Chief Marketing Officer

Virtual Event

The Business of Belonging: An Argyle CMO Virtual Event

- Feb 15, 2018, 2:00 pm - 3:15 pm EST

Overview

Belonging has always been an ingredient in the business of brand building. But never has it been more essential.

In this exclusive CMO Virtual Event, Argyle Executive Forum, in partnership with IBM iX, delivers the results of a new IBM iX global study exploring the connection between belonging and the brand experiences people desire—and the significant implications for marketers. Its new research with Ipsos validates that not only is belonging a universal human need, it’s also a business opportunity: top Belonging Brands grew revenue at 3x the rate of lower performing brands over six years. 

Join fellow senior-level marketing leaders to discuss how Brand Belonging can help companies design more relevant and impactful brand experiences. Topics will include:

  • The significant business impact of building Brand Belonging: Top performing brands gained market share at a rate of 10% more than lower performing brands; and were 9% times more likely to recommend; 
  • The Six Belonging Experience Drivers at the heart of exceptional brand experiences; 
  • The Most Belonging Brands in America, and how they’re combining these key drivers for Experience Plays all brands can harness to fuel growth; and 
  • How Brand Belonging provides an essential lens as CMOs are tasked with every aspect of strategy, design and operations to enhance their customers’ brand experiences.

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Jason Angrisani

Global Head of Marketing - Financial Products

Bloomberg LP

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Jacqueline Long

Vice President Consumer Engagement

Moët Hennessy USA

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Kelly Mooney

Chief Experience Officer

IBM iX North America

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Manos Spanos

Vice President, Brand Marketing Flavor Brands

PepsiCo

Agenda

This event will feature insights from top executives, including

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2:00pm - 2:05pm
Argyle Executive Forum Opening Remarks
2:05pm - 2:25pm
Thought Leadership Spotlight: "Brand Belonging"

Kelly Mooney
Chief Experience Officer 
IBM iX North America

2:25pm - 3:00pm
Panel Discussion: "Building Better Customer Experiences Through Brand Belonging"

Session topics include, but are not limited to:

• Analyzing the changing consumer expectations around Belonging and the impact on business
• The shift towards purpose-driven brands and brand activities
• Driving a new era of consumer expectations around trust, brand loyalty and personalization
• Technology’s role in strengthening or eroding brand experiences
• Overcoming organizational challenges and the hurdles preventing companies from delivering a seamless, integrated customer experience
• Examples of belonging experience drivers in action

Moderator: 

Kelly Mooney
Chief Experience Officer 
IBM iX North America

Panelists: 

Jason Angrisani
Global Head of Marketing - Financial Products 
Bloomberg LP

Jacqueline Long
Vice President Consumer Engagement 
Moët Hennessy USA

Manos Spanos
Vice President, Brand Marketing Flavor Brands 
PepsiCo

3:00pm - 3:10pm
Audience Q&A
3:10pm - 3:15pm
Argyle Executive Forum Closing Remarks

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.