Digital Experience
    Aurora Health Care

    Baomy Wehrle
    Head Brand Strategist
    The Huffington Post

  • 11:20am – 11:40am Networking Break
  • 11:40am – 12:15pm Fireside Chat
    read more »

    Tara Giuliano
    Head of Institutional Marketing, Americas
    UBS Investment Bank

    And

    Emily Hathcoat
    Vice President, Corporate Marketing and Advertising
    CNA Insurance

  • 12:20pm – 12:55pm Keynote Presentation: “The Five Great Components of a Great Digital Strategy”
    read more »

    When people talk about a “digital transformation”, they typically focus on a few parts of the process – and a lot of the cool technology. In this session, you will hear about the five core components that a Great Digital Strategy should include – and a (possibly) surprising idea about where that focus truly belongs

    Jim MacLennan
    Senior Vice President, Chief Information Officer
    IDEX Corp.

  • 12:55pm – 1:55pm Lunch
  • 1:55pm – 2:40pm Panel Discussion: “The Shift to Consumer Experience”
    read more »

     Session topics include, but aren't limited to:

    • Embracing customer experience as part of a marketer’s everyday role
    • Enhancing engagement and consumer loyalty
    • Building customer relationships through content and storytelling
    • Utilizing data to tell interesting stories
    • Using social media as a marketing and customer experience tool

    Panelist:

    Jennifer Alberts
    Senior Vice President Global Digital Marketing
    Jones Lang LaSalle

    Katie Sotor
    Vice President Marketing
    Crane USA

    Giulia Merola
    Director, Marketing Strategy
    American Medical Association

  • 2:40pm – 3:00pm Networking Break
  • 3:00pm – 3:35pm Keynote Presentation TBD
  • 3:35pm – 3:45pm Argyle Closing Remarks
  • 3:45pm – 4:45pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2018 CMO Leadership Forum: Digital Marketing & Personalization" in Chicago
is proudly sponsored by:

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  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

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    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

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    The CMO of Constellation Brands on the Argyle CMO series.

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