Chief Marketing Officer

1 Day Meeting

2019 CMO Forum: B2B Marketing in the Digital Era

San Francisco, CA - Jan 31, 2019

Overview

Discuss the implementation of emerging technologies with senior marketing executives during a daylong event full of expert-driven discussions, panels, and networking. 

Stay in Front of Emerging Innovations in Marketing

Digital continues to transform the role of the CMO, integrating key functions of marketing across other parts of the C-suite – from sales to business intelligence is now required to evolve. Forward-thinking senior marketing executives are tapping into new technologies and strategies to build lasting relationships with customers that drive growth for their organizations. 

To address the shift in the role of marketing, Argyle Executive Forum is bringing together thought leaders and top executives for our 2019 CMO Leadership Forum. We’ve designed the agenda to highlight the next wave of brand strategy and how it builds relationships through storytelling and carefully crafted content; how brands are being reinvigorated to reach new generations of consumers; and the data and targeting tactics at your fingertips for improved engagement with customers. 

Join us to discuss important topics that are top of mind for senior marketing leadership, including:

  • The importance of incorporating data and digital marketing into every aspect of the marketing process;
  • How to align with the core values and identities of your customers through technology-driven personalization;
  • The evolving role of proven data insights to craft a marketing strategy catered to the modern customer; and
  • Best practices for encouraging marketing teams and organizations to put the customer first.


Attend the event designed by senior level marketers – our Argyle Advisory Board, with opportunities to expand your network, engage with thought-provoking content, and hear from panels of leading experts in the shift to a digital paradigm.

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Melita Balestieri

Vice President, Marketing

Randstad

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Valerie Beaulieu

Chief Marketing Officer - Microsoft US

Microsoft

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Paramita Bhattacharya

Global Head of Marketing

Nokia Technologies

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Jennifer Borchardt

Director of Omnichannel Experience & Strategy | Wealth Management

US Bank

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Amber Brown

Executive Director of Marketing, Skinmedica

Allergan

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Jennifer Chan

Vice President Integrated Marketing

Wells Fargo

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Jenn Choi

Director of Product Marketing

Evernote

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Sukesh Garg

Chief Product Officer

Sinefa

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Jonathan Lowe

Senior Vice President of Business Development and Brand Strategy

AEG Sports

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Shawn Raloff

Director of Marketing and Communications

Avamere

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Laura Roselli

Head of Global Corporate Marketing

Marvell Semiconductor

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Chris Schreiber

Chief Marketing Officer

Brandcast

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Jennifer Schulze

Head Of Product and Revenue Marketing

GE

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Deep Srivastav

SVP, Head of Client Strategies & Analytics

Franklin Templeton

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Jennifer Sundquist

Director, Americas Field Marketing

Equinix

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Natalie Svider

SVP & Communications Director

Wedbush Securities

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Aman Syali

Vice President, Marketing

Persistent Systems

Agenda

This event will feature insights from top executives, including

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8:00am - 9:00am
Breakfast
9:00am - 9:10am
Argyle Opening Remarks

Jonathan Lowe
Senior Vice President of Business Development and Brand Strategy
AEG Sports

9:10am - 9:30am
Thought Leadership Presentation featuring Microsoft: "Marketing Digital Transformation: The Case of Microsoft"

How is Microsoft transforming its own marketing?  We’ll review this journey, CMO Challenges, and the need for modern marketing.  We will also highlight three examples of transformation areas: social engagement; connected sales & marketing; and data-driven decisions.  

Valerie Beaulieu
Chief Marketing Officer - Microsoft US
Microsoft 

9:35am - 10:10am
Keynote Presentation: "Personalization in the B2B Marketing Space"

A lot of personalization technologies and corresponding data constructs have been led by the B2C space. Personalization in B2B space can be both challenging and rewarding in terms of rich information, the need for strategic context, greater need for accuracy and greater rewards on conversion. The session would focus on those opportunities and challenges.

Deep Srivastav
SVP, Head of Client Strategies & Analytics
Franklin Templeton

 

10:10am - 10:35am
Networking Break
10:35am - 11:20am
Panel Discussion: "Looking Ahead: B2B Marketing in 2019"

Session topics include, but aren’t limited to:

  • Marketing’s expanded role and collaboration with sales, information technology, human resources, and finance teams  
  • Shaping company culture and employee experience
  • Overcoming challenges: talent shortage, changing buyers, increased competition, etc.
  • Investing in your branding and brand initiatives
  • Continuing to evolve in social media
  • Leveraging content marketing to attract and retain customers

Moderator: 

Jennifer Schulze
Head Of Product and Revenue Marketing
GE 

Panelist: 

Paramita Bhattacharya
Global Head of Marketing
Nokia Technologies

Laura Roselli
Head of Global Corporate Marketing
Marvell Semiconductor

Natalie Svider
SVP & Communications Director
Wedbush Securities

11:25am - 11:55am
Thought Leadership Presentation featuring Brandcast: "How to Take Control of Your Digital Customer Journey"

How can companies accelerate digital transformation? How can they efficiently manage the myriad digital experiences across the customer journey? This spotlight will illustrate how businesses are using Brandcast to build custom ‘Website Clouds’ to drive better business results, infuse more creativity into their web presence, and reduce the complexity of digital brand management. Real-life case studies include a global health and wellness retailer that automated the creation of tens of thousands of websites and a global hospitality leader that redesigned hundreds of websites for top performing hotels in record time.

Chris Schreiber
Chief Marketing Officer
Brandcast

11:55am - 12:15pm
Networking Break
12:15pm - 1:00pm
Panel Discussion: "The Data-Driven Marketer"
Session topics include, but aren’t limited to:
  • Best practices for managing data
  • Exploring the cross-functional organization structure
  • Navigating through complex journeys within an existing technology ecosystem
  • Using data and tools in the decision making process
  • Explore real-world experiences in better incorporating data in the entire marketing process

Moderator: 

Jennifer Borchardt
Director of Omnichannel Experience & Strategy | Wealth Management
US Bank

Panelist: 

Melita Balestieri
Vice President, Marketing
Randstad

Amber Brown
Executive Director of Marketing, Skinmedica
Allergan

Jenn Choi
Director of Product Marketing
Evernote

Aman Syali
Vice President, Marketing
Persistent Systems

1:00pm - 2:00pm
Lunch
2:00pm - 2:35pm
Fireside Chat: "Putting the Customer First"
Session topics include, but aren’t limited to:
  • Crafting consistent and simultaneous buying support
  • Engaging with customers at all stages of the buying journey through digital channels
  • Understanding employee experience and brand experience as part of the customer experience equation
  • Creating a seamless view of the organization

Jennifer Chan
Vice President Integrated Marketing
Wells Fargo

Shawn Raloff
Director of Marketing and Communications
Avamere

2:40pm - 3:25pm
Roundtable Discussion: "B2B Marketing in the Digital Era "

Jennifer Sundquist
Director, Americas Field Marketing
Equinix

3:30pm - 4:05pm
Keynote Presentation: "Tackling the Biggest Challenges in B2B Marketing"

Successful marketing organizations are those that have learnt how to identify issues and apply a data driven approach to solve them and also provide continuous feedback for improvement. This session will focus on a structured approach to identify and tackle some of the biggest B2B challenges and opportunities that they create for the overall organization.

Sukesh Garg
Chief Product Officer
Sinefa

4:05pm - 4:10pm
Argyle Closing Remarks

Jonathan Lowe
Senior Vice President of Business Development and Brand Strategy
AEG Sports

4:10pm - 5:10pm
Argyle Closing Reception
*Schedule and timing is subject to change

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.