Why You Should Attend!



Argyle Executive Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Dallas. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing, with an agenda geared specifically towards Heads of E-commerce, Chief Digital Officers, CMOs, CTOs, CIOs, as well as VPs and Directors of digital, marketing, online merchandising, and technology in a leadership role. Key topics we’ll explore include:

  • Delivering personalized, cross-channel customer experiences
  • Optimizing engagement through predictive analytics
  • Adapting a modern, interactive approach to content marketing
  • Structuring organizations and their processes to support a progressive e-commerce strategy

 

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. We look forward to bringing together another fantastic faculty in 2018, and to hosting you alongside our community of Fortune 500 e-commerce leaders hailing from the heart of the Southwest and beyond!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Mary Kate Maloney at mmaloney@argyleforum.com.

Speaker
Anil Agrawal Director and SVP - Digital Engineering, Transformation and Delivery
Citi
View Bio »
Speaker
Amy Bartle Head of Integrated Media
La Quinta
View Bio »
Speaker
Youri Bebic Global Head of Product & Innovation
MoneyGram
View Bio »
Speaker
Damian Delgado Marketing Director - Digital Experience
Rent-A-Center
View Bio »
Speaker
Michelle DeVore Vice President, E-Commerce
Aerus
View Bio »
Speaker
Wendy Ewers Former Vice President, Sales & Deployment
Dickey's Barbecue Restaurants
View Bio »
Speaker
Amir Ghodrati Director of Marketing Insights
App Annie
View Bio »
Speaker
Margaret Heyland Chief Customer Experience Officer
American National Bank of Texas
View Bio »
Speaker
Erik Johnson Vice President, Marketing Technology
ClubCorp
View Bio »
Speaker
Todd Koch Vice President, Strategy & Business Development
Greyhound Lines
View Bio »
Speaker
Gabe Mattingly Vice President, E-Commerce
Bayer
View Bio »
Speaker
Jim McDonald Chief Marketing Officer
Pacific Union Financial
View Bio »
Speaker
Brian Strauss VP Worldwide Field Engineering
Moxie
View Bio »
Speaker
Rebecca Wooters Global Head and Managing Director, Cards Customer Experience and Digital Strategy
Citi
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:10am Argyle Opening Remarks
  • 9:10am – 9:45am Keynote Presentation featuring Pacific Union Financial
    read more »

    Jim McDonald
    Chief Marketing Officer
    Pacific Union Financial

  • 9:50am – 10:10am Thought Leadership Spotlight featuring App Annie: "How to Leverage Mobile Apps to Steer Your Company to Success"
    read more »

    The app economy is only gaining speed, particularly for retailers. Mobile apps offer an intimate, direct channel to consumers, representing a massive opportunity for companies to reach, influence and convert shoppers. No matter where you are in the path to mobile, understanding the current and future landscape will fuel your success. Learn about industry trends, key metrics, best practices and why a strong retail strategy is synonymous with a strong mobile app strategy.

    Amir Ghodrati
    Director of Marketing Insights
    App Annie

  • 10:10am – 10:35am Networking Break
  • 10:35am – 11:25am Panel Discussion: “Personalization in E-Commerce Marketing”
    read more »

    Session topics include, but are not limited to:

    • Methods for getting consumers to embrace personalization
    • Personalized ads as the new normal
    • Tailoring marketing to the individual and staying ahead of competition
    • The increase of personalized content marketing
    • Using social media to your advantage
    • Measuring ROI in personalized digital marketing
    • How personalization can help differentiate your brand


    Panel Moderator:
    Wendy Ewers
    Former Vice President, Sales & Deployment
    Dickey's Barbeque Restaurants

    Panelists:
    Damian Delgado
    Marketing Director - Digital Experience
    Rent-A-Center

    Erik Johnson
    Vice President, Marketing Technology
    ClubCorp

    Gabe Mattingly
    Vice President, E-Commerce
    Bayer

  • 11:30am – 11:50am Thought Leadership Spotlight featuring Moxie and American National Bank of Texas
    read more »

    Brian Strauss
    VP Worldwide Field Engineering
    Moxie

    And

    Margaret Heyland
    Chief Customer Experience Officer
    American National Bank of Texas

  • 11:50am - 12:15pm Networking Break
  • 12:15pm – 1:00pm Panel Discussion: “Embracing Mobile as an E-Commerce Advantage”
    read more »

    Session topics include, but are not limited to:

    • The impact of mobile online research prior to making purchasing decisions
    • How mobile is enhancing the omnichannel experience
    • The importance of increased mobile usability, and best practices in achievement
    • How mobile is increasing impulse purchasing
    • Using voice searching as a brand advantage
    • The increase of AR, and how your brand can embrace it


    Panel Moderator:
    Youri Bebic
    Global Head of Product & Innovation
    MoneyGram International
     
    Panelists:
    Anil Agrawal
    SVP, Digital Engineering, Transformation and Delivery
    Citi
     
    Todd Koch
    Vice President, Strategy & Business Development
    Greyhound Lines

    Shawn Weems
    Sr. Director Digital Business Optimization and Commerce
    TGI Friday's

  • 1:00pm – 2:00pm Lunch
  • 2:00pm – 2:35pm Keynote Presentation featuring Citi: “Navigating the Customer Journey to create a Digital-First Customer-Centric Organization”
    read more »

    Learn how Citi embraces customer journeys and agile methodologies to deliver a truly digital-first customer-centric experience

    Rebecca Wooters
    Global Head and Managing Director, Cards Customer Experience and Digital Strategy
    Citi

  • 2:35pm – 2:55pm Networking Break
  • 2:55pm – 3:30pm Fireside Chat featuring Aerus: "Transforming the E-Commerce Experience"
    read more »

    Michelle DeVore
    Vice President, E-Commerce
    Aerus

    Interviewed by:

    Amy Bartle
    Head of Integrated Media
    La Quinta Inns & Suites

  • 3:30pm – 3:40pm Argyle Closing Remarks
  • 3:40pm – 4:40pm Cocktail Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2018 Leadership in E-Commerce Forum" in Dallas
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

The below hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Hyatt Summerfield Suites Dallas/Lincoln Park


8221 North Central Expressway
Dallas, TX 75219
Telephone: (214) 696-1555
Website

Venue

Radisson Hotel Central Dallas University Park


6070 N. Central Expressway
Dallas, TX 75206
Telephone: (214) 750-6060
Website

Venue

The Fairmont Dallas


1717 N Akard St.
Dallas, TX 75201
Telephone: (800) 441-1414
Website

Venue

Warwick Melrose Hotel Dallas


3015 Oak Lawn Avenue
Dallas, TX 75219
Telephone: (214) 521-5151
Website