Chief Marketing Officer

Think Tank:

2018 Retail & Consumer Goods Think Tank: Marketing to the Modern Consumer

New York, NY - Jan 17, 2018

Overview

Technology’s influence on our consumer preferences is disrupting the retail and consumer goods landscape in profound ways, necessitating immediate transformation from brands and the leaders that steer them. Marketing, technology and retail executives in particular face increasingly daunting challenges in maintaining meaningful, personalized relationships with their customers.

Argyle Executive Forum, in partnership with Salesforce Marketing Cloud, is bringing together retail and consumer goods executives including Chief Marketing Officers, Chief Digital Officers, Chief Innovation Officers, as well as Marketing, Brand Strategy, Digital, Media, and Analytics VPs and Directors for the 2018 Retail & Consumer Goods Think Tank: Marketing to the Modern Consumer.

Topics include:
· How the next wave of digital transformation will continue to transform the critical role of marketing within the retail and consumer goods industry
· Deciphering a ballooning amount of data to better understand the consumer in real time
· How the world’s most innovative brands are delivering personalized, meaningful brand experiences
· Exploring emerging technologies and trends that are reshaping the modern shopper experience

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Jennifer Dalipi

Senior Director of Global Media

Coty

Speaker's profile image

Jackson Jeyanayagam

Chief Marketing Officer

Boxed

Speaker's profile image

Jeremy Levine

Senior Vice President, Digital Sales & Marketing

Live Nation

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Kiran Smith

Chief Marketing Officer (CMO)

Brookstone

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Jon Suarez-Davis

Chief Strategy Officer

Salesforce Marketing Cloud

Agenda

This event will feature insights from top executives, including

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8:00am - 8:30am
Networking Breakfast
8:30am - 8:35am
Argyle Executive Forum Opening Remarks
8:35am - 8:40am
Participant Introductions
8:40am - 9:00am
Salesforce Remarks

Jon Suarez-Davis
Chief Strategy Officer 
Salesforce Marketing Cloud

9:00am - 9:40am
Panel Discussion: "Marketing to the Modern Consumer"

Session topics include, but aren't limited to:

• Challenges faced to obtain a single view of the customer
• Supporting a seamless customer experience through shifting priorities
• Utilizing personalized messaging supported by consumer behavior based data
• Incorporating AI in retail marketing strategy

Moderator:
Jon Suarez-Davis
Chief Strategy Officer
Salesforce Marketing Cloud 

Panelists:
Jennifer Dalipi
Senior Director of Global Media
Coty

Jackson Jeyanayagam
Chief Marketing Officer
Boxed

Jeremy Levine
Senior Vice President, Digital Sales & Marketing 
Live Nation

Kiran Smith
Chief Marketing Officer
Brookstone

9:40am - 9:50am
Coffee Break
9:50am - 10:50am
Interactive Roundtable Discussions
10:50am - 11:00am
Key Takeaways & Summation

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. Our Customer Success Platform is comprised of our sales, service, marketing, community, analytics, apps and other cloud software applications, as well as all the behind-the-scenes technologies that make them all work together with third-party applications.

With Salesforce Service Cloud, you can give your customers what they want, whenever they want them with faster service, smarter experiences, and powerful insights. From call center management to live chat with an agent to knowledge base to self-service communities, Service Cloud has all angles of customer service covered.

For more information, visit www.salesforce.com

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

The Fitzpatrick Grand Central logo

The Fitzpatrick Grand Central

141 E. 44th Street
New York, NY 10017

Telephone: (800) 367-7701