Chief Marketing Officer

1 Day Meeting

2017 Chief Marketing Officer Leadership Forum

Jun 06, 2017

Overview

Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual Atlanta event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives face as marketing’s role within the organization continues to evolve in 2017. Our agenda will be specifically geared towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role.  Key topics covered by our speaking faculty will include:

  • How the next wave of digital transformation will continue to transform the role of the marketing leader and the traditional executive team structure
  • The next frontier of content marketing in a digitally driven ecosystem
  • How next generation analytical capabilities will further transform the most in demand marketing skills
  • How the world’s most innovative brands are deliver personalized, meaningful brand experiences
  • Leveraging predictive analytics to delight the customer


Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. We look forward to hosting you alongside our community of Fortune 500 marketing leaders from the Southeast and beyond!

Join Us at this Event

Event RSVP





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Who Should Attend

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Roger Ares

Roger Ares

Senior Vice President, Marketing Analytics & Client Insights

SunTrust Bank

Tiffany Baehman

Tiffany Baehman

Vice President and Chief Marketing Officer

Cricket Wireless

Joel Book

Joel Book

Senior Director, Digital Marketing Insight

Salesforce Marketing Cloud

Eric Bruner

Eric Bruner

Director, External Communications

Michelin

Michael Buchanan

Michael Buchanan

Professor, Digital Marketing

Georgia Tech

Eric Chaniot

Eric Chaniot

Chief Digital Officer

Michelin

Joseph Kehoe

Joseph Kehoe

Senior Director, Digital Strategy

Avanade

Gerardo Kerik

Gerardo Kerik

Vice President, Brand Strategy & Digital Marketing

Turner Broadcasting System

Shonodeep Modak

Shonodeep Modak

Chief Marketing Officer, Industrial Solutions

GE Energy Connections

Kathy Neumann

Kathy Neumann

Vice President, Brand & Retail Marketing

Carter's | OshKosh B'gosh

Jennifer Osbon

Jennifer Osbon

Professor, Digital & Social Marketing

University of Georgia

Laura Rueckel

Laura Rueckel

Senior Director, Integrated Marketing

The Coca-Cola Company

Aviral Singh

Aviral Singh

Brand Building Leader

Georgia-Pacific Corporation

Jessica Stafford

Jessica Stafford

Vice President, Marketing and Cox Automotive

AutoTrader.com

Erwin Thomas

Erwin Thomas

Vice President & Market Leader

Philips Healthcare

Elizabeth Ward

Elizabeth Ward

Chief Marketing Officer

United Way of Greater Atlanta

Jasen Williams

Jasen Williams

Vice President, Product Marketing

ADP

Matt Zilli

Matt Zilli

Vice President, Product Marketing

Marketo

Adam Zimmerman

Adam Zimmerman

Vice President, Marketing

Atlanta Braves Baseball Club

Agenda

Download Agenda
8:00am - 9:00am
Breakfast

Kick off the day with a healthy breakfast and networking. Connect with your peers in the marketing community from a variety of industries before the morning’s content begins. 

9:00am - 9:05am
Argyle Opening Remarks
9:05am - 9:40am
Fireside Chat featuring Michelin: "How Digital Transforms the Customer Journey"

Over a century ago, Michelin was one of the very first companies to put air in a tire. More recently, Michelin took the air out of tires with the award-winning Michelin X-Tweel Airless Radial. The Company’s innovation curve is keeping pace with an era of extraordinary innovations in mobility; from hybrid-electric automobiles evolving to full-electric autos, connected vehicles evolving to autonomous vehicles, passive roadway technologies evolving to active roadway technologies. How must the manufacturer’s culture also evolve to remain on the vanguard of this new mobility landscape? How to manage artificial intelligence and its impact on the urban mobility ecosystem? Eric Chaniot, chief digital officer for Michelin Group, will explore the role of digitalization that assists and empowers the consumer at every stage of the journey.

Featuring:

Eric Chaniot
Chief Digital Officer 
Michelin

And

Eric Bruner
Director, External Communications
Michelin

9:40am - 10:00am
Thought Leadership Spotlight featuring Marketo: "Tomorrow's Marketer - The 3 T's for Success in the Digital Age"

Yesterday’s marketing was a support function serving leads to sales. Tomorrow’s marketing will be a strategic function, driving digital transformation and owning the customer experience. But how do marketers get there? It’s not an easy journey – we need to make radical shifts in the techniques we adopt, the talent we hire, the teams we structure, and the technologies we implement. Join Matt Zilli, Marketo’s VP of Product & Segment Marketing, as he presents a new framework for becoming tomorrow’s marketer.

