CMO Webinar: Preventing Cross-Channel Chaos
1 Day Meeting
Oct 17, 2019
In today’s digitally focused landscape, leading IT executives must ensure that their initiatives are not only disruptive enough to impact their business, but also their industry.
An innovative CIO knows that success as a digital-first company is led by technology and coupled with a customer-centric culture.
Driving change to achieve organizational growth is now powered by having a better understanding of your customer’s needs and reinforcing them with the strategic implementation of technology.
Argyle’s CIO Leadership Forum brings together IT executives to develop relationships, exchange ideas and find solutions to navigate digital transformation.
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Head Learning Facilitator
MIT Sloan School of Management
Anticipating the challenges that may arise when introducing and implementing disruptive technologies into an organization are key to whether the process will yield successful results.
This session will cover:
Director, Global Business Services Data Excellence & Automation
Professor of Computer Science
McCormick School of Engineering, Northwestern University
These facilitated, small group discussions are based around key findings from Argyle’s pre-event insights survey. In these off-the-record idea-exchange meetings, attendees share challenges, pain points and real-world decision-making efforts.
Digital transformation is customer powered and the companies winning in the marketplace are the ones that are customer focused. Unified data with AI and data science allows brands to enrich data and uncover new insights to create a holistic view of their customer. Understanding all aspects of their behavior and purchase triggers empowers companies to not only meet, but exceed, their customers’ expectations. In this session, Ben Tepfer will dive into the role CIOs and CMOs can play in driving customer engagement.
Technical Evangelist for the Adobe + Microsoft partnership
Global Head of Digital Automation and Cloud Solutions
Global SAP COE Manager
Chief Digital Officer
Director, Software Development
National Restaurant Association
The presentation explores adaptive Virtual Reality (VR) technology applications for simulated training in the context of developing intercultural competence and discusses implications for HR. In the era of innovative technologies, understanding the intersection of human and machine interaction will be critical to successfully transform organizations into the age of Artificial Intelligence. The participants will experience a sample of adaptive VR-based simulated training aimed at developing intercultural competence and will be introduced non-invasive biometric data applications in HR-assessment. Implications of biometrics for HR analytics will also be discussed.
Director of HRD VR Lab
As price matching and commodity like pricing have become the norm in retail, the zero moment of truth is typically too late to be targeting consumers. The proliferation of social media and consumer willingness to express need before they search represents a big opportunity for retailers to reach people, not personas, which leads to better and more consistent conversion into customers.
Global Head of Analytics and Store Segmentation
IT can stand up as a willing partner with business in quickly and effectively responding to disruptive changes in the business environment? In this session, you will hear how various layers of an organization could prepare for responding to such changes by embracing agility at an organizational scale through strategic initiatives.
By attending the session, you will also better understand how to approach the following questions in your organization:
Vice President, Business Architecture and Transformation
Ask 10 individuals at your organization how they think your customers interact with you and you’ll get 10 different answers. Where you sit largely defines this opinion and rarely do we get to see things from other points of view. Join me as I share some powerful case studies of organizations that have found success by changing this construct and discuss how you can harness these tools & strategies today.
Cocktails & Conversation
This event will feature insights from top executives, including
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