Chief Marketing Officer

1 Day Meeting

2016 Leadership in Digital Marketing Forum

New York, NY - Oct 19, 2016

Overview

Argyle Executive Forum is bringing together leading digital executives from a variety of industry verticals for our largest marketing event of the year. The multitrack agenda, in which you can select your own breakout sessions of choice, will provide you with an opportunity to create a personalized schedule that maps to the most pressing issues that you and your organization are facing.

Hailing from the heart of New York City and all over the U.S., our speaking faculty will address an array of topics geared towards Chief Digital Officers, Chief Marketing Officers, as well as Digital, Analytics and Marketing VPs and Directors, including:

  • How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
  • The next frontier of content marketing in a digitally driven ecosystem
  • How next generation analytical capabilities will further transform the most in demand marketing skills
  • Deciphering a ballooning amount of data to better understand the customer
  • How the world’s most innovative brands are deliver personalized, meaningful brand experiences

Our keynote presentationsfireside chatspanel sessions, and interactive group discussion sessions will enable you to learn about and discuss these topics and more. Plus, you can expand your network by meeting peers from across the nation and around the world.

Request Invite to this Event

We will get back to you shortly

Event RSVP





-

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Scott McAllister

Scott McAllister

Digital Marketing Transformation Agent

.

Ken Bausch

Ken Bausch

Vice President Marketing

World Kitchen

Ashley Berman

Ashley Berman

Vice President, Acquisition Marketing

Birchbox

Will Brunt

Will Brunt

Senior Vice President of Marketing and Chief Innovation Officer

Smithfield Foods

Dave Campbell

Dave Campbell

Vice President of Conversion Strategy

Bounce Exchange

Nick Carcone

Nick Carcone

Senior Competitive Intelligence Maven

TrackMaven

Greg Chambers

Greg Chambers

Group Director - Digital Innovation

The Coca-Cola Company

Aniko DeLaney

Aniko DeLaney

Global Head of Corporate Marketing, Managing Director

BNY Mellon

Peter DeNunzio

Peter DeNunzio

CEO

HelloWorld

Michele Donati

Michele Donati

SVP, Managing Director, WHERE

Horizon Media

Kristin Fassler

Kristin Fassler

VP, Director of Integrated Marketing

Simon and Schuster

Jethro Ferguson

Jethro Ferguson

CEO North America

Prodigious

Vincent Geraghty

Vincent Geraghty

Executive Vice President, Executive Director of Production

Leo Burnett USA

Angela Girardin

Angela Girardin

Vice President, Client Consulting

Nielsen

Imran Haque

Imran Haque

Head of eCommerce, Digital Strategy and Multichannel Marketing

Zoetis

Lisa Hicks

Lisa Hicks

Senior Head, Digital Marketing

Philips

Jerome Hiquet

Jerome Hiquet

Chief Marketing Officer

Tough Mudder

Jen Jones

Jen Jones

Director, Industry Product Marketing

Oracle

Donald King

Donald King

Vice President, Chief Marketing Officer

Zoro Tools, Inc.

Will Margiloff

Will Margiloff

CEO and Founder

IgnitionOne

Andrew Markowitz

Andrew Markowitz

General Manager, Global Marketing

GE

Dan Neely

Dan Neely

CEO

Networked Insights

Matt Nolan

Matt Nolan

Director of Product Marketing

Pegasystems

Mari Pagliughi

Mari Pagliughi

Head of Digital Communication

Guardian Life Insurance of America

Tim Perek

Tim Perek

North American Head of Digital Customer Experience

Schneider Electric

Hally Pinaud

Hally Pinaud

Emerging Enterprises Lead

Marketo

MQ Qureshi

MQ Qureshi

Former Head of Global Digital Experience, McDonald's Corporation / Founding Partner

Xooba

Mitchell Reichgut

Mitchell Reichgut

CEO

Jun Group

David Rogers

David Rogers

Author, “The Digital Transformation Playbook”

