2018 Leadership in Digital Marketing Forum
Why You Should Attend!#ArgyleCMO
Argyle is bringing together leading digital marketing executives for our annual Chicago event. Our packed agenda will provide you with an opportunity to hear insights regarding the most pressing issues that you and your organization are facing. Speakers will address an array of topics geared towards leaders in digital marketing, brand strategy and analytics, including:
- The evolution of digital – how digital technology and capabilities continue to transform not only the role of marketing leader, but the organization as a whole
- Social & content marketing – how marketers are utilizing platforms and content to connect with consumers where they are
- Data, data and more data – how marketers are navigating through all of their consumer data to target via the right channel, in the right way, at the right time
- The rise of automation – exploring how brands are bringing programmatic ad buying in-house and taking on these new capabilities, while still working to manage the balance between automation and personalization
- New tools & tech – leveraging emerging technology to create more meaningful and immersive brand experiences across all channels
Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Mary Kate Maloney at firstname.lastname@example.org.
Northern Trust View Bio »
David is Sr Vice President and Chief Marketing Officer of FlexShares – the Exchange Traded Funds Group within Northern Trust, with responsibility for marketing programs, digital engagement, brand management and corporate sponsorships.
David has over 20 years of financial services industry experience. Prior to joining the Exchange Traded Funds Group (FlexShares) in February 2015, he served as the Investment Product Manager for Northern Trust’s Wealth Management division. Before joining Northern Trust, he held numerous marketing positions including at Van Kampen Funds and First Trust Portfolios. He has worked in a sales or marketing leadership capacity in several industries including television, consulting and oil & gas.
David is a graduate of Wheaton College (B.A. in Communications & Public Relations), the University of Pennsylvania’s Warton School, Securities Industry Institute Program, and Liberty University (M.A. in Leadership & Management). He has also held a FINRA Series 7, 63 & 66 Licenses.
University of Illinois at Urbana-Champaign, College of Engineering View Bio »
Bill Bell leads marketing and communications at the University of Illinois at Urbana-Champaign's College of Engineering. With more than 10,000 students, Illinois Engineering is one of the top programs in the world. (www.engineering.illinois.edu) In nearly 20 years at the university, he has helped stand up several of campus’ biggest projects including the Blue Waters supercomputer, the Grainger Engineering Breakthroughs Initiative, the Carle Illinois College of Medicine, and the Siebel Center for Design. He is also the founder and principal at Amplifier, a firm that works with nonprofits and socially engaged companies to improve their marketing, fundraising, and organizational performance. (www.amplifier-us.com)
You can follow Bill on Twitter at @jwb713!
SAP Customer Experience View Bio »
Speaker bio coming soon...
Redbox View Bio »
Ash Eldifrawi is the Chief Marketing and Customer Experience Officer at Redbox.
Ash’s role is comprehensive of all functions of Product Management and Marketing, where he works to drive alignment and collaboration between different functions for new products, services and enhancements.
Prior to Redbox, he served as Chief Commercial Officer at Gogo, where he joined in 2010 after serving as CMO at Hayneedle. Earlier in his career, he served as Director of Brand Advertising at Google, and also spent time at Wrigley and in management consulting at McKinsey & Company.
Redbox averages more than eight million rentals a week, and the company’s iconic red movie and game cases make their way into 25 million homes, on average, per quarter.
Delta Dental View Bio »
Jennifer Elliott is a brand marketer with over 20 years experience building national and international brands and marketing programs for Time Warner, FutureBrand (a global brand strategy agency), The Standard Insurance Company, and Cambia Health Solutions/Regence BlueCross BlueShield.
Jennifer joined Delta Dental Plans Association (DDPA) as Vice President, Marketing in July 2013. In her role she oversees the national strategy for a variety of sales and marketing functions including national sales support, brand strategy, corporate communications and marketing.
Prior to joining DDPA, Jennifer served as the Vice President of Marketing for Cambia Health Solutions/Regence BlueCross BlueShield. In her role at Cambia, Jennifer led the brand strategy, marketing strategy, research and consumer insights, creative services, segment and direct to consumer marketing, and B to B strategy and sales support areas.
Previously, Jennifer served as Assistant Vice President of Marketing Strategy for The Standard Insurance. In that role, she was responsible for directing the company’s marketing strategy, brand strategy, research, and customer experience efforts.
