Chief Marketing Officer

1 Day Meeting

2018 Retail & Consumer Goods Forum: Marketing to the Modern Consumer

New York, NY Apr 18, 2018

Overview

Argyle Executive Forum is bringing together leading retail and consumer goods executives to discuss the biggest trends impacting and disrupting the marketplace. With a program geared specifically towards digital, brand, analytics and marketing executives in the retail and consumer goods industry, key topics our speaking faculty will explore include:

• Evolving importance of the retail customer experience 
• Data and analytics’ driving retail decisions 
• The changing landscape of brick-and-mortar 
• Global and local approach to retail sales, and the necessity of both 
• Social media’s effect on retail 
• Customization, subscription, and personalization - experience focused consumer goods 

Our keynote presentations, fireside chats, and panel sessions will give you the perspective and actionable takeaways that only a room of retail and consumer goods executives can provide. We look forward to hosting you!

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Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

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Ashley Anderson

Senior Director, Audience Acquisition and Engagement

Equinox

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Josh Baines

Product Marketing Manager

Grapeshot

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Chris Barlow

VP Mobile Banking

Webster Bank

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Elyse Burack

Head of Integrated Marketing

Boxed

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Gerrit De Vynck

Tech Reporter

Bloomberg

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Richard Fagan

Head of Digital Marketing & eCommerce

P.C. Richard & Son

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Kristin Fassler

Vice President, Director of Marketing

Penguin Random House

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Miguel Gonzalez

Former Vice President of Marketing French's and Frank's Red Hot

French's and Frank's Red Hot

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Allison Gorbaty

Senior Director of Marketing

Crunch

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Angela Gruszka

Vice President, Marketing and Creative

ABC Carpet & Home

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Oliver Guy

Global Industry Director

Software AG

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Blair Hammond

Head of Digital Content

Reebok

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Oisin Hanrahan

Co-founder & CEO

Handy

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Amanda Keiser

Senior Director, Editorial & Brand Marketing

Club Monaco

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Matthew McCarthy

Vice President, Foods North America

Unilever

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Laure Murciano

Head of In-Store Excellence, Global Consumer Beauty Brands

Coty

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Jessica Reid

Product Marketing Manager

Grapeshot

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Patrick Santangelo

Vice President, Brand Management

Lovesac

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Robin Van Puyenbroeck

Vice President, Business Development

Ethan Allen Global

Agenda

This event will feature insights from top executives, including

Download Agenda
8:00am - 9:00am
Breakfast

Kick off the day with a healthy breakfast and networking. Connect with marketing peers from the retail, consumer goods and consumer services industries before the morning’s content begins.

9:00am - 9:10am
Argyle Opening Remarks featuring Argyle Host
9:10am - 9:40am
Keynote Presentation featuring Unilever: "Scaling Sustainability"

Matthew McCarthy
Vice President, Foods North America
Unilever

9:40am - 10:00am
Thought Leadership Spotlight featuring Grapeshot

Jessica Reid
Product Marketing Manager
Grapeshot

And

Josh Baines
Product Marketing Manager
Grapeshot

10:00am - 10:25am
Networking Break
10:25am - 11:15am
Panel Discussion: "The Evolving Landscape of the Shopping Experience"

Session topics include, but aren’t limited to:

  • Aligning the in-store and online buyer experience
  • The role that marketing plays in the in-store experience
  • Personalizing the shopping experience to consumers
  • How the retailers must continuously evolve to compete
  • Ways in which brick and mortar has changed and how marketing has adapted to these changes
  • The evolution of marketing’s involvement in brick and mortar
  • Predictions for the future of the shopping experience

 

Moderator:
Angela Gruszka
Vice President, Marketing and Creative
ABC Carpet & Home

Panelists:
Oliver Guy
Global Industry Director
Software AG

Patrick Santangelo
Vice President, Brand Management
Lovesac

Allison Gorbaty
Senior Director of Marketing
Crunch Fitness

Laure Murciano
Head of In-Store Excellence, Global Consumer Beauty Brands
Coty

11:15am - 11:40am
Networking Break
11:40am - 12:30pm
Panel Discussion: "Building Brand Identity"

Session topics include, but aren’t limited to:

  • Establishing brand credibility in a competitive market
  • The differences between marketing a product and marketing a brand to consumers
  • Content marketing’s impact on a consumer brand’s identity
  • Using social media to influence brand awareness
  • Brand identity’s impact on customer retention
  • How influencers are affecting your brand marketing strategy 


Moderator:
Blair Hammond
Head of Digital Content
Reebok
 
Panelists:
Amanda Keiser
Senior Director, Editorial & Brand Marketing
Club Monaco 

Miguel Gonzalez
Former Vice President of Marketing
French's & Frank's Red Hot

Ashley Anderson
Senior Director, Audience Acquisition and Engagement
Equinox

12:30pm - 1:30pm
Lunch

Take a midday break to grab lunch, network with your peers, and discuss the morning presentations. 

1:30pm - 2:20pm
Panel Discussion: "Omnichannel: Retail & E-Commerce Strategy"

Session topics include, but aren’t limited to:

  • Determining omnichannel goals and objectives
  • Innovative methods for reaching consumers
  • Measuring ROI in the retail and e-commerce space
  • The importance of managing cross-functional collaboration with regards to your omnichannel strategy
  • Steps to unifying you retail and e-commerce strategies
  • Best practices for integrating mobile into your strategy and managing social media interactions

 
Moderator:
Kristin Fassler
Vice President, Director of Marketing
Penguin Random House
 
Panelists:
Chris Barlow
Vice President, Mobile Banking
Webster Bank
 
Elyse Burack
Head of Integrated Marketing
Boxed

Robin van Puyenbroeck
Vice President, Business Development
Ethan Allen Global, Inc.

Richard Fagan
Head of Digital Marketing and eCommerce
P.C. Richard & Son

2:20pm - 2:45pm
Networking Break
2:45pm - 3:20pm
Fireside Chat featuring Handy: "What it Takes to Delight the New, All-Powerful Retail Customer"

Oisin Hanrahan
Co-founder & CEO
Handy

Interviewed by:

Gerrit De Vynck
Tech Reporter 
Bloomberg

3:20pm - 3:30pm
Argyle Closing Remarks featuring Argyle Host
3:30pm - 4:30pm
Cocktail Reception

Wrap up the day with a cocktail (or a few!). Head home with new connections and a notebook full of key takeaways to implement back at the office.

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@theargyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Panel Partner

  • Senior Supporter Partner

  • Senior Supporter Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Hotels

Traveling for the event? Stay at one of our recommended hotels nearby


The following hotels are recommended by Argyle Executive Forum. Please note that we do not have a corporate rate. For details on where the event will take place, please contact your Argyle relationship manager.

The Fitzpatrick Grand Central logo

The Fitzpatrick Grand Central

141 E. 44th Street
New York, NY 10017

Telephone: (800) 367-7701

The Fitzpatrick Manhattan logo

The Fitzpatrick Manhattan

687 Lexington Avenue
Between 56th & 57th Street
New York, NY 10022

Telephone: (212) 355-0100