Columbia University

Amanda Rubin

Amanda Rubin

Global Co-Head, Brand and Content Strategy

Goldman Sachs

Jes Santoro

Jes Santoro

Senior Vice President, PTV Sales

TubeMogul

Sean Shoffstall

Sean Shoffstall

Americas General Manager & Vice President, Marketing

Mapp

Elyse Southwell

Elyse Southwell

Vice President of Advertising & Digital Sales

NASDAQ

Adele Sweetwood

Adele Sweetwood

Senior Vice President Global Marketing

SAS

Elissa Tomasetti

Elissa Tomasetti

Senior Vice President, Marketing

Scholastic Publishing

Angela Tribelli

Angela Tribelli

Chief Marketing Officer

HarperCollins Publishers

Paul Tyler

Paul Tyler

Chief Marketing Officer

Phoenix Life Insurance

Stephanie Urban

Stephanie Urban

Director of Digital Marketing, Tarte.com

Tarte, Inc.

Frank Wong

Frank Wong

Head of Digital Media

Hyatt Hotels Corporation

Robin Wyatt

Robin Wyatt

Vice President, Marketing, Disney Theatrical Group

The Walt Disney Company

Lucy Zachman

Lucy Zachman

Managing Director - Digital Marketing

Synchrony Financial

Matthew Zerbo

Matthew Zerbo

Director of Media and Optimization

Kaplan Test Prep

Agenda

This event will feature insights from top executives, including

Download Agenda
7:20am - 8:20am
Breakfast
8:20am - 8:30am
Argyle Executive Forum Opening Remarks Featuring Argyle Host

Scott McAllister
Digital Marketing Transformation Agent

8:30am - 8:35am
Session Introduction

Mitchell Reichgut
CEO
Jun Group

8:35am - 9:10am
Keynote Presentation: The Digital Transformation Playbook: Rethink Your Business for the Digital Age

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? In his new book, globally-recognized digital expert David Rogers argues that digital transformation is not about technology—it’s about upgrading your strategic thinking. Drawing on case studies from GE to Caesar’s Casino, and JC Penney to The New York Times, Rogers shows how traditional businesses need to rethink their approach to strategy in five domains—customers, competition, data, innovation, and value. In The Digital Transformation Playbook, he provides a practical framework to help you rethink your own business—to unlock growth in the digital age.

David Rogers
Author, “The Digital Transformation Playbook”
Columbia Business School

9:15am - 9:35am
Thought Leadership Spotlight

Jennifer Jones 
Director, Industry Product Marketing
Oracle 

9:35am - 10:05am
Coffee Break
10:10am - 11:00am
Breakout Session #1

[accordion]

[panel title="Track 1: 
Panel Discussion: Leadership Speaks - Analytics in Marketing" background="orange" sponsors="SAS" speakers="Zoetis1, Schneider Electric1, NASDAQ1, Philips1"]

  • Best practices in building an analytically driven marketing organization
  • Using analytics to meet the growing demands for customer-centered activities
  • Leverage marketing analytics to align campaigns around the customer focal-point
  • Talent and structure needed to achieve success
  • Collaborating with IT, finance, and sales to help create a unified view of the customer

Moderator:
Imran Haque    
Head of eCommerce, Digital Strategy and Multichannel Marketing          
Zoetis 

Panelists:
Lisa Hicks
Senior Head, Digital Marketing
Philips

Tim Perek
North American Head of Digital Customer Experience
Schneider Electric

Elyse Southwell
Vice President of Advertising & Digital Sales    
NASDAQ

Adele Sweetwood     
Senior Vice President Global Marketing 
SAS

[/panel]
[panel title="Track 2: 
Fireside Chat: Behavioral Marketing in the Digital Era" sponsors="BounceExchange" speakers="Tarte1, Kaplan2"]

The use of Behavioral Marketing opens a new top-performing marketing channel for all digital marketers. Join Dave Campbell, Bounce Exchange’s VP of Conversion Strategy, and guests in this fireside chat about how they've implemented a Behavioral Marketing approach for their online strategies. The discussion will revolve around:

  • What is Behavioral Marketing and what sets it apart from other marketing channels?
  • How have consumer-facing companies graduated from using simple digital strategies to a much more advanced behavioral marketing platform?
  • What mistakes have been made and what successes have been achieved through each company's digital marketing journey? 
  • As they experience the growth of their own markets and companies, what are the next steps to ensure that Behavioral Marketing will become a top-performing marketing channel? 

