Why You Should Attend!



Argyle Executive Forum is bringing together leading retail and consumer goods executives to discuss the biggest trends impacting and disrupting the marketplace. With a program geared specifically towards digital, brand, analytics and marketing executives in the retail and consumer goods industry, key topics our speaking faculty will explore include:

• Evolving importance of the retail customer experience 
• Data and analytics’ driving retail decisions 
• The changing landscape of brick-and-mortar 
• Global and local approach to retail sales, and the necessity of both 
• Social media’s effect on retail 
• Customization, subscription, and personalization - experience focused consumer goods 

Our keynote presentations, fireside chats, and panel sessions will give you the perspective and actionable takeaways that only a room of retail and consumer goods executives can provide. We look forward to hosting you!

This event will feature insights from top executives, including:

If you'd like to recommend a speaker, please email Mary Kate Maloney at mmaloney@argyleforum.com.

Speaker
Ashley Anderson Senior Director, Audience Acquisition and Engagement
Equinox
View Bio »
Speaker
Josh Baines Product Marketing Manager
Grapeshot
View Bio »
Speaker
Chris Barlow VP Mobile Banking
Webster Bank
View Bio »
Speaker
Elyse Burack Head of Integrated Marketing
Boxed
View Bio »
Speaker
Gerrit De Vynck Tech Reporter
Bloomberg
View Bio »
Speaker
Richard Fagan Head of Digital Marketing & eCommerce
P.C. Richard & Son
View Bio »
Speaker
Kristin Fassler Vice President, Director of Marketing
Penguin Random House
View Bio »
Speaker
Miguel Gonzalez Former Vice President of Marketing French's and Frank's Red Hot
French's and Frank's Red Hot
View Bio »
Speaker
Allison Gorbaty Senior Director of Marketing
Crunch
View Bio »
Speaker
Angela Gruszka Vice President, Marketing and Creative
ABC Carpet & Home
View Bio »
Speaker
Oliver Guy Global Industry Director
Software AG
View Bio »
Speaker
Blair Hammond Head of Digital Content
Reebok
View Bio »
Speaker
Oisin Hanrahan Co-founder & CEO
Handy
View Bio »
Speaker
Amanda Keiser Senior Director, Editorial & Brand Marketing
Club Monaco
View Bio »
Speaker
Matthew McCarthy Vice President, Foods North America
Unilever
View Bio »
Speaker
Laure Murciano Head of In-Store Excellence, Global Consumer Beauty Brands
Coty
View Bio »
Speaker
Jessica Reid Product Marketing Manager
Grapeshot
View Bio »
Speaker
Patrick Santangelo Vice President, Brand Management
Lovesac
View Bio »
Speaker
Robin Van Puyenbroeck Vice President, Business Development
Ethan Allen Global
View Bio »
  • 8:00am - 9:00am Breakfast
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    Kick off the day with a healthy breakfast and networking. Connect with marketing peers from the retail, consumer goods and consumer services industries before the morning’s content begins.

  • 9:00am - 9:10am Argyle Opening Remarks featuring Argyle Host
  • 9:10am - 9:40am Keynote Presentation featuring Unilever: "Scaling Sustainability"
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    Matthew McCarthy
    Vice President, Foods North America
    Unilever

  • 9:40am - 10:00am Thought Leadership Spotlight featuring Grapeshot
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    Jessica Reid
    Product Marketing Manager
    Grapeshot

    And

    Josh Baines
    Product Marketing Manager
    Grapeshot

  • 10:00am - 10:25am Networking Break
  • 10:25am - 11:15am Panel Discussion: “The Evolving Landscape of the Shopping Experience”
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    Session topics include, but aren’t limited to:

    • Aligning the in-store and online buyer experience
    • The role that marketing plays in the in-store experience
    • Personalizing the shopping experience to consumers
    • How the retailers must continuously evolve to compete
    • Ways in which brick and mortar has changed and how marketing has adapted to these changes
    • The evolution of marketing’s involvement in brick and mortar
    • Predictions for the future of the shopping experience

    Moderator:
    Angela Gruszka
    Vice President, Marketing and Creative
    ABC Carpet & Home

    Panelists:
    Oliver Guy
    Global Industry Director
    Software AG

    Patrick Santangelo
    Vice President, Brand Management
    Lovesac

    Allison Gorbaty
    Senior Director of Marketing
    Crunch Fitness

    Laure Murciano
    Head of In-Store Excellence, Global Consumer Beauty Brands
    Coty

  • 11:15am - 11:40am Networking Break
  • 11:40am - 12:30pm Panel Discussion: “Building Brand Identity”
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    Session topics include, but aren’t limited to:

    • Establishing brand credibility in a competitive market
    • The differences between marketing a product and marketing a brand to consumers
    • Content marketing’s impact on a consumer brand’s identity
    • Using social media to influence brand awareness
    • Brand identity’s impact on customer retention
    • How influencers are affecting your brand marketing strategy 


    Moderator:
    Blair Hammond
    Head of Digital Content
    Reebok
     
    Panelists:
    Amanda Keiser
    Senior Director, Editorial & Brand Marketing
    Club Monaco 

    Miguel Gonzalez
    Former Vice President of Marketing
    French's & Frank's Red Hot

    Ashley Anderson
    Senior Director, Audience Acquisition and Engagement
    Equinox

  • 12:30pm - 1:30pm Lunch
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    Take a midday break to grab lunch, network with your peers, and discuss the morning presentations. 

