Chief Marketing Officer

Virtual Event

2017 CMO Virtual Event: Leveraging Data Science to Deliver Next Level- Digital Experiences

- Nov 08, 2017, 1:00 pm - 2:15 pm EST

Overview

Experience is the new currency for brands, and digital is the battleground where customers are won and lost. It is imperative that brands push the boundaries in order to deliver for their customers, increase loyalty, and drive lifetime value.

Argyle Executive Forum, in partnership with Clicktale, is bringing together senior marketing executives to discuss these topics and more at our 2017 CMO Virtual Event: Leveraging Data Science to Deliver Next Level- Digital Experiences. This event will focus on several areas, including (but not limited to):

• The challenges associated with aligning their organizations to look through the lens of the customer
• The approach to deriving meaningful human insight from digital channels
• The datasets, solutions and models that can help drive transformation
• How to use all of the above to deliver better experiences and increase lifetime customer value

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Dr. Shira Agasi

Data Scientist

Clicktale

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Alex Allen

Chief Marketing Officer

Spring Venture Group

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Tasneem Hajara

Senior Director, Head of Digital Retail & Advice Channel Technology

TIAA

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Esperanza Teasdale

Senior Director, Shopper Marketing

PepsiCo

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Neal Zamore

Senior Vice President, Global Digital Customer Experience

Avis Budget Group

Agenda

This event will feature insights from top executives, including

Download Agenda
1:00pm - 1:05pm
Executive Forum Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight featuring Clicktale

To stimulate an exciting discussion and the “science” of the possible, we welcome Alex Allen, CMO of Spring Venture Group, and Shira Agasi PhD, Data Scientist at Clicktale, to share some of their exciting work. Through better understanding their customers’ digital body language and combining unique data sets, they have been able to uncover:

  • Digital behavior that pinpoints customers with a higher potential lifetime value
  • Digital body language insights that illuminates customer intent
  • A predictive model, leveraging data from search, social, traditional and experience analytics as well as VoC

Alex Allen
Chief Marketing Officer
Spring Venture Group

Dr. Shira Agasi
Data Scientist
ClickTale

 

1:25pm - 2:00pm
Panel Discussion
Session topics include, but aren't limited to:
  • Discuss the challenges associated with aligning your organization with the lens of consumer
  • What are some best practices for discovering, segmenting, targeting and engaging consumers at the right place & time?
  • What is your organization’s approach to deriving meaningful human insight from digital channels? 
  • Discuss the major datasets, solutions and models that can help drive transformation
    • How are you translating information to strengthen the brand to consumer relationship?
  • Using all of the above to deliver better experiences and increase lifetime customer value

Moderator:
Alex Allen
Chief Marketing Officer
Spring Venture Group

Panelists:
Dr. Shira Agasi
Data Scientist
ClickTale

Tasneem Hajara
Senior Director, Head of Digital Retail & Advice Channel Technology
TIAA

Neal Zamore
Senior Vice President, Global Digital Customer Experience
Avis Budget Group

Esperanza Teasdale
Senior Director, Shopper Marketing
PepsiCo

2:00pm - 2:10pm
Audience Q&A
2:10pm - 2:15pm
Argyle Executive Forum Closing Remarks

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.