Featuring:
Dave Campbell,
Vice President of Conversion Strategy
BounceExchange

Stephanie Urban 
Director of Digital Marketing, Tarte.com 
Tarte, Inc.

Matthew Zerbo
Director of Media and Optimization
Kaplan Test Prep

[/panel]
[panel title="Track 3: 
Fireside Chat: How engaging is your brand? Driving ultimate loyalty through digital transformation." background="teal" sponsors="HelloWorld" speakers="CocacolaNew, ColumbiaU1"]

Peter DeNunzio, CEO of HelloWorld, a digital marketing solutions company working with the world's best brands, will host a fireside chat on driving quantifiable business results through digitally enabled brand/consumer engagement.

Earning and retaining the loyalty of today's fickle consumer is driving a re-definition of how marketers think about loyalty beyond the traditional points based rewards program. For example, HelloWorld conducted a study to quantify just how much engagement matters and show the impact of engagement on purchase and loyalty. One finding shows that there is a 21% increase in shopping visits at consumers' favorite retailers as engagement increases.

This session will be a frank conversation with a trail-blazing brand thought-leader and innovator, Greg Chambers, Group Director of Digital Innovation, Coca-Cola and David Rogers, a member of the faculty at Columbia Business School and author of the recent book “The Digital Transformation Playbook: Rethink Your Business for the Digital Age," exploring how brands set themselves up to successfully, and unsuccessfully, evolve their business through technology to keep pace with – and stay a step ahead of – the ever-changing digital consumer, create frictionless and value-added touch points and drive ultimate loyalty. 

Featuring:
Peter DeNunzio
CEO
HelloWorld

Greg Chambers
Group Director - Digital Innovation
The Coca-Cola Company

David Rogers
Author, “The Digital Transformation Playbook”
Columbia University

[/panel]
[panel title="Track 4: 
Discussion Group:The Rise of Customer-Driven Marketing" background="blue" sponsors="Movable Ink"]
There is a dramatic shift underway from brand-initiated to customer-driven marketing. In this interactive roundtable discussion session, Argyle Executive Forum, in partnership with Movable Ink, will bring together senior digital marketers to discuss how to manage and plan strategically for this new age of B2C marketing automation. Designated leaders at each roundtable will steer conversations focused on:

  • What are the key differences between a brand-initiated & customer-driven marketing approach? Why now?
  • What are some powerful examples of customer-driven campaigns?
  • How do you manage the complexity of data, interactions, context, and behavior to create personalized communications?

[/panel]


[/accordion]

 

11:00am - 11:10am
Switch Track Sessions
11:10am - 12:00pm
Breakout Session #2

[accordion]

[panel title="Track 1:
Fireside Chat: Data-Driven Storytelling - How Guardian Creates Better Content Using Social Analytics
" background="orange" sponsors="Networked Insights" speakers="Guardian2"]
Building a successful content marketing strategy means deeply understanding your ideal consumer audience, knowing what they’re interested in, and creating content that appeals to them – ideally through the channels they like to use most. In this fireside chat, Networked Insights CEO, Dan Neely, interviews Mari Pagliughi, Head of Digital Communication at Guardian, to learn how they use advanced social analytics to help fuel a winning enterprise-wide content marketing strategy and drive improved results. 

Featuring:
Mari Pagliughi
Head of Digital Communication
Guardian 

Interviewed by:
Dan Neely
CEO
Networked Insights 

[/panel]
[panel title="Track 2: 
Fireside Chat:Connecting The Marketing & Measurement Dots" sponsors="Nielsen" speakers="horizonmedia1"]
Acting on consumer data insights for better cross-channel media performance. Nielsen will present key learnings of brands using better data and tools to improve their media decision-making and marketing ROI. You will learn what brands must do to regain control of consumer data and see the value of linking TV to digital to actual sales data. 

This session will focus on the must-know trends, use cases and real-world applications of data that will have the biggest impact on media spend allocation and performance in the months ahead.

