Why You Should Attend!



Argyle Executive Forum is bringing together leading retail and consumer goods executives to discuss the biggest trends impacting and disrupting the marketplace. With a program geared specifically towards digital, brand, analytics and marketing executives in the retail and consumer goods industry, key topics our speaking faculty will explore include:

  • Evolving importance of the retail customer experience
  • Data and analytics’ driving retail decisions
  • The changing landscape of brick-and-mortar
  • Global and local approach to retail sales, and the necessity of both
  • Social media’s effect on retail
  • Customization, subscription, and personalization - experience focused consumer goods

 

Our keynote presentations, fireside chats, panel sessions, and interactive group discussion sessions will give you the perspective and actionable takeaways that only a room of retail and consumer goods executives can provide. We look forward to hosting you!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Angela De Jong at adejong@argyleforum.com.

Speaker
ARGYLE HOST MQ Qureshi Founder, CEO
Xoobies
View Bio »
Speaker
Kim Brown Global Head of Marketing for GE Renewable Energy Digital
GE
View Bio »
Speaker
Laura Clawson Director, Merchandising
Chicago Blackhawks
View Bio »
Speaker
Doran Davidson Vice President Merchandising Groupon Goods
Groupon
View Bio »
Speaker
Bill Hancox Senior Director, Marketing Insights and Analytics
True Value Company
View Bio »
Speaker
Nathan Hewitt Exec Director of E-Commerce
Klein Tools
View Bio »
Speaker
Belinda Hudmon Chief Marketing Officer
The Pampered Chef
View Bio »
Speaker
George Kriza Founder & CEO
MTC Performance
View Bio »
Speaker
Dane Matthews Vice President & Head of Marketing
Roti Modern Mediterranean
View Bio »
Speaker
John Schifferdecker Vice President, General Manager
1800Flowers.com, Inc.
View Bio »
Speaker
Terry Singla Senior Vice President, Strategic Analysis
ShopKo Stores
View Bio »
Speaker
Frederick Skoler Director Shop Your Way Engagement
Sears Holdings
View Bio »
Speaker
Sue Smolenski Senior Director, Omni-Channel Marketing
True Value Company
View Bio »
Speaker
Katie Sotor Vice President Marketing
Crane
View Bio »
Speaker
Charlotte Tsou Senior Vice President, Regional Head of Analytics, CRM, HSBC Retail Banking and Wealth Management
HSBC
View Bio »
  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:10am Opening Remarks featuring Argyle Host
    read more »

    MQ Qureshi
    Founder, CEO
    Xoobies

  • 9:10am – 9:45am Keynote Presentation: "Leveraging Data to Drive Business Decision-Making and Profitability"
    read more »

    Join Terry from Shopko as he explores the following topics: 
    • The difference between reporting, business intelligence & business analytics
    • The importance of driving customer lifetime value
    • Dynamic pricing
    • Promotional Effectiveness
    • Common issues companies face when leveraging data

    Terry Singla
    Senior Vice President, Strategic Analysis
    ShopKo Stores

  • 9:45am – 10:20am Keynote Presentation: "Introduction to Engagement Through Loyalty and Gamification"
    read more »

    An overview of how you can leverage the power of games dynamics to build loyalty and drive results for your business. Benefit from the collected wisdom gathered from my 100s of published games including award winning titles like Goldeneye for N64 (Hall of Fame) and Geo Commander (Best Serious Game), multiple games patents and current work for Shop Your Way where millions of games are played daily on the largest hub of original sweepstakes content.

    Frederick Skoler
    Director Shop Your Way Engagement
    Sears Holdings

  • 10:20am – 10:45am Networking Break
  • 10:45am – 11:35am Panel Discussion: “Personalizing the Customer Experience”
    read more »

    Session topics include, but aren't limited to:
    • Better connecting with consumers both online and offline through the entire customer journey
    • Using data to discover what consumers need, want and why;  then using this data to deliver personalized messaging
    • Offering personalized experiences to mobile users
    • Placing your brand in the mind, heart and wallet of the consumer through content and storytelling
    • Targeting consumers at each stage of their path to purchase through email, SMS, push notifications, subscriptions, etc.
    • Customer experience as a key indicator of a brand instead of simply price and product

    Moderator: 

    Charlotte Tsou
    Senior Vice President, Regional Head of Analytics, CRM, HSBC Retail Banking and Wealth Management
    HSBC

    Panelist: 

    Kim Brown
    Global Head of Marketing for GE Renewable Energy Digital
    GE

    Laura Clawson
    Director, Merchandising 
    Chicago Blackhawks

    Doran Davidson
    Vice President Merchandising Groupon Goods
    Groupon

    Dane Matthews
    Vice President & Head of Marketing
    Roti Modern Mediterranean

  • 11:35am –11:55am Thought Leadership: "Consumer Loyalty Programs: Are You Afraid To Innovate?"
    read more »

    Today's consumer loyalty programs have their fair share of problems. So, as the retail crisis continues to force surviving retailers to evolve their business practices and customer experiences, shouldn't their loyalty programs follow suite? Kriza will offer insight about how to make powerful changes by adopting and executing the right consumer loyalty strategy. 

