Chief Marketing Officer

1 Day Meeting

2018 Leadership in Digital Marketing Forum

San Francisco, CA Jun 06, 2018

Overview

Argyle Executive Forum is bringing together leading digital marketing executives for our annual San Francisco event. Our packed agenda will provide you with an opportunity to hear insights regarding the most pressing issues that you and your organization are facing. Speakers will address an array of topics geared towards leaders in digital marketing, brand strategy and analytics, including:

 

  • The evolution of digital – how digital technology and capabilities continue to transform not only the role of marketing leader, but the organization as a whole
  • Social & content marketing – how marketers are utilizing platforms and content to connect with consumers where they are
  • Data, data and more data – how marketers are navigating through all of their consumer data to target via the right channel, in the right way, at the right time
  • The rise of automation – exploring how brands are bringing programmatic ad buying in-house and taking on these new capabilities, while still working to manage the balance between automation and personalization
  • New tools & tech – leveraging emerging technology to create more meaningful and immersive brand experiences across all channels

 

Our keynote presentations, fireside chats, and panel sessions will provide you with actionable takeaways to bring back to the office, as well as the opportunity to both strengthen and expand your network of peers. 

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Natasha Adams

CMO

Kodakit

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Paramita Bhattacharya

Global Head of Marketing

Nokia

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Becky Brown

Vice President, Global Marketing and Communications, Regional Marketing Organization

Intel

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Josephine Chew

Vice President, Digital Marketing

Wells Fargo

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David Encizo

Vice President, Enterprise Social Media Analysis and Command Center

Wells Fargo

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John Gargiulo

Head of Global Product Marketing

Airbnb

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Samantha Goldman

Head of Enterprise Marketing

Lyft

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Jessica Grimes Frushtick

VP Marketing

Pacific Union International

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Guy Hadnot

SVP Marketing

Technology Credit Union

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Lee Ho

Global Head of Brand and Digital Marketing

Avaya

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Jordan Hwang

Sr. Director, Marketing Growth and Business Operations

Evernote

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Julie Kaufmann

Vice President, Communications & Marketing

American Heart Association

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Jack Larson

Vice President, Digital Marketing

Bank of the West

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Robecta Ma

Vice President of Marketing, Americas

Cathay Pacific

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Jim MacLennan

Senior Vice President, Chief Information Officer (CIO)

IDEX Corp.

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Andrew Smith

SVP of Product Strategy

Grapeshot

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Mac Tillman

Vice President, Sales & Marketing

GU Energy Labs

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Eric Williamson

Vice President, Digital Marketing

Acquia

Agenda

This event will feature insights from top executives, including

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8:00am - 9:00am
Breakfast
9:00am - 9:10am
Opening Remarks featuring Argyle Host

Jim MacLennan
Senior Vice President, Chief Information Officer
IDEX Corp.

9:10am - 9:45am
Keynote Presentation: "An Introduction to Multithreaded Marketing"

Digital is now the core of marketing. The powerful tools we have at our disposal means we can leverage metrics, UX and 360 vision to weave together the threads of more traditional marketing channels like TV, In-store, OOH, and print into one cohesive, powerful message that spans creative, demographics and markets.

Josephine Chew
Vice President, Digital Marketing
Wells Fargo

9:50am - 10:10am
Thought Leadership Spotlight: "Making the Connections that You Didn't Know Existed"

Finding out what a consumer whats is challenging, and finding and connecting with them in the right moments is even harder. With the evolving nature of content, brands are looking to contextual solutions to provide safe and relevant experiences for their customers. Join Andrew Smith, SVP of Product Strategy from Grapeshot, as he discusses the power of contextual intelligence in the digital advertising landscape, and how it can enable you to make the connections that you didn't know existed. Grapeshot is now a proud member of the Oracle Data Cloud. 

