Chief Marketing Officer

1 Day Meeting

2018 Retail & Consumer Goods Forum:
Marketing to the Modern Consumer

May 01, 2018

Overview

Argyle Executive Forum is bringing together leading retail and consumer goods executives to discuss the biggest trends impacting and disrupting the marketplace. With a program geared specifically towards digital, brand, analytics and marketing executives in the retail and consumer goods industry, key topics our speaking faculty will explore include:

  • Evolving importance of the retail customer experience
  • Data and analytics’ driving retail decisions
  • The changing landscape of brick-and-mortar
  • Global and local approach to retail sales, and the necessity of both
  • Social media’s effect on retail
  • Customization, subscription, and personalization - experience focused consumer goods

 

Our keynote presentations, fireside chats, panel sessions, and interactive group discussion sessions will give you the perspective and actionable takeaways that only a room of retail and consumer goods executives can provide. We look forward to hosting you!

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Who Should Attend

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

MQ Qureshi

MQ Qureshi

Founder, CEO

Xoobies

Kim Brown

Kim Brown

Global Head of Marketing for GE Renewable Energy Digital

GE

Laura Clawson

Laura Clawson

Director, Merchandising

Chicago Blackhawks

Doran Davidson

Doran Davidson

Vice President Merchandising Groupon Goods

Groupon

Bill Hancox

Bill Hancox

Senior Director, Marketing Insights and Analytics

True Value Company

Nathan Hewitt

Nathan Hewitt

Exec Director of E-Commerce

Klein Tools

Belinda Hudmon

Belinda Hudmon

Chief Marketing Officer

The Pampered Chef

George Kriza

George Kriza

Founder & CEO

MTC Performance

Dane Mathews

Dane Mathews

Vice President & Head of Marketing

Roti Modern Mediterranean

John Schifferdecker

John Schifferdecker

Vice President, General Manager

1800Flowers.com, Inc.

Terry Singla

Terry Singla

Senior Vice President, Strategic Analysis

ShopKo Stores

Frederick Skoler

Frederick Skoler

Director Shop Your Way Engagement

Sears Holdings

Sue Smolenski

Sue Smolenski

Senior Director, Omni-Channel Marketing

True Value Company

Katie Sotor

Katie Sotor

Vice President Marketing

Crane

Charlotte Tsou

Charlotte Tsou

Senior Vice President, Regional Head of Analytics, CRM, HSBC Retail Banking and Wealth Management

HSBC

Agenda

Download Agenda
8:00am - 9:00am
Breakfast
9:00am - 9:10am
Opening Remarks featuring Argyle Host

MQ Qureshi
Founder, CEO
Xoobies

9:10am - 9:45am
Keynote Presentation: "Leveraging Data to Drive Business Decision-Making and Profitability"
Join Terry from Shopko as he explores the following topics: 
  • The difference between reporting, business intelligence & business analytics
  • The importance of driving customer lifetime value
  • Dynamic pricing
  • Promotional Effectiveness
  • Common issues companies face when leveraging data

Terry Singla
Senior Vice President, Strategic Analysis
ShopKo Stores

9:45am - 10:20am
Keynote Presentation: "Introduction to Engagement Through Loyalty and Gamification"

An overview of how you can leverage the power of games dynamics to build loyalty and drive results for your business. Benefit from the collected wisdom gathered from my 100s of published games including award winning titles like Goldeneye for N64 (Hall of Fame) and Geo Commander (Best Serious Game), multiple games patents and current work for Shop Your Way where millions of games are played daily on the largest hub of original sweepstakes content.

Frederick Skoler
Director Shop Your Way Engagement
Sears Holdings

10:20am - 10:45am
Networking Break
10:45am - 11:35am
Panel Discussion: "Personalizing the Customer Experience"
Session topics include, but aren't limited to:
  • Better connecting with consumers both online and offline through the entire customer journey
  • Using data to discover what consumers need, want and why;  then using this data to deliver personalized messaging
  • Offering personalized experiences to mobile users
  • Placing your brand in the mind, heart and wallet of the consumer through content and storytelling
  • Targeting consumers at each stage of their path to purchase through email, SMS, push notifications, subscriptions, etc.
  • Customer experience as a key indicator of a brand instead of simply price and product

Moderator: 

Charlotte Tsou
Senior Vice President, Regional Head of Analytics, CRM, HSBC Retail Banking and Wealth Management
HSBC

Panelist: 

Kim Brown
Global Head of Marketing for GE Renewable Energy Digital
GE

Laura Clawson
Director, Merchandising 
Chicago Blackhawks

Doran Davidson
Vice President Merchandising Groupon Goods
Groupon

Dane Matthews
Vice President & Head of Marketing
Roti Modern Mediterranean

11:35am -11:55am
Thought Leadership: "Consumer Loyalty Programs: Are You Afraid To Innovate?"

Today's consumer loyalty programs have their fair share of problems. So, as the retail crisis continues to force surviving retailers to evolve their business practices and customer experiences, shouldn't their loyalty programs follow suite? Kriza will offer insight about how to make powerful changes by adopting and executing the right consumer loyalty strategy. 

George Kriza
Founder & CEO
MTC Performance

11:55am - 12:20pm
Networking Break
12:20pm - 1:10pm
Fireside Chat: "The Evolving Landscape of the Shopping Experience"

Session topics include, but aren't limited to:

  • Aligning the in-store and online buyer experience
  • The role that marketing plays in the in-store experience
  • How the retailers must continuously evolve to compete
  • Ways in which brick and mortar has changed and how marketing has adapted to these changes
  • The evolution of marketing’s involvement in brick and mortar
  • Predictions for the future of the shopping experience

Moderator: 

John Schifferdecker
Vice President, General Manager
The Popcorn Company

Panelist: 

Nathan Hewitt
Executive Director of E-Commerce
Klein Tools

Katie Sotor
Vice President Marketing
Crane USA

1:10pm - 2:10pm
Lunch
2:10pm - 2:45pm
Fireside Chat: "True Value's Journey to Customer-Centric Marketing"

Superior omnichannel marketing strategies put the customer at the center of all business decisions and consider both marketer-activated and customer-activated experiences. While some experiences result in simple conversions, others help foster lifelong customer loyalty. In this session, learn about:

  • True Value’s journey to become a customer-centric marketer
  • Best practices and strategies for customer contact and loyalty across channels−online and offline
  • Platform and analytical resources that enable True Value to execute its marketing vision 

Bill Hancox
Senior Director, Marketing Insights and Analytics
True Value Company

and

Sue Smolenski
Senior Director, Omni-Channel Marketing
True Value Company

2:50pm - 3:25pm
Keynote Presentation: "Revitalizing the Brand to Connect with Our Target Audience"

Take a look inside Pampered Chef and how we're modernizing our marketing approach, modernizing our brand touchpoints, and how we're establishing brand relevance for our target audience. 

Belinda Hudmon
Chief Marketing Officer
Pampered Chef

3:25pm - 3:35pm
Closing Remarks featuring Argyle Host

MQ Qureshi
Founder, CEO
Xoobies

3:35pm - 4:35pm
Closing Reception

Sponsors

This event will feature insights from top executives, including

Thought Leadership Spotlight & App Partner

Interested in sponsoring an event?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.