Why You Should Attend!



Argyle Executive Forum is bringing together leading retail and consumer goods executives to discuss the biggest trends impacting and disrupting the marketplace. Our multitrack agenda, in which you can select your own breakout sessions of choice, will provide you with an opportunity to create a personalized schedule that maps to the most pressing issues that you and your organization are facing. 

With a program geared specifically towards digital, brand, analytics and marketing executives in the retail and consumer goods industry, key topics our speaking faculty will explore include: 

• Evolving importance of the retail customer experience 
• Data and analytics’ driving retail decisions 
• The changing landscape of brick-and-mortar 
• Global and local approach to retail sales, and the necessity of both 
• Social media’s effect on retail 
• Customization, subscription, and personalization - experience focused consumer goods 

Our keynote presentations, fireside chats, panel sessions, and interactive group discussion sessions will give you the perspective and actionable takeaways that only a room of retail and consumer goods executives can provide. We look forward to hosting you!

Register to Attend

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This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Mary Kate Maloney at mmaloney@argyleforum.com.

Speaker
Chris Barlow VP Mobile Banking
Webster Bank
View Bio »
Speaker
Carole Diarra Vice President , Brand Management
L'Oreal USA
View Bio »
Speaker
Kristin Fassler Vice President, Director of Marketing
Penguin Random House
View Bio »
Speaker
Miguel Gonzalez Vice President Global Markets - Food Products Division
Reckitt Benckiser Corporate
View Bio »
Speaker
Oisin Hanrahan Co-founder & CEO
Handy
View Bio »
Speaker
Christa Imbriale Head of Digital Technology & Innovation
Estée Lauder
View Bio »
Speaker
Kejal Macdonald Vice President, Marketing
Thinx
View Bio »
Speaker
Divya Reddy-Shah AVP Marketing, Head of Vichy USA
L'Oreal USA
View Bio »
Speaker
Esperanza Teasdale Senior Director, Shopper Marketing
PepsiCo
View Bio »
Speaker
Melissa Worth Vice President, Retail & Wholesale Planning
Perry Ellis International
View Bio »
Speaker
Andrea Zaretsky Vice President, Head of Marketing and Customer Experience, Digital Partnerships
Toys R Us
View Bio »
  • 8:00am - 9:00am Networking breakfast and registration

    Take the time to get to know the fellow attendees, speakers and sponsors that you will be sharing the day with. Continental breakfast with coffee, tea and juices will be served.

  • 9:00am - 1:00pm Morning sessions
    Our speakers share their expertise on hot topics and challenge areas through various presentation styles. Keynotes, panels and fireside chats will be broken up by networking breaks.
  • 1:00pm - 2:00pm Lunch

    Enjoy a healthy buffet lunch and networking time.

  • 2:00pm - 4:30pm Afternoon sessions

    Our speakers will share their expertise on hot topics and challenge areas through various presentation styles. Sessions will be broken up by one afternoon coffee and snack break.

  • 4:30pm - 6:00pm Cocktail reception 

    Wrap up the day with a cocktail (or a few!) and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office. 

What will be discussed? Explore hot topics and challenges facing retail and consumer goods executives such as:

Driving customer engagement

Explore how we understand our customers in today's hyper-connected world, and develop a brand dialogue to effectively communicate with them. Hear discussions on:

  • Increasing importance in customer loyalty and retention
  • Customization, subscription, and personalization - experience focused consumer goods 
  • Communicating with customers across multiple touch points
  • Evolution of experience-based shopping

Omnichannel strategy

Evaluate where you are on the omnichannel maturity curve, reflect on how your team is driving accountability around the omnichannel customer experience, and find out what you could be doing better. Our speakers will discuss:

    • Innovative methods for reaching consumers
    • Targeting with customer data

    • Managing cross functional collaboration

    • Importance of multiple retail touchpoints

Digital marketing for retail

The digital sphere has changed the landscape of retail and the marketing of consumer goods. Talk about how this affects the retail agenda, from all aspects. Learn how top CMOs are:

  • Optimizing B2C content for mobile
  • Reaching new customers through eCommerce
  • Using data and analytics to drive retail decisions
  • Analyzing social media’s impact on retailers

Retail’s new landscape

The retail landscape is evolving. Learn how the top retailers are confronting these changes and are adapting their marketing strategies in the process. Get briefed on:

  • Managing the in-store experience as a marketer
  • The impact and importance of innovation
  • New ways of connecting with customers
  • The changing role of brick & mortar

Brand identity

As the ways that customers interact with brands change, how do they maintain their identity? Learn how successful organizations have implemented new ways of maintaining and changing their brand. Gain insight into:

  • Importance of building a brand
  • Brand identity’s effect on customer loyalty
  • Establishing brand credibility
  • Marketing both a product and a brand

Changing priorities for consumer goods

As consumer goods continue to evolve, the priorities of the marketers change as well. Find out how other marketing leaders are:

  • Measuring consumer trends to adjust their brand
  • Understanding customer preferences
  • Looking towards the future to make decisions now
  • Understanding the role of technology in marketing consumer goods

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you! request a pass.

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

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Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below are the preferred hotels of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $304 per night at the Grand Central Hotel location and $314 per night at the Manhattan Hotel location, taxes not included. 

Venue

The Fitzpatrick Grand Central


141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701
Website

Venue

The Fitzpatrick Manhattan


687 Lexington Avenue
Between 56th & 57th Street
New York, NY 10022
Telephone: (212) 355-0100
Website