CISO WEBINAR: Tackling Top Challenges in Network Security
1 Day Meeting
Nov 06, 2014
The good news: the economy is slowly picking up speed, and consumers’ spending habits are reflecting that. The bad news: consumers are still being very cautious with their dollars, and they are now hyper-connected with each other and the media, granting them unlimited information and opportunity to scrutinize. Consequently, today’s CMO faces a lot more pressure to demonstrate value to consumers in a much more competitive market. There is an intensified need to maintain the exceptional components of a strong brand identity while also constantly re-tailoring the brand to the changing wants and needs of the modern consumer. Similarly, while CMOs feel pressure to maintain strong traditional marketing channels, they are faced with the challenge of taking advantage of the multitude of opportunities within digital marketing and smoothly integrating these into their overall marketing strategy.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 CMO Leadership Forum taking place in San Francisco.
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A recent global study revealed that 91% of executives wish to be considered a customer experience leader in their industry. And more than 80% of those executives believe social is an essential part of the puzzle. Itâ€™s not hard to understand why. Social has become a preferred method of communication for consumers. And businesses are realizing the many benefits of social including actionable insights, better service, driving sales and creating better customer relationships. When executed right, social can help win the hearts and minds of consumers and help develop lasting relationships. Join Oracle Social Cloud executive Rahim Fazal as he walks audiences through the imperative of social for every business wanting to be truly customer-centric.Rahim FazalSenior Director, Product Management Strategy, Oracle Social CloudOracle*Please note this session is off the record.
As a marketing leader, technology trends should be extremely important to every aspect of your business. They define the next generation of consumer behavior and ultimately engagement. Uber announces a valuation of over $10 Billion. They said it was a fad, yet Airbnb procures a million guests a month.That's 33,333 a day, or 1,388 an hour â€”all without owning a single bed, bath, or room. Not to mention, sensor use in products are growing at a 30% clip year over year.
Next up? "Next up" is what we need to understand as marketing professionals. Nearly every industry is impacted by technology and it is becoming increasingly more apparent that the consumer journey is being impacted as well. If you thought social media was disruptive, get ready for the next frontier.
Based on extensive research of over 10,000 consumers, Kyle will focus on the quickly evolving communication landscape and the impact of increased consumer mobility, localization, smart machines, and the power of social.Kyle LacyDirector, Global Content & ResearchSalesforce Marketing Cloud
We all strive for excellence in our marketing programs â€“ but bad or outdated thinking can hinder our progress. We canâ€™t ever settle for â€œgood enoughâ€ or â€œchecking the boxâ€ when it comes to digital. The best way we can drive excellence is to jettison our outmoded or incorrect beliefs about digital. This presentation focuses on 5 digital myths all of us need to stop believing â€“ myths that really do make it far more difficult to achieve excellence.
The â€œBig 5â€ Myths in Your Way to Driving Marketing Excellence
Thought Leadership Spotlight Presented by OptiMine Softwareâ€œMoving from Planning to Optimization with Agile Marketing Mixâ€
Todayâ€™s always-on environment, where new devices and channels crop up seemingly overnight, requires a shift in mindset from planning to perpetual testing and optimization. To capitalize on new opportunities to more effectively reach consumers while mitigating risk from unpredictable market dynamics, the most successful marketers today are taking an agile approach: continually gathering fresh insights and making incremental adjustments to optimize their marketing performance. Weâ€™ll highlight cases where optimization-minded marketers are adopting an agile marketing mix analytics approach to test new campaigns and channels; uncover hidden value in hard-to-measure channels such as mobile, social and offline; and take iterative action to mine untapped value in their marketing investments.Matt VodaChief Marketing OfficerOptiMine SoftwareÂ *Please note this session is off the record.
BevMo! operates in the most highly competitive beverage markets in the United States. Learn how they gained clear visibility into customer behavior to measure true integrated, omnichannel campaign effectiveness and used personalized offers across multiple touch points to improve customer retention and increase sales.Francesca SchulerChief Marketing OfficerBevMo!*Please note this session is off the record.
This event will feature insights from top executives, including