Chief Marketing Officer

1 Day Meeting

2019 Argyle Growth Forum: Becoming a Digital First Company

New York, NY - Apr 03, 2019

Overview

The days of product, marketing, IT, and sales teams working in silos is over. As company directors and investors expect double-digit annual growth, senior leadership needs to have cohesive objectives to identify opportunities, go to market quickly, and scale. 

The Argyle Growth Forum will dig into insights, techniques, and technologies to align product, sales, marketing, and IT leaders to grow their brands and optimize performance, with an emphasis on gathering customer insight, optimizing sales and marketing operations, developing lead generation programs, and creating closed loop reporting. In collaboration with our Argyle Influencers CMO Advisory Board, we have designed an agenda that will touch on: 

  • Building efficient marketing and sales operations organizations
  • Creating and defining the perfect persona
  • Developing cohesive go-to-market strategies
  • Connecting marketing pipelines to sales quotas
  • Diversifying promotion channels
  • Unifying data and reporting to spot predictive trends

Request Invite to this Event

We will get back to you shortly

Event RSVP





-

Speakers

If you'd like to recommend a speaker, please email speakerinquiry@argyleforum.com

Enrique Aceves

Enrique Aceves

Vice President, Head of Marketing Analytics & Data Strategy

Nuveen

Tessa Barron

Tessa Barron

Sr. Director, Marketing

ON24

John Bell

John Bell

Vice President, Enterprise Digital Marketing

Travelers

Carmen Bryant

Carmen Bryant

Marketing Director, US

Indeed

Stephanie Chang

Stephanie Chang

Executive Director, Performance Marketing

Glossier

Paul Cowan

Paul Cowan

Vice President, Product Marketing Enterprise

Shutterstock

Megan Goett

Megan Goett

Executive Director - Head of Global Digital Marketing

Morgan Stanley

Jackson Jeyanayagam

Jackson Jeyanayagam

Vice President, General Manager DTC Nutranext

The Clorox Company

Antonia Kasparek

Antonia Kasparek

Head of Digital Marketing

Refinitiv

Alex Levin

Alex Levin

SVP, Growth

Handy

Lynn Padian

Lynn Padian

CVP Retirement Marketing

New York Life Insurance Company

Duncan Potter

Duncan Potter

SVP Global Marketing

Arris

Matthew Quint

Matthew Quint

Director, Center on Global Brand Leadership

Columbia Business School

Joe Toubes

Joe Toubes

Vice President Global Marketing

Honeywell

Jennifer Verdon

Jennifer Verdon

Head of Social Media, Blue Buffalo Co.

General Mills

Seiya Vogt

Seiya Vogt

VP of Marketing/Growth

Boxed

Agenda

This event will feature insights from top executives, including

Download Agenda
8:00am - 9:00am
Breakfast
9:00am - 9:10am
Argyle Opening Remarks

Jackson Jeyanayagam
Vice President, General Manager DTC Nutranext
The Clorox Company

9:10am - 9:45am
Keynote Presentation: "How Boxed Handles Acquisition Marketing"

Seiya Vogt
VP of Marketing/Growth
Boxed

9:45am - 10:15am
Table Talk

We will present highlights and key findings from our pre-event insights survey to share with you the challenges, pain points and decision-making behaviors shared among your peers.

10:15am - 10:40am
Networking Break
10:40am - 11:25am
Panel Discussion: "Sustaining Growth Marketing: Techniques and Technology to Improve Strategy"

Session topics include but are not limited to: 

  • With the increase in martech, how do you keep up with new technology?
  • Marketing operating models are made up of three parts: data, tech enablement, and execution and talent. How have you seen these three parts come together in your organization?
  • How do you drive new growth quickly with martech?
  • How do you make the most of your budget when investing in new technology, growing your marketing strategy, etc?
  • How do you drive customer acquisition through personalization?
  • What challenges have you faced in becoming a digital first company?

