2018 Leadership in Digital Marketing Forum
Why You Should Attend!#ArgyleCMO
Argyle Executive Forum is bringing together leading digital marketing executives for our annual Chicago event. Our packed agenda will provide you with an opportunity to hear insights regarding the most pressing issues that you and your organization are facing. Speakers will address an array of topics geared towards leaders in digital marketing, brand strategy and analytics, including:
- The evolution of digital – how digital technology and capabilities continue to transform not only the role of marketing leader, but the organization as a whole
- Social & content marketing – how marketers are utilizing platforms and content to connect with consumers where they are• Data, data and more data – how marketers are navigating through all of their consumer data to target via the right channel, in the right way, at the right time
- The rise of automation – exploring how brands are bringing programmatic ad buying in-house and taking on these new capabilities, while still working to manage the balance between automation and personalization
- New tools & tech – leveraging emerging technology to create more meaningful and immersive brand experiences across all channels
Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Mary Kate Maloney at firstname.lastname@example.org.
Redbox View Bio »
Ash Eldifrawi is the Chief Marketing and Customer Experience Officer at Redbox.
Ash’s role is comprehensive of all functions of Product Management and Marketing, where he works to drive alignment and collaboration between different functions for new products, services and enhancements.
Prior to Redbox, he served as Chief Commercial Officer at Gogo, where he joined in 2010 after serving as CMO at Hayneedle. Earlier in his career, he served as director of brand advertising at Google, and also spent time at Wrigley and in management consulting at McKinsey & Company.
Redbox averages more than eight million rentals a week, and the company’s iconic red movie and game cases make their way into 25 million homes, on average, per quarter.
Cushman & Wakefield View Bio »
Adrienne Fasano is Americas Head of Marketing and Communications at Cushman & Wakefield. In the role, she leads the marketing and corporate communications function for North, Central, and South America, partnering with executive management to develop and execute a strategy that aligns with global initiatives, supports the achievement of business objectives and financial targets, and promotes Cushman & Wakefield and its capabilities across 120 offices in nine countries. Ms. Fasano played a critical role in the launch of Cushman & Wakefield’s new brand and corporate identity following its merger with DTZ in September 2015. She resides in Chicago, IL with her husband and four children.
Ms. Fasano has 24 years of strategic marketing and sales leadership experience. Before joining Cushman & Wakefield, she was Executive Vice President, Senior Director of Central Region Marketing at JLL, where she held responsibility for the development and execution of a marketing strategy for the firm’s US Central Region businesses. Prior to assuming that position, she was Senior Vice President, National Director, Midwest Marketing at JLL.
Ms. Fasano also spent three years as Vice President, Director of Marketing at World Business Chicago. In that position, she enhanced Chicago’s brand equity and awareness worldwide by developing and executing a marketing and communications strategy. Before that, she was Commissioner, Director of Graphics and Services for the City of Chicago, where she directed all in-house marketing and print production operations supporting city program/service marketing efforts. Ms. Fasano began her marketing career as a Global Business Director at Motorola, where she drove global sales and marketing activities for a courier market that generated $35 million in annual revenue.
Stericycle View Bio »
Monu is the head of Marketing for Stericycle and Shred-it brands where he has end-end responsibility for marketing strategy, brand management, digital activation, data analytics, and customer experience for these industry leading organizations. Prior to his current role, Monu was the head of digital for Zurich North America leading a high-energy organization passionate about leveraging digital, strategy, marketing, and technology to create business value, engaging customer experience, sales excellence, and drive Zurich’s customer focused digital transformation journey. Monu has also spent half a decade with Accenture’s management consulting practice where he advised and led transformation for several global clients.
Monu is an innovative and product driven leader with close to two decades of progressively responsible general management and hands-on global experience in marketing, digital, technology, and operations spanning large multinational corporations, global consulting organizations, and agencies in Financial Services, Insurance, Automotive, Healthcare, CPG, Pharmaceuticals, and Energy verticals.
