Chief Marketing Officer

1 Day Meeting

2018 Chief Marketing Officer Leadership Forum

Los Angeles, CA - Mar 15, 2018

Overview

Argyle Executive Forum is bringing together leading brand marketing, digital, content and analytics executives at our annual Los Angeles event. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve. With a program specifically geared towards leaders in marketing, brand strategy, digital, content and analytics, key themes covered will include:

 

  • The view from the top - the biggest trends that CMOs are seeing in their respective organizations and strategies for moving their brands forward
  • Brand strategy and relationship building - how marketers are emphasizing a larger focus on building more personalized relationships with consumers
  • Taking back control - exploring how organizations are bringing content production and distribution in-house, and developing new teams to handle these capabilities
  • Data & targeting - how marketers are working to segment customer data to ensure targeting the right customer at the right time, via the right channel
  • Tech & innovation - leveraging emerging technologies and platforms to connect with consumers where they are, while creating more engaging and immersive experiences


Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Michelle Adorjan Chila

SVP, Marketing & PR

Tacori Enterprises

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Anderee Berengian

Board Member

Petco

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Amber Brown

Executive Director of Marketing, Skinmedica

Allergan

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Steven Bushong

SVP Marketing Operations

Disney ABC Television Group

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Sanjay Chatterjee

Senior Vice President, Marketing - Digital, Acquisition & Ecommerce

Beachbody

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Pamela Greenwalt

Chief Communications and Marketing Officer

SAG-AFTRA

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Camilla Grozian-Lorentzen

Senior Vice President, Client Services

KERN

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Ravi Kumar

Head of Internet Bank and Digital

CIT Bank

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Jonathan Lowe

Senior Vice President of Business Development and Brand Strategy

AEG Sports

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Jason Rose

SVP Marketing

Gigya

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Joyce Szudzik

Vice President, Digital and Social Media

AEG Worldwide

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Lee Watts

Chief Marketing Officer

Smith Gambrell & Russell

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Brock Weatherup

EVP Strategic Innovation, Marketing, and Digital Experience

PETCO

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Caroline Weilert

Vice President, Marketing and Brand Management

BrightView Landscapes

Agenda

This event will feature insights from top executives, including

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8:00am - 9:00am
Breakfast
9:00am - 9:05am
Argyle Opening Remarks
9:05am - 9:10am
Session Introduction featuring KERN

Camilla Grozian-Lorentzen
Senior Vice President, Client Services
KERN

9:10am - 9:50am
Keynote Presentation featuring Beachbody: "Going Digital: Growth Marketing & Data Driven Approaches"

Sanjay Chatterjee
Senior Vice President, Marketing - Digital, Acquisition & Ecommerce
Beachbody

9:55am - 10:15am
Thought Leadership Spotlight featuring Gigya: "Realizing the full potential of Consumer Identity"

Customer Experience is Everything and Everything is Digital.
 
Digital transformation is now the center of marketing, advertising and sales strategy across every industry and region, with today’s consumers demanding a seamless and relevant experience across online and offline channels and devices.
 
Consumers and Regulators Demand Privacy, Security and Control of Personal Data
 
With the rise of increasingly severe cybersecurity incidents and concerns over poor or unethical
business practices, governments and their citizens are rewriting the rules for online commerce and the collection and management of consumers’ personal data.
 
Enter Customer Identity management to bridge the gap between customer experience and consumer privacy. In this session learn how to realize the full potential of customer identity by:
 
1. seamlessly identifying and engaging consumers across channels and devices;
2. securely build and manage rich online profiles while giving customers full control over the data in their accounts, as well as their preferences and consent; and
3. deliver better experiences, products and services by integrating first-party consumer data across the digital technology stack.

Jason Rose
Senior Vice President, Marketing
Gigya

10:15am - 10:45am
Networking Break
10:45am - 11:35am
Panel Discussion: "Omnichannel Strategies: a B2B vs B2C Comparison"

Session topics include, but aren't limited to:

  • Developing a marketing strategy that caters to the modern customer
  • How to avoid fragmentation in the buying process
  • The importance of unifying marketing teams internally to support the omnichannel strategy
  • Measuring ROI in an omnichannel environment
  • What companies are doing to building relationships within B2B vs. B2C brands
  • Enabling brand loyalty through omnichannel marketing
  • Ways of taking a B2C approach in B2B marketing

 

Moderator: 

Jonathan Lowe
Senior Vice President of Business Development and Brand Strategy
AEG Sports

Panelists:

Caroline Weilert
Vice President, Marketing and Brand Management
Brightview
 
Amber Brown
Executive Director of Marketing, SkinMedica
Allergan
 
Lee Watts
Chief Marketing Officer
Smith Gambrell & Russell

11:35am - 12:00pm
Networking Break
12:00pm - 12:40pm
Fireside Chat featuring Petco

Brock Weatherup
Executive Vice President, Strategic Innovation, Marketing, and Digital Experience
Petco
 
Interviewed by:
 
Anderee Berengian
Board Member
Petco

12:40pm - 1:40pm
Lunch
1:40pm - 2:30pm
Panel Discussion: "The Importance of Branding in Entertainment and Media"

Session topics include, but aren't limited to:

  • Exploring how different social media platforms have changed marketing within entertainment and media
  • Ways that brands can display and distinguish their personality, and how having a recognizable personality affects brand loyalty
  • The importance of intriguing content related to media, and how content marketing changes when content is the product
  • Ways that timing plays a part in consumer engagement, and knowing when it is time to change branding
  • How audience targeting allows for increased brand memorability and emotional connection, and the most impactful ways of audience targeting
  • Ability of branding to drive consumer engagement
  • Ways in which the changing media industry is affecting marketing teams, and how companies can maintain their brand among these changes

 

Moderator:
Joyce Szudzick
Vice President, Digital and Social Media
AEG Worldwide
 
Panelists:
Steven Bushong
Senior Vice President, Marketing Operations
Disney ABC Television Group
 
Michelle Adorjan Chila
Senior Vice President, Marketing & PR
Tacori

Pamela Greenwalt
Chief Communications and Marketing Officer
SAG-AFTRA

2:30pm - 2:45pm
Networking Break
2:45pm - 3:20pm
Keynote Presentation featuring CIT Bank: "From 0 to 60+ in 6 months: How Laser Focus, Data and Taking Control was our Playbook for Success"

Ravi Kumar
Head of Internet Bank and Digital
CIT Bank

3:20pm - 3:25pm
Argyle Closing Remarks
3:25pm -4:25pm
Closing Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight Partner

  • Session Introduction Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.