Prior to The Standard, Jennifer worked in both New York and London for more than a decade in marketing and brand strategy roles for TimeWarner and for FutureBrand, a global brand consultancy. At TimeWarner, Jennifer worked on a broad range of initiatives including both brand launch and brand re-repositioning strategies for on-air and online brands. At FutureBrand, Jennifer worked as a brand strategy and marketing consultant for top brands including MetLife, Unilever, Aflac, GlaxoSmithKline, and others.
Jennifer holds a Bachelor of Fine Arts from New York University and a Master’s Degree in Communications from The New School University in New York. Jennifer is currently working on her PhD in Communications at the University of Oregon, where she has taught undergraduate and graduate courses in marketing and branding.
Cushman & Wakefield View Bio »
Adrienne Fasano is Americas Head of Marketing and Communications at Cushman & Wakefield. In the role, she leads the marketing and corporate communications function for North, Central, and South America, partnering with executive management to develop and execute a strategy that aligns with global initiatives, supports the achievement of business objectives and financial targets, and promotes Cushman & Wakefield and its capabilities across 120 offices in nine countries. Ms. Fasano played a critical role in the launch of Cushman & Wakefield’s new brand and corporate identity following its merger with DTZ in September 2015. She resides in Chicago, IL with her husband and four children.
Ms. Fasano has 24 years of strategic marketing and sales leadership experience. Before joining Cushman & Wakefield, she was Executive Vice President, Senior Director of Central Region Marketing at JLL, where she held responsibility for the development and execution of a marketing strategy for the firm’s US Central Region businesses. Prior to assuming that position, she was Senior Vice President, National Director, Midwest Marketing at JLL.
Ms. Fasano also spent three years as Vice President, Director of Marketing at World Business Chicago. In that position, she enhanced Chicago’s brand equity and awareness worldwide by developing and executing a marketing and communications strategy. Before that, she was Commissioner, Director of Graphics and Services for the City of Chicago, where she directed all in-house marketing and print production operations supporting city program/service marketing efforts. Ms. Fasano began her marketing career as a Global Business Director at Motorola, where she drove global sales and marketing activities for a courier market that generated $35 million in annual revenue.
AMITA Health View Bio »
Deborah Fullerton is the Vice President & Chief Marketing Officer at AMITA Health, an integrated health system serving the Greater Chicago market, city and suburbs, as well as down to Kankakee. AMITA Health has 19 hospitals, 230 sites of outpatient care, 700 employed providers, 7,000 affiliated providers, a Medicare ACO ranked 4th in quality in the United States, a clinically integrated network with more than 2,000 providers, a management services organization and 24,000 employees.
Deborah is a results-focused marketing executive with a progressive track record of success in the highly regulated healthcare industry and in challenging competitive markets. Prior to AMTIA Health, she has orchestrated the brand development process at three academic medical centers – Duke University Health System, Loyola University Health System and Keck Medicine of University of Southern California – and built data-driven marketing departments to drive volume for healthcare services.
Recently she has focused on transforming a traditional hospital environment to a consumer-focused one, ensuring access to healthcare by enhancing the digital patient journey, and designing a customer experience program. She has developed leadership retreats on consumerization and disruptive innovative growth, participated in building AMITA Health Check (a patient-generated health data app), and, with the CIO, has added a Digital Technology Council to evaluate innovative ideas and, when necessary, find corporate or start-up partners.
Deborah launched her career in healthcare after first learning the media ropes in the journalism. She leveraged that media relations experience in public relations for Duke Medical Center by exporting scientific discoveries and elevating corporate collateral. Later, she also enhanced corporate reputations through social media and thought leadership campaigns. She has experience leading web site redesigns, building CRM & PRM databases connected to lead-generation tools and linking electronic medical records via patient portals.
Deborah is a die-hard Tar Heel fan, earning a bachelor’s degree in journalism in 1985 from the University of North Carolina at Chapel Hill (UNC-CH)’s School of Journalism. Somewhat surprisingly for those who know college basketball rivalries, she obtained a master’s degree in business administration from the Duke University Fuqua School of Business in 1991.
In addition to watching college basketball, Deborah enjoys biking, gardening, Netflix and apps/devices that make the home work smarter.
App Annie View Bio »
Amir Ghodrati is the Director of Market Insights at App Annie. He is responsible for analyzing mobile industry trends and offering customers and prospects with actionable insights to help them run better app businesses. Prior to App Annie, Amir was a Senior Client Service Analyst at comScore, Inc., where he offered analysis services to digital media clients across a variety of industries, including search, advertising and e-commerce. Amir holds a Bachelor of Science from Stanford University and a Master's from Duke University.