    George Kriza
    Founder & CEO
    MTC Performance

  • 11:55am – 12:20pm Networking Break
  • 12:20pm – 1:10pm Fireside Chat: “The Evolving Landscape of the Shopping Experience”
    read more »

    Session topics include, but aren't limited to:

    • Aligning the in-store and online buyer experience
    • The role that marketing plays in the in-store experience
    • How the retailers must continuously evolve to compete
    • Ways in which brick and mortar has changed and how marketing has adapted to these changes
    • The evolution of marketing’s involvement in brick and mortar
    • Predictions for the future of the shopping experience

    Moderator: 

    John Schifferdecker
    Vice President, General Manager
    The Popcorn Company

    Panelist: 

    Nathan Hewitt
    Executive Director of E-Commerce
    Klein Tools

    Katie Sotor
    Vice President Marketing
    Crane USA

  • 1:10pm – 2:10pm Lunch
  • 2:10pm – 2:45pm Fireside Chat: "True Value’s Journey to Customer-Centric Marketing"
    read more »

    Superior omnichannel marketing strategies put the customer at the center of all business decisions and consider both marketer-activated and customer-activated experiences. While some experiences result in simple conversions, others help foster lifelong customer loyalty. In this session, learn about:

    • True Value’s journey to become a customer-centric marketer
    • Best practices and strategies for customer contact and loyalty across channels−online and offline
    • Platform and analytical resources that enable True Value to execute its marketing vision 

    Bill Hancox
    Senior Director, Marketing Insights and Analytics
    True Value Company

    and

    Sue Smolenski
    Senior Director, Omni-Channel Marketing
    True Value Company

  • 2:50pm – 3:25pm Keynote Presentation: "Revitalizing the Brand to Connect with Our Target Audience"
    read more »

    Take a look inside Pampered Chef and how we're modernizing our marketing approach, modernizing our brand touchpoints, and how we're establishing brand relevance for our target audience. 

    Belinda Hudmon
    Chief Marketing Officer
    Pampered Chef

  • 3:25pm – 3:35pm Closing Remarks featuring Argyle Host
    read more »

    MQ Qureshi
    Founder, CEO
    Xoobies

  • 3:35pm – 4:35pm Closing Reception

What will be discussed? Explore hot topics and challenges facing retail and consumer goods executives such as:

Driving buyer engagement

Explore how we understand our buyers in today's hyper-connected world, and develop a brand dialogue to effectively personalize communication. Hear discussions on:

  • Increasing importance in customer retention
  • Experience focused consumer goods 
  • Communicating with today's buyer
  • Evolution of experience-based shopping

Omnichannel: retail & e-commerce strategy

Evaluate where you are on the omnichannel maturity curve and find out what you could be doing better. Our speakers will discuss:

  • Innovative methods for reaching consumers
  • Targeting with customer data 
  • Managing cross functional collaboration
  • Importance of multiple retail touchpoints 

Digital marketing for retail

The digital sphere has changed the landscape of retail and the marketing of consumer goods. Talk about how this affects the retail agenda, from all aspects. Learn how top marketers are:

  • Optimizing B2C content for mobile
  • Analyzing social media's consumer reach
  • Using data to drive marketer strategies for retail
  • Reaching new customers through innovative e-commerce strategies

The new retail landscape

The retail landscape is evolving. Learn how the top retailers are confronting these changes and are adapting their marketing strategies in the process. Get briefed on:

  • Managing the in-store experience as a marketer
  • Aligning the in-store & online buyer experience
  • The changing role of brick & mortar
  • The impact and importance to take risks & stay innovation

Building brand identity

As the ways that customers interact with brands change, learn how successful organizations have implemented new ways of maintaining and changing their brand. Gain insight into:

  • Importance of building a brand
  • Brand identity’s impact on customer retention
  • Marketing both a product and a brand
  • Establishing brand credibility in a competitive market

Changing priorities for consumer goods

As consumer goods and services continue to evolve and change, the priorities of the marketers change as well. Find out how other marketing leaders are:

  • Evaluating technology's role in marketing
  • Understanding evolving customer preferences
  • Looking towards the future to make decisions
  • Adjusting their brand to meet changing consumer needs

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2018 Retail & Consumer Goods Forum: Marketing to the Modern Consumer" in Chicago is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below is the preferred hotel of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $107 per night, taxes not included. 

Venue

Hotel Blake Chicago


500 South Dearborn
Chicago, IL 60605
Telephone: (312) 986-1234
Website