Moderator: 

Jennifer Verdon
Head of Social Media, Blue Buffalo Co.
General Mills

Panelists: 

Enrique Aceves
VP, Analytics & Data Strategy
Nuveen

Alex Levin
SVP, Growth
Handy

Duncan Potter
SVP Global Marketing
Arris

11:25am - 11:45am
Thought Leadership Presentation featuring Shutterstock: "Scaling the creation of on-brand content"

Paul Cowan
Vice President, Enterprise and SMB Marketing
Shutterstock

11:45am - 12:05pm
Networking Break
12:05pm - 12:50pm
Panel Discussion: "Creating a Growth Culture"

Session topics include but are not limited to: 

  • What does a growth culture mean to you and your organization?
  • When is the right time to start thinking about growth?
  • How have you build a foundation around growth and data within your marketing team?
  • How have you broken down silos and become more cross-functional in your organization?
  • Who are the key players to have in your growth team?
  • How has a growth mentality helped in building an engaged community and customers?

Moderator: 

Matthew Quint
Director, Center on Global Brand Leadership 
Columbia Business School 

Panelist: 

Stephanie Chang
Executive Director, Performance Marketing
Glossier

Antonia Kasparek
Head of Digital Marketing
Refinitiv

Lynn Padian
CVP Client Loyalty / Engagement
New York Life

Joe Toubes
Vice President Global Marketing
Honeywell

12:50pm - 1:10pm
Thought Leadership Presentation featuring Indeed: "Future of Work: How the Internet Economy is Reshaping Markets for Talent"
Just as the speed of the steamship made the world significantly more connected nearly 150 years ago, the internet has accelerated the pace of nearly every task. From automated software to smartphones, the internet is making new types of work possible. And in 2019, we live in a world that relies on more and more connections of this kind.
 
Uncover the ways technology is reshaping the economy seven trends dramatically reshaping labor markets, including:
  • How specialised software skills are changing workforce demands
  • Online job search patterns in response to labor market trends
  • Talent migration patterns that continue to challenge US employers

Carmen Bryant
Marketing Director, US
Indeed

1:10pm - 2:10pm
Lunch
2:10pm - 2:30pm
Thought Leadership Presentation featuring ON24: "Break Through the B2B Noise"
In a world where there is so much digital noise, only the best marketing campaigns truly stand out. And the best campaigns are the ones that put the audience first. Join ON24’s Sr. Director of Brand and Communications Tessa Barron for an examination of how to deliver campaigns on your audiences’ terms, what content your audience actually wants (and won’t abandon, block or delete) and how to maximize the engagement, and actionable data, you gain from every touchpoint.
 
You’ll learn:
  • Results from the latest studies on buyer content preferences
  • How innovative brands are creating content and nurture streams that break through
  • Ways to turn content engagement into insights that optimize future campaigns and get better results

Tessa Barron
Sr Director, Marketing
ON24

2:30pm - 3:15pm
Roundtable Discussion: "Building an Agile Team"

Collaborate with likeminded marketing executives on moving towards agile marketing. Learn from best practices, challenges and success stories.

John Bell
Vice President, Enterprise Digital Marketing
Travelers 

3:15pm - 3:50pm
Fireside Chat: "Becoming Customer Obsessed Through Data"

Listen and learn how to leverage data to create memorable and personalized interactions, as well as unifying data and reporting to spot predictive trends.

Megan Goett
Executive Director - Head of Global Digital Marketing
Morgan Stanley

interviewed by: 

Jackson Jeyanayagam
Vice President, General Manager DTC Nutranext
The Clorox Company

3:50pm - 4:00pm
Argyle Closing Remarks

Jackson Jeyanayagam
Vice President, General Manager DTC Nutranext
The Clorox Company

4:00pm - 5:00pm
Closing Reception
*Schedule and timing is subject to change

Sponsors

Interested in sponsoring an event ?

Speak to one of our dedicated sponsorship teams sponsorship@argyleforum.com

Sponsorship Information

This event will feature insights from top executives, including

  • Thought Leadership Spotlight & App Partner

  • Thought Leadership Spotlight Partner

  • Thought Leadership Spotlight Partner

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.