Matt Zilli
Vice President, Product Marketing 
Marketo

10:00am - 10:25am
Networking Break
10:25am - 11:10am
Panel Discussion: "The Next Wave of Brand Building"
Session topics include, but aren't limited to:
  • Is it brand building or relationship building?
  • How marketers are turning customers into brand ambassadors
    • How leading brands are utilizing social media, influencers and loyalty programs to spread their messages and build relationships
  • Strategies for connecting with consumers and clients on a more personal level
    • How to leverage creative storytelling and drive messaging through the buyer journey
    • How marketers are humanizing their products and services to appeal to the consumer
  • Exploring the biggest issues that marketers are facing in brand engagement, and how they are overcoming these challenges

Moderator:

Erwin Thomas
Vice President & Market Leader
Philips Healthcare

Panelists:

Gerardo Kerik
Vice President, Brand Strategy & Digital Marketing 
Turner Broadcasting System

Aviral Singh
Brand Building Leader 
Georgia-Pacific Corporation

Jasen Williams
Vice President, Product Marketing 
ADP

11:15am - 11:35am
Thought Leadership Spotlight featuring Avanade: "Modern Marketers Dilemma and Opportunity"

Joseph Kehoe
Senior Director, Digital Strategy
Avanade

11:35am - 11:55am
Networking Break
11:55am - 12:40pm
Panel Discussion: "Harnessing New Tools for Better Brand Engagement"
Session topics include, but aren't limited to:
  • Leveraging social media and content marketing to build brand loyalty across channels and platforms
  • A look at other, newer technologies and how they can be utilized to connect with consumers
    • How are marketers leveraging emerging channels such as artificial intelligence and virtual reality?
  • How are leading brands working to create better physical and digital experiences for consumers?

Moderator:

Laura Rueckel
Senior Director, Integrated Marketing 
The Coca-Cola Company

Panelists:

Elizabeth Ward
Chief Marketing Officer 
United Way of Greater Atlanta

Adam Zimmerman
Vice President, Marketing 
Atlanta Braves

12:45pm - 1:05pm
Thought Leadership Spotlight featuring Salesforce Marketing Cloud: "Marketing in the Era of the Connected Customer"

Marketing in the era of the connected consumer has become incredibly challenging for CMOs, as today’s consumers and business decision-makers are better-connected, better-informed and more empowered than ever. They expect a totally personalized experience at every stage of the customer experience life cycle. Successful marketing requires precision-targeted, data-driven digital communications where offers, information and service are tailored to the customer’s needs, interests and preferences. This session will discuss the major trends that are driving the evolution and transformation of marketing and share examples of innovative and effective digital marketing.

Joel Book
Senior Director, Digital Marketing Insight 
Salesforce Marketing Cloud

1:05pm - 2:05pm
Lunch

Take a midday break to grab lunch, network with your peers, and discuss the morning presentations.

2:05pm - 2:50pm
Panel Discussion: "Connecting with Consumers in the Digital Age"
Session topics include, but aren't limited to:
  • Bridging the physical and digital customer experience
  • A closer look at the technology involved, and how marketers are leveraging insights gained to reach always-on consumers
  • How marketers are navigating all of the data available to drive more personalized interactions across touchpoints
  • Investing in speed and efficiency to respond to consumers and clients in real-time

Moderator:

Michael Buchanan
Professor, Digital Marketing
Georgia Tech

Panelists:

Roger Ares
Senior Vice President, Marketing Analytics & Client Insights 
SunTrust Bank

Kathy Neumann
Vice President, Brand & Retail Marketing 
Carter's | OshKosh B'gosh

Jessica Stafford
Vice President, Marketing
Cox Automotive 

2:50pm - 3:10pm
Networking Break
3:10pm - 3:45pm
Fireside Chat featuring Cricket Wireless: "Building a Fighter Brand"

How does one brand compete in the combative prepaid wireless category without turning off customers with hostility? Cricket Wireless VP and CMO Tiffany Baehman talks about how to build a fighter brand, and how Cricket utilizes digital and social media to continue evolving.

Tiffany Baehman
Vice President and Chief Marketing Officer 
Cricket Wireless

And

Jennifer Osbon
Professor, Digital & Social Marketing
University of Georgia

3:50pm - 4:25pm
Keynote Session featuring GE Energy Connections: "Who Do You Call When You Have a Ghost Brand?"

You may not even know it but there could be a ghost brand lurking in your closet. Ghost brands are products or services, which your customers cannot physically experience or when the buyers and consumers are two different people. Shonodeep Modak, Chief Marketing Officer, Industrial Solutions at GE has lived most of his career marketing some of the toughest, most challenging ghost brands. He will share spine-chilling tips and insights to help spook your competitors and win position.

Shonodeep Modak
Chief Marketing Officer, Industrial Solutions 
GE Energy Connections

4:25pm - 4:30pm
Argyle Closing Remarks
4:30pm - 5:30pm
Closing Reception

Wrap up the day with a cocktails and hors d'Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.

Sponsors

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & Networking Partner

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Breakout Session Partner

  • Breakout Session Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

Interested in sponsoring an event?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.