Chief Marketing Officer

Lunch

2018 CMO Leadership Lunch: Making the Shift from Efficiency to Effectiveness

Atlanta, GA Dec 12, 2018

Overview

Media mix optimization. Higher reach and frequency. Precise targeting. Increased impressions. Improved CPM’s. All of these things and more can be optimized and measured to prove that the efficiency of your marketing spend improves. Proof that you’re getting more media for your dollar; that your risk has been effectively managed. But today’s marketers aren’t just being tasked with improving efficiency of spend. Their charge is to bring in more customers. And prove it.

With all the advances in technology and the ubiquity of data available today, marketers shouldn’t be settling for incremental improvements on the processes of the past. They should be looking to change the game.

Argyle Executive Forum, in partnership with DX Marketing, is bringing together leading marketers to discuss this topic at our 2018 CMO Leadership Lunch: “Making the Shift from Efficiency to Effectiveness.”

This interactive lunch will explore:

  • Effective ways leverage data in the digital advertising environment.
  • Data points that are necessary to implement more effective techniques.
  • How to leverage available technologies to access data and apply new measurement and analysis techniques.

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Speaker's profile image

Ray Owens

President

DX Marketing

Agenda

This event will feature insights from top executives, including

Download Agenda
12:50pm - 1:05pm
Arrival and Lunch
1:05pm - 1:10pm
Argyle Opening Remarks
1:10pm - 1:30pm
DX Marketing Remarks

Ray Owens
President 
DX Marketing

1:30pm - 1:45pm
Roundtable Discussions
1:45pm - 1:50pm
Argyle Closing Remarks
*Please note, the agenda is subject to change.

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

Event Partner

Established in 2001 in Savannah, Ga., DX Marketing (DXM) is an award-winning data-driven targeted marketing firm that delivers enterprise level database marketing services to regional and national brands. Primary services include research and data analytics, GIS mapping, digital marketing, creative services, and a full-suite of commercial printing services. The company is headquartered in Savannah’s historic district with a second office located at the ONE Building in downtown Greenville, S.C. and print operations in Statesboro, Ga. Learn more by visiting www.dxmarketing.com.

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Grand Hyatt Atlanta in Buckhead logo

Grand Hyatt Atlanta in Buckhead

3300 Peachtree Road NE
Atlanta, GA 30305

Telephone: (888) 421-1442

The InterContinental Buckhead logo

The InterContinental Buckhead

3315 Peachtree Rd. NE
Atlanta, GA 30326

Telephone: (404) 946-9000