Why You Should Attend!



Argyle is bringing together leading digital marketing executives for our annual Chicago event. Our packed agenda will provide you with an opportunity to hear  insights regarding the most pressing issues that you and your organization are facing. Speakers will address an array of topics geared towards leaders in digital marketing, brand strategy and analytics, including:

  • The evolution of digital – how digital technology and capabilities continue to transform not only the role of marketing leader, but the organization as a whole
  • Social & content marketing – how marketers are utilizing platforms and content to connect with consumers where they are
  • Data, data and more data – how marketers are navigating through all of their consumer data to target via the right channel, in the right way, at the right time
  • The rise of automation – exploring how brands are bringing programmatic ad buying in-house and taking on these new capabilities, while still working to manage the balance between automation and personalization
  • New tools & tech – leveraging emerging technology to create more meaningful and immersive brand experiences across all channels


Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Mary Kate Maloney at mmaloney@argyleforum.com.

Speaker
ARGYLE HOST David Partain Senior Vice President, Head of Marketing, FlexShares Exchange Traded Funds
Northern Trust
View Bio »
Speaker
Bill Bell Executive Director, Marketing & Communications
University of Illinois at Urbana-Champaign, College of Engineering
View Bio »
Speaker
Bernard Chung Head of Product Marketing, Marketing Cloud
SAP Customer Experience
View Bio »
Speaker
Ash ElDifrawi Chief Marketing and Customer Experience Officer
Redbox
View Bio »
Speaker
Jennifer Elliott Chief Marketing Officer
Delta Dental
View Bio »
Speaker
Adrienne Fasano Chief Marketing Officer
Cushman & Wakefield
View Bio »
Speaker
Deborah Fullerton Chief Marketing Officer & Vice President
AMITA Health
View Bio »
Speaker
Amir Ghodrati Director of Marketing Insights
App Annie
View Bio »
Speaker
Brett Groom Vice President, Head of Brand & Marketing
Great Wolf Resorts
View Bio »
Speaker
Tony Kempa Chief Marketing Officer
Environmental Systems Design
View Bio »
Speaker
Jeff Kosiorek Vice President & Chief Marketing Officer
Advanced Technology Services
View Bio »
Speaker
Akash Pathak Senior Vice President, Marketing
Guaranteed Rate
View Bio »
Speaker
Jim Schiefelbein Chief Marketing Technology Officer
Apartment People
View Bio »
Speaker
Cassidy Shield Vice President, Marketing
Gogo
View Bio »
Speaker
Felicia Stanczak Vice President, Marketing and Customer Insights, Gallagher Global Brokerage Americas
Arthur J Gallagher & Co.
View Bio »
Speaker
Glenn Thomas Chief Marketing Officer
GE Healthcare
View Bio »
Speaker
Garry Wicka Head of Marketing
LG
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:10am Opening Remarks featuring Argyle Host
    read more »

    David Partain
    Senior Vice President, Head of Marketing, FlexShares Exchange Traded Funds 
    Northern Trust

  • 9:10am – 9:45am Keynote Presentation: "4 Marketing Principles to Create Human Experiences in a Digital World"
    read more »

    Ash ElDifrawi
    Chief Marketing and Customer Experience Officer
    Redbox

  • 9:50am – 10:10am Thought Leadership Spotlight: "Strategies to Deliver Individualized Customer Experiences"
    read more »

    There’s been an evolution in the way organizations engage with customers. Brands are no longer objects on billboards off in the distance, they are getting up close and personal, even aligning with the core values and identities of their customers. To achieve this intimate customer relationship organizations are leveraging various technological solutions and platforms to deliver the best customer experiences. However, technology is just one aspect to consider in developing a concreate customer experience strategy that is aligned with the corporate objectives to ensure a successful customer engagement  with your organization. 
     
