Chief Marketing Officer

1 Day Meeting

2018 Leadership in Digital Marketing Forum

Chicago, IL Sep 06, 2018

Overview

Argyle is bringing together leading digital marketing executives for our annual Chicago event. Our packed agenda will provide you with an opportunity to hear  insights regarding the most pressing issues that you and your organization are facing. Speakers will address an array of topics geared towards leaders in digital marketing, brand strategy and analytics, including:

  • The evolution of digital – how digital technology and capabilities continue to transform not only the role of marketing leader, but the organization as a whole
  • Social & content marketing – how marketers are utilizing platforms and content to connect with consumers where they are
  • Data, data and more data – how marketers are navigating through all of their consumer data to target via the right channel, in the right way, at the right time
  • The rise of automation – exploring how brands are bringing programmatic ad buying in-house and taking on these new capabilities, while still working to manage the balance between automation and personalization
  • New tools & tech – leveraging emerging technology to create more meaningful and immersive brand experiences across all channels


Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. We look forward to hosting you!

Request Invite to this Event

We will get back to you shortly

Event RSVP





-

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Speaker's profile image

David Partain

Senior Vice President, Head of Marketing, FlexShares Exchange Traded Funds

Northern Trust

Speaker's profile image

Bill Bell

Executive Director, Marketing & Communications

University of Illinois at Urbana-Champaign, College of Engineering

Speaker's profile image

Bernard Chung

Head of Product Marketing, Marketing Cloud

SAP Customer Experience

Speaker's profile image

Ash ElDifrawi

Chief Marketing and Customer Experience Officer

Redbox

Speaker's profile image

Jennifer Elliott

Chief Marketing Officer

Delta Dental

Speaker's profile image

Adrienne Fasano

Chief Marketing Officer

Cushman & Wakefield

Speaker's profile image

Deborah Fullerton

Chief Marketing Officer & Vice President

AMITA Health

Speaker's profile image

Amir Ghodrati

Director of Marketing Insights

App Annie

Speaker's profile image

Brett Groom

Vice President, Head of Brand & Marketing

Great Wolf Resorts

Speaker's profile image

Tony Kempa

Chief Marketing Officer

Environmental Systems Design

Speaker's profile image

Jeff Kosiorek

Vice President & Chief Marketing Officer

Advanced Technology Services

Speaker's profile image

Akash Pathak

Senior Vice President, Marketing

Guaranteed Rate

Speaker's profile image

Jim Schiefelbein

Chief Marketing Technology Officer

Apartment People

Speaker's profile image

Cassidy Shield

Vice President, Marketing

Gogo

Speaker's profile image

Felicia Stanczak

Vice President, Marketing and Customer Insights, Gallagher Global Brokerage Americas

Arthur J Gallagher & Co.

Speaker's profile image

Glenn Thomas

Chief Marketing Officer

GE Healthcare

Speaker's profile image

Garry Wicka

Head of Marketing

LG

Agenda

This event will feature insights from top executives, including

Download Agenda
8:00am - 9:00am
Breakfast
9:00am - 9:10am
Opening Remarks featuring Argyle Host

David Partain
Senior Vice President, Head of Marketing, FlexShares Exchange Traded Funds 
Northern Trust

9:10am - 9:45am
Keynote Presentation: "4 Marketing Principles to Create Human Experiences in a Digital World"

Ash ElDifrawi
Chief Marketing and Customer Experience Officer
Redbox

9:50am - 10:10am
Thought Leadership Spotlight: "Strategies to Deliver Individualized Customer Experiences"

There’s been an evolution in the way organizations engage with customers. Brands are no longer objects on billboards off in the distance, they are getting up close and personal, even aligning with the core values and identities of their customers. To achieve this intimate customer relationship organizations are leveraging various technological solutions and platforms to deliver the best customer experiences. However, technology is just one aspect to consider in developing a concreate customer experience strategy that is aligned with the corporate objectives to ensure a successful customer engagement  with your organization. 
 