  • 1:30pm - 2:20pm Panel Discussion: “Omnichannel: Retail & E-Commerce Strategy”
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    Session topics include, but aren’t limited to:

    • Determining omnichannel goals and objectives
    • Innovative methods for reaching consumers
    • Measuring ROI in the retail and e-commerce space
    • The importance of managing cross-functional collaboration with regards to your omnichannel strategy
    • Steps to unifying you retail and e-commerce strategies
    • Best practices for integrating mobile into your strategy and managing social media interactions

     
    Moderator:
    Kristin Fassler
    Vice President, Director of Marketing
    Penguin Random House
     
    Panelists:
    Chris Barlow
    Vice President, Mobile Banking
    Webster Bank
     
    Elyse Burack
    Head of Integrated Marketing
    Boxed

    Robin van Puyenbroeck
    Vice President, Business Development
    Ethan Allen Global, Inc.

    Richard Fagan
    Head of Digital Marketing and eCommerce
    P.C. Richard & Son

  • 2:20pm - 2:45pm Networking Break
  • 2:45pm - 3:20pm Fireside Chat featuring Handy: “What it Takes to Delight the New, All-Powerful Retail Customer”
    read more »

    Oisin Hanrahan
    Co-founder & CEO
    Handy

    Interviewed by:

    Gerrit De Vynck
    Tech Reporter 
    Bloomberg

  • 3:20pm - 3:30pm Argyle Closing Remarks featuring Argyle Host
  • 3:30pm - 4:30pm Cocktail Reception
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    Wrap up the day with a cocktail (or a few!). Head home with new connections and a notebook full of key takeaways to implement back at the office.

What will be discussed? Explore hot topics and challenges facing retail and consumer goods executives such as:

Driving buyer engagement

Explore how we understand our buyers in today's hyper-connected world, and develop a brand dialogue to effectively personalize communication. Hear discussions on:

  • Increasing importance in customer retention
  • Experience focused consumer goods 
  • Communicating with today's buyer
  • Evolution of experience-based shopping

Omnichannel: retail & e-commerce strategy

Evaluate where you are on the omnichannel maturity curve and find out what you could be doing better. Our speakers will discuss:

  • Innovative methods for reaching consumers
  • Targeting with customer data 
  • Managing cross functional collaboration
  • Importance of multiple retail touchpoints 

Digital marketing for retail

The digital sphere has changed the landscape of retail and the marketing of consumer goods. Talk about how this affects the retail agenda, from all aspects. Learn how top marketers are:

  • Optimizing B2C content for mobile
  • Analyzing social media's consumer reach
  • Using data to drive marketer strategies for retail
  • Reaching new customers through innovative e-commerce strategies

The new retail landscape

The retail landscape is evolving. Learn how the top retailers are confronting these changes and are adapting their marketing strategies in the process. Get briefed on:

  • Managing the in-store experience as a marketer
  • Aligning the in-store & online buyer experience
  • The changing role of brick & mortar
  • The impact and importance to take risks & stay innovation

Building brand identity

As the ways that customers interact with brands change, learn how successful organizations have implemented new ways of maintaining and changing their brand. Gain insight into:

  • Importance of building a brand
  • Brand identity’s impact on customer retention
  • Marketing both a product and a brand
  • Establishing brand credibility in a competitive market

Changing priorities for consumer goods

As consumer goods and services continue to evolve and change, the priorities of the marketers change as well. Find out how other marketing leaders are:

  • Evaluating technology's role in marketing
  • Understanding evolving customer preferences
  • Looking towards the future to make decisions
  • Adjusting their brand to meet changing consumer needs

Still have questions? We have answers.

I want to attend, but what if I'm unsure of my schedule and need to cancel my participation?

Just let us know. We understand that schedules change! However, we always have a waiting list for this event, and if you don't cancel, we will assume you are still attending and your spot will go unused. If you must, cancel at least 48 hours prior to the event to make room for others!

What if I can't be OOO for a whole day, or need to come late?

We have wifi and private rooms available for attendees to take calls and spend some quiet time on emails, as well as access to printing. Have a morning meeting you can't miss? No problem. This event was designed for busy executives - we get it.

I'd like to bring some colleagues. Do I need to register them online?

Events are more fun with friends, and we'd be happy to host your team. You can have them register online, or send us their names, titles and email addresses and we will take care of it for you!

I don't see the event venue listed. Where will the meeting be held?

To maintain exclusivity, we don't release the venue address until the registration process has been completed. All logistical details will be shared once you have requested a pass and been approved.

The "2018 Retail & Consumer Goods Forum: Marketing to the Modern Consumer" in New York is proudly sponsored by:

About Image
  • "Argyle offers a terrific opportunity to learn about marketing challenges and strategies across industries."

    The CMO of Perry Ellis on how the CMO forums create a space to share perspectives and solutions with peers in an informal setting.

  • "As a member of the CMO community, I have been impressed by the caliber of the organization and the network. "

    A VP of Marketing at Compass Group USA on attending Argyle CMO events and making connections.

  • "Their forums bring together engaging speakers and fascinating content. "

    The CMO of Constellation Brands on the Argyle CMO series.

Traveling for the event? Stay at one of our recommended hotels nearby:

Please note the below are the preferred hotels of Argyle Executive Forum. Please specify that you are part of the Argyle group when booking sleeping rooms in order to receive a discounted rate of $304 per night at the Grand Central Hotel location and $314 per night at the Manhattan Hotel location, taxes not included. 

Venue

The Fitzpatrick Grand Central


141 E. 44th Street
New York, NY 10017
Telephone: (800) 367-7701
Website

Venue

The Fitzpatrick Manhattan


687 Lexington Avenue
Between 56th & 57th Street
New York, NY 10022
Telephone: (212) 355-0100
Website