Chief Marketing Officer

1 Day Meeting

2017 Leadership in Digital Marketing Forum

Oct 12, 2017

Overview

Argyle Executive Forum is bringing together leading digital marketing executives for our largest events of the year! Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directors in a leadership role.

Topics covered by our speaking faculty will include:

  • The evolution of digital and how it continues to transform the role of the marketing leader
  • How brand marketers are taking control of content creation and distribution across channels
  • Translating data into insights to improve the customer experience
  • Leveraging social to drive ROI in a consumer-centric ecosystem
  • How brands are delivering next generation digital brand experiences


Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. 

We look forward to hosting you alongside our community of Fortune 500 Marketing leaders from across the nation and around the world!

Join Us at this Event

Event RSVP





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Who Should Attend

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Ed Jankowski

Ed Jankowski

CEO

XpresSpa

Ben Babcock

Ben Babcock

Senior Director of Research

Jet.com

Alex Cavalieri

Alex Cavalieri

Vice President, Digital Marketing

BlackRock Financial Management

Ashley Chambers Canning

Ashley Chambers Canning

Head of eCommerce, Keds

Wolverine World Wide

Michael Collins

Michael Collins

Managing Director, Services Delivery and Chief Marketing Officer

CFA Institute

Jennifer Dalipi

Jennifer Dalipi

Senior Director of Global Media

Coty

Peter Dawkins

Peter Dawkins

Chief Web Officer, Digital

United Nations

Valerie De La Rosa

Valerie De La Rosa

Head of Marketing

Conde Nast Entertainment

John Derham

John Derham

Head of Innovation & Co-Founder

iQ media

Falguni Desai

Falguni Desai

Global Head of Strategy, Electronic Trading Technology

Credit Suisse

Peter Duffin

Peter Duffin

Senior Vice President, Brand Management

Lincoln Center for the Performing Arts

Alison Ehrmann

Alison Ehrmann

Former Vice President, Consumer Marketing

FreshDirect

Kristin Fassler

Kristin Fassler

Vice President, Director of Marketing

Penguin Random House

Jordan Finger

Jordan Finger

Vice President, Growth Marketing

Freshly

Richard Gellman

Richard Gellman

Vice President, Advertising and Marketing

Tourneau

Jeff Goldberg

Jeff Goldberg

Head of Marketing Automation & Lead Generation

McGraw-Hill Global Education Holdings

Angela Gruszka

Angela Gruszka

Vice President, Marketing & Creative

ABC Carpet & Home

Tasneem Hajara

Tasneem Hajara

Head of Digital Retail & Advice Channel Technology

TIAA

Blair Hammond

Blair Hammond

Head of Global Community & Social Media Content

Reebok

Nicole Kankam

Nicole Kankam

Managing Director, Marketing

United States Tennis Association

Neil Katz

Neil Katz

Global Head of Content, Editor-in-Chief

The Weather Channel

Jeremy Kutner

Jeremy Kutner

Vice President, Web/Mobile Strategy

Warner Music Artist Services

Orlando Lima

Orlando Lima

Vice President, VH1 Digital Content

Viacom

Brian Lin

Brian Lin

Vice President of Product Management, Data & Partnerships

Viacom

Enid Maran

Enid Maran

Managing Director, Marketing Effectiveness

Nielsen

Alexei Milgram

Alexei Milgram

Corporate Vice President, Brand Marketing Performance Analytics

New York Life

Mike Morris

Mike Morris

CEO

Topcoder

Ron Palmeri

Ron Palmeri

Founder and CEO

Layer

Melanie Poitras

Melanie Poitras

Senior Director, Customer Experience & Analyst Relations

Acquia

Wilson Raj

Wilson Raj

Global Director, Customer Intelligence

SAS

Mina Seetharaman

Mina Seetharaman

Senior Vice President, Global Managing Director, Marketing

The Economist

Denna Singleton

Denna Singleton

Head of Global Digital

Elizabeth Arden

Brian Smith, UserTesting

Brian Smith, UserTesting

Vice President, Marketing

UserTesting

Chris Stone

Chris Stone

Chief Product Officer

Acquia

Rafael Sulit

Rafael Sulit

US Director of Strategic Communications and Brand

National Grid

Mathew Sweezey

Mathew Sweezey

Principal Marketing Insights

Salesforce Marketing Cloud

Esperanza Teasdale

Esperanza Teasdale

Senior Director, Shopper Marketing

PepsiCo

John Tucker

John Tucker

Co-Founder

Trunk Club

Sandeep Varma

Sandeep Varma

Enterprise Vice President, CRM & Loyalty

1-800-Flowers.com

Michael Vorel

Michael Vorel

Head of Ecommerce & Digital Marketing

Olympus Corporation of the Americas

Agenda

Download Agenda
7:45am - 8:45am
Breakfast
8:45am - 8:50am
Opening Remarks by Argyle Host

