Chief Marketing Officer

Think Tank:

The Business of Belonging: An Argyle CMO Think Tank

New York, NY - Jan 30, 2018

Overview

In this exclusive CMO Think Tank, Argyle Executive Forum, in partnership with IBM iX, delivers the results of a new IBM iX global study exploring the connection between belonging and the brand experiences people desire—and the significant implications for marketers. Its new research with Ipsos validates that not only is belonging a universal human need, it’s also a business opportunity: top Belonging Brands grew revenue at 3x the rate of lower performing brands over six years.

Join fellow senior-level marketing leaders to discuss how Brand Belonging can help companies design more relevant and impactful brand experiences. Topics will include:

  • The significant business impact of building Brand Belonging: Top performing brands gained market share at a rate of 10% more than lower performing brands; and were 9% times more likely to recommend;  
  • The Six Belonging Experience Drivers at the heart of exceptional brand experiences;
  • The Most Belonging Brands in America, and how they’re combining these key drivers for Experience Plays all brands can harness to fuel growth; and
  • How Brand Belonging provides an essential lens as CMOs are tasked with every aspect of strategy, design and operations to enhance their customers’ brand experiences. 

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Lars Bastholm

Chief Creative Officer, The Exploratory

Google

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Suparna Chhibber-Mohler

Head of Marketing, New Business Venture

Amazon

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John Gargiulo

Global Head of Product Marketing

airbnb

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Kelly Mooney

Chief Experience Officer

IBM iX North America

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Pash Pashkow

VP Brand & Design

ABC Entertainment

Agenda

This event will feature insights from top executives, including

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8:00am - 8:30am
Networking Breakfast
8:30am - 8:35am
Argyle Executive Forum Opening Remarks
8:35am - 8:40am
Participant Introductions
8:40am - 9:00am
Thought Leadership Spotlight: Bridging the Belonging Deficit: An Untapped Opportunity for Brands
Kelly Mooney
Chief Experience Officer 
IBM iX North America
9:00am - 9:40am
Panel Discussion: "Building Better Customer Experiences Through Brand Belonging"

Session topics include, but are not limited to:

  • Analyzing the changing consumer expectations around Belonging and the impact on business
  • The shift towards purpose-driven brands and brand activities  
  • Driving a new era of consumer expectations around trust, brand loyalty and personalization
  • Technology’s role in strengthening or eroding brand experiences
  • Overcoming organizational challenges and the hurdles preventing companies from delivering a seamless, integrated customer experience
  • Examples of belonging experience drivers in action

Moderator: 
Kelly Mooney
Chief Experience Officer  
IBM iX North America

Panelists: 
Lars Bastholm
Chief Creative Officer, The Exploratory 
Google

Suparna Chhibber-Mohler
Head of Marketing, New Business Venture 
Amazon

John Gargiulo
Global Head of Product Marketing 
airbnb

Pash Pashkow
VP Brand & Design 
ABC Entertainment

9:40am - 9:50am
Coffee Break
9:50am - 10:50am
Interactive Roundtable Discussions
10:50am - 11:00am
Key Takeaways & Summation

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

The Fitzpatrick Grand Central logo

The Fitzpatrick Grand Central

141 E. 44th Street
New York, NY 10017

Telephone: (800) 367-7701