    This session will address key factors to consider when developing your concrete strategies. Other key topics include:

    • Evaluating where you are in the evolution of customer engagement
    • Redefining personalization and incorporating new practices into your roadmap
    • Basic core competencies to deliver personalized customer engagements
    • Key strategies to consider when embarking on transformational projects


    Bernard Chung
    Head of Product Marketing, Marketing Cloud
    SAP Customer Experience

  • 10:10am – 10:35am Networking Break
  • 10:35am – 10:55am Thought Leadership Spotlight: "How to Leverage Mobile Marketing to Lead Your Company to Success"
    read more »

    Mobile plays an increasingly essential role for businesses. Smartphones offer an intimate, direct channel to consumers, representing a massive opportunity for companies to reach, influence and convert. No matter where you are on the path to mobile, understanding the current and future landscape will fuel your success. Learn about industry trends, key metrics, best practices and why a strong business strategy is synonymous with a strong mobile marketing strategy.

    Amir Ghodrati
    Director of Marketing Insights 
    App Annie

  • 11:00am – 11:50am Panel Discussion: “Encouraging Digital Customer Engagement”
    read more »

    Session topics include, but are not limited to:

    • Maintaining customer centricity as main priority
    • Utilizing data to achieve maximum impact in your marketing strategy
    • Best practices for consolidating brand-driven and customer-driven marketing
    • Finding the right place and time to engage with the customer
    • Leveraging technology to better engage with the customer


    Panel Moderator:
    Bill Bell
    Executive Director, Marketing & Communications
    University of Illinois at Urbana-Champaign, College of Engineering

    Panelists:
    Jennifer Elliott
    Chief Marketing Officer 
    Delta Dental

    Adrienne Fasano
    Chief Marketing Officer 
    Cushman & Wakefield

    Felicia Stanczak
    Vice President, Marketing and Customer Insights, Gallagher Global Brokerage Americas 
    Arthur J Gallagher & Co.

    Glenn Thomas
    Chief Marketing Officer
    GE Healthcare

  • 11:50am – 12:10pm Networking Break
  • 12:10pm – 1:00pm Panel Discussion: “The Data-Minded Marketer”
    read more »

    Session topics include, but are not limited to:

    • Best practices for managing data
    • Exploring the cross-functional organization structure
    • Navigating through complex journeys within an existing technology ecosystem
    • Using data and tools in the decision making process
    • Explore real-world experiences in better incorporating data in the entire marketing process


    Panel Moderator:
    Brett Groom
    Vice President, Head of Brand & Marketing
    Great Wolf Resorts

    Panelists:
    Jeff Kosiorek
    Vice President & Chief Marketing Officer 
    Advanced Technology Services

    Akash Pathak
    Senior Vice President, Marketing 
    Guaranteed Rate

    Cassidy Shield
    Vice President, Marketing 
    Gogo

  • 1:00pm – 2:00pm Lunch
  • 2:00pm – 2:35pm Roundtable Discussion: “Consolidating the Omnichannel Experience”
    read more »

    Join us for an interactive discussion as we hear from a marketing leader on best practices for incorporating omnichannel into their marketing plans, and then get involved as the audience participates in roundtable discussions and presents their own experiences and solutions.

    Jim Schiefelbein
    Chief Marketing Technology Officer
    Apartment People

  • 2:35pm – 2:55pm Networking Break
  • 2:55pm – 3:30pm Fireside Chat: “Driving Brand Loyalty through Digital Transformation”
    read more »

    Join us for a dynamic, back-and-forth fireside chat as we learn about how brands can use technology to encourage customer loyalty and make their brands known.

    Deborah Fullerton
    Chief Marketing Officer & Vice President 
    AMITA Health

    And 

    Garry Wicka
    Head of Marketing
    LG

  • 3:30pm – 4:05pm Keynote Presentation: "Journey to 'Most Triumphant"
    read more »

    Tony Kempa
    Chief Marketing Officer
    Environmental Systems Design

  • 4:05pm – 4:15pm Closing Remarks featuring Argyle Host
  • 4:15pm – 5:15pm Closing Reception
  • *Schedule and timing is subject to change

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2018 Leadership in Digital Marketing Forum" in Chicago
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Hotel Blake Chicago


500 South Dearborn
Chicago, IL 60605
Telephone: (312) 986-1234
Website