Ed Jankowski
CEO
XpresSpa         

8:50am - 9:25am
Keynote Presentation featuring PepsiCo: "Efficient Localization: Shopper Marketing as a Sales Growth Platform"

With over 20 national retailers with unique shopper profiles and needs, hear how PepsiCo US reengineered the shopper marketing function. How they improved application of consumer insights at a store level and delivering customer specific strategies executed locally considering the local shopper. How they monitored the results and shared the insight with their retail partners.

Esperanza Teasdale
Senior Director, Shopper Marketing
PepsiCo           

9:25am - 9:45am
Thought Leadership Spotlight featuring Domo

Brian Lin
Vice President of Product Management, Data & Partnerships
Viacom

9:45am - 10:05am
Thought Leadership Spotlight featuring SAS: "Ignite Lasting Customer Loyalty in Today's Digital World"

Loyalty marketing has radically evolved in light of today’s digitally unfettered and empowered customers. US loyalty program membership is soaring, yet less than half of program members are actually active. Why?

Factors—ranging from intensifying competition, concerns with data privacy, undifferentiated offerings—are altering how companies tackle customer loyalty. To survive—let alone thrive--loyalty must be ingrained into both the customer experience and a company’s operating model. Brands must adopt bold approaches—fusing data analytics and emotional brand experiences—to prompt tailored, timely interactions that deepen brand advocacy, and thus loyalty.

In this session, SAS’s Wilson Raj will share the keys to growing a loyal and profitable customer base, including:

  • Data strategies and techniques to become a loyalty company, not a company with a loyalty program.
  • A framework to align data analytics approaches with the customer experience journey.

Wilson Raj
Global Director, Customer Intelligence 
SAS

10:05am - 10:30am
Networking Break
10:30am - 11:20am
Breakout Session #1

Select your track of choice from our breakout selection – choose from the following options:

[accordion]

[panel title="Track A: 
Fireside Chat: From Whiteboard to Reality: Putting Customer Journeys into Action" background="lightblue" sponsors="Acquia" speakers="WarnerMusic17"]

It’s no secret—the role of marketing has changed. Marketing today goes far beyond generating leads and feeding the funnel; marketers now drive the whole customer lifecycle experience. And when it comes to bringing a customer journey whiteboard session to fruition, it’s also no secret that product and marketing folks don’t always see eye to eye on the strategies and technologies to make it all work.

Jeremy Kutner will share his experiences with creating and orchestrating customer journeys at Warner Music Group. He’ll be joined by Mel Poitras and Chris Stone for a lively discussion where together they’ll explore the challenge, complexity, and opportunity of the customer journey—and how to get it right.

 

Jeremy Kutner
Vice President, Web/Mobile Strategy 
Warner Music Artist Services

Melanie Poitras
Senior Director, Customer Experience & Analyst Relations
Acquia

Chris Stone
Chief Product Officer
Acquia 

[/panel]
[panel title="Track B:
Fireside Chat: How Jet.com and Leading Brands Drive Growth through Continuous Customer Insights" background="orange" sponsors="User Testing" speakers="Jet17"]

In this session, Ben Babcock, Senior Director of Research at Jet.com, with VP of Marketing at UserTesting Brian Smith, will reveal how arming teams with continuous customer insights is helping drive significant improvements in brand discovery, digital and real world marketing efforts, first time user experience, website and mobile conversion rate, loyalty, and more.

Retailers have the data to tell them what happened, but understanding why customers make decisions is crucial to identify both barriers to success and opportunities to increase conversions and drive customer loyalty. All the survey data and analytics in the world won’t answer the underlying question of “why” that underlies each click, tap, swipe and conversion; it is essential for brands to develop a 360 degree understanding of the customer’s cross-device shopping experience.

Featuring:
Ben Babcock
Senior Director of Research
Jet.com 

Interviewed by: 
Brian Smith
Vice President, Marketing
UserTesting 

[/panel]
[panel title="Track C: 
Panel Discussion: Purpose, do we have a choice in how we grow our brands?" background="teal"sponsors="Salesforce Marketing Cloud" speakers="The Economist17"]

Social purpose has become a hot topic in the marketing space, but the question we must ask is do we have a choice? Is this the new growth model of the future of marketing, or just a current marketing fad? Join Mathew Sweezey, author, and principal of marketing insights from Salesforce as he hosts Mina Seetharaman, Global Marketing Director of The Economist and Lizzie Wilson, Senior Creative Director responsible for the "Fearless Girl” as they look at brand new data, and real world results of operating from purpose.