Featuring:
Michele Donati
SVP, Managing Director, WHERE
Horizon Media

Interviewed by:
Angela Girardin
Vice President, Client Consulting
Nielsen 

[/panel]
[panel title="Track 3: 
Panel Discussion: Delivering a Unified Customer Journey" background="teal" sponsors="PegaSystems" speakers="Phoneixlife1, World kitchen1, Birchbox1, Smithfield foods1, Random house1"]

  • Top challenges the customer journey has presented in the past few years
  • Best practices in tracking the customer’s journey through various channels
  • Capturing data during the customer journey and leveraging the information to create a better experience
  • Navigating through complex journeys within an existing technology ecosystem

Moderator:
Paul Tyler
Chief Marketing Officer
Phoenix Life Insurance 

Panelists:
Ken Bausch     
Vice President Marketing          
World Kitchen 

Ashley Berman
VP, Acquisition Marketing           
Birchbox 

Will Brunt        
Senior Vice President of Marketing and Chief Innovation Officer
Smithfield Foods 

Kristin Fassler  
Vice President, Director of Marketing
Random House 

Matt Nolan
Director of Product Marketing
PegaSystems

[/panel]
[panel title="Track 4: 
Group Discussion: Flipping the Marketing Equation" background="blue" sponsors="Cision"]
For decades, brands pushed out messages to attract their audience’s attention, earn trust and win wallets. But the new era of digital marketing has transformed the relationship between brands and consumers. Eighty-one percent of marketers rate earned media as the most effective channel, so why are they placing so much more emphasis on paid and owned?

Argyle Executive Forum, in partnership with Cision, is bringing together leading marketers for an interactive roundtable discussion to learn why earned media and content marketing is critical to engaging Buyer 2.0 and gaining audience trust. Learn how you can leverage data and technology to effectively scale the use of earned media, integrated with paid and owned media in an omnichannel approach to execute more targeted campaigns and deliver ROI.

[/panel]


[/accordion]

12:00pm - 1:00pm
Lunch
1:00pm - 1:20pm
Thought Leadership Spotlight:"Mapp The Customer Experience"

Marketers spend massive amounts of time trying to achieve the next click, impression, download – or if they’re truly lucky enough – a successful conversion. For so long the mindset has been more email, more communication, more everything. But what happens when you remove some of the mass emails? And you quit mass sending altogether? Can sending less really be more powerful to your bottom line? Join this lively discussion to take a deep dive into digital marketings latest and greatest trend – the philosophy of Quantifiable Creativity. How does it work and why should marketers care? Hear the results two top brands had as we discuss cross channel attribution technology and creative strategies that drove unexpected results for both. Walk away with actionable and easy to implement steps to creating a meaningful and engaging digital journey for your customer.

Sean Shoffstall
Americas General Manager & Vice President, Marketing
Mapp

1:20pm - 1:40pm
Thought Leadership Spotlight: Reading Minds and Gaining Loyalty in the Hyper-Adoptive Age

How do you gain and retain customer loyalty in the age of “instant” everything? The short answer is mind reading – the long answer is smart marketing strategy. In this session, IgnitionOne CEO Will Margiloff breaks down the realities of connecting with a hyper-adoptive consumer base, and why predictive marketing holds more answers than a crystal ball.

Will Margiloff
CEO and Founder
IgnitionOne

1:40pm - 2:10pm
Coffee Break
2:10pm - 3:00pm
Breakout Session # 3

[accordion]

[panel title="Track 1: 
Fireside Chat: Bringing an Integrated Content Model to Life" background="orange" sponsors="Prodigious" speakers="Leo Burnett1"]

Join a fireside chat discussion on bringing an integrated content model to life, and the value that can be driven with consolidation and flexibility. Through recent global case studies focused on joint accountability between marketing, procurement, the production company and creative agency, the audience will hear how some of the world’s top marketers are thinking about content, driving efficiencies across their businesses, and how to get started in their own companies.

