2018 Leadership in E-Commerce Forum
Why You Should Attend!#ArgyleEComm
Argyle Executive Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Los Angeles. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing, with an agenda geared specifically towards Heads of E-commerce, Chief Digital Officers, CMOs, CTOs, CIOs, as well as VPs and Directors of digital, marketing, online merchandising, and technology in a leadership role. Key topics we’ll explore include:
- Delivering personalized, cross-channel customer experiences
- Optimizing engagement through predictive analytics
- Adapting a modern, interactive approach to content marketing
- Structuring organizations and their processes to support a progressive e-commerce strategy
Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. We look forward to bringing together another fantastic faculty in 2018, and to hosting you alongside our community of Fortune 500 e-commerce leaders!
This event will feature insights from top executives, including:
If you'd like to recommend a speaker, please email Mary Kate Maloney at firstname.lastname@example.org.
Ghirardelli Chocolate View Bio »
Dynamic leader in the e-commerce space with a proven track record of building strong e-commerce business units from the ground-up with successful financial results. Unique balance of technical knowledge, front-end strategy, and a love of leading teams on multiple projects concurrently. Passion for data-driven decisions, streamlining of processes, cross-collaboration, with a constant focus on user stories and experiences. Strong belief that there is always opportunity for improvement as the ecommerce industry continues to grow and innovate. .
You can find Alicia on twitter @phillipsalicia
Caesars Entertainment View Bio »
Lisa has over 15 years’ experience in mobile, interactive marketing, digital products innovation and loyalty marketing. Experienced leader in campaign development strategy and marketing technology. Focus in automotive, gaming and hospitality. Prior to joining Caesars Entertainment she worked with BBDO agency on the DaimlerChrysler account in International Marketing.
FIJI Water Company View Bio »
Speaker bio coming soon...
Billabong International View Bio »
Cathey Curtis is the Global Vice President of Women’s Marketing for Billabong . With an over 25-year career in different roles within fashion retailing, Cathey has found her sweet spot in marketing. After graduating from Penn State University, Cathey started her career at the May Company as an executive buyer. As a lifelong fan of travel and change, in 1997 Cathey moved to the west coast to run a sales division for Quiksilver. During her California time her the business grew dramatically, and she raised her hand for an overseas position. A few years later, Quiksilver entered into a JV partnership with a Chinese company to bring board sports to mainland China through opening retail stores. Cathey moved to Shanghai to lead the start up. Fast forward 8 years later, Cathey was the General Manager of a 75 store chain of Quiksilver stores in mainland China and Hong Kong. During that time, she also founded the Sakka Foundation – serving economically challenged children in Cambodia. Six months pregnant, Cathey moved back to the US in 2011, taking on the role of the VP of Global Marketing for the Roxy brand for a few years. Cathey travels extensively, building businesses, relationships and speaking in multiple countries, often in the best surf destinations in the world. Today, with a beautiful 7-year-old daughter, longtime partner Todd and her Hong Kong rescue dog, Cathey and her family reside in Laguna Beach, loving her latest role at Billabong.
Hyundai Capital America View Bio »
Nigel has over 15 years of experience leading digital strategy, product management and project development, with a strong focus on creating innovative customer experiences that drive global online profitability. He manages the entire digital platform for Hyundai Capital America (HCA): Consumer, Dealers and Corporate websites.
Prior to his current role, Nigel was responsible for American Express secure websites that serves over 8 million Card members a month. He also worked in the Travelers Cheques and Pre-Paid Services Group, where he developed and launched the Mall Gift Card program for American Express.
Nigel graduated from UCLA Anderson School of Management with a MBA in Marketing and Strategy. Prior to business school, he worked at Hewlett-Packard as a Sales Engineer for two years. Nigel also worked as a Research Scientist at NASA Research Center where he worked on the next generation space shuttle. Nigel has a Master Degree in Aeronautics from Stanford University and a Bachelor of Science Degree in Aerospace from Polytechnic Institute of NY.
TechStyle Fashion Group View Bio »
Traci Inglis is a Marketing professional with experience working with several retail brands including Express, Hot Topic, Torrid, JustFab, Shoedazzle and Fabletics. She has proven success in designing winning marketing campaigns to grow customer bases, drive sales, and bring valuable customer insights to retail organizations. Traci is currently the Chief Marketing Officer for JustFab, Inc. Founded in 2010, JustFab Inc. is a lifestyle fashion company that offers an engaging and personalized shopping experience to over 40 million members worldwide through its portfolio of brands including JustFab (www.justfab.com), FabKids (www.fabkids.com), ShoeDazzle (www.shoedazzle.com), and Fabletics (www.fabletics.com).