Moderator:
Mathew Sweezey
Principal Marketing Insights
Salesforce Marketing Cloud 

Panelists:
Mina Seetharaman
Senior Vice President, Global Managing Director, Marketing
The Economist

[/panel]

[/accordion]

11:20am - 11:40am
Networking Break
11:40am - 12:30pm
Breakout Session #2

Select your track of choice from our breakout selection – choose from the following options:

[accordion]

[panel title="Track A: 
Fireside Chat: The Ever-Changing Demands of the Modern Consumer" background="lightblue" sponsors="Nielsen" speakers="New York Life17"]

In order to keep up with the ever-changing demands of the modern consumer, organizations must be agile in delivering the right message at the right time via the right channel. In recent years, the shift from voice to messaging has been clear, as today’s consumer prefers messaging and self-service to calling. But despite high adoption rates of mobile and social tools, few brands are connecting with their customers in a way that fully realizes the benefits of a digital and always-connected world. Brands today must adapt in order to connect with consumers in the channel of their choice, as they do with their family and friends.

This interactive Fireside Chat will explore:

  • How marketers can combine targeted content to reach consumers when and where it’s most effective
  • How to integrate digital platforms
  • How to tap into the millions of consumers proactively 

Featuring:
Alexei Milgram
Corporate Vice President, Brand Marketing Performance Analytics
New York Life    

Interviewed by:
Enid Maran
Managing Director, Marketing Effectiveness
Nielsen 

[/panel]
[panel title="Track B:
Panel Discussion: Driving Innovation in a Competitive Marketplace" background="orange" sponsors="IQ Media" speakers="CreditSuisse17, Viacom17, NationalGrid17, Olympus17"]

Session topics include, but are not limited to:

  • Major trends marketing leaders are watching
  • Building impactful customer relationships that can help organizations survive and prosper in a period of disruption
  • Innovative tactics or approaches developed to deliver exceptional experiences
  • Leveraging emerging channels such as artificial intelligence and virtual reality
  • The impacts of digital disruption and structuring the team differently
  • The evolving role of the marketing leader

Moderator:
Falguni Desai
Global Head of Strategy, Electronic Trading Technology 
Credit Suisse

Panelists:
John Derham
Co-Founder & Head of Innovation
IQ Media 

Orlando Lima
VP of VH1 Digital
Viacom 

Rafael Sulit
US Director of Strategic Communications and Brand
National Grid     

Michael Vorel
Head of Ecommerce & Digital Marketing
Olympus Corporation of the Americas    

[/panel]
[panel title="Track C: 
Fireside Chat: The Digital Customer Journey: How Leading Brands are Using Technology to Better Engage with their Customers" background="teal"sponsors="Layer" speakers="TrunkClub17"]

Gone are the days of email, phone calls and websites. The rise of mobile has changed everything and what worked on the desktop doesn’t work on a small screen. In this talk you’ll hear how some of the most innovative brands are rethinking the way they engage with their customers through the entire lifecycle and leveraging the latest in technology to meet their customers where they are: on mobile. 

Join Layer CEO Ron Palmeri, Trunk Club and Red Ventures, to explore:

  • How to imagine, design and create the perfect customer conversation
  • How to consolidate your data to inform your customer interactions
  • What are the best models for customers interaction on mobile
  • What’s the latest in emerging tech that you should know about

Featuring:
John Tucker
CEO & Co-Founder
Trunk Club 

Interviewed by:
Ron Palmeri
Founder and CEO
Layer    

[/panel]
[/accordion]

12:30pm - 12:50pm
Thought Leadership Spotlight featuring Topcoder: "Wowing Customers in the Age of AI and the Gig Economy"

Great customer experience is key to the success of every business, but with a continually changing technology landscape it's harder than ever to keep up with customer demands. In this session, you'll learn how leading enterprises are tapping into the gig economy and embracing new technologies like AI and blockchain to build next-generation solutions that wow customers.

