Chief Marketing Officer

1 Day Meeting

2018 Leadership in Digital Marketing Forum

Boston, MA Feb 08, 2018

Overview

Argyle Executive Forum is bringing together leading digital marketing executives for our annual Boston event. Our packed agenda will provide you with an opportunity to hear  insights regarding the most pressing issues that you and your organization are facing. Hailing from the heart of New England, speakers will address an array of topics geared towards leaders in digital marketing, brand strategy and analytics, including:

  • The evolution of digital – how digital technology and capabilities continue to transform not only the role of marketing leader, but the organization as a whole
  • Social & content marketing – how marketers are utilizing platforms and content to connect with consumers where they are
  • Data, data and more data – how marketers are navigating through all of their consumer data to target via the right channel, in the right way, at the right time
  • The rise of automation – exploring how brands are bringing programmatic ad buying in-house and taking on these new capabilities, while still working to manage the balance between automation and personalization
  • New tools & tech – leveraging emerging technology to create more meaningful and immersive brand experiences across all channels


Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Ro Gupta

AVP Global Brand and Advertising

Natixis Investment Managers

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Pat Arnold

Head of Brand and Creative

Zipcar

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Chris Barlow

Vice President, Mobile Banking

Webster Bank

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Mark Bornstein

Vice President, Content Marketing

ON24

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Nancy Buzby

Associate Vice President, Strategic Marketing Initiatives

Environmental Defense Fund

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Tanya Cavanaugh

Director, Brand Marketing

BJ's Wholesale Club

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Josephine Chew

Vice President, Digital Marketing

Wells Fargo

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Stuart Eccles

Chief Product Officer

Percolate

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Leslie Forde

Head of Product Marketing, Channel One News

Houghton Mifflin Harcourt

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Sean Gallimore

Corporate Vice President, Chief Marketing Officer

PAREXEL

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Kristyn Harmon

Vice President, Digital Strategy

Sallie Mae

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Tamara Ledwith

Vice President, Sales and Product Marketing Manager

First County Bank

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Shiva Mirhosseini

Vice President, MarTech and Digital Experience

Aetna

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Sharifah Niles-Lane

Vice President, Digital Marketing and Social Media Manager

Eastern Bank

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Dominica Ribeiro

Head of Institutional Marketing, North America

State Street Global Advisors

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Kiran Smith

Former Chief Marketing Officer

Brookstone

Agenda

This event will feature insights from top executives, including

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8:00am - 9:00am
Breakfast
9:00am - 9:10am
Argyle Opening Remarks

Ro Gupta
Associate Vice President, Global Brand and Advertising
Natixis Investment Managers

9:10am - 9:45am
Keynote Presentation: "Navigating Digital World Complexities to Create Superior Customer Engagement and Experience"

In today’s distracted digital world, marketing centered on improving the customer experience has never been more important. Effectively applying digital marketing approaches is a given. Now it’s about achieving the right marketing mix of personalized digital engagements and thoughtful human interactions that make a difference. The only way to get there is to know your customer well and to configure creative initiatives that will truly address their needs, on their terms. PAREXEL will share its approaches to interpreting the customer experience, applying fit-for-purpose technologies, driving preference and demand, and ultimately implementing big ideas that significantly improve the customer experience.

Sean Gallimore
Corporate Vice President, Chief Marketing Officer
PAREXEL

9:50am - 10:10am
Thought Leadership Spotlight: "Engagement-Based Marketing: How Webinars Can Drive Your Pipeline"

At a time when marketing is becoming more data driven and less personal, have we lost that human touch? In this session, VP of Content Marketing at ON24, Mark Bornstein, will show you how leading companies are using webinars to build engagement-driven audience experiences across the entire buying cycle. This session will highlight:

  • Keys to engagement marketing
  • How to build webinars across buying cycle
  • How to measure audience engagement
  • Turning engagement into revenue

Mark Bornstein
Vice President, Content Marketing
ON24

10:10am - 10:35am
Networking Break
10:35am - 11:20am
Panel Discussion: "The Importance of Content Marketing"