This session will address key factors to consider when developing your concrete strategies. Other key topics include:

  • Evaluating where you are in the evolution of customer engagement
  • Redefining personalization and incorporating new practices into your roadmap
  • Basic core competencies to deliver personalized customer engagements
  • Key strategies to consider when embarking on transformational projects


Bernard Chung
Head of Product Marketing, Marketing Cloud
SAP Customer Experience

10:10am - 10:35am
Networking Break
10:35am - 10:55am
Thought Leadership Spotlight: "How to Leverage Mobile Marketing to Lead Your Company to Success"

Mobile plays an increasingly essential role for businesses. Smartphones offer an intimate, direct channel to consumers, representing a massive opportunity for companies to reach, influence and convert. No matter where you are on the path to mobile, understanding the current and future landscape will fuel your success. Learn about industry trends, key metrics, best practices and why a strong business strategy is synonymous with a strong mobile marketing strategy.

Amir Ghodrati
Director of Marketing Insights 
App Annie

11:00am - 11:50am
Panel Discussion: "Encouraging Digital Customer Engagement"

Session topics include, but are not limited to:

  • Maintaining customer centricity as main priority
  • Utilizing data to achieve maximum impact in your marketing strategy
  • Best practices for consolidating brand-driven and customer-driven marketing
  • Finding the right place and time to engage with the customer
  • Leveraging technology to better engage with the customer


Panel Moderator:
Bill Bell
Executive Director, Marketing & Communications
University of Illinois at Urbana-Champaign, College of Engineering

Panelists:
Jennifer Elliott
Chief Marketing Officer 
Delta Dental

Adrienne Fasano
Chief Marketing Officer 
Cushman & Wakefield

Felicia Stanczak
Vice President, Marketing and Customer Insights, Gallagher Global Brokerage Americas 
Arthur J Gallagher & Co.

Glenn Thomas
Chief Marketing Officer
GE Healthcare

11:50am - 12:10pm
Networking Break
12:10pm - 1:00pm
Panel Discussion: "The Data-Minded Marketer"

Session topics include, but are not limited to:

  • Best practices for managing data
  • Exploring the cross-functional organization structure
  • Navigating through complex journeys within an existing technology ecosystem
  • Using data and tools in the decision making process
  • Explore real-world experiences in better incorporating data in the entire marketing process


Panel Moderator:
Brett Groom
Vice President, Head of Brand & Marketing
Great Wolf Resorts

Panelists:
Jeff Kosiorek
Vice President & Chief Marketing Officer 
Advanced Technology Services

Akash Pathak
Senior Vice President, Marketing 
Guaranteed Rate

Cassidy Shield
Vice President, Marketing 
Gogo

1:00pm - 2:00pm
Lunch
2:00pm - 2:35pm
Roundtable Discussion: "Consolidating the Omnichannel Experience"

Join us for an interactive discussion as we hear from a marketing leader on best practices for incorporating omnichannel into their marketing plans, and then get involved as the audience participates in roundtable discussions and presents their own experiences and solutions.

Jim Schiefelbein
Chief Marketing Technology Officer
Apartment People

2:35pm - 2:55pm
Networking Break
2:55pm - 3:30pm
Fireside Chat: "Driving Brand Loyalty through Digital Transformation"

Join us for a dynamic, back-and-forth fireside chat as we learn about how brands can use technology to encourage customer loyalty and make their brands known.

Deborah Fullerton
Chief Marketing Officer & Vice President 
AMITA Health

And 

Garry Wicka
Head of Marketing
LG

3:30pm - 4:05pm
Keynote Presentation: "Journey to 'Most Triumphant"

Tony Kempa
Chief Marketing Officer
Environmental Systems Design

4:05pm - 4:15pm
Closing Remarks featuring Argyle Host
4:15pm - 5:15pm
Closing Reception
*Schedule and timing is subject to change

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight Partner

  • Senior Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Hotel Blake Chicago logo

Hotel Blake Chicago

500 South Dearborn
Chicago, IL 60605

Telephone: (312) 986-1234