Great Wolf Resorts View Bio »
Brett Groom is VP Marketing and Brand for Great Wolf Lodge, America’s largest waterpark company. Owned by PE firm Centerbridge GWL has opened three new lodges in the last year and is growing over 20%. At GWL Brett reports to the CCO and leads all GWL marketing (offline and digital) investment including channels, creative, messaging and partner agencies. He also oversees eCRM & email, Public Relations and Corporate Communications, in lodge marketing, consumer insight and has responsibility for the brand as GWL plans for further national and international expansion.
Prior to GWL Brett had deep branding, direct response and digital transformation experience. Over the last fifteen years he has been focused on digital transformation. How to use technology and data as tools to get to better marketing insights, build powerful ideas and stories and then activate with the focus today’s technology allows.
As SVP Marketing for ConAgra Foods Brett oversaw all investment and integrated marketing for CAG portfolio of over 20 advertised brands, $250MM in marketing spend and a team of 60 with over 100 agency staffers. In this role he transformed CAG from a digital laggard moving from around 5% to around 45% share of total marketing dollars in digital. This drove improved marketing performance of 10-50% depending on the brand.
Prior to ConAgra Brett held a variety or corporate and agency roles with a focus on integrated marketing leveraging technology.
He graduated from Wesleyan University with a degree in International Relations (focusing on Terrorism and Arms Control) and has a MBA from the Kellogg. He currently resides in the suburbs of Chicago with my wife and four daughters.
Environmental Systems Design View Bio »
Tony Kempa’s experience includes developing strategies and providing leadership for the continuous improvement of marketing, public relations and business development programs. These programs have varied from single-channel campaigns to multi-channel campaigns targeted to a more complex demographic. He has developed performance metrics connected to key performance indicators, return on marketing investment and integration of daily marketing activities aligned with ESD’s strategic plan.
He is an executive with verifiable accomplishments leading strategic change, delivering operational improvements, aligning resources and technology for continuous improvement, and creating effective communication.
Advanced Technology Services View Bio »
Jeff was named as vice president of marketing for ATS in 2014 and serves as a strategic advisor to the business in transforming marketing into a data driven science aimed at profitable business growth. Jeff leads a team of marketing professionals responsible for the ATS four-pillars-of-marketing program consisting of business intelligence, product management, marketing communications and demand generation. Before arriving at ATS, he served as director of marketing and communications for the Building Technologies division of Siemens where he defined and implemented the strategic marketing and communications direction for North American operations.
Prior to Siemens, Jeff was the head of marketing communications for the building automation division of Schneider Electric responsible for developing and implementing global brand preference programs and increasing efficiencies within the company’s marketing operations. Specializing in technology growth environments, Jeff also held several roles in marketing management at Edgil, a software and IT solutions provider and at Inforonics, a global IT service management organization.
Jeff received a B.A. in Marketing Communications from Westfield State University, a M.S. in Innovation and Technology from Boston University, and conducted post-graduate work in publishing and communications at Harvard University. Jeff serves on the board of advisors for CFE Media. He is also a member of the Forbes Communications Council, PEER 150 Marketing, The CMO Council and the Executives’ Club of Chicago.
Guaranteed Rate View Bio »
Akash Pathak is an accomplished leader in implementing business growth strategies for brand and eCommerce for billion / multimillion-dollar corporations. He believes growth comes from navigating the digital age and building high-performing teams.
Akash is currently SVP, Marketing at Guaranteed Rate. He’s worked at McDonald’s, AbbVie and Accenture throughout his career and spoken at conferences like SXSW.
Akash has a B.A. in English and Psychology at University of Illinois and an M.S. in Integrated Marketing Communications from Northwestern University. Follow Akash on LinkedIn to hear more of his insights.
Apartment People View Bio »
A digital marketing pioneer who helped create the first real estate website in 1995 — Jim has been named by National Real Estate & Relocation Magazine among the “Top 12 Real Estate Marketers” in the U.S.
Over the course of a distinguished career spanning nearly 3 decades, he’s earned scores of awards for his innovative work.
As Vice President/CMO at Baird & Warner Real Estate for 16 years — he led a transition from deeply rooted traditional real estate sales operation, to recognized industry-wide leadership in multichannel marketing and the online digital media space.
