Why You Should Attend!



Argyle Executive Forum is bringing together leading digital marketing executives for our annual San Francisco event. Our packed agenda will provide you with an opportunity to hear insights regarding the most pressing issues that you and your organization are facing. Speakers will address an array of topics geared towards leaders in digital marketing, brand strategy and analytics, including:

 

  • The evolution of digital – how digital technology and capabilities continue to transform not only the role of marketing leader, but the organization as a whole
  • Social & content marketing – how marketers are utilizing platforms and content to connect with consumers where they are
  • Data, data and more data – how marketers are navigating through all of their consumer data to target via the right channel, in the right way, at the right time
  • The rise of automation – exploring how brands are bringing programmatic ad buying in-house and taking on these new capabilities, while still working to manage the balance between automation and personalization
  • New tools & tech – leveraging emerging technology to create more meaningful and immersive brand experiences across all channels

 

Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. 

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Angela De Jong at adejong@argyleforum.com.

Speaker
Natasha Adams CMO
Kodakit
View Bio »
Speaker
Paramita Bhattacharya Global Head of Marketing
Nokia
View Bio »
Speaker
Becky Brown Vice President, Global Marketing and Communications, Regional Marketing Organization
Intel
View Bio »
Speaker
Josephine Chew Vice President, Digital Marketing
Wells Fargo
View Bio »
Speaker
David Encizo Vice President, Enterprise Social Media Analysis and Command Center
Wells Fargo
View Bio »
Speaker
John Gargiulo Head of Global Product Marketing
Airbnb
View Bio »
Speaker
Samantha Goldman Head of Enterprise Marketing
Lyft
View Bio »
Speaker
Jessica Grimes Frushtick VP Marketing
Pacific Union International
View Bio »
Speaker
Guy Hadnot SVP Marketing
Technology Credit Union
View Bio »
Speaker
Lee Ho Global Head of Brand and Digital Marketing
Avaya
View Bio »
Speaker
Jordan Hwang Sr. Director, Marketing Growth and Business Operations
Evernote
View Bio »
Speaker
Julie Kaufmann Vice President, Communications & Marketing
American Heart Association
View Bio »
Speaker
Jack Larson Vice President, Digital Marketing
Bank of the West
View Bio »
Speaker
Robecta Ma Vice President of Marketing, Americas
Cathay Pacific
View Bio »
Speaker
Jim MacLennan Senior Vice President, Chief Information Officer (CIO)
IDEX Corp.
View Bio »
Speaker
Andrew Smith SVP of Product Strategy
Grapeshot
View Bio »
Speaker
Mac Tillman Vice President, Sales & Marketing
GU Energy Labs
View Bio »
Speaker
Eric Williamson Vice President, Digital Marketing
Acquia
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:10am Opening Remarks featuring Argyle Host
    read more »

    Jim MacLennan
    Senior Vice President, Chief Information Officer
    IDEX Corp.

  • 9:10am – 9:45am Keynote Presentation: "An Introduction to Multithreaded Marketing"
    read more »

    Digital is now the core of marketing. The powerful tools we have at our disposal means we can leverage metrics, UX and 360 vision to weave together the threads of more traditional marketing channels like TV, In-store, OOH, and print into one cohesive, powerful message that spans creative, demographics and markets.

    Josephine Chew
    Vice President, Digital Marketing
    Wells Fargo

  • 9:50am – 10:10am Thought Leadership Spotlight: "Making the Connections that You Didn't Know Existed"
    read more »

    Finding out what a consumer whats is challenging, and finding and connecting with them in the right moments is even harder. With the evolving nature of content, brands are looking to contextual solutions to provide safe and relevant experiences for their customers. Join Andrew Smith, SVP of Product Strategy from Grapeshot, as he discusses the power of contextual intelligence in the digital advertising landscape, and how it can enable you to make the connections that you didn't know existed. Grapeshot is now a proud member of the Oracle Data Cloud. 

