Chief Marketing Officer

1 Day Meeting

2018 Leadership in E-Commerce Forum

Los Angeles, CA Jun 19, 2018

Overview

Argyle Executive Forum is bringing together leading e-commerce, marketing and IT executives for our annual E-Commerce Forum in Los Angeles. Throughout a full day of content and networking, we will focus on the most pressing issues that e-commerce professionals are facing, with an agenda geared specifically towards Heads of E-commerce, Chief Digital Officers, CMOs, CTOs, CIOs, as well as VPs and Directors of digital, marketing, online merchandising, and technology in a leadership role. Key topics we’ll explore include:

  • Delivering personalized, cross-channel customer experiences
  • Optimizing engagement through predictive analytics
  • Adapting a modern, interactive approach to content marketing
  • Structuring organizations and their processes to support a progressive e-commerce strategy

Our keynote presentations, fireside chats, panel sessions, and networking breaks will enable candid discussions with your peers focused on these topics and more. We look forward to bringing together another fantastic faculty in 2018, and to hosting you alongside our community of Fortune 500 e-commerce leaders!

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Alicia Phillips

Ecommerce Business Leader

Ghirardelli Chocolate

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Lisa Ajdini

Head of Mobile Strategy

Caesars Entertainment

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Jordan Bass

Senior Director, eCommerce

FIJI Water Company

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Cathey Curtis

Vice President of Global Marketing, Billabong Women's

Billabong International

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Nigel Gopaul

Head of Digital

Hyundai Capital America

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Traci Inglis

President, JustFab & ShoeDazzle

TechStyle Fashion Group

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Marcie Jastrow

Senior Vice President of Immersive Media, Head of Technicolor Experience Center

Technicolor

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Clay Kramer

Senior Director, Mobile Products

Edmunds

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John Melchek

Senior Vice President, Global Ecommerce

FAM Brands

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Pash Pashkow

VP Brand & Design

ABC Entertainment

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Scotty Rill

Head of Online Marketing & E-Commerce

Stila Cosmetics

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Daniella Voysey Olson

Director, Marketing Strategy

Lazy Dog Restaurant & Bar

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Jonathan Walton

Director, Web & Mobile Solutions and Project Delivery

Red Bull

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Aaron Zagha

Head of eCommerce, International

Teleflora

Agenda

This event will feature insights from top executives, including

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8:00am - 9:00am
Breakfast
9:00am - 9:10am
Argyle Opening Remarks

Alicia Phillips
Ecommerce Business Leader
Ghirardelli Chocolate

9:10am - 9:45am
Keynote Presentation featuring TechStyle Fashion Group: "Thinking Like a Digitally Native Brand"

Traci Inglis
President, JustFab & ShoeDazzle
TechStyle Fashion Group

9:50am - 10:20am
Fireside Chat featuring Technicolor & ABC Entertainment: "The Future of Media"

Marcie Jastrow
Senior Vice President of Immersive Media, Head of Technicolor Experience Center 
Technicolor

And

Pash Pashkow
Vice President, Brand & Design
ABC Entertainment

10:20am - 10:55am
Networking Break
10:55am - 11:45am
Panel Discussion: "Personalization in E-Commerce Marketing"

Session topics include, but are not limited to:

  • Methods for encouraging consumers to embrace personalization
  • Peronalized ads as the new normal
  • Tailoring marketing to the individual and staying ahead of the competition
  • The increase of personalized content marketing 
  • Using social media to your advantage
  • Measuring ROI in personalized digital marketing
  • How personalization can help to differentiate your brand


Panel Moderator:
Daniella Voysey Olson
Director, Marketing Strategy
Lazy Dog Restaurant & Bar

Panelists:
John Melchek
Senior Vice President, Global Ecommerce 
FAM Brands

Alicia Phillips
Ecommerce Business Leader
Ghirardelli Chocolate

Scotty Rill
Head of Online Marketing & E-Commerce 
Stila Cosmetics

11:45am - 12:20pm
Networking Break
12:20pm - 1:10pm
Panel Discussion: "The Evolution of Mobile"

Session topics include, but are not limited to:

  • The importance of increased mobile usability, and best practices in achievement
  • Adapting content for a mobile world
  • Increasing smartphone conversion rates
  • Integrating mobile commerce campaigns with in-person shopping
  • Understanding the relevancy of MMS and SMS in today’s mobile environment
  • Looking towards the future of mobile marketing
  • Establishing mobile KPIs and monitoring mobile metrics


Panel Moderator:
Jonathan Walton
Director, Web & Mobile Solutions and Project Delivery
Red Bull

Panelists:
Lisa Ajdini
Head of Mobile Strategy 
Caesars Entertainment

Nigel Gopaul
Head of Digital
Hyundai Capital America

Clay Kramer
Senior Director, Mobile Products
Edmunds

1:10pm - 2:10pm
Lunch
2:10pm - 2:45pm
Fireside Chat featuring FIJI Water and Teleflora: "Comparing the Subscription Experience"

Jordan Bass
Senior Director, eCommerce
FIJI Water Company

And

Aaron Zagha
Head of eCommerce, International 
Teleflora

2:50pm - 3:25pm
Keynote Presentation featuring Billabong International: "How Brand Marketing & E-Commerce Teams Come Together to Create Strategies That Win Consumer Attention and Create Conversion"

Cathey Curtis
Vice President of Global Marketing, Billabong Women's
Billabong International

3:25pm - 3:35pm
Argyle Closing Remarks
3:35pm - 4:35pm
Cocktail Reception

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Senior Supporter Partner

  • Senior Supporter Partner

  • Supporter Partner

  • Supporter Partner

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

Omni Los Angeles Hotel at California Plaza logo

Omni Los Angeles Hotel at California Plaza

251 South Olive Street
Los Angeles, CA 90012

Telephone: (800) 843-6664