Andrew Smith
Senior Vice President of Product Strategy
Grapeshot

10:10am - 10:35am
Networking Break
10:35am - 11:20am
Panel Discussion: "Role and Expectations of Customer Experiences: How they are Expanding with Digital"

Session topics include, but aren’t limited to:

  • Gaining targeted consumer data to craft marketing experiences that capture consumer attention
  • Creating a seamless user experience across multiple channels and multiple devices
  • Incorporating programmatic marketing, AI and other technologies into your marketing stack
  • Marketing’s role in customer experiences across the entire organization
  • Personalizing every step of the user experience  

Moderator: 

Jessica Grimes Frushtick
Vice President Marketing
Pacific Union International

Panelist:

Becky Brown
Vice President, Global Marketing and Communications, Regional Marketing Organization
Intel

David Encizo
Vice President, Enterprise Social Media Analysis and Command Center
Wells Fargo

Guy Hadnot
Senior Vice President, Marketing
Technology Credit Union

Eric Williamson
Vice President, Digital Marketing
Acquia

11:20am - 11:40am
Networking Break
11:40am - 12:25pm
Panel Discussion: "Building a Lasting Brand"

Session topics include, but aren’t limited to:

  • Creating a competitive advantage with brand credibility
  • Positioning your brand as a market leader and creating positive brand perception
  • Regaining consumers faith when the brand image is compromised
  • Understanding branding is not a cost center, but a driver of sales
  • Measuring how consumers engage with your brand and campaigns
  • Delivering value first through brand building

Moderator: 

Lee Ho
Global Head of Brand and Digital Marketing
Avaya

Panelist: 

Paramita Bhattacharya
Global Head of Marketing
Nokia Technologies

Jack Larson
Vice President, Digital Marketing
Bank of the West

Julie Kaufmann
Vice President, Communications & Marketing
American Heart Association

Mac Tillman
Vice President, Sales & Marketing
GU Energy Labs

12:30pm - 1:05pm
Keynote Presentation: "Creatively Analytic Marketing: The Marriage of Data and Brand"

Global SaaS CMOs faces a challenge never before seen in marketing: with budgets of 2 cents per user per year, how will we ever have an impact at scale? Marketers could spend their entire budget on media in San Francisco and not move the numbers … in San Francisco. The answer - you have to get “Creatively Analytic.” In other words, create a personalized journey for every user that uses data to deliver compelling storytelling in an automated fashion, triggered by user actions. 

Jordan Hwang
Sr. Director, Marketing Growth and Business Operations
Evernote

1:05pm - 2:05pm
Lunch
2:05pm - 2:40pm
Keynote Presentation: "Building Global Communities"

Natasha Adams
Chief Marketing Officer
Kodakit

2:40pm - 2:55pm
Networking Break
2:55pm - 3:30pm
Keynote Presentation: "The Five Great Components of a Great Digital Strategy"

When people talk about a “digital transformation,” they typically focus on a few parts of the process – and a lot of the cool technology. In this session, you will hear about the five core components that a Great Digital Strategy should include – and a (possibly) surprising idea about where that focus truly belongs.

Jim MacLennan
Senior Vice President, Chief Information Officer
IDEX Corp.

3:35pm - 4:10pm
Fireside Chat: "When Experiences Motivate Consumers, How Do You Adjust Your Marketing Strategy?"

John Gargiulo
Global Product Marketing Lead 
Airbnb

Samantha Goldman
Head of Enterprise Marketing
Lyft

Robecta Ma
Vice President of Marketing, Americas
Cathay Pacific

4:10pm - 4:20pm
Closing Remarks featuring Argyle Host

Jim MacLennan
Senior Vice President, Chief Information Officer
IDEX Corp.

4:20pm - 5:20pm
Closing Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Panel Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Hotel Nikko logo

Hotel Nikko

222 Mason St.
San Francisco, CA 94102

Telephone: (415) 394-1111

JW Marriott San Francisco Union Square logo

JW Marriott San Francisco Union Square

515 Mason St
San Francisco, CA 94102

Telephone: (415) 771-8600

San Francisco Marriott Marquis logo

San Francisco Marriott Marquis

780 Mission Street
San Francisco, CA 94103

Telephone: (415) 896-1600