Chief Marketing Officer

1 Day Meeting

2018 Chief Marketing Officer Leadership Forum

Toronto, ON Sep 25, 2018

Overview

Argyle is bringing together leading marketing, digital and analytics executives at our annual Toronto event. Throughout a full morning of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve.

With a program specifically geared towards leaders in marketing, brand strategy, digital and analytics, key topics will include:

  • The view from the top - the biggest trends that CMOs are seeing in their respective organizations and strategies for moving their brands forward
  • Brand strategy and relationship building - how marketers are emphasizing a larger focus on building more personalized relationships with consumers
  • Taking back control - exploring how organizations are bringing content production and distribution in-house, and developing new teams to handle these capabilities
  • Data & targeting - how marketers are working to segment customer data to ensure targeting the right customer at the right time, via the right channel
  • Tech & innovation - leveraging emerging technologies and platforms to connect with consumers where they are, while creating more engaging and immersive experiences


Our keynote presentations, fireside chats, and panel sessions will enable you to learn about these topics and more, as well as expanding your network by meeting peers from all over Canada. We look forward to hosting you!

Request Invite to this Event

We will get back to you shortly

Event RSVP





-

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Speaker's profile image

Brendan Ziolo

Head of Digital Networks Marketing

Nokia

Speaker's profile image

Laura Baker

Vice President, Marketing

Sleep Country Canada

Speaker's profile image

Andrea Fiederer

Executive Vice President & Chief Marketing Officer

goeasy

Speaker's profile image

Philippe Gryc

Senior Director, Global Digital Marketing

Carlson Wagonlit Travel

Speaker's profile image

Kobi Gulersen

Head of B2B & Product Marketing

Mastercard

Speaker's profile image

Chris Hewitt

Vice President of Marketing, Personal & Business Banking

TD Bank

Speaker's profile image

Valerie Jones

Vice President, Marketing

Broadridge

Speaker's profile image

Jason Keown

Senior Director of Marketing and eCommerce

Office Depot

Speaker's profile image

Linda Leatherdale

Vice President, Marketing & Business Development

Cambria

Speaker's profile image

Ramsey Mansour

Vice President, Corporate Strategy & Marketing

Purolator

Speaker's profile image

Joanna Tivig

AVP, Digital Development and Agile Adoption

IGM Financial Inc.

Speaker's profile image

Martha Turner

Vice President, Marketing

Lifemark Health, Inc.

Speaker's profile image

Lauren Wong

Vice President, Sales & Marketing

HelloFresh Canada

Agenda

This event will feature insights from top executives, including

Download Agenda
8:00am - 9:00am
Breakfast
9:00am - 9:05am
Opening Remarks featuring Argyle Host

Brendan Ziolo
Head of Digital Networks Marketing
Nokia

9:05am - 9:45am
Keynote Presentation: "The Future of Loyalty in Canada"

Mastercard Canada’s proprietary research study, explores how companies’ relationships with Canadian consumers are evolving. Gone are the days of thinking about loyalty in a programmatic (or “earn and burn”) sense and instead loyalty has evolved to new imperatives that connect authentically to retain these consumers.  From predictive services to seamless interactions, companies will learn how to build lasting emotional loyalty with their consumers in the future. 

Kobi Gulersen
Head of B2B & Product Marketing
Mastercard

9:50am - 10:35am
Panel Discussion: "The Importance of Brand Authenticity"

Session topics include, but are not limited to:

  • Understanding your brand purpose and making that known
  • The importance of brand trust, and how to achieve that
  • Maintaining customer centricity as main priority
  • Using social media to your advantage
  • Best practices for consolidating brand-driven and customer-driven marketing
  • Maintaining the customer-first mentality


Panel Moderator:
Linda Leatherdale
Vice President, Marketing & Business Development
Cambria

Panelists:
Andrea Fiederer
Executive Vice President & Chief Marketing Officer
goeasy Ltd.

Chris Hewitt
Vice President of Marketing, Personal & Business Banking
TD Bank

Ramsey Mansour
Vice President, Corporate Strategy & Marketing 
Purolator

10:35am - 11:00am
Networking Break
11:00am - 11:30am
Fireside Chat: "A Step-by-Step Guide to Digital Marketing Success"

Valerie Jones
Vice President, Marketing
Broadridge
 
And
 
Martha Turner
Vice President, Marketing
Lifemark Health, Inc.

11:35am - 12:20pm
Panel Discussion: "The Data-Minded Marketer"

Session topics include, but are not limited to:

  • Best practices for managing data
  • Exploring the cross-functional organization structure
  • Navigating through complex journeys within an existing technology ecosystem
  • Using data and tools in the decision making process
  • Explore real-world experiences in better incorporating data in the entire marketing process


Panel Moderator:
Laura Baker
Vice President, Marketing 
Sleep Country Canada

Panelists:
Philippe Gryc
Senior Director, Global Marketing
Carlson Wagonlit Travel 

Jason Keown
Senior Director of Marketing and eCommerce 
Office Depot

Joanna Tivig
AVP, Digital Development and Agile Adoption
IGM Financial Inc.  

Lauren Wong
Vice President, Marketing & Sales
HelloFresh

12:20pm - 12:25pm
Closing Remarks featuring Argyle Host

Brendan Ziolo
Head of Digital Networks Marketing
Nokia

12:25pm - 1:25pm
Lunch
*Schedule and timing is subject to change

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

    Advisory Board

    We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

    Hotels

    Traveling for the event? Stay at one of our recommended hotels nearby


    The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

    DoubleTree by Hilton Hotel Toronto Downtown logo

    DoubleTree by Hilton Hotel Toronto Downtown

    108 Chestnut Street
    Toronto, ON M5G 1R3, Canada

    Telephone: (416) 977-5000

    Hyatt Regency Toronto logo

    Hyatt Regency Toronto

    370 King Street West
    Toronto, ON, Canada M5V 1J9

    Telephone: (416) 343-1234

    Sheraton Centre Toronto Hotel logo

    Sheraton Centre Toronto Hotel

    123 Queen Street West
    Toronto, ON, Canada M5H 2M9

    Telephone: (866) 716-8101