Chief Marketing Officer

1 Day Meeting

2018 Chief Marketing Officer Leadership Forum

Atlanta, GA Jun 21, 2018

Overview

Argyle Executive Forum is bringing together leading brand marketing, digital, content and analytics executives at our annual Atlanta event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve. With a program specifically geared towards leaders in marketing, brand strategy, digital, content and analytics, key themes covered will include:

  • The view from the top - the biggest trends that CMOs are seeing in their respective organizations and strategies for moving their brands forward
  • Brand strategy and relationship building - how marketers are emphasizing a larger focus on building more personalized relationships with consumers
  • Taking back control - exploring how organizations are bringing content production and distribution in-house, and developing new teams to handle these capabilities
  • Data & targeting - how marketers are working to segment customer data to ensure targeting the right customer at the right time, via the right channel
  • Tech & innovation - leveraging emerging technologies and platforms to connect with consumers where they are, while creating more engaging and immersive experiences


Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Carl Asher

Head of Integrated Marketing Communications - North America

Kimberly-Clark

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Carmen Brown

Vice President, Wholesale Marketing

SunTrust Bank

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Renee Credendino

Head of Integrated Sales Marketing

Fox

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Tia Cummings

Brand Marketing Director

IHG - InterContinental Hotels Group

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Jo Ann Herold

Chief Marketing Officer

HoneyBaked Ham Company

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Stephanie James

Director of Global Digital Marketing

Newell Brands

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Reyna Jones

Head of Marketing, Consumer & Digital

AspireTV

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Tia Martin Kaloki

Senior Director, US Marketing for Strategic Partnerships

Elavon

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Jose "Pepe" Serafin

Global Director - Flavor Sparkling Brands

Coca-Cola

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Irma Shrivastava

SVP Strategic Marketing and Alliances

American Cancer Society

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Fred Soller

Vice President, South Region

SAP

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Tita Stewart

Regional Vice President, Marketing

Amerigroup

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Brad Taylor

Professor

Emory University

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Bar Wiegman

Senior Director, Digital Marketing Technologies

GE Digital

Agenda

This event will feature insights from top executives, including

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8:00am - 9:00am
Breakfast
9:00am - 9:10am
Argyle Opening Remarks

Brad Taylor
Professor
Emory University

9:10am - 9:45am
Keynote Presentation featuring HoneyBaked Ham: "Love Defies Logic"

Jo Ann Herold
Chief Marketing Officer
HoneyBaked Ham Company

9:50am - 10:10am
Thought Leadership Presentation featuring SAP: "Top Strategies for Improving Customer Trust and Experience"

Customers are in control and no longer willing to settle for poor experiences. Marketing continues to get more complex so companies must evolve and meet this new era with engagement that is intelligent, effective AND genuine to earn trust.  Fred Soller from SAP Customer Experience will share real-life customer experiences and 5 things that brands can do to grow trust and loyalty from their customers.

Fred Soller
Vice President, South Region
SAP

10:10am - 10:35am
Networking Break
10:35am - 11:25am
Panel Discussion: "Digital Marketing for the Engaged Customer"

Session topics include, but are not limited to:

  • Utilizing data to achieve maximum impact in your marketing strategy
  • Best practices for leveraging emerging technologies channels such as AI
  • Using digital marketing to better engage with customers
  • Personalizing content and marketing strategies for customers at every level of engagement
  • Leveraging digital platforms to create a more engaging experience
  • Translating data into actionable insights


Panel Moderator:
Carmen Brown
Vice President, Wholesale Marketing 
SunTrust Bank

Panelists:
Carl Asher
Head of Integrated Marketing Communications - North America 
Kimberly-Clark

Stephanie James
Director of Global Digital Marketing
Newell Brands

Tia Martin Kaloki
Senior Director, US Marketing 
Elavon

Bar Wiegman
Senior Director, Digital Marketing Technologies
GE Digital

11:25am - 11:45am
Networking Break
11:45am - 12:35pm
Panel Discussion: "Building a Brand Strategy through Content"

Session topics include, but are not limited to:

  • Utilizing brand strategy to encourage customer relationship building
  • Developing internal teams to handle brand and marketing
  • Best practices for using social media to spread your brand message
  • Emphasizing brand awareness through content
  • Personalizing content production to the individual consumer
  • Collaborating with other departments to reach targeted consumers
  • Challenges marketers are facing in brand engagement, and best practices for overcoming them


Panel Moderator:
Reyna Jones
Head of Marketing, Consumer & Digital
AspireTV

Panelists:
Carmen Brown
Vice President, Wholesale Marketing 
SunTrust Bank

Renee Credendino
Head of Integrated Sales Marketing 
Fox

Tia Cummings
Brand Marketing Director
IHG - Intercontinental Hotels Group

Tita Stewart
Regional Vice President, Marketing 
Amerigroup

12:35pm - 1:35pm
Lunch
1:35pm - 2:10pm
Keynote Presentation featuring American Cancer Society: "Finding Our Real Thing"

Irma Shrivastava
SVP Strategic Marketing and Alliances 
American Cancer Society

2:10pm - 2:30pm
Networking Break
2:30pm - 3:05pm
Keynote Presentation featuring Emory University: "What's Brand Love Got to Do with It"¦ Everything!"

Brad Taylor
Professor
Emory University

3:10pm - 3:45pm
Keynote Presentation featuring Coca-Cola: "Fanta Relaunch under the 3 C's"

Fanta Trademark has been relaunched in more than 150 markets across the world with an Integrated Plan touching key areas such as Omnichannel Strategy, Mobile and Content Marketing. In this session we will review the Relaunch under a slight non-traditional angle…The Three C’s.

Jose "Pepe" Serafin
Global Director - Flavor Sparkling Brands 
Coca-Cola

3:45pm - 3:55pm
Argyle Closing Remarks
3:55pm - 4:55pm
Cocktail Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Grand Hyatt Atlanta in Buckhead logo

Grand Hyatt Atlanta in Buckhead

3300 Peachtree Road NE
Atlanta, GA 30305

Telephone: (404) 237-1234

Hyatt Regency Atlanta logo

Hyatt Regency Atlanta

265 Peachtree Street NE
Atlanta, GA 30303

Telephone: (404) 577-1234

The InterContinental Buckhead logo

The InterContinental Buckhead

3315 Peachtree Rd. NE
Atlanta, GA 30326

Telephone: (404) 946-9000