Chief Marketing Officer

Virtual Event

2017 CMO Webinar: Forget Conversion Rates & Focus on Customer Experience

May 24, 2017, 1:00 pm - 2:15 pm

Overview

One of the most difficult challenges that digital marketers face is understanding how your customers interact with your brand across various channels, and most importantly, what drives their behavior. In today’s digitally driven landscape, organizations are placed unprecedented pressure on marketers not only to understand these behaviors, but to react swiftly and continuously in order to drive increased conversion rates and, ultimately, revenues. Given these expectations, it’s easy to lose track of the most valuable metric an organization owns: customer experience. How can marketers better understand their customers’ experience, share meaningful data with their executive teams, but also retain a sharp focus on measuring customer engagement and experience?

Argyle Executive Forum, in partnership with Clicktale, is bringing together senior marketing executives from across industries for our 2017 CMO Webinar: Forget Conversion Rates & Focus on Customer Experience. Join us for a brief presentation from Dr. Liraz Margalit, Web Psychologist & Head of Behavioral Analytics at Clicktale, followed by a panel of senior marketers as they discuss the challenges and best practices related to these topics and more. Additional areas covered will include: 

  • In what way the experiences of users across your digital channels impact conversion 
  • How to detect what people are feeling just by observing digital interactions 
  • How marketers can consider conversion in a completely new way

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Speakers

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Mike Hoyles

Vice President, Digital

Sears Canada

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Alejandro Juarez

Head of Communication and Education

United Healthcare

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Dr. Liraz Margalit

Web Psychologist & Head of Behavioral Research

ClickTale

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Karen Rennie

Head of Digital Marketing - Business Advantage

Staples Canada

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Katherine Wright

Vice President, Marketing & Communications

Wells Fargo

Agenda

This event will feature insights from top executives, including

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1:00pm - 1:05pm
Argyle Executive Forum Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight featuring Clicktale

Dr. Liraz Margalit
Web Psychologist & Head of Behavioral Research
Clicktale 

1:25pm - 2:00pm
Panel Discussion

Moderator:
Dr. Liraz Margalit 
Web Psychologist & Head of Behavioral Research 
Clicktale 

Panelists:
Mike Hoyles
Vice President, Digital 
Sears Canada

Alejandro Juarez
Head of Communication and Education 
United Healthcare

Karen Rennie
Head of Digital Marketing - Business Advantage 
Staples Canada

Katherine Wright
Vice President, Marketing & Communications 
Wells Fargo

2:00pm - 2:10pm
Audience Q&A
2:10pm - 2:15pm
Argyle Executive Forum Closing Remarks

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Sponsorship Information

This event will feature insights from top executives, including

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Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.