Today, he serves as Chief Marketing Technology Officer at Apartment People in Chicago, maintaining oversight for both the Marketing & IT divisions of the company — and is charged with leading the 34-year old firm through an extensive Digital Business Transformation, with a multi-track focus on content, technology, process & people.
He is working hard to better align the operation with both its B2C and B2B markets. Significant growth in rental leads and overall SEO improvement has been seen, in a relatively short span of time.
His accomplishment include:
- Creating and successfully deploying an updated Consumer Centric Website — the centerpiece of a more unified marketing eco-system that helps to amplify the customer experience.
- Retooling the 34-year old firm’s Brand Strategy & Narrative to better reflect Apartment People’s current (and historic) position in the rental market … and to enhance the firm’s ability to showcase its distinctively people-focused competitive advantages.
- Developing an intersection between marketing, technology and training to assist both the Leasing Division and its agents (B2C), as well as Landlord Services (B2B), in better marketing the firm’s services, leading to better nurturing of prospects, higher sales conversions & enhanced client satisfaction.
Gogo View Bio »
Cassidy Shield leads global marketing for Gogo, responsible for expanding Gogo‘s brand globally as the leading inflight internet company. Cassidy joined Gogo in early 2017 and leads a talented team across brand management, product marketing, customer marketing, digital marketing, market insights, and end-user experience.
Prior to Gogo, Cassidy held marketing leadership roles at Netcracker, a subsidiary of NEC Corporation and Alcatel-Lucent. While at Alcatel-Lucent, Cassidy led Bell Labs Consulting and held various general management and business strategy roles with a focus on Broadband, IPTV and Mobile Services.
Before Alcatel-Lucent, Cassidy worked as a management consultant at PriceWaterhouseCoopers and Cap Gemini Ernst & Young with a focus on building expertise in Corporate Strategy, Supply Chain Design and large-scale IT deployments.
Cassidy holds a MBA from Northwestern’s Kellogg School of Management, a MEM from Northwestern’s McCormick School of Engineering and a BS from the University of Iowa.
Cassidy lives in Wheaton, IL with his wife Amanda, daughter Noelle, and son’s Nathan and Zachary.
Arthur J Gallagher & Co. View Bio »
Felicia Stanczak, VP of Marketing and Customer Insights – Americas, Gallagher.
With more than 22 years of practical integrated marketing experience, Felicia has successfully helped build brands, cultivated and nourished emerging talent, and been the able-bodied translator between theory and application across internal stakeholders, creatives, and most importantly, the customer.
As Chief Operating Officer for Magnani, she was instrumental in the evolution of a small retail design shop to a digitally-focused integrated marketing agency, serving a multitude of Fortune 250 clients. Most recently, she returned from the agency side to client side, with the goal of helping one of the largest global retail insurance brokerages more fully embrace data and technology-driven marketing strategies and solutions to drive organic growth opportunities.
Felicia’s collaborative style and straightforward approach ensure that the voice of the customer is represented within every marketing strategy and plan. Most importantly, she knows how to build consensus, make decisions, get things done, and create positive change that has a lasting positive effect on her teams, her customers, her organization and the bottom line.
GE Healthcare View Bio »
Glenn is the Chief Marketing Officer for GE Healthcare, an $18 billion revenue, global healthcare technology and services provider, with over 50,000 employees supporting our customers in over 100 countries.
Glenn joined GE in 2001 and since then held a number of regional and global marketing, strategy and transaction execution roles in both GE Capital and GE Healthcare. Before joining GE, Glenn spent 19 years in the telecoms, media and technology industry working in Operations, Strategy, M&A, Consultancy, E-business and R&D. During the course of his career Glenn has lived and worked in UK, Spain, Nigeria, Sultanate of Oman, Turkey and the USA.
LG View Bio »
Garry Wicka is Head of Marketing at LG Electronics USA commercial division where he leads efforts that support LG’s rapidly expanding commercial business in the United States. Wicka’s responsibilities include end user insights, integrated brand and product marketing, digital marketing, creative development and agency management, marketing effectiveness, and experiential marketing efforts supporting the company’s B2B business units; including display solutions for U.S. digital signage, small format monitors, lodging and hospitality, other areas include Solar, LED Lighting and management systems.
Wicka joined LG Electronics in 2015 and since then has developed the marketing foundation for various LG commercial business units which include CRM and marketing automation platforms, worked through a full digital transformation, creation of an industry leading partner program including a partner portal and digital assets library. He joined with two decades of marketing leadership experience in the technology industry, having held key sales and marketing leadership roles at companies like MCI and Dell Incorporated.
