Chief Marketing Officer

1 Day Meeting

2018 CMO Leadership Forum: Digital Marketing & Personalization

Chicago, IL - Feb 27, 2018

Overview

Argyle Executive Forum is bringing together leading marketing executives for a full day of content and networking, focused on taking digital initiatives to the next level and cultivating a personalized relationship with today’s connected customer. With a program specifically geared towards leaders in marketing, brand strategy, digital and analytics, key topics will include:

  • Enhancing relationships- strengthening engagement & increasing consumer loyalty
  • Data as a differentiator- extracting and analyzing data to enhance marketing initiatives  
  • Staying connected- utilizing strategic integrated omni-channel marketing
  • Strategic storytelling- taking an integrated & holistic approach to content creation
  • Managing talent- empowering your team with new tools & skillsets in an ever-changing digital landscape

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. We look forward to bringing together another fantastic faculty in 2018, and to hosting you alongside our community of Fortune 500 Marketing leaders from across the Great Lakes and beyond!

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Jennifer Alberts

Senior Vice President, Global Digital Marketing

JLL

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Karan Arora

Head of Global Marketing, Abbott Diagnostics

Abbott

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Charm Bianchini

Head of Global Demand Generation

Engagio

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Margaret Douglas

Director, Digital Strategy

Kellogg School of Management

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James Gross

Co-Founder and President

Percolate

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Tony Kempa

Chief Marketing Officer

Environmental Systems Design

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Brian Krause

Vice President, Marketing and Communications

Molex

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Jim MacLennan

Senior Vice President, Chief Information Officer (CIO)

IDEX Corp.

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Giulia Merola

Director, Marketing Strategy

American Medical Association

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David Partain

Senior Vice President, Head of Marketing, FlexShares Exchange Traded Funds

Northern Trust

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Jamey Shiels

Vice President, Digital Experience

Aurora Health Care

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Katie Sotor

Vice President Marketing

Crane

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Garry Wicka

Head of Marketing

LG

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Eric Williamson

Vice President, Digital Marketing

Acquia

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Mike Wokosin

Chief Marketing Officer, Vice President, Digital Marketing, CRM and Partnerships

Redbox

Agenda

This event will feature insights from top executives, including

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8:00am - 9:00am
Breakfast
9:00am - 9:10am
Argyle Opening Remarks

Tony Kempa
Chief Marketing Officer
Environmental Systems Design 

9:10am - 9:45am
Keynote Presentation: "A Marketers Role in Search of Leads"

A journey into producing, scoring and delivering sales ready B2B prospects. How marketing and sales can work together to decrease the length of the sales process and produce clients who were ready to engage.

David Partain
Senior Vice President, Head of Marketing, FlexShares Exchange Traded Funds
Northern Trust  

9:50am - 10:10am
Thought Leadership Spotlight: "How to Use Account Based Marketing to Exceed Your Revenue Goals in 2018"

You’ve heard the hype — Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM, as well as what works and what doesn’t. In this session, Heidi Bullock, CMO of Engagio, reveals actual examples of how they use proven ABM techniques to exceed revenue goals.

Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.

  • 3 simple steps to get up and running with ABM in under 30 days
  • How to tier your target accounts to execute personalization at scale
  • 5 metrics to show impact and prove the impact of your ABM program
  • How to orchestrate ABM plays that leverage multi-channel engagement through account-based advertising, social, direct mail, email, phone and video

Charm Bianchini
Head of Global Demand Generation
Engagio

10:10am - 10:35am
Networking Break
10:35am - 11:20am
Panel Discussion: "Creating and Consuming Content in the Digital Age"

Session topics include, but aren't limited to:

  • Tailoring content to the right audience at the right time
  • Effectively creating interactive content and increasing consumer engagement across channels
  • Creating brand awareness with new technologies such as AI, VR, AR, and Voice Assistants
  • Empowering your team with new tools and skill sets to evolve content
  • How Personalized content changes the consumer’s experience 

Moderator:

Jennifer Alberts
Senior Vice President Global Digital Marketing
Jones Lang LaSalle

Panelist:

Margaret Douglas
Director, Digital Strategy
Kellogg School of Management

James Gross
Co-Founder and President
Percolate

Jamey Shiels
Vice President, Digital Experience
Aurora Health Care

Garry Wicka
Head of Marketing
LG

11:20am - 11:40am
Networking Break
11:40am - 12:25pm
Panel Discussion: "The Shift to Consumer Experience"

Session topics include, but aren't limited to:

  • Embracing customer experience as part of a marketer’s everyday role
  • Enhancing engagement and consumer loyalty
  • Building customer relationships through content and storytelling
  • Utilizing data to tell interesting stories
  • Using social media as a marketing and customer experience tool

Moderator:

Tony Kempa
Chief Marketing Officer
Environmental Systems Design 

Panelist:

Katie Sotor
Vice President Marketing
Crane USA 

Giulia Merola
Director, Marketing Strategy
American Medical Association

Eric Williamson
Vice President, Digital Marketing
Acquia

Mike Wokosin
Chief Marketing Officer, Vice President, Digital Marketing, CRM and Partnerships
Redbox

12:30pm - 1:05pm
Keynote Presentation: "The Five Great Components of a Great Digital Strategy"

When people talk about a “digital transformation”, they typically focus on a few parts of the process – and a lot of the cool technology. In this session, you will hear about the five core components that a Great Digital Strategy should include – and a (possibly) surprising idea about where that focus truly belongs

Jim MacLennan
Senior Vice President, Chief Information Officer
IDEX Corp.

1:05pm - 2:05pm
Lunch
2:05pm - 2:40pm
Keynote Presentation: "Is Digital Really Worth It"

Digital revitalization is the new focus and buzz except many will fail to realize ROI from such efforts. Thinking through people, process, systems, content that must be changed many focus only on the systems attributes e.g., web sites, social, marketing collaboration tools etc. making any digital play meaningless. How will you ensure a holistic view?

Karan Arora
Head of Global Marketing, Abbott Diagnostics
Abbott

 

2:40pm - 3:00pm
Networking Break
3:00pm - 3:35pm
Keynote Presentation: "Personalize Your Marketing"

Customers of all types now expect a better experience, and B2B marketing must respond with greater personalization. This is leading to a profound shift in B2B marketing thinking, rather than focus on masses, marketers are fostering deep relationships with the right customers. Learn how Molex, a leader in electronic solutions, uses a four-step process to personalize its marketing to find the most valuable customers.

Brian Krause
Vice President, Marketing and Communications
Molex

3:35pm - 3:45pm
Argyle Closing Remarks

Tony Kempa
Chief Marketing Officer
Environmental Systems Design 

3:45pm - 4:45pm
Closing Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Panel Partner

  • Panel Partner

  • Senior Supporter Partner

  • Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.