    Andrew Smith
    Senior Vice President of Product Strategy
    Grapeshot

  • 10:10am – 10:35am Networking Break
  • 10:35am – 11:20am Panel Discussion: “Role and Expectations of Customer Experiences: How they are Expanding with Digital”
    read more »

    Session topics include, but aren’t limited to:

    • Gaining targeted consumer data to craft marketing experiences that capture consumer attention
    • Creating a seamless user experience across multiple channels and multiple devices
    • Incorporating programmatic marketing, AI and other technologies into your marketing stack
    • Marketing’s role in customer experiences across the entire organization
    • Personalizing every step of the user experience  

    Moderator: 

    Jessica Grimes Frushtick
    Vice President Marketing
    Pacific Union International

    Panelist:

    Becky Brown
    Vice President, Global Marketing and Communications, Regional Marketing Organization
    Intel

    David Encizo
    Vice President, Enterprise Social Media Analysis and Command Center
    Wells Fargo

    Guy Hadnot
    Senior Vice President, Marketing
    Technology Credit Union

    Eric Williamson
    Vice President, Digital Marketing
    Acquia

  • 11:20am – 11:40am Networking Break
  • 11:40am – 12:25pm Panel Discussion: “Building a Lasting Brand”
    read more »

    Session topics include, but aren’t limited to:

    • Creating a competitive advantage with brand credibility
    • Positioning your brand as a market leader and creating positive brand perception
    • Regaining consumers faith when the brand image is compromised
    • Understanding branding is not a cost center, but a driver of sales
    • Measuring how consumers engage with your brand and campaigns
    • Delivering value first through brand building

    Moderator: 

    Lee Ho
    Global Head of Brand and Digital Marketing
    Avaya

    Panelist: 

    Paramita Bhattacharya
    Global Head of Marketing
    Nokia Technologies

    Jack Larson
    Vice President, Digital Marketing
    Bank of the West

    Julie Kaufmann
    Vice President, Communications & Marketing
    American Heart Association

    Mac Tillman
    Vice President, Sales & Marketing
    GU Energy Labs

  • 12:30pm – 1:05pm Keynote Presentation: "Creatively Analytic Marketing: The Marriage of Data and Brand"
    read more »

    Global SaaS CMOs faces a challenge never before seen in marketing: with budgets of 2 cents per user per year, how will we ever have an impact at scale? Marketers could spend their entire budget on media in San Francisco and not move the numbers … in San Francisco. The answer - you have to get “Creatively Analytic.” In other words, create a personalized journey for every user that uses data to deliver compelling storytelling in an automated fashion, triggered by user actions. 

    Jordan Hwang
    Sr. Director, Marketing Growth and Business Operations
    Evernote

  • 1:05pm – 2:05pm Lunch
  • 2:05pm – 2:40pm Keynote Presentation: "Building Global Communities"
    read more »

    Natasha Adams
    Chief Marketing Officer
    Kodakit

  • 2:40pm – 2:55pm Networking Break
  • 2:55pm – 3:30pm Keynote Presentation: "The Five Great Components of a Great Digital Strategy"
    read more »

    When people talk about a “digital transformation,” they typically focus on a few parts of the process – and a lot of the cool technology. In this session, you will hear about the five core components that a Great Digital Strategy should include – and a (possibly) surprising idea about where that focus truly belongs.

    Jim MacLennan
    Senior Vice President, Chief Information Officer
    IDEX Corp.

  • 3:35pm – 4:10pm Fireside Chat: “When Experiences Motivate Consumers, How Do You Adjust Your Marketing Strategy?”
    read more »

    John Gargiulo
    Global Product Marketing Lead 
    Airbnb

    Samantha Goldman
    Head of Enterprise Marketing
    Lyft

    Robecta Ma
    Vice President of Marketing, Americas
    Cathay Pacific

  • 4:10pm – 4:20pm Closing Remarks featuring Argyle Host
    read more »

    Jim MacLennan
    Senior Vice President, Chief Information Officer
    IDEX Corp.

  • 4:20pm – 5:20pm Closing Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2018 Leadership in Digital Marketing Forum" in San Francisco
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Hotel Nikko


222 Mason St.
San Francisco, CA 94102
Telephone: (415) 394-1111
Website

Venue

JW Marriott San Francisco Union Square


515 Mason St
San Francisco, CA 94102
Telephone: (415) 771-8600
Website

Venue

San Francisco Marriott Marquis


780 Mission Street
San Francisco, CA 94103
Telephone: (415) 896-1600
Website