Chief Marketing Officer

1 Day Meeting

2017 Chief Marketing Officer Leadership Forum

Sep 28, 2017

Overview

Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual Toronto event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve.

With a program specifically geared towards leaders in marketing, brand strategy, digital and analytics, key topics will include:

  • How digital is transforming the role of the marketer, and how it effects the traditional executive team structure
  • The next wave of brand building, and how today’s marketers are focusing on building relationships with consumers through content and storytelling
  • How leading marketers are utilizing new and emerging technologies to innovate and reinvigorate their brands
  • Data and targeting tactics to connect with consumers on a more personal level, without getting creepy
  • The biggest challenges facing CMOs today, and how they are presenting new opportunities for executives


Our keynote presentationsfireside chats, and panel sessions will enable you to learn about and discuss these topics and more. Plus, you can expand your network by meeting peers from all over Canada. We look forward to hosting you!

Join Us at this Event

Event RSVP





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Who Should Attend

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

David Oh

David Oh

President, Evergent Enterprises; Former CIO, Alberta Gaming and Liquor Commission

Evergent Enterprises Inc.

Nyla Ahmad

Nyla Ahmad

Senior Vice President, Enterprise Marketing

Rogers Communications

Lee Beech

Lee Beech

Head of Digital Transformation

Nestle Canada

Gary Davis

Gary Davis

Vice President, Global Consumer Marketing

McAfee

Paul Erickson

Paul Erickson

Partner, Interactive Experience & Mobile

IBM

Greg Ferguson

Greg Ferguson

Vice President, Marketing

Hasbro Canada

Corby Fine

Corby Fine

Vice President, Digital Commerce

CIBC

Mike Hoyles

Mike Hoyles

Vice President, Digital

Sears Canada

Geoff Linton

Geoff Linton

Chief Executive Officer

Inbox Marketer

Caroline Losson

Caroline Losson

Vice President, Marketing

Keurig Canada

Katherine MacDonald

Katherine MacDonald

Director of Enterprise and Strategic Solutions Consultants

Domo

Maja Neable

Maja Neable

CMO, Personal and Business Banking

BMO Financial Group

Marcelo Regen

Marcelo Regen

Chief Sales & Marketing Officer; Vice President, Allstate Brand

Allstate Canada

Georgia Sapounas

Georgia Sapounas

Director, Digital

Canadian Olympic Committee

Alison Simpson

Alison Simpson

Senior Vice President, Marketing & Branding

TMX Group

Sue Thomson

Sue Thomson

Vice President, Marketing

Moxie s Grill & Bar

Peter Watanabe

Peter Watanabe

Vice President, Marketing & eCommerce

Staples Canada

Agenda

Download Agenda
8:00am - 9:00am
Breakfast
9:00am - 9:10am
Opening Remarks by Argyle Host

David Oh
Former CIO, Alberta Gaming and Liquor Commission 
President, Evergent Enterprises Inc.

9:10am - 9:45am
Keynote Session featuring BMO: "The New Marketer"

Maja Neable
Vice President, Digital & Channel Marketing 
BMO Financial Group

9:50am - 10:10am
Thought Leadership Spotlight featuring Domo: "Agility at Scale, Data-Driven Growth"

Katherine MacDonald
Director of Enterprise and Strategic Solutions Consultant
Domo

10:10am - 10:35am
Networking Break
10:35am - 11:20am
Panel Discussion: "How Digital Transforms the Role of the Marketer"
Session topics include, but aren't limited to:
  • How the rise of digital affects the traditional team structure
  • What new roles/responsibilities are being created to handle digital capabilities?
  • Exploring how departments can collaborate effectively across the board, from marketing to tech, analytics and digital
  • New technologies on the rise for the digital marketer – which types of tools can be used for better consumer/client engagement

Moderator:

Sue Thomson
Vice President, Marketing
Moxie's Grill & Bar

Panelists:

Lee Beech
Head of Digital Transformation 
Nestle Canada

Geoff Linton
President
Inbox Marketer

Peter Watanabe
Vice President, Marketing & eCommerce 
Staples Canada

11:25am - 11:45am
Thought Leadership Spotlight featuring IBM: "Driving Engagement through Cognitive Computing"

Artificial intelligence - or cognitive computing - will dramatically transform the way marketers gain insights, generate customer engagement and create new customer experiences. This transformation is more than just technology, and organizations need to be ready for it. In this session, Paul Erickson, partner of interactive experience and mobile at IBM, will explore how to use cognitive to generate valuable customer insights and improve customer engagement in your organization. 

Paul Erickson
Partner, Interactive Experience & Mobile 
IBM

11:45am - 12:05pm
Networking Break
12:05pm - 12:50pm
Panel Discussion: "Turning Customers into Brand Advocates"
Session topics include, but aren't limited to:
  • How to develop a marketing strategy that caters to the modern consumer across multiple touchpoints
  • How building relationships with consumers drives loyalty to the brand
  • Storytelling and content marketing tactics that connect with consumers on a more personal level
  • Exploring how marketers are leveraging social media to stay connected and responsive in real-time

Moderator:

Marcelo Regen
Chief Sales & Marketing Officer; Vice President, Allstate Brand 
Allstate Canada

Panelists:

Greg Ferguson
Vice President, Marketing 
Hasbro Canada

Caroline Losson
Vice President, Marketing 
Keurig Canada

Alison Simpson
Senior Vice President, Marketing & Branding 
TMX Group

12:50pm - 1:50pm
Lunch
1:50pm - 2:35pm
Panel Discussion: "Creating more Seamless Cross-Channel Customer Experiences"
Session topics include, but aren't limited to:
  • How marketers are utilizing insights gained through marketing analytics to drive acquisition and growth
  • Leveraging real-time, cross-channel customer data and deterministic identity to target your consumers
  • Exploring how to navigate through all of the data available to drive more personalized interactions across multiple channels and touchpoints
  • How to utilize marketing analytics to align campaigns with an omnichannel approach

Moderator:

Nyla Ahmad
Senior Vice President, Enterprise Marketing
Rogers Communications

Panelists:

Corby Fine
Vice President, Digital Commerce 
CIBC

Mike Hoyles
Vice President, Digital 
Sears Canada

2:35pm - 2:55pm
Networking Break
2:55pm - 3:30pm
Keynote Session featuring the Canadian Olympic Committee: "Going for Gold - How the Canadian Olympic Team Catered to the Rise of the Mobile, Digital Fan"

Take a journey with the Canadian Olympic Team to see the most impactful and successful ways they engage their consumer audience. Hear a case study on how Team Canada creates personalized connections with their fans through the Canadian Olympic Club, extending the engagement window with their consumers to year-round, and how consumer profile data and social engagement valuation impacts their roadmap and decision making.

Georgia Sapounas
Head of Digital
Canadian Olympic Committee

3:35pm - 4:10pm
Keynote Session featuring McAfee: "The Cost of Privacy in a Hyper-Connected World"

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches, and this clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. In this session, Gary Davis, VP of Consumer Marketing at McAfee, will share critical insights into consumer sentiment about privacy and what we, as marketers, need to be aware of in an era of overwhelming data about consumers.

Gary Davis
Vice President, Consumer Marketing
McAfee

4:10pm - 4:20pm
Closing Remarks by Argyle Host

David Oh
Former CIO, Alberta Gaming and Liquor Commission 
President, Evergent Enterprises Inc.

4:20pm - 5:20pm
Closing Reception

Sponsors

This event will feature insights from top executives, including

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

  • Panel Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

Interested in sponsoring an event?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.