Mike Morris
CEO 
Topcoder

12:50pm - 1:50pm
Lunch
1:50pm - 2:25pm
Keynote Presentation featuring Condé Nast Entertainment: "Moving at the Speed of Meme: How Trends Shape Culture"

The increased dissemination of identity-driven content leaves creators and executives wondering how to sync their teams into the zeitgeist faster and smarter than ever. There’s more to memes than the eye can tweet. In a world where a social trigger is cultural validation, how do you shape your content as a vehicle for unifying people in the zeitgeist? In this session, we will unlock how to communicate in a post-meme world and how to trigger your content for memetic evolution.

Valerie De La Rosa
Director, Marketing
Condé Nast Entertainment

2:30pm - 3:20pm
Breakout Session # 3

[accordion]

[panel title="Track A: 
Panel Discussion: Improving Marketing Efforts Through Customer Engagement" background="lightblue" speakers="Coty17, FreshDirect17, McGraw17, Elizabeth17, 1800Flowers17"]

Session topics include, but are not limited to:

  • Personalizing content for customers at every stage of engagement whether they are a new customer or loyal customer
  • Obtaining marketing analytics in real time and using analytics to improve customer engagement
  • Adapting to new technologies and digital opportunities while still creating the best customer experience
  • Maintaining your brand’s credibility through every digital experience

Moderator:
Alison Ehrmann
Former Vice President, Consumer Marketing
FreshDirect

Panelists:
Jennifer Dalipi
Senior Director, Global Media Consumer Beauty
Coty       

Jeff Goldberg
Head of Marketing Automation & Lead Generation
McGraw-Hill Global Education Holdings  

Denna Singleton
Head of Global Digital
Elizabeth Arden

Sandeep Varma
Vice President, Enterprise/CRM & Loyalty
1-800-Flowers.com


[/panel]
[panel title="Track B:
Panel Discussion: Driving Digital Transformation" background="orange" speakers="UnitedNations177, Tourneau17, TIAA17, Weather17, Freshly17"]

Session topics include, but are not limited to:

  • Top challenges organizations are facing in the digital transformation
  • Staying ahead of the competition with customer expectations on the rise
  • Connecting all the touch points in the customer journey to deliver exceptional digital experiences
  • Translating data into actionable consumer insights and better decision making
  • Measuring results and demonstrating ROI in the new digital context

Moderator:
Neil Katz
Global Head of Content, Editor-in-Chief
The Weather Channel


Panelists
:
Peter Dawkins  
Chief Web Officer, Digital
United Nations   

Jordan Finger
Vice President, Growth Marketing 
Freshly       

Richard Gellman
Vice President, Advertising and Marketing
Tourneau          

Tasneem Hajara
Head of Digital Retail & Advice Channel Technology
TIAA    

[/panel]
[panel title="Track C: 
Panel Discussion: The Next Wave of Brand Building" background="teal" speakers="Wolverine17, United17, Penguin17, Center17, ABC17"]

Session topics include, but are not limited to:

  • Is it brand building or relationship building?
  • How marketers are turning customers into brand ambassadors
  • How leading brands are utilizing social media, influencers and loyalty programs to spread their messages and build relationships
  • Strategies for connecting with consumers and clients on a more personal level
  • How to leverage creative storytelling and drive messaging through the buyer journey
  • How marketers are humanizing their products and services to appeal to the consumer
  • Exploring the biggest issues that marketers are facing in brand engagement, and how they are overcoming these challenges

Moderator:
Peter Duffin
Senior Vice President, Brand Management
Lincoln Center for the Performing Arts

Panelists:
Ashley Chambers Canning       
Head of eCommerce, Keds       
Wolverine World Wide 

Kristin Fassler
Vice President, Director of Marketing 
Penguin Random House

Angela Gruszka
Vice President, Marketing & Creative 
ABC Carpet & Home

Nicole Kankam
Managing Director, Marketing
United States Tennis Association      

[/panel]

[/accordion]

3:20pm - 3:40pm
Networking Break
3:40pm - 4:15pm
Keynote Presentation featuring Blackrock: "Testing your Way to Success"

How to apply agile processes & growth marketing strategies to grow your brand.


Alex Cavalieri
Vice President, Digital Strategy
Black Rock

4:15pm - 4:50pm
Keynote Presentation featuring Reebok: "How to Maximize Real-Time Content Marketing"

Consumers aren’t sitting around waiting for an excuse to talk about our brands. Instead, we have to hack their news cycles and social feeds with relevant and emotional stories that seamlessly blend storytelling and commerce. Here’s how!

Blair Hammond
Director, Digital Content
Reebok

4:50pm - 4:55pm
Closing Remarks by Argyle Host

Ed Jankowski
CEO
XpresSpa

4:55pm - 5:55pm
Closing Reception

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Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.