Technicolor View Bio »
Marcie Jastrow is an industry veteran with over 20 years in the Entertainment business. Currently the SVP of Immersive Media at Technicolor, as well as the Head of the Technicolor Experience Center (TEC), Marcie is dedicated to bringing artists, technologists, and partners together to build the future of immersive media. Since the opening of the TEC in July, 2016, Marcie has consulted on many immersive projects and has provided her insights in dozens of interviews, published articles, and speaking engagements. Focused on igniting VR, AR, and beyond, Marcie sits on several boards including the Interactive Emmys, Periscope, and BAFTA. In 2018, she was honored with the Advanced Imaging Society’s ‘Distinguished Leadership Award’, which recognizes creative, productive and forward-thinking efforts in visual technology and emerging content. Prior to her current role, Marcie was responsible for growing Technicolor’s post production sales pipeline as SVP of Sales. Before joining Technicolor, she served as EVP of Sales at Laser Pacific, which Technicolor acquired in 2011, as well as SVP of Sales at Modern Video Film for over eight years.
Edmunds View Bio »
Clay is a product strategy leader that has spent the past 10 years designing, launching, iterating and growing products. Highlights include working on a ride sharing startup with the founders of Lyft out of their apartment, learning the lean startup method from Eric Reis and Steve Blank as part of the founder labs incubator in SF, and creating new revenue products at AOL's Patch. Clay is currently senior director of mobile products, leading Edmunds' mobile apps.
FAM Brands View Bio »
John is the Senior Vice President Global Ecommerce at FAMBrands responsible for the strategy and growth of the digital business. FAMBrands is a leading manufacturer and designer of quality Activewear Apparel and Accessories for over 30 years. At FAM John has ownership and leads Digital Marketing, merchandising , operations, product development, technology/software development and customer service. John is an ecommerce and merchandising executive with over 20 years experience building sustainable multi million dollar portfolios and teams focused on top line revenue, customer acquisition, profitability, executive team development and always putting the customer first.
Prior to FAMBrands, John served in senior and executive roles for top companies Sony, XM/Sirius, Amazon, eBay and most recently at Groupon where he led Merchandising and Digital for the Hardlines division of Groupon Goods.
John is originally from Richmond, VA and now resides in Orange County, CA with his family.
ABC Entertainment View Bio »
Pash is a designer, author, and educator with over 25 years of experience in the field of design. He is currently Vice President of Brand & Design at ABC. Before joining the network in 2010, his work spanned a wide variety of clients and industries. He designed the official logo for Miles Davis, brand extensions for Playboy, products for John Varvatos, retail product strategy for Motown Records, and advertising for Perrier.
From 2002 to 2004 Pash served as President of the Los Angeles chapter of the American Institute of Graphic Arts. Pash has taught in UCLA Extension's Design Communication Arts program since 2001 and frequently lectures to students and creative professionals around the country.
Pash’s book, Inspirability, was published in 2005 and features personal interviews with 40 of the world’s most prominent and interesting graphic designers.
Pash lives in Los Angeles with his wife, Jessica and his daughters, Mirabelle and Juliette.
Stila Cosmetics View Bio »
Scotty is Head of Online Marketing & E-Commerce at Stila Cosmetics, where he has driven the strategy and growth for Stila’s direct to consumer business since 2012.
Scotty is a digital marketing and e-commerce expert with 19 years of successful experience in driving significant revenue, profit and growth for start-ups, mid-level brands and large public companies across multiple industries, giving him the unique ability to provide insightful and useful perspectives on all things digital that apply to all e-commerce businesses.
In his current role, Scotty owns and oversees Stila Cosmetics’ e-commerce business including customer acquisition, customer retention, loyalty/CRM, social media marketing, merchandising, content, creative, analytics, UX, UI and every touchpoint across the entire online customer experience.
Prior to Stila Cosmetics, Scotty has held senior-level digital marketing and e-commerce roles at Outlook Amusements, LowerMyBills.com and Evite. Scotty earned a Bachelor of Science in Marketing from Rochester Institute of Technology.
Originally from Boston, Scotty lives in Los Angeles and is highly active in LA’s growing community of digital marketers and e-commerce executives.
Lazy Dog Restaurant & Bar View Bio »
Speaker bio coming soon...
Red Bull View Bio »
Jon is a charismatic leader with an array of unique engineering and technology projects experience in the public and consumer products sector, focusing on the modernization of the National Air Space, integrated ERP systems, and innovative technology applications for business, all with a concentration on modern project-oriented governance. Jon has a deep expertise in systems engineering and the software development lifecycle, web and mobile application development, marketing, supply chain, sales, pricing & promotion, trade and revenue management.
Teleflora View Bio »
Aaron Zagha is currently the head of eCommerce for Teleflora’s international operations. Outside the US, Teleflora hosts 2,000 white label sites on behalf of local florists and a number of direct-to-consumer sites in Australia, New Zealand and the UK. Aaron is responsible for all aspects of online marketing, UX, UI and merchandising. Aaron also currently serves on the board of Newton Baby, which makes the safest sleep products for babies, and Westside Analytics, an online data mining firm providing competitive analysis and research to corporate clients in eCommerce and restaurants. Prior to joining Teleflora, Aaron was a co-founder and COO of Ownza.com, the social shopping and rebate site.
