Why You Should Attend!



Argyle Executive Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Los Angeles. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing, with an agenda geared specifically towards Heads of E-commerce, Chief Digital Officers, CMOs, CTOs, CIOs, as well as VPs and Directors of digital, marketing, online merchandising, and technology in a leadership role. Key topics we’ll explore include:

  • Delivering personalized, cross-channel customer experiences
  • Optimizing engagement through predictive analytics
  • Adapting a modern, interactive approach to content marketing
  • Structuring organizations and their processes to support a progressive e-commerce strategy

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. We look forward to bringing together another fantastic faculty in 2018, and to hosting you alongside our community of Fortune 500 e-commerce leaders!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Mary Kate Maloney at mmaloney@argyleforum.com.

Speaker
ARGYLE HOST Alicia Phillips Ecommerce Business Leader
Ghirardelli Chocolate
View Bio »
Speaker
Lisa Ajdini Head of Mobile Strategy
Caesars Entertainment
View Bio »
Speaker
Jordan Bass Senior Director, eCommerce
FIJI Water Company
View Bio »
Speaker
Cathey Curtis Vice President of Global Marketing, Billabong Women's
Billabong International
View Bio »
Speaker
Nigel Gopaul Head of Digital
Hyundai Capital America
View Bio »
Speaker
Traci Inglis President, JustFab & ShoeDazzle
TechStyle Fashion Group
View Bio »
Speaker
Marcie Jastrow Senior Vice President of Immersive Media, Head of Technicolor Experience Center
Technicolor
View Bio »
Speaker
Clay Kramer Senior Director, Mobile Products
Edmunds
View Bio »
Speaker
John Melchek Senior Vice President, Global Ecommerce
FAM Brands
View Bio »
Speaker
Pash Pashkow VP Brand & Design
ABC Entertainment
View Bio »
Speaker
Scotty Rill Head of Online Marketing & E-Commerce
Stila Cosmetics
View Bio »
Speaker
Daniella Voysey Olson Director, Marketing Strategy
Lazy Dog Restaurant & Bar
View Bio »
Speaker
Jonathan Walton Director, Web & Mobile Solutions and Project Delivery
Red Bull
View Bio »
Speaker
Aaron Zagha Head of eCommerce, International
Teleflora
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am - 9:10am Argyle Opening Remarks
    read more »

    Alicia Phillips
    Ecommerce Business Leader
    Ghirardelli Chocolate

  • 9:10am - 9:45am Keynote Presentation featuring TechStyle Fashion Group: "Thinking Like a Digitally Native Brand"
    read more »

    Traci Inglis
    President, JustFab & ShoeDazzle
    TechStyle Fashion Group

  • 9:50am - 10:20am Fireside Chat featuring Technicolor & ABC Entertainment: "The Future of Media"
    read more »

    Marcie Jastrow
    Senior Vice President of Immersive Media, Head of Technicolor Experience Center 
    Technicolor

    And

    Pash Pashkow
    Vice President, Brand & Design
    ABC Entertainment

  • 10:20am - 10:55am Networking Break
  • 10:55am - 11:45am Panel Discussion: "Personalization in E-Commerce Marketing"
    read more »

    Session topics include, but are not limited to:

    • Methods for encouraging consumers to embrace personalization
    • Peronalized ads as the new normal
    • Tailoring marketing to the individual and staying ahead of the competition
    • The increase of personalized content marketing 
    • Using social media to your advantage
    • Measuring ROI in personalized digital marketing
    • How personalization can help to differentiate your brand


    Panel Moderator:
    Daniella Voysey Olson
    Director, Marketing Strategy
    Lazy Dog Restaurant & Bar

    Panelists:
    John Melchek
    Senior Vice President, Global Ecommerce 
    FAM Brands

    Alicia Phillips
    Ecommerce Business Leader
    Ghirardelli Chocolate

    Scotty Rill
    Head of Online Marketing & E-Commerce 
    Stila Cosmetics

  • 11:45am - 12:20pm Networking Break
  • 12:20pm - 1:10pm Panel Discussion: "The Evolution of Mobile"
    read more »

    Session topics include, but are not limited to:

    • The importance of increased mobile usability, and best practices in achievement
    • Adapting content for a mobile world
    • Increasing smartphone conversion rates
    • Integrating mobile commerce campaigns with in-person shopping
    • Understanding the relevancy of MMS and SMS in today’s mobile environment
    • Looking towards the future of mobile marketing
    • Establishing mobile KPIs and monitoring mobile metrics


    Panel Moderator:
    Jonathan Walton
    Director, Web & Mobile Solutions and Project Delivery
    Red Bull

    Panelists:
    Lisa Ajdini
    Head of Mobile Strategy 
    Caesars Entertainment

    Nigel Gopaul
    Head of Digital
    Hyundai Capital America

    Clay Kramer
    Senior Director, Mobile Products
    Edmunds

  • 1:10pm - 2:10pm Lunch
  • 2:10pm - 2:45pm Fireside Chat featuring FIJI Water and Teleflora: "Comparing the Subscription Experience"
    read more »

    Jordan Bass
    Senior Director, eCommerce
    FIJI Water Company

    And

    Aaron Zagha
    Head of eCommerce, International 
    Teleflora

  • 2:50pm - 3:25pm Keynote Presentation featuring Billabong International: "How Brand Marketing & E-Commerce Teams Come Together to Create Strategies That Win Consumer Attention and Create Conversion"
    read more »

    Cathey Curtis
    Vice President of Global Marketing, Billabong Women's
    Billabong International

  • 3:25pm - 3:35pm Argyle Closing Remarks
  • 3:35pm - 4:35pm Cocktail Reception

What will be discussed? Explore marketing hot topics and challenge areas such as:

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

  • Methodologies for measuring ROI
  • Targeting with customer data
  • Managing cross functional collaboration
  • Comparing single and multichannel interactions

Mobile Marketing

Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:

  • Optimizing content for mobile
  • Managing the mobile channel as a marketer
  • Building a unified view of users across channels
  • Measuring the ROI of mobile

Buyer 2.0: the B2B customer

Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:

  • Catering outreach to the customer
  • Empowering your sales team
  • Establishing brand credibility
  • Becoming a thought leader

Customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Understanding audience fragmentation
  • Connecting emotionally with customers
  • Communicating across multiple touch points
  • Integrating new media with traditional strategy

The digital CMO

The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:

  • Being catalysts for change
  • Adopting new measurement tools
  • Defining new roles to add value
  • Leading by example

Content marketing

Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:

  • Driving engagement through personalization
  • Measuring content efforts
  • Exploring new communication channels
  • Understanding customer preferences

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2018 Leadership in E-Commerce Forum" in Los Angeles
is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a 15% discount off the Best Available Rate per night. For details on where the event will take place, please contact your Argyle relationship manager.

Venue

Omni Los Angeles Hotel at California Plaza


251 South Olive Street
Los Angeles, CA 90012
Telephone: (800) 843-6664
Website