Chief Marketing Officer


2018 CMO Leadership Lunch: Making the Shift from Efficiency to Effectiveness

Atlanta, GA - Dec 12, 2018


Media mix optimization. Higher reach and frequency. Precise targeting. Increased impressions. Improved CPM’s. All of these things and more can be optimized and measured to prove that the efficiency of your marketing spend improves. Proof that you’re getting more media for your dollar; that your risk has been effectively managed. But today’s marketers aren’t just being tasked with improving efficiency of spend. Their charge is to bring in more customers. And prove it.

With all the advances in technology and the ubiquity of data available today, marketers shouldn’t be settling for incremental improvements on the processes of the past. They should be looking to change the game.

Argyle Executive Forum, in partnership with DX Marketing, is bringing together leading marketers to discuss this topic at our 2018 CMO Leadership Lunch: “Making the Shift from Efficiency to Effectiveness.”

This interactive lunch will explore:

  • Effective ways leverage data in the digital advertising environment.
  • Data points that are necessary to implement more effective techniques.
  • How to leverage available technologies to access data and apply new measurement and analysis techniques.

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Ray Owens


DX Marketing


This event will feature insights from top executives, including

Download Agenda
12:50pm - 1:05pm
Arrival and Lunch
1:05pm - 1:10pm
Argyle Opening Remarks
1:10pm - 1:30pm
DX Marketing Remarks

Ray Owens
DX Marketing

1:30pm - 1:45pm
Roundtable Discussions
1:45pm - 1:50pm
Argyle Closing Remarks
*Please note, the agenda is subject to change.


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Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Established in 2001 in Savannah, Ga., DX Marketing (DXM) is an award-winning data-driven targeted marketing firm that delivers enterprise level database marketing services to regional and national brands. Primary services include research and data analytics, GIS mapping, digital marketing, creative services, and a full-suite of commercial printing services. The company is headquartered in Savannah’s historic district with a second office located at the ONE Building in downtown Greenville, S.C. and print operations in Statesboro, Ga. Learn more by visiting

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