market segmentation / integration

1 Day Meeting

2009 CMO Leadership Forum

San Francisco, CA Jun 02, 2009

Overview

Argyle Executive Forum is pleased to present its 2009 CMO Leadership Forum, which will take place in San Francisco, bringing together the marketing leadership from approximately 120 public and private large-cap and mid-cap corporations, complementary areas of executive leadership, as well as select advisors. The forum will focus on several areas including (but not limited to): the power of social media, marketing and brand exposure in a crisis, maximizing opportunities in a cluttered market space and marketing accountability.

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Agenda

This event will feature insights from top executives, including

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8:00am - 8:55am
Breakfast
8:55am - 9:00am
Opening Remarks
9:00am - 9:05am
Introducing Bill Pearce:
Haresh GangwaniVP, Product Marketing, Multichannel Campaign Management Aprimo, Inc.
9:05am - 9:35am
Bill Pearce
Senior Vice President & Chief Marketing OfficerDel Monte Foods Company
9:40am - 10:20am
Panel Discussion
Presented by infoUSA“Leveraging Analytics to Drive Marketing Success” Session Description:In today’s economic environment, it is not just the bankers who are in trouble. Marketers are faced with tough decisions, too – many companies are cutting their marketing budgets, but they don’t want to give up marketing altogether. Unless they figure out a way to stop customer attrition, companies must continue to market. The question is: What should they give up?

In these difficult times, analytics may be the best budget investment. Analytics play a vital role in the decision-making process, helping marketers manage their channels and list sources using scientific measurements and carefully designed response analyses. Marketers should never make cost-cutting decisions without first reviewing performance indicators.

Moderator:Gary ParisiSenior Vice President Business DevelopmentinfoUSAPanelists:Engelina JaspersVice President, Corporate Marketing, Americas RegionHewlett-PackardUmberto LuchiniDirector, Tequila Unit and Marketing ServicesSKYY SpiritsStephen H. YuVice President, Database StrategiesinfoUSA
10:25am - 10:40am
Thought Leadership Spotlight
Presented by ExactTarget“Email Plus: How Email Is Social & Social Needs Email”Session Description: To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.Tim KoppChief Marketing OfficerExactTarget
10:40am - 11:10am
Coffee Break
11:10am - 11:55am
Suzie Reider
Head of AdvertisingYouTube
11:55am - 12:25pm
"Let's get digital! Marketing for the 21st Century"
Session Description:Ann Lewnes, SVP Corporate Marketing at Adobe Systems Inc, will share her thoughts and experiences on how, by using digital marketing as the foundation of your plans, you can transform all aspects of your business – from product development to product marketing to customer engagement and loyalty. All while delivering maximum ROI.Ann LewnesSenior Vice President of Corporate MarketingAdobe Systems Incorporated
12:30pm - 12:45pm
Thought Leadership Spotlight
Presented by BusinessWeek“Brand Journalism”Session Description:Creating and navigating the boundaries between advertising and content, and defining “brand journalism” in a new era of marketing message strategy. Just what is brand journalism, and how do companies, not to mention consumers, know it when they see it? How do I keep from crossing boundaries that aren’t really set yet? And is this right for my brand?David KileySenior CorrespondentBusinessWeek
12:45pm - 1:45pm
Lunch
1:45pm - 2:25 pm
Panel Discussion
Presented by Covario"Building A Digital Center of Excellence – the Key to Driving Online Advertising ROI" Session Description:Managing advertising programs across many products, geographies and audiences is extremely difficult – especially when a weak economy puts your budgets at risk. Long considered a best practice for functions like procurement and IT, today’s economic environment is driving organizations to centralize advertising programs and build Digital Centers of Excellence (DCOE).

The benefits of a Digital Center of Excellence (DCOE) are vast and go far beyond cost savings. Attendees will learn how the DCOE concept provides a foundation for performance optimization, operational efficiency and program accountability across paid search advertising, natural search optimization and other digital advertising programs. This session will explore how these major advertisers are structuring their Digital Centers of Excellence, the benefits realized and the challenges overcome.

Moderator:Craig MacdonaldSenior Vice President & Chief Marketing Officer CovarioPanelists:Dennis HauganSenior Director, Web MarketingT-Mobile USAGary MilnerGlobal Interactive Marketing Director LenovoDan QuinnManager of Global Digital Media Research In Motion*This session is off the record.
2:30pm - 3:10pm
"
Marketing Through the Recession”Moderator:Austin BankheadCMO Programs DirectorOmniturePanelists:Grant Johnson Vice President, MarketingGuidance SoftwareBryan SrabianVice President of MarketingSacramento River Cats/Raley FieldEllen TavernerChief Marketing OfficerGibson, Dunn & Crutcher LLP
3:10pm - 3:55pm
Neil Blakesley
Vice President Strategy & MarketingBT Americas
3:55pm - 4:00pm
Closing Remarks
4:00pm - 5:00pm
Closing Reception
*Please note agenda is subject to change

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Sponsorship Information

This event will feature insights from top executives, including

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