Chief Marketing Officer

1 Day Meeting

2017 Leadership in Digital Marketing Forum

Chicago, IL - Sep 13, 2017

Overview


Argyle Executive Forum is bringing together leading digital marketing executives for one of our largest Chicago events of the year! Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role. 

Topics covered by our speaking faculty will include:

  • The evolution of digital and how it continues to transform the role of the marketing leader
  • How brand marketers are taking control of content creation and distribution across channels
  • Translating data into insights to improve the customer experience
  • Leveraging social to drive ROI in a consumer-centric ecosystem
  • How brands are delivering next generation digital brand experiences


Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. 

We look forward to bringing together another fantastic faculty in 2017, and to hosting you alongside our community of Fortune 500 Marketing leaders from across the Midwest and beyond!

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Jennifer Alberts

Vice President, Global Digital Marketing

Jones Lang LaSalle

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Lowell Bike

Principal Product Manager

Redbox

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Sarah Bond

Head of Brand and Digital Experience

Cerner Corporation

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Rob Cook

Head of Marketing & Customer Experience, Home Equity

Discover Financial Services

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Gary Davis

Vice President, Global Consumer Marketing

McAfee

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Scott Davis

Senior Partner, Chief Growth Officer

Prophet

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Dave Dobson

Chief Marketing Officer, Healthcare Equipment Finance

GE Capital

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Ash ElDifrawi

Chief Marketing and Customer Experience Officer

Redbox

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Brian Jochum

Head of Global Brand Management and Digital Marketing, KCD Brands

Sears Holdings

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Bodee Kittikamron

Global Director, Digital and Corporate Marketing

Littelfuse

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Stacie Levy

Global Director, Content Strategy & Integration

Kerry

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Dusty Majumdar, PhD

Chief Marketing Officer

IBM Watson Health

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Miriam Mburu

Director, National Industry Marketing Leader

Aon

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Jamey Shiels

Vice President, Digital Experience

Aurora Health Care

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Jessica Vogel

Head of Digital and Product Marketing

Sears® Marketplace

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Dema Zlotin

CEO

Rio SEO

Agenda

This event will feature insights from top executives, including

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8:30am - 9:30am
Breakfast
9:30am - 9:35am
Argyle Opening Remarks
9:35am - 10:10am
Keynote Presentation featuring GE Capital: "Driving Enhanced Value through Digitization"

Dave Dobson
Chief Marketing Officer, Healthcare Equipment Finance
GE Capital

10:10am - 10:30am
Thought Leadership Spotlight featuring Prophet: "Building a Relevant Brand in an AI World"

Would you take a movie recommendation from a bot? Absolutely! Would you take a cancer diagnosis from a bot?  Heck no! That’s the exact issue Watson Health was wrestling with. What was driving excitement and demand for Watson an array of IoT solutions and the finance industry wasn’t translating to healthcare. Dusty Mujumdar, Chief Marketing Officer of Watson Health, and Scott Davis, Chief Growth Officer of Prophet, will talk about how to build a relentlessly relevant brand an industry where AI isn’t always welcome.
 
The key to building a relentlessly relevant brand: empathy. Dusty and Scott will present how understanding the unique concerns of healthcare providers – notably the feeling that AI is a threat to their jobs and no match for the quality of care they provide – helped Watson Health clarify its brand and its role in health. As the world talks about AI replacing humans, Watson Health is building a brand that empowers them.
 
What you will learn

  • How AI will reshape brand-building across industries   
  • Why empathy with consumers is so important for AI-driven brands
  • How to build a relentlessly relevant brand during a period of disruption and skepticism 

Scott Davis,
Senior Partner, Chief Growth Officer,
Prophet

And 

Dusty Majumdar, PhD
Chief Marketing Officer
IBM Watson Health

10:30am - 10:55am
Networking Break
10:55am - 11:40am
Panel Discussion: "Driving Innovation in a Competitive Marketplace"

Session topics include, but aren't limited to:

  • Major trends marketing leaders are watching
  • Building impactful customer relationships that can help organizations survive and prosper in a period of disruption
  • Innovative tactics or approaches developed to deliver exceptional experiences
  • Leveraging emerging channels such as artificial intelligence and virtual reality
  • The impacts of digital disruption and structuring the team differently
  • The evolving role of the marketing leader

Moderator:

Bodee Kittikamron
Global Director, Digital and Corporate Marketing Communications
Littelfuse

Panelists:

Jennifer Alberts
Vice President, Global Digital Marketing
Jones Lang LaSalle       

Sarah Bond
Head of Brand and Digital Experience
Cerner Corporation  

Jessica Vogel
Former Head of Digital and Product Marketing
Sears Holdings 

11:40pm - 12:00pm
Networking Break
12:00pm - 12:35pm
Keynote Presentation featuring Sears Holdings: "Using Online Brand Communities to Change the Marketing Model"

Faced with multiple rounds of store closures and declines in traditional ad spend, see how Craftsman at Sears utilized the power of its brand enthusiasts across digital platforms to maintain its relationship with its loyalists and even grow sales in a tumultuous environment. 

Brian Jochum
Head of Global Brand Management and Digital Marketing
KCD Brands, Sears Holdings

12:35pm - 1:35pm
Lunch
1:35pm - 2:20pm
Panel Discussion: "Connecting with Consumers in the Digital Age"

Session topics include, but aren't limited to:

  • Bridging the physical and digital customer experience
  • A closer look at the technology involved, and how marketers are leveraging insights gained to reach always-on consumers
  • How marketers are navigating all of the data available to drive more personalized interactions across touchpoints
  • Investing in speed and efficiency to respond to consumers and clients in real-time

Moderator:

Miriam Mburu
Director, National Industry Marketing Leader
Aon Risk Solutions 

Panelists:

Rob Cook
Director, Marketing & Customer Experience
Discover Financial Services

Stacie Levy
Global Director, Content Strategy & Integration
Kerry

Jamey Shiels
Vice President Digital Experience
Aurora Health Care

Dema Zlotin
CEO
Rio SEO

2:20pm - 2:40pm
Networking Break
2:40pm - 3:15pm
Keynote Presentation featuring McAfee: "The Importance of Effective Social Governance to Streamline Crisis Communications"

Brand protection is a vital part of the Marketing function, and becomes even more important when a crisis hits, like the recent WannaCry attacks. A clearly-outlined process to social makes responding in a crisis – to audiences ranging from customers, partners and employees – more streamlined and effective.

In this presentation, you’ll hear the following:

  • Best practices for establishing corporate social media guidelines
  • Key audiences to communicate with in a crisis
  • A case study of how McAfee managed WannaCry

Gary Davis
Vice President, Global Consumer Marketing
McAfee

3:15pm - 3:50pm
Fireside Chat featuring Redbox: "The Chaos of Choice"

Featuring:

Ash ElDifrawi
Chief Marketing and Customer Experience Officer
Redbox

Interviewed by:

Lowell Bike
Principal Product Manager
Redbox

3:50pm - 3:55pm
Argyle Closing Remarks
3:55pm - 4:55pm
Closing Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight Partner

  • Panel Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.