Chief Marketing Officer

Virtual Event

2018 CMO Virtual Event: Real-World Applications for AI in Your Marketing Strategy

Mar 27, 2018, 1:00 pm - 2:15 pm

Overview

As a marketing leader, you know that adapting your marketing strategy to shifting client preferences and buyer demands is an enormous challenge. Add on digital transformation and a changing technology landscape with artificial intelligence (AI) and machine learning (ML) at the forefront—and these challenges become even more uncertain.

AI and ML are no longer aspirational elements of your marketing strategy—now is the time to establish how your team will integrate this game-changing technology into your strategy.

Argyle Executive Forum, in partnership with Seismic, will bring together leading marketing executives for Real-World Applications for AI in Your Marketing Strategy.

The event will highlight how Artificial Intelligence can improve, maximize, and optimize your marketing team’s outputs:

  • Ensuring sales team deliver the right content to meet ever-shifting client expectations 
  • The complex problems AI and ML will solve for marketing and sales 
  • Communicating with an “audience of one” 
  • Establishing a seamless customer journey using content and context 
  • Integrating AI into your marketing automation, CRM, and sales enablement platforms

Request Invite to this Event

We will get back to you shortly

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Speaker's profile image

Al Bsharah

Vice President, Data Analytics

Seismic

Speaker's profile image

Maria D'Errico

Vice President, Global Head of Strategic Marketing Services

BNY Mellon

Speaker's profile image

Rana Severs

Vice President, Marketing

Balfour Beatty Construction

Agenda

This event will feature insights from top executives, including

Download Agenda
1:00pm - 1:05pm
Argyle Opening Remarks
1:05pm - 1:25pm
Thought Leadership Spotlight

Al Bsharah
Vice President, Data Analytics
Seismic

1:25pm - 2:00pm
Panel Discussion: "Improving Marketing with AI and Machine Learning"

Session topics include, but are not limited to:

  • Integrating AI and machine learning into your daily routine as a marketing executive
  • Gaining behavioral insights of clients/consumers for personalized and targeted content
  • Incorporating AI into your marketing automation, CRM, and sales enablement platforms
  • Creating a seamless customer experience during every step of engagement
  • The benefits of AI and machine learning when targeting your audience
  • Keeping up with the increased use of changing technology

Moderator: 
Al Bsharah
Vice President, Data Analytics
Seismic

Panelist: 

Maria D'Errico
Vice President, Global Head of Strategic Marketing Services
BNY Mellon

Rana Severs
Vice President, Marketing
Balfour Beatty Construction

2:00pm - 2:10pm
Audience Q&A
2:10pm - 2:15pm
Argyle Closing Remarks

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Event Partner

  • Event Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.