Chief Marketing Officer

1 Day Meeting

2018 Leadership in E-Commerce Forum

Dallas, TX May 22, 2018

Overview

Argyle Executive Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Dallas. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing, with an agenda geared specifically towards Heads of E-commerce, Chief Digital Officers, CMOs, CTOs, CIOs, as well as VPs and Directors of digital, marketing, online merchandising, and technology in a leadership role. Key topics we’ll explore include:

  • Delivering personalized, cross-channel customer experiences
  • Optimizing engagement through predictive analytics
  • Adapting a modern, interactive approach to content marketing
  • Structuring organizations and their processes to support a progressive e-commerce strategy

 

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. We look forward to bringing together another fantastic faculty in 2018, and to hosting you alongside our community of Fortune 500 e-commerce leaders hailing from the heart of the Southwest and beyond!

Request Invite to this Event

We will get back to you shortly

Event RSVP





-

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Speaker's profile image

Anil Agrawal

Director and SVP - Digital Engineering, Transformation and Delivery

Citi

Speaker's profile image

Amy Bartle

Head of Integrated Media

La Quinta

Speaker's profile image

Youri Bebic

Global Head of Product & Innovation

MoneyGram

Speaker's profile image

Damian Delgado

Marketing Director - Digital Experience

Rent-A-Center

Speaker's profile image

Michelle DeVore

Vice President, E-Commerce

Aerus

Speaker's profile image

Wendy Ewers

Former Vice President, Sales & Deployment

Dickey's Barbecue Restaurants

Speaker's profile image

Amir Ghodrati

Director of Marketing Insights

App Annie

Speaker's profile image

Margaret Heyland

Chief Customer Experience Officer

American National Bank of Texas

Speaker's profile image

Erik Johnson

Vice President, Marketing Technology

ClubCorp

Speaker's profile image

Todd Koch

Vice President, Strategy & Business Development

Greyhound Lines

Speaker's profile image

Gabe Mattingly

Vice President, E-Commerce

Bayer

Speaker's profile image

Jim McDonald

Chief Marketing Officer

Pacific Union Financial

Speaker's profile image

Brian Strauss

VP Worldwide Field Engineering

Moxie

Speaker's profile image

Rebecca Wooters

Global Head and Managing Director, Cards Customer Experience and Digital Strategy

Citi

Agenda

This event will feature insights from top executives, including

Download Agenda
8:00am - 9:00am
Breakfast
9:00am - 9:10am
Argyle Opening Remarks
9:10am - 9:45am
Keynote Presentation featuring Pacific Union Financial

Jim McDonald
Chief Marketing Officer
Pacific Union Financial

9:50am - 10:10am
Thought Leadership Spotlight featuring App Annie: "How to Leverage Mobile Apps to Steer Your Company to Success"

The app economy is only gaining speed, particularly for retailers. Mobile apps offer an intimate, direct channel to consumers, representing a massive opportunity for companies to reach, influence and convert shoppers. No matter where you are in the path to mobile, understanding the current and future landscape will fuel your success. Learn about industry trends, key metrics, best practices and why a strong retail strategy is synonymous with a strong mobile app strategy.

Amir Ghodrati
Director of Marketing Insights
App Annie

10:10am - 10:35am
Networking Break
10:35am - 11:25am
Panel Discussion: "Personalization in E-Commerce Marketing"

Session topics include, but are not limited to:

  • Methods for getting consumers to embrace personalization
  • Personalized ads as the new normal
  • Tailoring marketing to the individual and staying ahead of competition
  • The increase of personalized content marketing
  • Using social media to your advantage
  • Measuring ROI in personalized digital marketing
  • How personalization can help differentiate your brand


Panel Moderator:
Wendy Ewers
Former Vice President, Sales & Deployment
Dickey's Barbeque Restaurants

Panelists:
Damian Delgado
Marketing Director - Digital Experience
Rent-A-Center

Erik Johnson
Vice President, Marketing Technology
ClubCorp

Gabe Mattingly
Vice President, E-Commerce
Bayer

11:30am - 11:50am
Thought Leadership Spotlight featuring Moxie and American National Bank of Texas

Brian Strauss
VP Worldwide Field Engineering
Moxie

And

Margaret Heyland
Chief Customer Experience Officer
American National Bank of Texas

11:50am - 12:15pm
Networking Break
12:15pm - 1:00pm
Panel Discussion: "Embracing Mobile as an E-Commerce Advantage"

Session topics include, but are not limited to:

  • The impact of mobile online research prior to making purchasing decisions
  • How mobile is enhancing the omnichannel experience
  • The importance of increased mobile usability, and best practices in achievement
  • How mobile is increasing impulse purchasing
  • Using voice searching as a brand advantage
  • The increase of AR, and how your brand can embrace it


Panel Moderator:
Youri Bebic
Global Head of Product & Innovation
MoneyGram International
 
Panelists:
Anil Agrawal
SVP, Digital Engineering, Transformation and Delivery
Citi
 
Todd Koch
Vice President, Strategy & Business Development
Greyhound Lines

Shawn Weems
Sr. Director Digital Business Optimization and Commerce
TGI Friday's

1:00pm - 2:00pm
Lunch
2:00pm - 2:35pm
Keynote Presentation featuring Citi: "Navigating the Customer Journey to create a Digital-First Customer-Centric Organization"

Learn how Citi embraces customer journeys and agile methodologies to deliver a truly digital-first customer-centric experience

Rebecca Wooters
Global Head and Managing Director, Cards Customer Experience and Digital Strategy
Citi

2:35pm - 2:55pm
Networking Break
2:55pm - 3:30pm
Fireside Chat featuring Aerus: "Transforming the E-Commerce Experience"

Michelle DeVore
Vice President, E-Commerce
Aerus

Interviewed by:

Amy Bartle
Head of Integrated Media
La Quinta Inns & Suites

3:30pm - 3:40pm
Argyle Closing Remarks
3:40pm - 4:40pm
Cocktail Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight & App Partner

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Hyatt Summerfield Suites Dallas/Lincoln Park logo

Hyatt Summerfield Suites Dallas/Lincoln Park

8221 North Central Expressway
Dallas, TX 75219

Telephone: (214) 696-1555

Radisson Hotel Central Dallas University Park  logo

Radisson Hotel Central Dallas University Park

6070 N. Central Expressway
Dallas, TX 75206

Telephone: (214) 750-6060

The Fairmont Dallas logo

The Fairmont Dallas

1717 N Akard St.
Dallas, TX 75201

Telephone: (800) 441-1414

Warwick Melrose Hotel Dallas logo

Warwick Melrose Hotel Dallas

3015 Oak Lawn Avenue
Dallas, TX 75219

Telephone: (214) 521-5151