Wicka is a graduate of the University of New Mexico where he received degrees in business administration and marketing and holds a master’s degree in business administration and finance from the same institution.
8:00am – 9:00am Breakfast
9:00am – 9:10am Opening Remarks featuring Argyle Host
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Senior Vice President, Head of Marketing, FlexShares Exchange Traded Funds
9:10am – 9:45am Keynote Presentation: "4 Marketing Principles to Create Human Experiences in a Digital World"
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Chief Marketing and Customer Experience Officer
9:50am – 10:10am Thought Leadership Spotlight: "Strategies to Deliver Individualized Customer Experiences"
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There’s been an evolution in the way organizations engage with customers. Brands are no longer objects on billboards off in the distance, they are getting up close and personal, even aligning with the core values and identities of their customers. To achieve this intimate customer relationship organizations are leveraging various technological solutions and platforms to deliver the best customer experiences. However, technology is just one aspect to consider in developing a concreate customer experience strategy that is aligned with the corporate objectives to ensure a successful customer engagement with your organization.
This session will address key factors to consider when developing your concrete strategies. Other key topics include:
- Evaluating where you are in the evolution of customer engagement
- Redefining personalization and incorporating new practices into your roadmap
- Basic core competencies to deliver personalized customer engagements
- Key strategies to consider when embarking on transformational projects
Head of Product Marketing, Marketing Cloud
SAP Customer Experience
10:10am – 10:35am Networking Break
10:35am – 10:55am Thought Leadership Spotlight: "How to Leverage Mobile Marketing to Lead Your Company to Success"
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Mobile plays an increasingly essential role for businesses. Smartphones offer an intimate, direct channel to consumers, representing a massive opportunity for companies to reach, influence and convert. No matter where you are on the path to mobile, understanding the current and future landscape will fuel your success. Learn about industry trends, key metrics, best practices and why a strong business strategy is synonymous with a strong mobile marketing strategy.
Director of Marketing Insights
11:00am – 11:50am Panel Discussion: “Encouraging Digital Customer Engagement”
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Session topics include, but are not limited to:
- Maintaining customer centricity as main priority
- Utilizing data to achieve maximum impact in your marketing strategy
- Best practices for consolidating brand-driven and customer-driven marketing
- Finding the right place and time to engage with the customer
- Leveraging technology to better engage with the customer
Executive Director, Marketing & Communications
University of Illinois at Urbana-Champaign, College of Engineering
Chief Marketing Officer
Chief Marketing Officer
Cushman & Wakefield
Vice President, Marketing and Customer Insights, Gallagher Global Brokerage Americas
Arthur J Gallagher & Co.
Chief Marketing Officer
11:50am – 12:10pm Networking Break
12:10pm – 1:00pm Panel Discussion: “The Data-Minded Marketer”
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Session topics include, but are not limited to:
- Best practices for managing data
- Exploring the cross-functional organization structure
- Navigating through complex journeys within an existing technology ecosystem
- Using data and tools in the decision making process
- Explore real-world experiences in better incorporating data in the entire marketing process
Vice President, Head of Brand & Marketing
Great Wolf Resorts
Vice President & Chief Marketing Officer
Advanced Technology Services
Senior Vice President, Marketing
Vice President, Marketing
1:00pm – 2:00pm Lunch
2:00pm – 2:35pm Roundtable Discussion: “Consolidating the Omnichannel Experience”
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Join us for an interactive discussion as we hear from a marketing leader on best practices for incorporating omnichannel into their marketing plans, and then get involved as the audience participates in roundtable discussions and presents their own experiences and solutions.
Chief Marketing Technology Officer
2:35pm – 2:55pm Networking Break
2:55pm – 3:30pm Fireside Chat: “Driving Brand Loyalty through Digital Transformation”
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Join us for a dynamic, back-and-forth fireside chat as we learn about how brands can use technology to encourage customer loyalty and make their brands known.
Chief Marketing Officer & Vice President
Head of Marketing
3:30pm – 4:05pm Keynote Presentation: "Journey to 'Most Triumphant"
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Chief Marketing Officer
Environmental Systems Design
4:05pm – 4:15pm Closing Remarks featuring Argyle Host
4:15pm – 5:15pm Closing Reception
*Schedule and timing is subject to change
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
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The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.