Chief Marketing Officer

1 Day Meeting

2018 Chief Marketing Officer Leadership Forum

Atlanta, GA Dec 12, 2018

Overview

Discuss the implementation of emerging technologies with senior marketing executives during a daylong event full of expert-driven discussions, panels, and networking. 

Stay in Front of Emerging Innovations in Marketing

Digital continues to transform the role of the CMO, integrating key functions of marketing across other parts of the C-suite – from sales to business intelligence is now required to evolve. Forward-thinking senior marketing executives are tapping into new technologies and strategies to build lasting relationships with customers that drive growth for their organizations. 

To address the shift in the role of marketing, Argyle Executive Forum is bringing together thought leaders and top executives for our 2018 CMO Leadership Forum. We’ve designed the agenda to highlight the next wave of brand strategy and how it builds relationships through storytelling and carefully crafted content; how brands are being reinvigorated to reach new generations of consumers; and the data and targeting tactics at your fingertips for improved engagement with customers. 

Join us to discuss important topics that are top of mind for senior marketing leadership, including:

  • The importance of incorporating data and digital marketing into every aspect of the marketing process;
  • How to align with the core values and identities of your customers through technology-driven personalization;
  • The evolving role of proven data insights to craft a marketing strategy catered to the modern customer; and
  • Best practices for encouraging marketing teams and organizations to put the customer first.


Attend the event designed by senior level marketers – our Argyle Advisory Board, with opportunities to expand your network, engage with thought-provoking content, and hear from panels of leading experts in the shift to a digital paradigm.

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Tia Cummings

Global Director, Brand and Commercial Performance, Holiday Inn Express

Intercontinental Hotels Group

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Irving Albrecht

VP Marketing & Retail Sales

BlueCross BlueShield of South Carolina

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John Aylward

Chief Marketing Officer

CARE

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Doug Bowman

Professor of Marketing, Sr. Associate Dean, Co-Director Marketing Analytics Center, Goizueta Business School

Emory University

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Amy Comeau

Vice President, Marketing

Emory Healthcare

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Rachelle Dever

Global Brand & Guest Experience Director

InterContinental Hotels Group

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Zack Hamilton

Director, Customer Centric Initiatives & Experience

Aaron's

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Ben Kaplan

Senior Director, Digital Product

American Cancer Society

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Kristine Maggio

Vice President, Marketing

Transwestern Commercial Services

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Nithya Narasimhan

Vice President, Client Success Strategy and Operations

ADP

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Sami Nuwar

Vice President, Customer Experience Transformation

American Bath Group

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Carrie Schonberg

Chief Marketing Officer

Ashton Woods

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Salim Sitafalwalla

Director, Consumer & Competitive Insights

AT&T

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Sarah Stansberry

Senior Vice President, Solutions Marketing

Equifax

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Erwin Thomas

Vice President and Market Leader

Philips Healthcare

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Kristen Volkmann

Director of Media

AT&T

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Lee Watts

Chief Marketing Officer

Smith Gambrell & Russell

Agenda

This event will feature insights from top executives, including

Download Agenda
8:00am - 9:00am
Breakfast
9:00am - 9:10am
Argyle Opening Remarks

Tia Cummings
Global Director, Brand and Commercial Performance, Holiday Inn Express
Intercontinental Hotels Group

9:10am - 9:45am
Fireside Chat: "From Attribution to Activation: the Customer Journey Comes to Life"

Hear from Salim Sitafalwalla and Kristen Volkmann on how customer segmentation has helped to grow the Cricket Wireless brand.

Salim Sitafalwalla
Director, Consumer & Competitive Insights 
AT&T

And 

Kristen Volkmann
Director of Media
AT&T

Interviewed by:

Tia Cummings
Global Director, Brand and Commercial Performance, Holiday Inn Express
Intercontinental Hotels Group

9:50am - 10:25am
Fireside Chat: "Leveraging Data & Consumer Insights to Create a Game-Changing Experience"

Rachelle Dever
Global Brand & Guest Experience Director
InterContinental Hotels Group

Interviewed by:

Sarah Stansberry
Senior Vice President, Solutions Marketing
Equifax

10:25am - 10:55am
Networking Break
10:55am - 11:40am
Panel Discussion: "Building Brand Identity"

Session topics include, but aren’t limited to:

  • Establishing brand credibility in a competitive market
  • The differences between marketing a product and marketing a brand
  • Content marketing’s impact on a brand’s identity
  • Using social media to influence brand awareness
  • How influencers are affecting your brand marketing strategy


Panel Moderator:
John Aylward
Chief Marketing Officer 
CARE

Panelists:
Amy Comeau
Vice President, Marketing
Emory Healthcare

Kristine Maggio
Vice President, Marketing 
Transwestern Commercial Services

Lee Watts
Chief Marketing Officer 
Smith Gambrell & Russell

11:40am - 12:05am
Networking Break
12:05am - 12:50pm
Panel Discussion: "Encouraging Digital Customer Engagement"

Session topics include, but are not limited to:

  • Maintaining customer centricity as main priority
  • Utilizing data to achieve maximum impact in your marketing strategy
  • Best practices for consolidating brand-driven and customer-driven marketing
  • Finding the right place and time to engage with the customer
  • Leveraging technology to better engage with the customer


Panel Moderator:
Irving Albrecht
VP Marketing & Retail Sales 
BlueCross BlueShield of South Carolina

Panelists:
Zack Hamilton
Director, Customer Centric Initiatives & Experience 
Aaron's

Ben Kaplan
Senior Director, Digital Product 
American Cancer Society

Sami Nuwar
Vice President, Customer Experience Transformation 
American Bath Group

12:50pm - 1:50pm
Lunch
1:50pm - 2:25pm
Fireside Chat: "Transitioning to Marketing-Driven Performance Strategies"

Join us as we hear from two marketing leaders on best practices for linking brand building to performance

Carrie Schonberg
Chief Marketing Officer 
Ashton Woods

Interviewed by:

Doug Bowman
Professor of Marketing, Sr. Associate Dean, Co-Director Marketing Analytics Center, Goizueta Business School 
Emory University

2:25pm - 3:10pm
Roundtable Discussion: "Creating a Customer-First Culture"

Join us for an interactive discussion as we hear from a marketing leader on best practices for encouraging marketing teams and organizations as a whole to put the customer first, and then get involved as the audience participates in roundtable discussions and presents their own experiences and solutions.

Nithya Narasimhan
Vice President, Client Success Strategy and Operations
ADP

3:10pm - 3:45pm
Keynote Presentation: "Artificial Intelligence in Healthcare: What is a Marketeer's role?

AI is evolving quickly in every industry segment.    Healthcare is no exception.   The session is designed to stimulate discussion of our marketing creativity while living within the highly regulated market.

Erwin Thomas
Vice President and Market Leader
Philips Healthcare

3:45pm - 3:50pm
Argyle Closing Remarks

Tia Cummings
Global Director, Brand and Commercial Performance, Holiday Inn Express
Intercontinental Hotels Group

3:50pm - 4:50pm
Closing Reception
*Schedule and timing is subject to change

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Breakout Session Partner

  • Senior Supporter Partner

  • Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

The InterContinental Buckhead logo

The InterContinental Buckhead

3315 Peachtree Rd. NE
Atlanta, GA 30326

Telephone: (404) 946-9000