Monu’s interests and specialties include digital marketing strategy, multi-channel marketing, customer experience optimization, disruptive technologies, business and operations strategy, and marketing organization management.
Monu has an MBA from University of Michigan, Ann Arbor, MS in Engineering from State University of New York, and Bachelors in Engineering from India. Monu lives in greater Chicago along with his wife and two children.
Environmental Systems Design View Bio »
Tony Kempa’s experience includes developing strategies and providing leadership for the continuous improvement of marketing, public relations and business development programs. These programs have varied from single-channel campaigns to multi-channel campaigns targeted to a more complex demographic. He has developed performance metrics connected to key performance indicators, return on marketing investment and integration of daily marketing activities aligned with ESD’s strategic plan.
He is an executive with verifiable accomplishments leading strategic change, delivering operational improvements, aligning resources and technology for continuous improvement, and creating effective communication.
Guaranteed Rate View Bio »
Speaker bio coming soon...
Arthur J Gallagher & Co. View Bio »
Felicia Stanczak, VP of Marketing and Customer Insights – Americas, Gallagher.
With more than 22 years of practical integrated marketing experience, Felicia has successfully helped build brands, cultivated and nourished emerging talent, and been the able-bodied translator between theory and application across internal stakeholders, creatives, and most importantly, the customer.
As Chief Operating Officer for Magnani, she was instrumental in the evolution of a small retail design shop to a digitally-focused integrated marketing agency, serving a multitude of Fortune 250 clients. Most recently, she returned from the agency side to client side, with the goal of helping one of the largest global retail insurance brokerages more fully embrace data and technology-driven marketing strategies and solutions to drive organic growth opportunities.
Felicia’s collaborative style and straightforward approach ensure that the voice of the customer is represented within every marketing strategy and plan. Most importantly, she knows how to build consensus, make decisions, get things done, and create positive change that has a lasting positive effect on her teams, her customers, her organization and the bottom line.
LG View Bio »
Garry Wicka is Head of Marketing at LG Electronics USA commercial division where he leads efforts that support LG’s rapidly expanding commercial business in the United States. Wicka’s responsibilities include end user insights, integrated brand and product marketing, digital marketing, creative development and agency management, marketing effectiveness, and experiential marketing efforts supporting the company’s B2B business units; including display solutions for U.S. digital signage, small format monitors, lodging and hospitality, other areas include Solar, LED Lighting and management systems.
Wicka joined LG Electronics in 2015 and since then has developed the marketing foundation for various LG commercial business units which include CRM and marketing automation platforms, worked through a full digital transformation, creation of an industry leading partner program including a partner portal and digital assets library. He joined with two decades of marketing leadership experience in the technology industry, having held key sales and marketing leadership roles at companies like MCI and Dell Incorporated.
Wicka is a graduate of the University of New Mexico where he received degrees in business administration and marketing and holds a master’s degree in business administration and finance from the same institution.
8:00am - 9:00am Networking breakfast and registration
Take the time to get to know the fellow attendees, speakers and sponsors that you will be sharing the day with. Continental breakfast with coffee, tea and juices will be served.
9:00am - 1:00pm Morning sessionsOur speakers share their expertise on hot topics and challenge areas through various presentation styles. Keynotes, panels and fireside chats will be broken up by networking breaks.
1:00pm - 2:00pm Lunch
Enjoy a healthy buffet lunch and networking time.
2:00pm - 4:30pm Afternoon sessions
Our speakers will share their expertise on hot topics and challenge areas through various presentation styles. Sessions will be broken up by one afternoon coffee and snack break.
4:30pm - 6:00pm Cocktail reception
Wrap up the day with a cocktail (or a few!) and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
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*EXECUTIVES AT THE DIRECTOR-LEVEL AND ABOVE FROM ORGANIZATIONS WITH OVER 100MM IN REVENUES ONLY
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The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.