8:00am – 9:00am Breakfast
9:00am - 9:10am Argyle Opening Remarks
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Ecommerce Business Leader
9:10am - 9:45am Keynote Presentation featuring TechStyle Fashion Group: "Thinking Like a Digitally Native Brand"
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President, JustFab & ShoeDazzle
TechStyle Fashion Group
9:50am - 10:20am Fireside Chat featuring Technicolor & ABC Entertainment: "The Future of Media"
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Senior Vice President of Immersive Media, Head of Technicolor Experience Center
Vice President, Brand & Design
10:20am - 10:55am Networking Break
10:55am - 11:45am Panel Discussion: "Personalization in E-Commerce Marketing"
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Session topics include, but are not limited to:
- Methods for encouraging consumers to embrace personalization
- Peronalized ads as the new normal
- Tailoring marketing to the individual and staying ahead of the competition
- The increase of personalized content marketing
- Using social media to your advantage
- Measuring ROI in personalized digital marketing
- How personalization can help to differentiate your brand
Daniella Voysey Olson
Director, Marketing Strategy
Lazy Dog Restaurant & Bar
Senior Vice President, Global Ecommerce
Ecommerce Business Leader
Head of Online Marketing & E-Commerce
11:45am - 12:20pm Networking Break
12:20pm - 1:10pm Panel Discussion: "The Evolution of Mobile"
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Session topics include, but are not limited to:
- The importance of increased mobile usability, and best practices in achievement
- Adapting content for a mobile world
- Increasing smartphone conversion rates
- Integrating mobile commerce campaigns with in-person shopping
- Understanding the relevancy of MMS and SMS in today’s mobile environment
- Looking towards the future of mobile marketing
- Establishing mobile KPIs and monitoring mobile metrics
Director, Web & Mobile Solutions and Project Delivery
Head of Mobile Strategy
Head of Digital
Hyundai Capital America
Senior Director, Mobile Products
1:10pm - 2:10pm Lunch
2:10pm - 2:45pm Fireside Chat featuring FIJI Water and Teleflora: "Comparing the Subscription Experience"
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Senior Director, eCommerce
FIJI Water Company
Head of eCommerce, International
2:50pm - 3:25pm Keynote Presentation featuring Billabong International: "How Brand Marketing & E-Commerce Teams Come Together to Create Strategies That Win Consumer Attention and Create Conversion"
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Vice President of Global Marketing, Billabong Women's
3:25pm - 3:35pm Argyle Closing Remarks
3:35pm - 4:35pm Cocktail Reception
What will be discussed? Explore marketing hot topics and challenge areas such as:
Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:
- Methodologies for measuring ROI
- Targeting with customer data
- Managing cross functional collaboration
- Comparing single and multichannel interactions
Confront the shift to the mobile consumer head on, by learning how the Fortune 500 has adapted their marketing efforts for mobile devices. Discuss mobile's evolution and make predictions for the future. Get briefed on:
- Optimizing content for mobile
- Managing the mobile channel as a marketer
- Building a unified view of users across channels
- Measuring the ROI of mobile
Buyer 2.0: the B2B customer
Who is the B2B customer of today, as opposed to 5-10 years ago? Learn how successful organizations have implemented new channels and capabilities to reach this specific type of consumer. Gain insight into:
- Catering outreach to the customer
- Empowering your sales team
- Establishing brand credibility
- Becoming a thought leader
Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:
- Understanding audience fragmentation
- Connecting emotionally with customers
- Communicating across multiple touch points
- Integrating new media with traditional strategy
The digital CMO
The digital sphere has changed the role of the CMO, in scope and practice. Talk about how this affects all areas of the executive agenda, from budgeting to hiring. Learn how top CMOs are:
- Being catalysts for change
- Adopting new measurement tools
- Defining new roles to add value
- Leading by example
Exceed your customer's expectations for a tailored experience with effective content marketing. Find out how other marketing leaders are:
- Driving engagement through personalization
- Measuring content efforts
- Exploring new communication channels
- Understanding customer preferences
Still have questions? We have answers.
I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?
Just let us know. We understand that schedules
we always have a waiting list for this event,
and if you don't
cancel, we will assume you are still attending
and your spot will
go unused. If you must, cancel at least 48 hours
prior to the
event to make room for others!
What if I can't be OOO for a whole day, or need
to come late?
We have wifi and private rooms available for
attendees to take
calls and spend some quiet time on emails, as
well as access to
printing. Have a morning meeting you can't miss?
No problem. This
event was designed for busy executives - we get
I'd like to bring some colleagues. Do I need to
Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!
I don't see the event venue listed. Where will
the meeting be
To maintain exclusivity, we don't release the
venue address until
the registration process has been completed. All
details will be shared once you have requested a
pass and been
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