Session topics include, but aren't limited to:

  • Connecting with people in a language they understand best and identifying your audience for the right content at the right time
  • Making content personal and bringing personalization to the next level
  • Placing your brand in the mind, heart and wallet of the consumer through storytelling
  • Making use of digital information and user-generated content
  • Using content marketing to create brand awareness

Moderator: 

Pat Arnold
Head of Brand and Creative
Zipcar

Panelist: 

Tanya Cavanaugh
Director, Brand Marketing
BJ’s Wholesale Club

Stuart Eccles
Chief Product Officer
Percolate

Leslie Forde
Head of Product Marketing, Channel One News
Houghton Mifflin Harcourt

Sharifah Niles-Lane
Vice President, Digital Marketing and Social Media Manager
Eastern Bank

11:20am - 11:40am
Networking Break
11:40am - 12:15pm
Keynote Presentation: "Creating Brand Awareness Through Global Insights"

Traditional print, display, and billboard advertising with catchy headlines are no longer enough to make a difference. The media has inundated viewers, and a saturated marketplace makes it very difficult for brands to stand out. In a world where viewers can skip commercials on social channels and block display ads, organizations that focus on developing and offering compelling, thought leadership are creating lasting impressions and quality brand engagement. 

In this session, learn more about how Natixis Investment Managers has leveraged the digital landscape to highlight brand essence and create intellectual and meaningful experiences for clients and prospects.

Ro Gupta
Associate Vice President, Global Brand and Advertising
Natixis Investment Managers

12:20pm - 12:55pm
Keynote Presentation: "Fearless Girl: Strategy Built with a Purpose"

It takes courage and confidence for a financial brand to tackle a social issue like gender diversity. A Fearless Girl staring down a charging bull has wordlessly captured the imagination of millions struggling for equality and in turn has helped to raise awareness for State Street Global Advisors. Dominica will share the story behind the installation on International Women’s Day and the ideation of Fearless Girl.

Dominica Ribeiro
Head of Institutional Marketing, North America
State Street Global Advisors

12:55pm - 1:55pm
Lunch
1:55pm - 2:40pm
Panel Discussion: "Maximizing Impact with Digital Marketing"

Session topics include, but aren't limited to:

  • How to get the most out of your marketing strategy with your budget
  • Utilizing social media marketing and identifying the next go-to platform
  • Leveraging technologies such as VR, AR, AI, and voice optimized content
  • Switching from marketing to millennials to generation Z
  • Using big data to improve the results for marketing campaigns 

Moderator: 

Kristyn Harmon
Vice President, Digital Strategy
Sallie Mae

Panelist: 

Nancy Buzby
Associate Vice President, Strategic Marketing Initiatives
Environmental Defense Fund

Tamara Ledwith
Vice President, Sales and Product Marketing Manager
First County Bank

Kiran Smith
Former Chief Marketing Officer
Brookstone


2:40pm - 3:00pm
Networking Break
3:00pm - 3:35pm
Keynote Presentation: "Myth or Fact - Do Millennials 'Really' Lead Digital Banking?"

You can’t read an industry report, go to a conference or talk to anyone in marketing without someone mentioning the coveted millennial segment.  The so-called digital native group who’ve never known a world without the internet, mobile phones and social media are said to lead all the relevant trends and drive innovation at companies who must change how they do business to reach them or risk becoming industry dinosaurs.  But are they really that different from their Baby Boomer parents, Gen X bosses and Gen Z little brothers and sisters in way that they bank?

Chris Barlow
Vice President, Mobile Banking
Webster Bank

3:40pm - 4:15pm
Keynote Presentation featuring Aetna

Shiva Mirhosseini
Vice President, MarTech and Digital Experience
Aetna

4:15pm - 4:25pm
Argyle Closing Remarks

Ro Gupta
Associate Vice President, Global Brand and Advertising
Natixis Investment Managers

4:25pm - 5:25pm
Closing Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight Partner

  • Panel Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Westin Boston Waterfront logo

Westin Boston Waterfront

425 Summer Street
Boston, MA 02210

Telephone: (617) 532-4600