Featuring:
Vincent Geraghty 
Executive Vice President, Executive Director of Production
Leo Burnett USA 

Interviewed by:
Jethro Ferguson
CEO North America
Prodigious

[/panel]
[panel title="Track 2: 
Panel Discussion: Driving Brand Engagement in the Digital Age" sponsors="Tubemogul_20161003" speakers="Tough mudder1, Zoro1, Scholastic1, disney1"]

  • Initiating a cross-functional digital transformation strategy to better engage with your customers across the organization
  • Engaging with the customer at the right place and time through multi-screen digital marketing
  • Managing the “always-on, always-engaged” customer-driven landscape
  • Delivering an innovative, seamless customer experience that connects across both physical and digital worlds

Moderator:
Jes Santoro
Senior Vice President, PTV Sales
TubeMogul

Panelists:
Jerome Hiquet  
Chief Marketing Officer
Tough Mudder 

Donald King    
Vice President, Chief Marketing Officer 
Zoro Tools. Inc.

Elissa Tomasetti
Senior Vice President, Marketing
Scholastic Publishing

Robin Wyatt
Vice President, Marketing, Disney Theatrical Group 
The Walt Disney Company

[/panel]
[panel title="Track 3: 
Fireside Chat: Improving Customer Engagement through Digital Transformation" background="teal" sponsors="Marketo" speakers="GE1"]
Please join Hally Pinaud, Marketo, and Andrew Markowitz, General Electric, for a discussion on how GE has embarked on their journey of digital transformation. This interactive chat will cover multiple aspects of GE’s marketing transformation, spanning business process improvements, team structure changes, re-envisioning demand generation, as well as leveraging marketing technologies to improve their overall customer engagement.

Featuring:
Hally Pinaud
Emerging Enterprises Lead
Marketo

Andrew Markowitz
General Manager, Global Marketing
GE 

[/panel]

[panel title="Track 4: 
Panel Discussion: The Next Frontier of Content Marketing in a Digitally Driven Ecosystem" background="blue" speakers="BYN mellon1, Goldman sachs1, Harpercollins publishers1, Synchrony financial1, BNY mellon1"]

  • In an age where technology is adapting faster than human behavior, how do marketers, ensure they are reaching customers with the right message at the right time?
  • Adapting a modern, interactive approach to content marketing
  • Engaging customers through interactive, personalized content across various channels
  • Leveraging content to humanize the brand
  • Differentiating content for various platforms and building a loyal following on each

Moderator:
MQ Qureshi
Former Head of Global Digital Experience, McDonald's Corporation / Founding Partner
Xooba

Panelists:
Aniko DeLaney
Global Head of Corporate Marketing, Managing Director
BNY Mellon

Amanda Rubin
Global Co-Head, Brand and Content Strategy
Goldman Sachs

Angela Tribelli
Chief Marketing Officer
HarperCollins Publishers

Lucy Zachman
Managing Director - Digital Marketing
Synchrony Financial

[/panel]

[/accordion]

3:00pm - 3:25pm
Coffee Break
3:25pm - 3:30pm
Session Introduction

Nick Carcone
Senior Competitive Intelligence Maven
TrackMaven

3:30pm - 4:05pm
Keynote Presentation: Tweaking the Purchase Funnel and Some of Our Campaign Objectives
  • Does “awareness” exist only at the top of the purchase funnel?
  • Is Awareness and Direct Response the only way to categorize our campaigns?
  • How should we factor in the element of “time” when measuring success?
  • Where does social play as part of the purchase funnel? 

Frank Wong will be discussing actionable insights on how you could plan your integrated campaigns more strategically with data and frameworks, measure the relevant KPIs, and manage expectation appropriately within your organization on campaign ROI.

Frank Wong
Head of Digital Media
Hyatt Hotels Corporation               

4:05pm - 4:15pm
Argyle Executive Forum Closing Remarks Featuring Argyle Host

Scott McAllister
Digital Marketing Transformation Agent

4:15pm - 5:15pm
Closing Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Panel and App Partner

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Panel Partner

  • Panel Partner

  • Discussion Group Partner

  • Discussion Group Partner

  • Fireside Chat Partner

  • Fireside Chat Partner

  • Fireside Chat Partner

  • Fireside Chat Partner

  • Fireside Chat Partner

  • Fireside Chat Partner

  • Session Introduction Partner

  • Session Introduction Partner

  • Breakout Session Partner

  • Breakout Session Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Supporter Partner

  • Networking Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.